{"id":83892,"date":"2025-02-11T14:31:04","date_gmt":"2025-02-11T14:31:04","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/emailing\/"},"modified":"2026-10-19T12:53:22","modified_gmt":"2026-10-19T12:53:22","slug":"emailing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/emailing\/","title":{"rendered":"Emailing"},"content":{"rendered":"\n

Emailing is a digital marketing strategy that consists of sending emails to a list of contacts<\/a> with various objectives<\/strong>, such as promoting products, sharing news or maintaining a close relationship with customers. <\/p>\n\n

This method, also known as mass email<\/a>, is a very useful tool to connect directly with the audience and encourage engagement.<\/p>\n\n

More than just a marketing technique, emailing is a versatile communication channel<\/strong> that can be adapted to meet different business objectives.<\/p>\n\n

Emailing, mailing or email marketing?<\/h2>\n\n

The three terms are used almost as synonyms, but they don’t mean exactly the same thing:<\/p>\n\n

<\/th>What it is<\/th>Example<\/th><\/tr><\/thead>
Emailing<\/strong><\/td>Each email send to a contact list<\/td>This month’s newsletter<\/td><\/tr>
Mailing<\/strong><\/td>Mass sending of the same message. It comes from postal mail and today is mostly used for email<\/td>A campaign with an offer sent to all customers<\/td><\/tr>
Email marketing<\/strong><\/td>The complete strategy: capturing contacts, segmenting, automating, sending and measuring<\/td>A store’s annual email communication plan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Put simply: email marketing<\/a> is the strategy and emailing is the act of sending. “E-mailing” or “e mailing” are just other ways of writing it. If you want to go deeper into mass sending, check out our guide on how to create a mailing<\/a>.<\/p>\n\n

\"Infographic<\/figure>\n\n
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Create your first emailing for free<\/strong><\/p>\n\n\n\n

Import your contacts, choose a template and send your first campaign in minutes.<\/p>\n\n\n\n

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Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Types of emailing: beyond the newsletter<\/h2>\n\n

Often, emailing is associated exclusively with sending newsletters or promotions, but its potential goes much further. An effective emailing program can include:<\/strong><\/p>\n\n

Smart automations<\/h3>\n\n

Automatic responses based on user behavior, such as abandoned carts or feedback requests.<\/p>\n\n

Educational campaigns<\/h3>\n\n

Emails that teach people how to use a product or announce new features.<\/p>\n\n

Transactional messages<\/h3>\n\n

Purchase confirmations, shipping notifications or subscription reminders.<\/p>\n\n

Emailing is an art that combines relevant content, segmentation and design<\/a>, all aligned with your brand’s goals.<\/p>\n\n

Why choose emailing as a key tool?<\/h2>\n\n

Emailing brings many benefits to your business:<\/p>\n\n

Build personalized relationships<\/h3>\n\n

Emailing allows for a more intimate interaction<\/strong> with your customers compared to other marketing channels. <\/p>\n\n

You can design messages that are unique to each recipient thanks to segmentation and personalization tools.<\/p>\n\n

Supporting customer loyalty<\/h3>\n\n

Brands that keep in constant, useful contact through emailing tend to generate greater loyalty among their customers. <\/p>\n\n

Emails with exclusive content, surveys or reward programs<\/strong> are excellent examples.<\/p>\n\n

Integration with multichannel strategies<\/h3>\n\n

Emailing doesn’t operate in isolation. <\/p>\n\n

Its strength lies in its ability to complement social media, SEO and other tactics. <\/strong><\/p>\n\n

For example, you can use your emails to direct users to your blog or YouTube channel.<\/p>\n\n

Why is emailing such an effective tool for selling?<\/h2>\n\n

I’ll answer that with a quick personal anecdote that highlights the greatest benefit of emailing.<\/p>\n\n

A couple of years ago, I made a purchase\u2014a small product, not too expensive, but not incredibly cheap either.<\/p>\n\n

It was one of those hydroponic planters for growing indoor plants easily and with minimal effort.<\/p>\n\n

Nothing out of the ordinary, right? One important detail is missing.<\/strong><\/p>\n\n

It took me a year to make the purchasing decision.<\/p>\n\n

An entire year.<\/p>\n\n

At the end of the day, it’s just a designer pot with light and water.<\/p>\n\n

What does that have to do with emailing?<\/strong><\/p>\n\n

A lot.<\/strong><\/p>\n\n

A whole lot.<\/p>\n\n

So much so that if it hadn’t been for those emails I received from time to time from the product’s seller, I would never have bought it.<\/strong><\/p>\n\n

And I wouldn’t have bought it because I would have forgotten.<\/strong><\/p>\n\n

Just like that.<\/p>\n\n

Forgotten.<\/p>\n\n

It’s not that I wasn’t interested in the product, or didn’t like it; it’s that I would have forgotten. I wanted to buy it, just not at that moment.<\/strong><\/p>\n\n

And it’s one of those things where if you put it off, you eventually forget.<\/p>\n\n

There are plenty of cases like this. Even if you think your product or service meets an urgent need, the reality is that people are famous for putting everything off until later.<\/p>\n\n

Or later still.<\/p>\n\n

How to create an emailing in 5 steps<\/h2>\n\n
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  1. Define your objective.<\/strong> Sell a product, announce news or win back customers. One emailing, one goal.<\/li>\n\n\n\n
  2. Prepare your list.<\/strong> Send only to contacts who have given their permission, ideally with double opt-in<\/a>, and split them into groups<\/a> based on their interests.<\/li>\n\n\n\n
  3. Write the subject line and content.<\/strong> A clear subject line<\/a>, a short message and a single call to action. You can start from an email template<\/a>.<\/li>\n\n\n\n
  4. Test before sending.<\/strong> Send yourself a test, check how it looks on mobile and check the links. If you can’t decide between two subject lines, run an A\/B test<\/a>.<\/li>\n\n\n\n
  5. Send and measure.<\/strong> Schedule the send for a good time and review the open rate<\/a>, clicks and unsubscribes to improve the next one.<\/li>\n<\/ol>\n\n
    \"Diagram<\/figure>\n\n

    Best practices for a memorable emailing<\/h2>\n\n

    To stand out in the sea of emails people receive every day, you need well-defined strategies:<\/p>\n\n

    Harness the power of storytelling<\/h3>\n\n

    Emails are an ideal platform to tell stories that emotionally connect with your audience. <\/p>\n\n

    For example, you could share the history of your company, customer stories or the evolution of a product.<\/p>\n\n

    Design with mobile in mind<\/h3>\n\n

    With more than 50% of emails opened on mobile devices, make sure your messages look good on them. <\/p>\n\n

    Use plain designs, clear fonts and large, visible calls to action.<\/strong><\/p>\n\n

    Run A\/B tests<\/h3>\n\n

    Experiment with different versions of your emails to find out what works best. <\/p>\n\n

    You can test subject lines, designs or even send times<\/strong> to maximize your results.<\/p>\n\n

    Add attractive visuals<\/h3>\n\n

    Images, videos and infographics can enrich the reader’s experience. <\/p>\n\n

    However, make sure to optimize their file size so they don’t affect the email’s loading time.<\/p>\n\n

    Metrics you can’t ignore<\/h2>\n\n

    Emailing has the advantage of being measurable in real time. Among the main metrics you should analyze are:<\/p>\n\n