{"id":84115,"date":"2025-02-28T04:21:57","date_gmt":"2025-02-28T04:21:57","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/cyber-monday\/"},"modified":"2025-02-28T04:22:00","modified_gmt":"2025-02-28T04:22:00","slug":"cyber-monday","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/cyber-monday\/","title":{"rendered":"Cyber Monday"},"content":{"rendered":"\n

Cyber Monday <\/strong>is a marketing term used to describe the Monday following Thanksgiving Day in the United States. <\/p>\n\n

It was created to encourage people to shop online.<\/p>\n\n

In fact, it is considered one of the biggest online shopping days of the year. <\/p>\n\n

Unlike Black Friday<\/a>, which is primarily a local store<\/strong> shopping event, Cyber Monday focuses exclusively on online<\/strong> discounts and promotions<\/strong>.<\/p>\n\n

History of Cyber Monday<\/h2>\n\n

The term “Cyber Monday” was coined by Ellen Davis and Scott Silverman of the National Retail Federation.<\/p>\n\n

It debuted on November 28, 2005 in a press release titled “Cyber Monday becomes the biggest online shopping day of the year.”<\/strong> <\/p>\n\n

The idea behind this day was to capitalize on the growing trend of online shopping and offer consumers an alternative to the chaos of Black Friday.<\/strong><\/p>\n\n

The importance of this day<\/h2>\n\n

Cyber Monday has become an essential event in the commercial calendar.<\/p>\n\n

Many businesses offer significant discounts on their products and online services. <\/p>\n\n

For many retailers, this day represents a key opportunity to boost sales, attract new customers, and clear excess inventory.<\/p>\n\n

With the rise of e-commerce <\/a> and online shopping platforms, record sales figures are seen every year during Cyber Monday. <\/p>\n\n

Companies have begun to extend their offers, turning the one-day event into a “Cyber Week”<\/strong> or even a full month of discounts. <\/p>\n\n

Additionally, with the growth of mobile devices, a large number of purchases are made through smartphones and tablets.<\/p>\n\n

The growth of Cyber Monday has also led to an increase in security concerns. <\/p>\n\n

Consumers <\/a> must be cautious of potential scams and practice safe online shopping habits.<\/p>\n\n

Cyber Monday and Email Marketing<\/h2>\n\n

Email marketing <\/a> plays a crucial role during Cyber Monday. <\/p>\n\n

It is one of the most effective channels businesses use to inform their customers about exclusive offers, special discounts, and limited product launches.<\/p>\n\n

Common Strategies<\/h3>\n\n