{"id":84131,"date":"2025-02-28T17:41:11","date_gmt":"2025-02-28T17:41:11","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/email-transaccional\/"},"modified":"2025-02-28T18:12:23","modified_gmt":"2025-02-28T18:12:23","slug":"transactional-email","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/transactional-email\/","title":{"rendered":"Transactional email"},"content":{"rendered":"

A transactional email is an email that is sent to a single recipient as a result of an action.<\/p>\n

There are many types of transactional emails, and you have surely received one not long ago. Some of the actions that trigger the sending of a transactional email include password recovery, validating a purchase, confirming registration from a form, verifying the validity of an email address, requesting a service review, tracking an order, etc.<\/p>\n

1. Advantages of transactional emails<\/h2>\n

Transactional emails are very important in any business and you have to take care of their content as much as you do when you create an email marketing campaign<\/a> and design the email you will send. Some of the advantages of transactional emails are:<\/p>\n

– Increase loyalty.<\/strong> Sent at the right time and in the right manner, these types of emails foster loyalty and create a sense of closeness.<\/p>\n

– They favor brand awareness<\/strong>. Customers usually want to receive transactional emails as they provide valuable information and create a clear opportunity to improve your branding strategy.<\/p>\n

– Reduce workload for customer service.<\/strong> By providing customers with updated information, you can reduce the number of inquiries about order status or general questions.<\/p>\n

– Improve user experience.<\/strong> They are very valuable in ensuring a satisfactory experience in any type of situation.<\/p>\n

– Personalize communications.<\/strong> Although they are automated, they are sent individually to each contact, which adds a personal touch for each customer.<\/p>\n

– Enable cross-selling and up-selling.<\/strong> Since these emails are expected by the customer, their open rate is very high, making them a key element for increasing sales.<\/p>\n

2. Differences between email marketing and transactional email<\/h2>\n

Mass emails or email marketing campaigns differ a lot from transactional emails. Here are the differences between both types of emails:<\/p>\n