{"id":84201,"date":"2025-03-11T13:19:12","date_gmt":"2025-03-11T13:19:12","guid":{"rendered":"https:\/\/mailrelay.com\/glosario\/internal-linking\/"},"modified":"2025-03-11T13:19:15","modified_gmt":"2025-03-11T13:19:15","slug":"internal-linking","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/internal-linking\/","title":{"rendered":"Internal Linking"},"content":{"rendered":"\n<p>Internal linking is an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/seo-search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO <\/a> (Search Engine Optimization) tactic that consists of connecting (linking) different pages of the same website through hyperlinks. <\/p>\n\n<p>This linking allows users and search engines to navigate the website easily, enhancing the user experience and <strong>increasing the site&#8217;s visibility <\/strong> on search engine results pages.<\/p>\n\n<p>Good internal linking provides visitors with clear navigation paths and helps highlight the most important information and pages. <\/p>\n\n<p>Likewise, it can help <strong>reduce the bounce rate <\/strong> (the number of users who leave the website after visiting only one page) by encouraging users to explore more content on the site.<\/p>\n\n<p>In addition to <strong>improving the site&#8217;s navigability<\/strong>, internal linking is crucial for web page indexing. <\/p>\n\n<p>Search engines like <strong>Google <\/strong> use internal links to discover new pages, understand how they are related to each other, and determine which pages are more relevant or have more authority.<\/p>\n\n<p>Therefore, a well-designed internal linking strategy can result in better ranking in the SERPs<a href=\"https:\/\/mailrelay.com\/en\/glossary\/serp-search-engine-results-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">(Search Engine Results Pages<\/a>), a longer duration of user sessions. <\/p>\n\n<p>Ultimately, this will lead to better website performance in terms of conversions and sales.<\/p>\n","protected":false},"template":"","class_list":["post-84201","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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