{"id":84567,"date":"2025-03-26T12:25:31","date_gmt":"2025-03-26T12:25:31","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/mobile-marketing\/"},"modified":"2026-10-19T13:05:15","modified_gmt":"2026-10-19T13:05:15","slug":"mobile-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/mobile-marketing\/","title":{"rendered":"Mobile marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobile marketing involves specific actions and techniques designed to interact with, influence, and connect with a targeted group of users through mobile devices, typically smartphones and tablets.<\/p>\n\n<h2 class=\"wp-block-heading\">Advantages of mobile marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Mobile marketing offers advantages when reaching out to customers and boosting the results of your campaigns. Some of these benefits include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach.<\/strong> Practically all potential customers have a mobile phone and\/or tablet, so we have access to 100% of our buyer persona.<\/li>\n\n\n\n<li><strong>Proximity and personalization.<\/strong> It lets you be very precise with the advertising you offer, and since users always have their mobile device nearby, you reach them at exactly the right moment.<\/li>\n\n\n\n<li><strong>Impulse buying.<\/strong> Searching for a product or service on a mobile device generally means the user is at an advanced stage of the buying process, and impulse purchases often happen.<\/li>\n\n\n\n<li><strong>Immediacy.<\/strong> Messages and campaigns you launch reach users almost instantly (in real time). Users always have their mobile devices ready to use.<\/li>\n\n\n\n<li><strong>Measurable.<\/strong> Mobile campaigns deliver precise results so you can analyze the reach and effectiveness of the campaign.<\/li>\n\n\n\n<li><strong>Augmented Reality and QR codes<\/strong>. Using Augmented Reality along with geolocation enhances the user experience and increases the chances of purchasing goods and services.<\/li>\n\n\n\n<li><strong>Segmentation.<\/strong> It makes it easy to select a very specific audience to target, whether to build loyalty or win new customers.<\/li>\n<\/ul>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Reach your customers&#8217; phones with email and SMS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send campaigns that read well on any screen, plus SMS, from the same tool.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=mobile-marketing\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Mobile marketing formats<\/h2>\n\n<p class=\"wp-block-paragraph\">The formats we can use to communicate and advertise to mobile device users are varied, and many of them work well together.<\/p>\n\n<p class=\"wp-block-paragraph\">The choice of format depends on specific needs and available resources. Here are the most commonly used ones:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Advergaming.<\/strong> This word may not sound familiar, but that&#8217;s easy to fix. When you download a free game or app to your mobile device, you&#8217;re often asked for permission to receive ads from its sponsors. Well, by becoming a sponsor, you can get your ads directly onto those mobile devices.<\/li>\n\n\n\n<li><strong>Apps.<\/strong> Mobile apps are vital for improving the user experience and give a huge boost to our branding efforts. They serve as a key differentiator from competitors who don\u2019t have one.<\/li>\n\n\n\n<li><strong>QR Code.<\/strong> The pandemic made their use fully mainstream. These are the codes that, when scanned with a mobile device&#8217;s camera, take you to a website or app. It&#8217;s an increasingly popular tool in mobile marketing.<\/li>\n\n\n\n<li><strong>Emails.<\/strong> Data plans and Wi-Fi go hand in hand with smartphones, which makes <a title=\"Email marketing campaigns\" href=\"https:\/\/mailrelay.com\/en\/\">email marketing campaigns<\/a> very valuable in any mobile marketing strategy, since we all check our email from our mobile phone and tablet.<\/li>\n\n\n\n<li><strong>In-app Ads.<\/strong> Adding ads to apps and games lets you reach a segmented audience directly. Their mobile-friendly formats give advertisers a wide range of possibilities.<\/li>\n\n\n\n<li><strong>SMS.<\/strong> Short Message Service (SMS) may seem like a somewhat archaic system, but in some sectors, using SMS within mobile marketing is super effective despite the costs involved.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/solomo-social-local-mobile\/\" target=\"_blank\" rel=\"noopener\">SOLOMO<\/a>.<\/strong> The acronym for (Social \u2013 Local \u2013 Mobile). By using mobile phone geolocation, search results become more accurate and locally relevant\u2014for example, when looking for a place to eat. This helps improve the ROI of marketing efforts.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If you are looking for specific tools, see <a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/02\/27\/the-5-most-important-mobile-marketing-tools\/\">mobile marketing tools and how to choose them<\/a>.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Start for free with Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up to 80,000 emails a month for free, with responsive templates and human support.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=mobile-marketing\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/dedicated-ip-email-marketing\/\">Dedicated IP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/ip-warming\/\">IP warming<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/isp\/\">ISP (<em>Internet Service Provider<\/em>)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/joint-venture\/\">Joint Venture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/junk-mail\/\">Junk Mail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/kanban\/\">Kanban<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/keyword\/\">Keyword<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-84567","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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