{"id":84599,"date":"2025-03-28T19:12:20","date_gmt":"2025-03-28T19:12:20","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/marketing-visual\/"},"modified":"2026-10-06T17:09:26","modified_gmt":"2026-10-06T17:09:26","slug":"visual-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/visual-marketing\/","title":{"rendered":"Visual marketing"},"content":{"rendered":"\n

Think about the last newsletter you opened. Before reading a single sentence, your eyes had already taken in the main image, the colors and the button. In a couple of seconds, you decided whether it was worth reading on. That’s visual marketing in action.<\/p>\n\n

What is visual marketing?<\/h2>\n\n

Visual marketing is the strategy that uses graphic elements to communicate a brand’s message. Photos, videos, infographics, illustrations, colors or fonts: everything that catches the eye is part of it.<\/p>\n\n

Its goal is to capture attention, convey information quickly and spark an emotion. And, like any marketing action, to get people to take the next step: click, subscribe or buy.<\/p>\n\n

That’s why aesthetics matter, although they aren’t enough. Every image has to help tell something specific about your product or your brand.<\/p>\n\n

Why it works<\/h2>\n\n

Because our brain is wired to process images at great speed. An MIT study published in 2014 found that we can identify an image seen for just 13 milliseconds.<\/p>\n\n

What’s more, visuals are remembered better. Molecular biologist John Medina explains it in his book Brain Rules<\/em>: if you hear a piece of information, three days later you remember about 10% of it. If you pair it with an image, that figure rises to around 65%.<\/p>\n\n

In an environment saturated with messages, that advantage makes all the difference. You have very little time to get someone to stop and look at your content.<\/p>\n\n

Elements of visual marketing<\/h2>\n\n

These are the most common elements:<\/p>\n\n