{"id":84599,"date":"2025-03-28T19:12:20","date_gmt":"2025-03-28T19:12:20","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/marketing-visual\/"},"modified":"2025-03-28T19:26:58","modified_gmt":"2025-03-28T19:26:58","slug":"visual-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/visual-marketing\/","title":{"rendered":"Visual marketing"},"content":{"rendered":"<p>Visual marketing is a strategy that uses visual elements to communicate or promote a brand, its products, or services. In other words, it&#8217;s the process of using photos, videos, and other visual elements to add value to a product, service, or brand.<\/p>\n<p>The goal of visual marketing is to connect marketing messages with images\u2014such as photos, graphics, videos, infographics, or pictograms. It mainly aims to draw the audience\u2019s attention to the visual elements of advertising, giving them priority, since human nature makes us respond better to non-verbal communication.<\/p>\n<h2>1. Elements of visual marketing<\/h2>\n<p>A visual marketing strategy can use a variety of graphic elements that go beyond a simple video or striking image. Some of the most commonly used elements in <a title=\"Adding video to email\" href=\"https:\/\/mailrelay.com\/es\/blog\/2021\/02\/11\/como-incluir-videos-en-tu-estrategia-de-email-marketing\/\">visual marketing <\/a> are:<\/p>\n<ul>\n<li>Screenshots.<\/li>\n<li>Photographs.<\/li>\n<li>Animated <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gif\/\" target=\"_blank\" rel=\"noopener\">gifs<\/a>.<\/li>\n<li>Graphics.<\/li>\n<li>Illustrations.<\/li>\n<li>Images.<\/li>\n<li>Illustrations.<\/li>\n<li>Memes.<\/li>\n<li>Presentations.<\/li>\n<li>Video tutorials.<\/li>\n<li>Videos.<\/li>\n<li>Live videos (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/webinar\/\" target=\"_blank\" rel=\"noopener\">webinars<\/a>).<\/li>\n<\/ul>\n<p>Visual marketing is continuously evolving. In fact, it&#8217;s possible that new elements will emerge in the future that can be used as part of a visual marketing strategy, which are not yet considered.<\/p>\n<p>For example, years ago, memes weren\u2019t widely used, but now they\u2019ve become a common part of visual marketing.<\/p>\n<h2>2. Benefits of visual marketing<\/h2>\n<p>Visual marketing gives you benefits you can use to gain an edge over your competition. Some of these advantages are:<\/p>\n<ul>\n<li>It increases the audience&#8217;s interest and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/engagement\/\" target=\"_blank\" rel=\"noopener\">engagement<\/a>.<\/li>\n<li>It creates easily shareable content and encourages virality.<\/li>\n<li>It establishes an emotional connection with the audience.<\/li>\n<li>It drives conversions in campaigns.<\/li>\n<li>It makes communication simpler and more effective.<\/li>\n<li>It\u2019s usually relatively inexpensive to implement.<\/li>\n<li>It improves search engine ranking (SEO).<\/li>\n<li>It helps the message stay in people\u2019s minds longer.<\/li>\n<li>It helps the message stay in people\u2019s minds longer.<\/li>\n<li>It boosts brand image (branding).<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-84599","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visual marketing - 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In other words, it&#8217;s the process of using photos, videos, and other visual elements to add value to a product, service, or brand. The goal of visual marketing is to connect marketing messages with images\u2014such as&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/84599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/84599\/revisions"}],"predecessor-version":[{"id":84601,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/84599\/revisions\/84601"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=84599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}