{"id":84636,"date":"2025-04-03T16:04:41","date_gmt":"2025-04-03T16:04:41","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/content-marketing\/"},"modified":"2025-04-03T16:13:01","modified_gmt":"2025-04-03T16:13:01","slug":"content-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/content-marketing\/","title":{"rendered":"Content marketing"},"content":{"rendered":"\n<p>Content marketing is a digital marketing strategy that creates and shares useful, relevant content to attract and keep a specific audience.<\/p>\n\n<p>Unlike direct advertising, <strong>this tactic aims to meet the public&#8217;s needs and interests<\/strong>, build trust, and position the brand as a leader in its field.<\/p>\n\n<p>In other words, <strong>it involves providing valuable (not just promotional) information that benefits the user <\/strong> and naturally draws them closer to the company&#8217;s products or services. <\/p>\n\n<h2 class=\"wp-block-heading\">Types of content <\/h2>\n\n<p>Content marketing encompasses practically any informational format that interests users. For instance<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Social<\/strong>: posts on social networks (tweets, Facebook posts, Instagram, LinkedIn, etc.)<\/li>\n\n\n\n<li><strong>Online<\/strong>: blog articles, <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters<\/a>, eBooks, and downloadable guides<\/li>\n\n\n\n<li><strong>Offline or print: <\/strong> company magazines, brochures, and printed editorial material<\/li>\n\n\n\n<li><strong>Multimedia<\/strong>: videos (tutorials, webinars), podcasts, infographics, and other interactive audiovisual formats<\/li>\n<\/ul>\n\n<p>All <strong>these pieces of content aim to educate, inform, or entertain the target audience<\/strong>, ultimately sparking genuine interest in the brand. <\/p>\n\n<p>This means <strong>each piece of content is designed to provide real value to the user <\/strong> while aligning with business goals like conversions or sales\u2014without becoming overly promotional.<\/p>\n\n<h2 class=\"wp-block-heading\">Importance and trends<\/h2>\n\n<p>Content marketing has become a fundamental pillar of modern digital marketing. <\/p>\n\n<p>In fact, content still drives most <strong>marketing strategies <\/strong> and is seen as a key part of any digital marketing plan.<\/p>\n\n<p><strong>One reason is that modern <a href=\"https:\/\/mailrelay.com\/en\/glossary\/seo-search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO <\/a> revolves around content<\/strong>\u2014creating high-quality, optimized content is essential for strong visibility on Google, which rewards companies that show expertise and authority through what they publish.<\/p>\n\n<p>In this sense, many say that modern SEO is essentially just optimized content marketing.<\/p>\n\n<p><strong>To rank in search engines, you need a solid content strategy. <\/strong><\/p>\n\n<p>When it comes to adoption, most companies and marketing professionals include content marketing in their plans. <\/p>\n\n<p>Studies show that around 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy.<\/p>\n\n<p>This broad adoption comes from the results it produces. <\/p>\n\n<p>For example, it\u2019s proven to generate three times more leads than traditional marketing strategies, and 72% of companies view it as an effective way to boost lead generation.<\/p>\n\n<p>In other words, <strong>investing in quality content consistently attracts more prospects organically <\/strong> than intrusive or purely promotional tactics. <\/p>\n\n<p><strong>Moreover, it is a cost-effective long-term tactic. <\/strong><\/p>\n\n<p>Although <strong>it takes consistent effort <\/strong> (like regularly creating articles, videos, etc.), published content has a lasting impact\u2014it keeps drawing traffic and potential customers long after it&#8217;s been released. <\/p>\n\n<p><strong>This makes it a more sustainable and cost-effective strategy over time<\/strong>, unlike paid campaigns that stop delivering results as soon as the investment ends. <\/p>\n\n<p>It&#8217;s no surprise that companies keep stepping up their efforts in this area year after year.<\/p>\n\n<p>From a public interest standpoint, &#8220;<strong>content marketing<\/strong>&#8221; is a highly searched term in the Spanish-speaking world, highlighting its relevance. <\/p>\n\n<p>According to SEO tool data, this keyword gets about 15,000 monthly searches in Spanish just in Spain, and over 110,000 globally across all Spanish-speaking countries.<\/p>\n\n<p>This puts it among the most-searched digital marketing terms, showing that many professionals and entrepreneurs actively look for ways to implement this strategy. <\/p>\n\n<p>In summary, SEO interest and trends confirm that <strong>content marketing remains king in the online marketing landscape<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">Relation with email marketing and website digital marketing<\/h2>\n\n<p><a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing <\/a> is an ideal channel for sharing content\u2014many companies use newsletters to distribute blog articles, guides, videos, or other resources, effectively combining both strategies. <\/p>\n\n<p>In fact, within content marketing, sending newsletters and informational emails is seen as one of the main online ways to deliver value to the public.<\/p>\n\n<p>A <strong> high-quality piece of content can have a greater impact when delivered straight to the inbox <\/strong> of interested subscribers, helping build loyalty and keep the audience engaged. <\/p>\n\n<p>Adding a piece of content to an email campaign\u2014like sending ebooks or case studies\u2014is a common practice that combines the strengths of both strategies. <\/p>\n\n<p><strong>Ultimately, content marketing matters because it attracts traffic, positions brands as leaders, and delivers sustainable long-term results. <\/strong><\/p>\n","protected":false},"template":"","class_list":["post-84636","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing - Mailrelay<\/title>\n<meta name=\"description\" content=\"Content marketing is a digital marketing strategy that creates and shares useful, relevant content to attract and keep a specific audience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Content marketing is a digital 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