{"id":84830,"date":"2025-04-23T19:16:45","date_gmt":"2025-04-23T19:16:45","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/hero-images\/"},"modified":"2025-04-23T19:16:45","modified_gmt":"2025-04-23T19:16:45","slug":"hero-images","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/hero-images\/","title":{"rendered":"Hero images"},"content":{"rendered":"<p>Hero images are prominently placed visuals\u2014like images, videos, or other graphic resources (such as photos or infographics)\u2014that appear at the top of a website and immediately catch the visitor&#8217;s attention.<\/p>\n<p>Their main purpose is to highlight a product, strengthen the brand image, or quickly convey the company&#8217;s essence.<\/p>\n<h2>1. Use of hero images<\/h2>\n<p>Hero images are primarily used on a website&#8217;s homepage, but over time, they&#8217;ve also become common in key sections of a site, like <a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\" target=\"_blank\" rel=\"noopener\">landing pages<\/a>, where they help recapture the visitor&#8217;s attention.<\/p>\n<ul>\n<li><strong>They help tell stories.<\/strong> They&#8217;re a powerful tool for storytelling and overcoming objections\u2014whether through testimonials, social proof, or as the visual thread of a specific experience, a strong hero image makes your message resonate with visitors.<\/li>\n<li><strong>In special offers.<\/strong> In ecommerce, brands commonly use hero images to spotlight specific products and services. Brands can use this strategy to run clearance promotions, draw attention to new products, gather visitor data, and more.<\/li>\n<li><strong>Improving conversions.<\/strong> One of the most common uses of hero images is to place a highly targeted CTA, since they naturally draw the visitor&#8217;s attention and provide the ideal space to drive key campaign goals.<\/li>\n<li><strong>To highlight information and improve understanding.<\/strong> Our brain processes visuals faster than text, and since most users tend to avoid reading lengthy descriptions, hero images are a great way to emphasize and summarize key messages clearly.<\/li>\n<\/ul>\n<h2>2. Hero images in online stores<\/h2>\n<p>Given their importance, online stores heavily rely on hero images to grab visitors&#8217; attention. As a result, it\u2019s common to see real product images displayed in ways that differ from what we\u2019re used to.<\/p>\n<p>These images highlight key product details with the goal of encouraging visitors to add the item to their shopping cart.<\/p>\n<p>In this case, hero images must clearly and attractively display all essential information for the buyer, including five key elements:<\/p>\n<ul>\n<li>Brand or manufacturer.<\/li>\n<li>Product category.<\/li>\n<li>Product content.<\/li>\n<li>Appearance\/real representation.<\/li>\n<li>Supporting <a href=\"https:\/\/mailrelay.com\/en\/glossary\/typography\/\" target=\"_blank\" rel=\"noopener\">typography<\/a>.<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-84830","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hero images - Mailrelay<\/title>\n<meta name=\"description\" content=\"Hero images are visual elements such as images, videos, or any other graphic resources (like photos or infographics).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/hero-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hero images - 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Their main purpose is to highlight a product, strengthen the brand image, or quickly convey the company&#8217;s essence. 1. Use of hero images Hero images&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/84830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/84830\/revisions"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=84830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}