{"id":84912,"date":"2025-05-07T20:35:33","date_gmt":"2025-05-07T20:35:33","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/mailing-for-companies\/"},"modified":"2026-10-07T14:18:14","modified_gmt":"2026-10-07T14:18:14","slug":"mailing-for-companies","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/mailing-for-companies\/","title":{"rendered":"Mailing for companies"},"content":{"rendered":"\n

Mailing for companies<\/strong> is the sending of email campaigns<\/a> by a company to its customers, distributors or business contacts to inform, sell and maintain the business relationship<\/strong>.<\/p>\n\n

If you’re looking for the general definition and a step-by-step guide, check out our guide on what mailing is and how to do it<\/a>.<\/p>\n\n

It’s part of email marketing<\/a> and lets you reach your audience directly and in a personalized way.<\/strong><\/p>\n\n

Thanks to various metrics like the open rate and click-through rate (CTR<\/a>), specialists can adjust their strategies to optimize each campaign’s performance.<\/p>\n\n

In addition, mailing for companies adapts to various purposes, from disseminating news and offers to conducting surveys and post-sales follow-up.<\/p>\n\n

Importance of mailing in the marketing strategy<\/h2>\n\n

Mailing for companies stands out as one of the most effective techniques for generating leads<\/strong> and increasing return on investment (ROI). <\/p>\n\n

The reasons would be, among others:<\/p>\n\n

Segmentation and personalization<\/h3>\n\n

One of the advantages of mailing<\/a> is the ability to segment the audience. <\/p>\n\n

By using the collected information<\/strong>, it is possible to create specific lists and send personalized messages that address the needs and interests of each group. <\/p>\n\n

This not only improves interaction but also increases the conversion rate.<\/p>\n\n

Measurement and analysis<\/h3>\n\n

Unlike other traditional techniques, mailing for companies enables real-time tracking<\/strong>. <\/p>\n\n

Analytical tools make it easier to evaluate indicators, making it possible to make immediate adjustments to optimize the campaign.<\/p>\n\n

Cost-effectiveness<\/h3>\n\n

Compared to other advertising channels, mailing is an economical and far-reaching option<\/strong>. <\/p>\n\n

The required investment is low relative to the results it can generate, making it an accessible alternative for small and medium-sized companies.<\/p>\n\n

Process automation<\/h3>\n\n

The integration of automation platforms like Mailrelay<\/a> lets you schedule mailings, manage lists, and segment audiences<\/strong> automatically, significantly reducing time spent and minimizing human errors.<\/p>\n\n

Differences between mailing and email marketing<\/h2>\n\n

Although they are often used interchangeably, it is important to distinguish between mailing for companies and email marketing. <\/p>\n\n

While mailing focuses on the mass sending of emails<\/strong> to a predefined database, email marketing covers a much broader spectrum of strategies<\/strong> and tactics, including content design, user experience optimization, and the implementation of advanced automations.<\/p>\n\n

In this sense, email marketing presents itself as a comprehensive process<\/strong> that covers everything from planning and segmentation to execution and analysis. <\/p>\n\n

Thus, although both concepts are closely related<\/strong>, email marketing offers a more strategic and holistic view of the use of email in the business field.<\/p>\n\n

Benefits of mailing for companies<\/h2>\n\n

Exploring the benefits of mailing for companies allows us to understand its positive impact in various areas of the business:<\/p>\n\n

Higher conversion rate<\/h3>\n\n

By sending messages tailored to users’ interests and behaviors<\/strong>, you can significantly increase the conversion rate. <\/p>\n\n

Recipients are more willing to take specific actions, such as buying a product, signing up for an event or downloading content.<\/p>\n\n

Customer loyalty<\/h3>\n\n

Mailing lets you establish a constant, personalized communication channel, making it easier to build long-term relationships with customers. <\/p>\n\n

Loyalty campaigns<\/strong> based on regularly sending relevant information can turn occasional customers into brand advocates.<\/p>\n\n

Greater brand visibility<\/h3>\n\n

A well-executed mailing strategy for companies not only promotes products and services but also strengthens the brand image<\/strong>. <\/p>\n\n

By sharing valuable and relevant content, companies can position themselves as leaders in their industry and strengthen their authority over the competition.<\/p>\n\n

It makes launching new products easier<\/h3>\n\n

Launching new products or services benefits greatly from mailing. <\/p>\n\n

Through specific campaigns, you can inform an interested audience<\/strong> about new developments and spark interest and early adoption of the offer.<\/p>\n\n

High return on investment (ROI)<\/h3>\n\n

One of the main strengths of mailing campaigns is their profitability. <\/p>\n\n

Since the cost of sending emails is low compared to other media<\/strong>, the return on investment is usually remarkably high, especially when segmentation and personalization techniques are applied.<\/p>\n\n

Strategies to optimize mailing for companies<\/h2>\n\n

To maximize the impact of mailing in your marketing campaigns, it’s worth following a set of best practices and strategies that boost its effectiveness:<\/p>\n\n

a) Precise segmentation<\/h3>\n\n

Before launching any campaign, it’s a good idea to segment your database<\/strong>. <\/p>\n\n

Knowing your recipients’ profiles (age, location, interests, purchase history, etc.) will help you to create more relevant and personalized messages. <\/p>\n\n

Effective segmentation ensures that each email reaches the right audience at the right time.<\/p>\n\n

b) Creating relevant and engaging content<\/h3>\n\n

Content is king in any mailing strategy. <\/p>\n\n

Emails should contain valuable information that is both educational and persuasive.<\/strong> <\/p>\n\n

Use simple, direct language, along with clear calls to action (CTAs<\/a>) that invite interaction.<\/p>\n\n

c) Responsive and attractive design<\/h3>\n\n

Each message should be optimized for different devices, especially mobile. <\/p>\n\n

A responsive design ensures that the content displays correctly on any platform<\/strong>, improving the user experience and increasing the likelihood of interaction.<\/p>\n\n

d) Automation and personalization<\/h3>\n\n

The automation of mailings allows you to manage campaigns efficiently. <\/p>\n\n

Specialized tools can schedule mailings, manage segmentation and personalize messages based on user behavior. <\/p>\n\n

This not only saves time but also increases the effectiveness of campaigns.<\/p>\n\n

e) A\/B testing<\/h3>\n\n

Implementing A\/B tests in your campaigns allows you to experiment with different formats, subject lines, and content to identify which combination generates the best results. <\/p>\n\n

This methodology helps continuously optimize mailing strategies.<\/p>\n\n

f) Analysis of results<\/h3>\n\n

Finally, track each campaign in detail. <\/p>\n\n

Key metrics (open rate, CTR, bounce rate, etc.) provide valuable information about the performance of the emails. <\/p>\n\n

Analyzing this data will allow you to adjust your strategies and improve future mailings.<\/p>\n\n

How to choose a mailing company<\/h2>\n\n

A mailing company (or email marketing platform<\/a>) is the provider that gives you the tool and the servers to send your campaigns. Before signing up, compare these six points:<\/p>\n\n

Criterion<\/th>What to check<\/th><\/tr><\/thead>
Deliverability<\/td>Its own servers, IP reputation and the option of a dedicated IP if you send a lot<\/td><\/tr>
Data protection<\/td>GDPR compliance and where the data is stored<\/td><\/tr>
Support<\/td>Language, channels (chat, ticket, phone) and whether it’s included in your plan<\/td><\/tr>
Price<\/td>Whether it charges by contacts or by emails sent, and what happens when your list grows<\/td><\/tr>
Integrations<\/td>WordPress plugin, API and SMTP to connect your website, CRM or online store<\/td><\/tr>
Features<\/td>Segmentation, automations, A\/B testing and real-time statistics<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Always ask for a free trial and send a real campaign to your list before deciding.<\/p>\n\n

\n

Try a mailing company at no cost<\/strong><\/p>\n\n\n\n

Send up to 80,000 emails a month to 20,000 contacts with Mailrelay’s free account, support included.<\/p>\n\n\n\n

\n
Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Recommended tools for managing mailing<\/h2>\n\n

There are numerous platforms that facilitate the management and optimization of mailing campaigns for companies. <\/p>\n\n

One of the most outstanding options is Mailrelay<\/a>, which offers a wide range of functions including segmentation, automation, result analysis, and responsive design. <\/p>\n\n

By using a specialized tool<\/strong>, companies can ensure that each campaign is optimized to achieve the best possible results.<\/p>\n\n

With Mailrelay’s free account you can send up to 80,000 emails a month to 20,000 contacts<\/strong>, with chat, ticket and phone support on every plan, and connect your website or CRM via SMTP or API.<\/p>\n\n

\n

Run your company’s mailing with Mailrelay<\/strong><\/p>\n\n\n\n

Segmentation, automations, SMTP and API, plus chat, ticket and phone support on every plan.<\/p>\n\n\n\n

\n
Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Frequently asked questions about mailing for companies<\/h2>\n\n

What is a mailing company?<\/h3>\n\n

It’s the provider that offers the platform and infrastructure to send email campaigns: editor, contact management, sending and statistics.<\/p>\n\n

How much does mailing for companies cost?<\/h3>\n\n

It depends on the number of contacts and emails sent. With Mailrelay you can start for free, with 80,000 emails a month and 20,000 contacts, and paid plans start at \u20ac48.<\/p>\n\n

Can you send mailings to other companies without permission?<\/h3>\n\n

No. In Spain, the LSSI requires prior consent even when the recipient is a company, unless they’re already your customer and you’re writing to them about products similar to the ones they bought. Every email must include a way to unsubscribe.<\/p>\n","protected":false},"template":"","class_list":["post-84912","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nMailing for companies: how to choose a mailing company<\/title>\n<meta name=\"description\" content=\"Mailing for companies: what it is, how it benefits your business and how to choose a mailing company with good deliverability, support and pricing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/mailing-for-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailing for companies: how to choose a mailing company\" \/>\n<meta property=\"og:description\" content=\"Mailing for companies: what it is, how it benefits your business and how to choose a mailing company with good deliverability, support and pricing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/mailing-for-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T14:18:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/mailing-for-companies\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/mailing-for-companies\\\/\",\"name\":\"Mailing for companies: how to choose a mailing company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"datePublished\":\"2025-05-07T20:35:33+00:00\",\"dateModified\":\"2026-10-07T14:18:14+00:00\",\"description\":\"Mailing for companies: what it is, how it benefits your business and how to choose a mailing company with good deliverability, support and pricing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/mailing-for-companies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/mailing-for-companies\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/mailing-for-companies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mailing for companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - 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