{"id":84986,"date":"2025-05-09T20:18:55","date_gmt":"2025-05-09T20:18:55","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/sms-marketing\/"},"modified":"2026-10-07T11:18:44","modified_gmt":"2026-10-07T11:18:44","slug":"sms-marketing","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/sms-marketing\/","title":{"rendered":"SMS Marketing"},"content":{"rendered":"\n

SMS marketing<\/strong> is the use of text messages to send promotions, notices and reminders to customers who have given their permission to receive them. The message reaches the phone instantly, with no need for an internet connection or an app.<\/p>\n\n

With an SMS sending service<\/a> you can send the same campaign to thousands of numbers at once. This is known as mass SMS<\/a>.<\/p>\n\n

<\/p>\n\n

How does SMS marketing work?<\/h2>\n\n

An SMS campaign follows almost the same steps as an email campaign:<\/p>\n\n

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  1. You get permission.<\/strong> The customer agrees to receive your SMS through a form, in your store or when buying.<\/li>\n\n\n\n
  2. You choose a platform.<\/strong> You import the numbers or use the ones in your contact list.<\/li>\n\n\n\n
  3. You write the message.<\/strong> An SMS has 160 characters, or 70 if you use emojis or special characters. If you go over, it is sent as several SMS.<\/li>\n\n\n\n
  4. You set your sender.<\/strong> Instead of a number, your company name can appear, from 3 to 11 characters.<\/li>\n\n\n\n
  5. You send and measure.<\/strong> You schedule the send and check how many messages were delivered and how many clicks your link received.<\/li>\n<\/ol>\n\n

    Types of SMS marketing<\/h2>\n\n
    \"Types<\/figure>\n\n

    Not all SMS have the same goal. These are the most common:<\/p>\n\n

    Type<\/th>What it’s for<\/th>Example<\/th><\/tr><\/thead>
    Promotional<\/td>Sell with a specific offer<\/td>Weekend discount<\/td><\/tr>
    Reminder<\/td>Reduce no-shows and forgotten appointments<\/td>Hair salon appointment tomorrow at 10:00<\/td><\/tr>
    Transactional<\/a><\/td>Report on an order or a request<\/td>Your order ships today<\/td><\/tr>
    Reactivation<\/td>Win back customers who have stopped buying<\/td>We miss you: 15% off your next purchase<\/td><\/tr>
    Survey<\/td>Find out what the customer thinks<\/td>Rate your visit from 1 to 5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

    SMS marketing examples to copy<\/h2>\n\n

    Change the brand name and the link, and make sure it doesn’t go over 160 characters:<\/p>\n\n

    Industry<\/th>Message<\/th><\/tr><\/thead>
    Fashion store<\/td>MODAMAR: 20% off the entire website, only until Sunday. Use the code FINDE20 at modamar.es\/ofertas. To opt out, reply STOP<\/td><\/tr>
    Clinic<\/td>CLINICASOL: a reminder of your appointment on Thursday the 9th at 17:30. If you can’t make it, call us on 910 000 000.<\/td><\/tr>
    Restaurant<\/td>LACASONA: this Friday, tasting menu for \u20ac25. Book at lacasona.es\/reserva. To opt out, reply STOP<\/td><\/tr>
    Training school<\/td>FORMAPLUS: only 5 places left on the October Excel course. Sign up at formaplus.es\/excel. Opt out: STOP<\/td><\/tr>
    Ecommerce<\/td>TECNOSHOP: your order 4521 is on its way. Track it at tecnoshop.es\/envio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
    \n

    Launch your first SMS campaign<\/strong><\/p>\n\n\n\n

    Send SMS from the same dashboard as your email marketing, with a custom sender and delivery statistics.<\/p>\n\n\n\n

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    Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

    Is SMS marketing legal in Spain?<\/h2>\n\n

    Yes, as long as you comply with the law. Two laws apply to sending advertising SMS in Spain:<\/p>\n\n