{"id":85172,"date":"2025-05-29T20:36:51","date_gmt":"2025-05-29T20:36:51","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/email-structure\/"},"modified":"2026-10-07T21:40:37","modified_gmt":"2026-10-07T21:40:37","slug":"email-structure","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/email-structure\/","title":{"rendered":"Email structure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email structure is the order in which the parts of an email are organized: the header, the message body, the signature and the attachments.<\/p>\n\n<p class=\"wp-block-paragraph\">Every email shares it, from a note to a coworker to a newsletter. Knowing the structure of an email helps you write clearer messages and makes your campaigns easier to read.<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at each part with examples.<\/p>\n\n<h2 class=\"wp-block-heading\">What are the parts of an email?<\/h2>\n\n<p class=\"wp-block-paragraph\">An email has two main blocks. The <strong>header<\/strong> contains the sending details. The <strong>body<\/strong> contains the message itself.<\/p>\n\n<p class=\"wp-block-paragraph\">On top of these come the signature and, when needed, the attachments. This table sums up each part:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Part<\/th><th>What it contains<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/sender\/\" target=\"_blank\" rel=\"noopener\">Sender<\/a> (From)<\/td><td>Name and address of the person sending it<\/td><td>Laura G\u00f3mez, Tienda Verde<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/recipient\/\" target=\"_blank\" rel=\"noopener\">Recipient<\/a> (To)<\/td><td>Address of the person receiving the message<\/td><td>The customer or the coworker<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/cc-and-bcc\/\" target=\"_blank\" rel=\"noopener\">CC and BCC<\/a><\/td><td>People copied, visibly or hidden<\/td><td>Your manager, in CC<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\" target=\"_blank\" rel=\"noopener\">Subject line<\/a><\/td><td>The topic summed up in one line<\/td><td>\u201cWebsite quote\u201d<\/td><\/tr><tr><td>Greeting<\/td><td>Opening of the message<\/td><td>\u201cHi Marta,\u201d<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-body\/\" target=\"_blank\" rel=\"noopener\">Body<\/a><\/td><td>Explanation and request<\/td><td>The quote and its timelines<\/td><\/tr><tr><td>Sign-off<\/td><td>Friendly closing<\/td><td>\u201cBest regards\u201d<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\" target=\"_blank\" rel=\"noopener\">Signature<\/a><\/td><td>Name, job title and contact details<\/td><td>Laura G\u00f3mez \u00b7 Design<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/attachment\/\" target=\"_blank\" rel=\"noopener\">Attachments<\/a><\/td><td>Files sent with the message<\/td><td>Quote as a PDF<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico-1024x576.png\" alt=\"Parts of an email: sender, recipient, subject line, greeting, body, sign-off, signature and attachments\" class=\"wp-image-97051\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/partes-correo-electronico.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">As you can see, each part of an email has a specific purpose. If one is missing, the message becomes less clear.<\/p>\n\n<h2 class=\"wp-block-heading\">What goes in an email header?<\/h2>\n\n<p class=\"wp-block-paragraph\">The header is the top part of the email. It shows who sent it, who it&#8217;s addressed to, the date and the subject line.<\/p>\n\n<p class=\"wp-block-paragraph\">What the reader sees is only part of it. Underneath, there are <a href=\"https:\/\/mailrelay.com\/en\/glossary\/headers\/\" target=\"_blank\" rel=\"noopener\">technical headers<\/a> listing the servers the message has passed through and the authentication results.<\/p>\n\n<p class=\"wp-block-paragraph\">Every address in the header follows the same format. The username goes before the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/at-sign\/\" target=\"_blank\" rel=\"noopener\">at sign<\/a>, and the domain goes after it. We explain it in detail in <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-address\/\" target=\"_blank\" rel=\"noopener\">email address<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">How is the body of an email structured?<\/h2>\n\n<p class=\"wp-block-paragraph\">The body is where the message is. To make it easy to read, it&#8217;s best to organize it in five steps:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Greeting<\/strong>, with the person&#8217;s name if you know it.<\/li>\n\n\n\n<li><strong>Introduction<\/strong>: one or two sentences explaining why you&#8217;re writing.<\/li>\n\n\n\n<li><strong>Main content<\/strong>, with the details in short paragraphs.<\/li>\n\n\n\n<li><strong>Closing<\/strong>: what you expect from the reader, such as replying, confirming or clicking.<\/li>\n\n\n\n<li><strong>Sign-off and signature<\/strong>.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">The most important information should go at the top. Many people only read the first few lines, especially on mobile.<\/p>\n\n<p class=\"wp-block-paragraph\">What about length? It depends on the case. But an email that can be read at a glance usually gets more replies than a long one.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Design well-structured emails without coding<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Mailrelay&#8217;s visual editor, you can lay out the header, text, images, buttons and footer in a few minutes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=estructura-del-correo-electronico\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Example of a formal email structure<\/h2>\n\n<p class=\"wp-block-paragraph\">Imagine you run an online store and want to ask a supplier for their fall catalog. This is what a well-structured formal email would look like:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Subject:<\/strong> Request for the fall 2026 catalog<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Greeting:<\/strong> Dear Mr. P\u00e9rez,<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Introduction:<\/strong> I&#8217;m writing from Tienda Verde to request your fall catalog.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Main content:<\/strong> We&#8217;d like to add new products in November. We&#8217;re particularly interested in volume pricing and delivery times.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Closing:<\/strong> Could you send it to us before Friday the 10th?<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sign-off:<\/strong> Thank you very much. Kind regards,<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Signature:<\/strong> Laura G\u00f3mez \u00b7 Purchasing \u00b7 Tienda Verde \u00b7 910 000 000<\/p>\n\n<p class=\"wp-block-paragraph\">If you want more examples, there&#8217;s a complete guide to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/01\/31\/how-to-write-a-formal-email\/\" target=\"_blank\" rel=\"noopener\">writing a formal email<\/a> and another one with <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/04\/18\/how-to-write-an-effective-introduction-email\/\" target=\"_blank\" rel=\"noopener\">introduction email<\/a> examples.<\/p>\n\n<h2 class=\"wp-block-heading\">What is the structure of a marketing email?<\/h2>\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noopener\">newsletter<\/a> shares the same foundation, but adds elements designed to sell or inform. From top to bottom, it usually follows this order:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\" target=\"_blank\" rel=\"noopener\">Preheader<\/a><\/strong>: the preview text that complements the subject line.<\/li>\n\n\n\n<li><strong>Visual header<\/strong>, with the logo and sometimes a menu.<\/li>\n\n\n\n<li><strong>Main image<\/strong> or headline that sums up the offer.<\/li>\n\n\n\n<li><strong>Body<\/strong>, in short blocks with images.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/call-to-action-cta\/\" target=\"_blank\" rel=\"noopener\">Call to action<\/a><\/strong>: a visible button, such as \u201cSee what&#8217;s new\u201d.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-footer\/\" target=\"_blank\" rel=\"noopener\">Email footer<\/a><\/strong>, with the company details, social media and the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/unsubscribe\/\" target=\"_blank\" rel=\"noopener\">unsubscribe<\/a> link.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing-1024x576.png\" alt=\"Structure of a marketing email from top to bottom: preheader, header, main image, body, button and footer with unsubscribe link\" class=\"wp-image-97048\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/estructura-email-marketing.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The unsubscribe link isn&#8217;t optional. The <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gdpr\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a> and commercial communications regulations require that subscribers can unsubscribe easily.<\/p>\n\n<p class=\"wp-block-paragraph\">That said, watch the file size. Gmail clips messages larger than 102 KB and hides the end, including the footer: this is <a href=\"https:\/\/mailrelay.com\/en\/glossary\/gmail-clipping\/\" target=\"_blank\" rel=\"noopener\">Gmail clipping<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What&#8217;s the difference between an email&#8217;s structure and its design?<\/h2>\n\n<p class=\"wp-block-paragraph\">Structure is the order of the parts. Design is how they look: colors, fonts, images and spacing.<\/p>\n\n<p class=\"wp-block-paragraph\">A well-structured email makes sense even if the images don&#8217;t load. That&#8217;s why it&#8217;s best to define the email structure first and the design afterwards.<\/p>\n\n<p class=\"wp-block-paragraph\">For the design, work with a single column of about 600 pixels and a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/responsive-email\/\" target=\"_blank\" rel=\"noopener\">responsive design<\/a> that adapts to mobile. <a href=\"https:\/\/mailrelay.com\/en\/glossary\/modular-email-design\/\" target=\"_blank\" rel=\"noopener\">Modular design<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-template\/\" target=\"_blank\" rel=\"noopener\">email templates<\/a> save you time with every send.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">In Mailrelay, you build the structure of each email with a block-based visual editor: header, text, images, buttons and footer. Designs adapt to mobile without you having to code.<\/p>\n\n<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/mailrelay.com\/en\/glossary\/personalization-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">personalize<\/a> the greeting with each subscriber&#8217;s name and test two versions with an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B test<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">The free account includes up to 80,000 emails a month and 20,000 contacts. Human support by chat, ticket or phone is included on every plan.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Send your campaigns for free with Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up to 80,000 emails a month and 20,000 contacts, with human support on every plan.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=estructura-del-correo-electronico\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about email structure<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>What are the parts of an email?<\/strong>  Sender, recipient, copies, subject line, greeting, body, sign-off, signature and, if there are any, attachments.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What is an email header?<\/strong>  It&#8217;s the top part of the message. It includes the sender, the recipient, the copies, the date and the subject line.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What is the part after the @ in an email address called?<\/strong>  It&#8217;s the domain. It indicates the provider or company that manages the mailbox, such as gmail.com or yourcompany.com.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What is the structure of a formal email?<\/strong>  A clear subject line, a formal greeting, an introduction stating the purpose, a brief main section, a closing with the request, a sign-off and a full signature.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What should the footer of a marketing email include?<\/strong>  The company details, a visible unsubscribe link and, if you like, your social media.<\/p>\n\n<h2 class=\"wp-block-heading\">Related terms<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-body\/\">Email body<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\">Email subject line<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-signature\/\">Email signature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\">Email preheader<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-footer\/\">Email footer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-template\/\">Email template<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/attachment\/\">Attachment<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email\/\">Email<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-85172","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email structure: parts and example<\/title>\n<meta name=\"description\" content=\"Email structure is the order of an email&#039;s parts: header, body, signature and attachments. 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