{"id":85331,"date":"2025-06-12T19:58:10","date_gmt":"2025-06-12T19:58:10","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/landing-page-creator\/"},"modified":"2026-10-27T23:10:21","modified_gmt":"2026-10-27T23:10:21","slug":"landing-page-creator","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/landing-page-creator\/","title":{"rendered":"Landing page creator"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A landing page creator is a tool for building landing pages without coding, using templates and a visual editor. Among email marketing platforms, Mailrelay, Mailchimp and HubSpot include a landing page creator in their free plan, while MailerLite and GetResponse include it with a single page. Brevo, Mailjet and Acumbamail keep it for their paid plans.<\/p>\n\n<p class=\"wp-block-paragraph\">The difference lies in the limits: how many pages you can publish, whether they carry the tool&#8217;s branding and whether contacts go straight into your email list.<\/p>\n\n<div class=\"wp-block-group has-background\" style=\"border-radius:8px;background-color:#fff8e1;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;A landing page makes sense when you want your contacts to do something specific, such as subscribe. In Mailrelay you can create a landing page with a subscription form, drive traffic to it and have each sign-up trigger an automation, for example. It&#8217;s very useful if you don&#8217;t have a designer to adapt your website.&#8221;<\/p>\n<cite><strong>Jose Argudo<\/strong>, CMO at Mailrelay<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">What is a landing page creator?<\/h2>\n\n<p class=\"wp-block-paragraph\">A landing page creator is an editor that lets you design and publish a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\">landing page<\/a> without touching any code. You pick a template, change the text and images, add a form and publish the page with its own link.<\/p>\n\n<p class=\"wp-block-paragraph\">It is mostly used by marketing teams and small businesses that want to launch a campaign without relying on a developer or building a full website.<\/p>\n\n<p class=\"wp-block-paragraph\">There are two types:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Creators built into an email marketing tool<\/strong>, such as Mailrelay, Mailchimp or MailerLite. Contacts who sign up go straight into your list.<\/li>\n\n\n\n<li><strong>Standalone creators or website builders<\/strong>, such as Wix, Unbounce or Leadpages. They give you more design freedom, but you have to connect them to your email tool.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Which platforms include a landing page builder at no extra cost?<\/h2>\n\n<p class=\"wp-block-paragraph\">This table sums up what each email marketing platform offers in its free plan. The data was checked on their websites in October 2026:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Landing pages in the free plan?<\/th><th>Details<\/th><\/tr><\/thead><tbody><tr><td>Mailrelay<\/td><td>Yes<\/td><td>Landing pages, templates, sign-up forms, custom fields and conversion tracking included in every plan<\/td><\/tr><tr><td>Mailchimp<\/td><td>Yes<\/td><td>Landing pages included in the Free plan, with no stated limit<\/td><\/tr><tr><td>HubSpot<\/td><td>Yes<\/td><td>Included in the free tools, with HubSpot branding. No branding from Starter up<\/td><\/tr><tr><td>MailerLite<\/td><td>Yes, 1<\/td><td>One website and one landing page in the Free plan<\/td><\/tr><tr><td>GetResponse<\/td><td>Yes, 1<\/td><td>One landing page with basic features. Landing page A\/B tests are paid<\/td><\/tr><tr><td>Brevo<\/td><td>No<\/td><td>From the Standard plan, with one landing page<\/td><\/tr><tr><td>Mailjet<\/td><td>No<\/td><td>Premium plan only<\/td><\/tr><tr><td>Acumbamail<\/td><td>Can&#8217;t be published<\/td><td>You can create them, but the free plan doesn&#8217;t let you publish them<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Prices and plans change often. Check the terms on each tool&#8217;s website before deciding.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing-1024x576.jpg\" alt=\"Comparison of email marketing tools that include a landing page creator in their free plan, October 2026\" class=\"wp-image-110377\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">What a good landing page creator should have<\/h2>\n\n<p class=\"wp-block-paragraph\">Not every creator is suited to the same things. Before choosing, check these points:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Templates:<\/strong> they save you time and give you a structure that already works.<\/li>\n\n\n\n<li><strong>No-code editor:<\/strong> so you can change text, images and colors without technical help.<\/li>\n\n\n\n<li><strong>Forms connected to your list:<\/strong> so every sign-up goes straight into your email list, without exporting or importing files.<\/li>\n\n\n\n<li><strong>Custom fields:<\/strong> to ask for more than the email address, such as the contact&#8217;s city or the topic they&#8217;re interested in.<\/li>\n\n\n\n<li><strong>Mobile-friendly design:<\/strong> most visits come from phones.<\/li>\n\n\n\n<li><strong>Conversion tracking:<\/strong> how many visits the page gets and how many turn into contacts.<\/li>\n\n\n\n<li><strong>Free plan limits:<\/strong> how many pages you can publish, whether there&#8217;s a visit cap and whether the page carries the tool&#8217;s branding.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If you want to compare two versions of a page, also check whether the tool offers landing page A\/B tests and on which plan.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Create your first landing page for free<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Templates, sign-up forms and conversion tracking, included in Mailrelay&#8217;s free account.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=landing-page-creator\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Landing page creator or website builder: which one you need<\/h2>\n\n<p class=\"wp-block-paragraph\">If your goal is to capture subscribers, a landing page created in your email tool is usually enough. You have the form, the list and the sending in one place, and you can send a welcome email as soon as someone signs up.<\/p>\n\n<p class=\"wp-block-paragraph\">A website builder like Wix makes more sense if you need a multi-page website, an online store or a highly customized design. In that case, connect the forms to your email tool through an integration or an embedded <a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\">subscription form<\/a>.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>You need\u2026<\/th><th>Your best option<\/th><\/tr><\/thead><tbody><tr><td>Capture subscribers for your newsletter<\/td><td>Your email tool&#8217;s creator<\/td><\/tr><tr><td>A page for each campaign or ad<\/td><td>Your email tool&#8217;s creator<\/td><\/tr><tr><td>Offer a guide or a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-magnet\/\">lead magnet<\/a><\/td><td>Your email tool&#8217;s creator<\/td><\/tr><tr><td>A full website or an online store<\/td><td>A website builder<\/td><\/tr><tr><td>A custom design with lots of testing<\/td><td>A paid standalone creator<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">How to create an effective landing page without technical knowledge<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Set a single goal.<\/strong>  A landing page works best when it asks for just one thing, such as subscribing or downloading a guide.<\/li>\n\n\n\n<li><strong>Choose a template<\/strong> and adapt the text, colors and images to your brand.<\/li>\n\n\n\n<li><strong>Write a clear headline<\/strong> that says what the visitor gets.<\/li>\n\n\n\n<li><strong>Ask only for the data you&#8217;re going to use.<\/strong>  Every extra field is a reason not to finish the form.<\/li>\n\n\n\n<li><strong>Remove distracting menus and links.<\/strong><\/li>\n\n\n\n<li><strong>Publish and share the link<\/strong> on your social networks, ads, website or emails, with UTM parameters to see which channel works.<\/li>\n\n\n\n<li><strong>Measure sign-ups<\/strong> and improve the page based on the results.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailrelay gives you a <a href=\"https:\/\/mailrelay.com\/en\/landing-pages\/\">free landing page creator<\/a> on every plan, including the free account.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>What you need<\/th><th>How Mailrelay solves it<\/th><\/tr><\/thead><tbody><tr><td>Create the page without coding<\/td><td>Templates or a blank page, with a visual editor<\/td><\/tr><tr><td>Capture contacts<\/td><td>Sign-up forms with custom fields<\/td><\/tr><tr><td>Store the contacts<\/td><td>They go straight into the subscriber group you choose<\/td><\/tr><tr><td>Welcome them<\/td><td>An automation sends the email as soon as they sign up<\/td><\/tr><tr><td>Measure results<\/td><td>Real-time conversion tracking<\/td><\/tr><tr><td>Stay in touch<\/td><td>Newsletters and campaigns from the same dashboard, up to 80,000 emails a month to 20,000 contacts on the free account<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Capture subscribers and send them your campaigns from the same dashboard<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landing pages and email marketing on Mailrelay&#8217;s free account, up to 20,000 contacts.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=landing-page-creator\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Landing page creator FAQ<\/h2>\n\n<h3 class=\"wp-block-heading\">Which platforms include a landing page builder at no extra cost?<\/h3>\n\n<p class=\"wp-block-paragraph\">Among email marketing tools, Mailrelay, Mailchimp and HubSpot include a landing page creator in their free plan. MailerLite and GetResponse include it with a single page. Brevo and Mailjet keep it for paid plans, and Acumbamail lets you create landing pages but not publish them without paying.<\/p>\n\n<h3 class=\"wp-block-heading\">Are there free landing page creators with more than one page?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes. MailerLite and GetResponse limit the free plan to one landing page. Mailrelay and Mailchimp include landing pages in the free plan without stating a number on their pricing page. HubSpot includes them too, but with its branding.<\/p>\n\n<h3 class=\"wp-block-heading\">Do I need to know how to code to create a landing page?<\/h3>\n\n<p class=\"wp-block-paragraph\">No. Landing page creators work with templates and a visual editor. You only have to change the text, images and form.<\/p>\n\n<h3 class=\"wp-block-heading\">Can I connect the landing page to my email list?<\/h3>\n\n<p class=\"wp-block-paragraph\">If you use your email marketing tool&#8217;s creator, the connection is direct: every sign-up goes into your list. With a website builder or a standalone creator, you need an integration or an embedded form.<\/p>\n\n<h3 class=\"wp-block-heading\">What&#8217;s the difference between a landing page and a form or a pop-up?<\/h3>\n\n<p class=\"wp-block-paragraph\">A landing page is a full page dedicated to a single goal, with its own link. A <a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\">subscription form<\/a> is embedded in a page on your website, and a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/pop-up\/\">pop-up<\/a> appears over the content while the visitor browses. You can combine them: the landing page for campaigns and ads, and the form or pop-up for people already visiting your website.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting and conversion for SMEs and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"template":"","class_list":["post-85331","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing page creator: what it is and which ones are free (2026)<\/title>\n<meta name=\"description\" content=\"What a landing page creator is and which email marketing tools include one for free: Mailrelay, Mailchimp, HubSpot, MailerLite, GetResponse, Brevo and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page-creator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing page creator: what it is and which ones are free (2026)\" \/>\n<meta property=\"og:description\" content=\"What a landing page creator is and which email marketing tools include one for free: Mailrelay, Mailchimp, HubSpot, MailerLite, GetResponse, Brevo and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page-creator\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T23:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/landing-pages-gratis-comparativa-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/\",\"name\":\"Landing page creator: what it is and which ones are free (2026)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/landing-pages-gratis-comparativa-email-marketing-1024x576.jpg\",\"datePublished\":\"2025-06-12T19:58:10+00:00\",\"dateModified\":\"2026-10-27T23:10:21+00:00\",\"description\":\"What a landing page creator is and which email marketing tools include one for free: Mailrelay, Mailchimp, HubSpot, MailerLite, GetResponse, Brevo and more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/landing-pages-gratis-comparativa-email-marketing-1024x576.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/landing-pages-gratis-comparativa-email-marketing-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/landing-page-creator\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Landing page creator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - 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