{"id":85888,"date":"2025-08-13T19:56:24","date_gmt":"2025-08-13T19:56:24","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/p-s\/"},"modified":"2025-08-13T19:56:27","modified_gmt":"2025-08-13T19:56:27","slug":"p-s","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/p-s\/","title":{"rendered":"P.S."},"content":{"rendered":"\n

The term “P.S.” (short for “postscript<\/strong>“) is a technique traditionally used in letter writing.<\/p>\n\n

Nowadays it has found a relevant place in the digital world. <\/p>\n\n

Especially in email marketing<\/a>. <\/p>\n\n

This small acronym, which usually precedes an idea added after having finished a letter or email, can be a powerful tool in communication and marketing strategies<\/strong>.<\/p>\n\n

Origins and evolution<\/h2>\n\n

Historically, the P.S. <\/strong> was used in handwritten or typewritten letters when the author wanted to add something after having finished and signed the letter. <\/p>\n\n

With the advent of digital technology, this practice might seem obsolete. <\/p>\n\n

However, it has evolved to take on a new meaning and function, especially in email marketing<\/strong>.<\/p>\n\n

P.S. in Email Marketing<\/h2>\n\n

In the context of email marketing<\/a>, the P.S. has transformed into a strategic technique to capture the reader\u2019s attention at the end of the email. <\/p>\n\n

Usually, this section contains important information, special offers, reminders, or calls to action (CTA) that can be crucial to the marketing strategy<\/strong>.<\/p>\n\n

Increase in effectiveness<\/h2>\n\n

The effectiveness of the P.S. in emails lies in its ability to stand out.<\/strong> <\/p>\n\n

As one of the last elements the recipient <\/a> reads, it has a high potential to leave a lasting impression.<\/strong> <\/p>\n\n

Furthermore, studies have shown that readers tend to pay more attention to the information presented at the end of a text.<\/strong> <\/p>\n\n

Which increases the likelihood that they will act on what is suggested in the P.S.<\/p>\n\n

Content strategies<\/h2>\n\n

An effective P.S. in email marketing should be brief, direct, and offer added value. <\/p>\n\n

It can include a summary of the main offer of the email, a reminder of a deadline, or even a link to relevant content. <\/strong> <\/p>\n\n

This section is also ideal for personalizing the message, making the recipient feel special and more inclined to interact with the content.<\/p>\n\n

P.S. in other forms of communication<\/h2>\n\n

In addition to email marketing, the P.S. is used in various other communication formats. <\/p>\n\n

In blogs, articles, and social media posts, it can serve to add a final thought, a humorous note, or a comment that reinforces the main message. <\/strong><\/p>\n\n

Blogs and articles<\/h3>\n\n

In blogs and articles, the P.S. can be a place to summarize key points. <\/p>\n\n

Ask questions to encourage interaction, or share links to related articles. <\/p>\n\n

This tactic helps keep the reader engaged and can increase the time they spend on the page.<\/p>\n\n

Social Media<\/h3>\n\n

On social media, a P.S. can be an effective tool to add a personal comment or a call to action after an informative post. <\/p>\n\n

In this context, it helps to humanize the brand and create a deeper connection with the audience.<\/p>\n\n

Conclusion<\/h2>\n\n

The P.S., although small and often underused, is a powerful communication tool. <\/p>\n\n

Its adaptation to the digital world and, in particular, to email marketing demonstrates its continued relevance and effectiveness. <\/p>\n\n

By using the P.S. strategically, marketing and communication professionals can significantly improve the impact of their messages.<\/p>\n","protected":false},"template":"","class_list":["post-85888","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nP.S. - Mailrelay<\/title>\n<meta name=\"description\" content=\"The term "P.S." (short for "postscript") is a technique traditionally used in letter writing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P.S. - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"The term "P.S." (short for "postscript") is a technique traditionally used in letter writing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T19:56:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/\",\"url\":\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/\",\"name\":\"P.S. - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#website\"},\"datePublished\":\"2025-08-13T19:56:24+00:00\",\"dateModified\":\"2025-08-13T19:56:27+00:00\",\"description\":\"The term \\\"P.S.\\\" (short for \\\"postscript\\\") is a technique traditionally used in letter writing.\",\"breadcrumb\":{\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailrelay.com\/en\/glossary\/p-s\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mailrelay.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"P.S.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailrelay.com\/en\/#website\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailrelay.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailrelay\/\",\"https:\/\/x.com\/mailrelay\",\"https:\/\/www.youtube.com\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P.S. - Mailrelay","description":"The term \"P.S.\" (short for \"postscript\") is a technique traditionally used in letter writing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/glossary\/p-s\/","og_locale":"en_US","og_type":"article","og_title":"P.S. - Mailrelay","og_description":"The term \"P.S.\" (short for \"postscript\") is a technique traditionally used in letter writing.","og_url":"https:\/\/mailrelay.com\/en\/glossary\/p-s\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2025-08-13T19:56:27+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/glossary\/p-s\/","url":"https:\/\/mailrelay.com\/en\/glossary\/p-s\/","name":"P.S. - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"datePublished":"2025-08-13T19:56:24+00:00","dateModified":"2025-08-13T19:56:27+00:00","description":"The term \"P.S.\" (short for \"postscript\") is a technique traditionally used in letter writing.","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/p-s\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/glossary\/p-s\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/glossary\/p-s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"P.S."}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Mailrelay","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"The term “P.S.” (short for “postscript“) is a technique traditionally used in letter writing. Nowadays it has found a relevant place in the digital world. Especially in email marketing. This small acronym, which usually precedes an idea added after having finished a letter or email, can be a powerful tool in communication and marketing strategies.…","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/85888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/85888\/revisions"}],"predecessor-version":[{"id":85889,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/85888\/revisions\/85889"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=85888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}