{"id":87422,"date":"2025-12-03T19:52:37","date_gmt":"2025-12-03T19:52:37","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/divi\/"},"modified":"2026-10-28T17:07:14","modified_gmt":"2026-10-28T17:07:14","slug":"divi","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/divi\/","title":{"rendered":"Divi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You want a professional website for your business, but you don&#8217;t know how to code and you don&#8217;t have the budget for an agency. A few years ago, that combination was a problem. Today there are tools that let you design by dragging and dropping blocks. One of the most popular ones for WordPress is called Divi.<\/p>\n\n<h2 class=\"wp-block-heading\">What is Divi?<\/h2>\n\n<p class=\"wp-block-paragraph\">Divi is a theme and visual builder for <a href=\"https:\/\/mailrelay.com\/en\/glossary\/wordpress\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>, developed by the company Elegant Themes. It lets you create and customize web pages from a visual editor, without having to write any code.<\/p>\n\n<p class=\"wp-block-paragraph\">It works in two ways. As a theme, it defines the overall look of your website. And as a builder, or <em>page builder<\/em>, it lets you design each page by dragging elements. You see the result in real time.<\/p>\n\n<p class=\"wp-block-paragraph\">There is also the Divi Builder as a standalone plugin. This way you can use its editor with other WordPress themes.<\/p>\n\n<h2 class=\"wp-block-heading\">Divi 5: the big overhaul<\/h2>\n\n<p class=\"wp-block-paragraph\">In February 2026, Elegant Themes released the stable version of Divi 5. It is the most important update since the theme was created, because it rebuilds how it works under the hood.<\/p>\n\n<p class=\"wp-block-paragraph\">The previous version was based on <em>shortcodes<\/em>, codes that WordPress interpreted to display each element. Divi 5 replaces them with a more modern block system, similar to the one in the native WordPress editor. The result is a faster editor and cleaner code.<\/p>\n\n<p class=\"wp-block-paragraph\">It also adds highly requested features: <em>flexbox<\/em> and grid-based layouts, modules nested inside one another, and global variables for colors and fonts. If you already had a website built with Divi 4, the update is included in your license.<\/p>\n\n<h2 class=\"wp-block-heading\">Main features<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the features that have made it so popular:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time visual editor:<\/strong> you edit directly on the page and see the changes instantly.<\/li>\n\n\n\n<li><strong>Over 200 modules:<\/strong> buttons, forms, galleries, testimonials or counters, ready to use.<\/li>\n\n\n\n<li><strong>Hundreds of pre-made layouts:<\/strong> complete templates by industry that you can adapt to your brand.<\/li>\n\n\n\n<li><strong>Theme Builder:<\/strong> lets you design the header, the footer or the blog templates without touching any code.<\/li>\n\n\n\n<li><strong>Responsive editing:<\/strong> you adjust how each element looks on mobile, tablet and desktop.<\/li>\n\n\n\n<li><strong>Divi AI:<\/strong> an assistant that generates text, images and even complete pages from a description. It&#8217;s paid: it comes with the Divi Pro plan.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-1024x576.png\" alt=\"Illustration of a visual builder like Divi for WordPress: text, image, button and form blocks being dragged to create a landing page with a form connected to email marketing\" class=\"wp-image-94457\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">If you know some <a href=\"https:\/\/mailrelay.com\/en\/glossary\/css-cascading-style-sheets\/\" target=\"_blank\" rel=\"noopener\">CSS<\/a>, you can also add custom styles to each element. And developers can extend it through its <a href=\"https:\/\/mailrelay.com\/en\/glossary\/api\/\" target=\"_blank\" rel=\"noopener\">API<\/a>.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Grow your list from your WordPress website<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create your form in Mailrelay, embed it on any page built with Divi and get new contacts with double opt-in. Start for free.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=divi\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Advantages and disadvantages<\/h2>\n\n<p class=\"wp-block-paragraph\">Its big advantage is independence. You can create and edit your website without relying on a developer. And the license lets you use it on as many websites as you want, which is very useful for agencies and freelancers.<\/p>\n\n<p class=\"wp-block-paragraph\">It also stands out for its community. There are thousands of tutorials, extensions and templates created by other users.<\/p>\n\n<p class=\"wp-block-paragraph\">But it has some weak points. It is a paid tool, with an annual subscription or a lifetime license. Its learning curve is steeper than it seems at first, because of the sheer number of options it offers. And, like all visual builders, it can produce heavier pages than a lightweight theme if it isn&#8217;t properly optimized.<\/p>\n\n<p class=\"wp-block-paragraph\">Another thing to keep in mind: if you ever switch builders, migrating your design takes work.<\/p>\n\n<h2 class=\"wp-block-heading\">How much does Divi cost?<\/h2>\n\n<p class=\"wp-block-paragraph\">Divi has three plans. All of them let you use it on unlimited websites:<\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Plan<\/th><th>Price<\/th><th>What it includes<\/th><\/tr><\/thead><tbody><tr><td>Divi Yearly<\/td><td>$89 a year<\/td><td>Divi, Extra, Bloom and Monarch<\/td><\/tr><tr><td>Divi Lifetime<\/td><td>$249 one-time payment<\/td><td>Divi forever<\/td><\/tr><tr><td>Divi Pro<\/td><td>$277 a year<\/td><td>Divi with Divi AI, Divi Cloud, Divi Teams and VIP support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">These are the prices on the Elegant Themes website in October 2026, excluding taxes. All plans come with a 30-day money-back guarantee.<\/p>\n\n<h2 class=\"wp-block-heading\">Divi vs. other options<\/h2>\n\n<p class=\"wp-block-paragraph\">Divi competes mainly with Elementor, the other big visual builder for WordPress. Both offer similar possibilities. The difference lies more in the way of working and the pricing model than in what you can achieve.<\/p>\n\n<p class=\"wp-block-paragraph\">The other alternative is the native WordPress block editor. It is free and increasingly complete, although it still offers less design control.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you don&#8217;t want to depend on WordPress, there are all-in-one platforms like <a href=\"https:\/\/mailrelay.com\/en\/glossary\/wix\/\" target=\"_blank\" rel=\"noopener\">Wix<\/a>. They are simpler, but less flexible.<\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Option<\/th><th>Price<\/th><th>Design control<\/th><th>Who it is for<\/th><\/tr><\/thead><tbody><tr><td>Divi<\/td><td>Paid<\/td><td>Very high<\/td><td>Businesses and agencies that want to design without code<\/td><\/tr><tr><td>Elementor<\/td><td>Free version and Pro version<\/td><td>Very high<\/td><td>Those who prefer to start for free<\/td><\/tr><tr><td>WordPress block editor<\/td><td>Free<\/td><td>Medium<\/td><td>Simple websites and blogs<\/td><\/tr><tr><td>Wix<\/td><td>Free plan and paid plans<\/td><td>Medium<\/td><td>Those who don&#8217;t want to manage WordPress<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Divi for marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Where it really shines is in creating pages designed to convert.<\/p>\n\n<p class=\"wp-block-paragraph\">With it you can design a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a> for a campaign in no time. You just have to choose a layout, change the text and images and add a visible <a href=\"https:\/\/mailrelay.com\/en\/glossary\/call-to-action-cta\/\" target=\"_blank\" rel=\"noopener\">call to action<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">It also includes a testing feature called Divi Leads. It lets you run an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B test<\/a> with different versions of a headline, a button or a section. That way you can see which one gets more conversions.<\/p>\n\n<p class=\"wp-block-paragraph\">To capture subscribers, it has an email opt-in module. Elegant Themes also offers Bloom, a pop-up and form plugin included in its membership.<\/p>\n\n<h2 class=\"wp-block-heading\">How to connect Divi to your email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">A beautiful website isn&#8217;t much use if you don&#8217;t capture your visitors&#8217; details. That&#8217;s why it&#8217;s a good idea to connect your pages to your email marketing tool.<\/p>\n\n<p class=\"wp-block-paragraph\">The most direct way is to embed your platform&#8217;s subscription form in a code module. That way, contacts go straight into your list. We explain the process in our guide to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/04\/16\/how-to-add-a-mailrelay-subscription-form-using-wordpress\/\" target=\"_blank\" rel=\"noopener\">adding a Mailrelay form in WordPress<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also use lead capture tools like Bloom. In this article we show you how to create <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/04\/18\/how-to-create-mailrelay-opt-in-forms-with-bloom-sumome-and-thrive-leads\/\" target=\"_blank\" rel=\"noopener\">Mailrelay forms with Bloom and other plugins<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">To increase sign-ups, offer something in return, such as a guide or a discount. This is what&#8217;s known as a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-magnet\/\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email.png\" alt=\"From your website to your email list: design your page with a visual builder, add a form, the contact confirms with double opt-in and receives a welcome email\" class=\"wp-image-110724\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email.png 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/de-tu-web-a-tu-lista-de-email-60x34.png 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">Divi is one of the most complete ways to create a WordPress website without coding. With version 5 it has gained speed and flexibility, and it is still a very solid option for businesses and agencies.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you combine it with a good lead capture and email marketing strategy, your website can become a steady source of customers.<\/p>\n\n<p class=\"wp-block-paragraph\">At Mailrelay we make it easy for you to turn your website visitors into subscribers. You create your forms from our dashboard and embed them on any page of your website. Then, each new contact can automatically receive a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\">welcome email<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">All of this on a free plan of up to 80,000 emails a month and 20,000 contacts. If you want to try it, you can create your account today.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Welcome every new subscriber<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send an automatic welcome email to every contact who signs up on your website. Up to 80,000 emails a month for free with Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=divi\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about Divi<\/h2>\n\n<h3 class=\"wp-block-heading\">Is Divi free?<\/h3>\n\n<p class=\"wp-block-paragraph\">No. It is a paid tool from Elegant Themes, although it usually offers trial periods and a money-back guarantee.<\/p>\n\n<h3 class=\"wp-block-heading\">Do I need to know how to code to use it?<\/h3>\n\n<p class=\"wp-block-paragraph\">No. It is designed for visual design, although knowing some HTML and CSS will help you get more out of it.<\/p>\n\n<h3 class=\"wp-block-heading\">Does Divi affect SEO?<\/h3>\n\n<p class=\"wp-block-paragraph\">Not directly. What matters is the speed and structure of your pages, so it&#8217;s a good idea to optimize images and not overuse heavy effects. If you want to learn more, take a look at what <a href=\"https:\/\/mailrelay.com\/en\/glossary\/seo-search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> is.<\/p>\n\n<h3 class=\"wp-block-heading\">Divi or Elementor?<\/h3>\n\n<p class=\"wp-block-paragraph\">Both are very complete visual builders. Elementor has a free version to get started. Divi is paid, but a single license works on unlimited websites, something agencies really value.<\/p>\n\n<h3 class=\"wp-block-heading\">Can I use Divi without its theme?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes. The Divi Builder is also available as a plugin, so you can use its editor with other WordPress themes.<\/p>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/wordpress\/\">WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/wix\/\">Wix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/website-templates\/\">Website Templates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page\/\">Landing page<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/landing-page-creator\/\">Landing page creator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscription-form\/\">Subscription form<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/pop-up\/\">Pop-up<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-magnet\/\">Lead magnet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/a-b-testing\/\">A\/B testing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/wpo-web-performance-optimization\/\">WPO<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-87422","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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