It works in two ways. As a theme, it defines the overall look of your website. And as a builder, or page builder<\/em>, it lets you design each page by dragging elements. You see the result in real time.<\/p>\n\n There is also the Divi Builder as a standalone plugin. This way you can use its editor with other WordPress themes.<\/p>\n\n In February 2026, Elegant Themes released the stable version of Divi 5. It is the most important update since the theme was created, because it rebuilds how it works under the hood.<\/p>\n\n The previous version was based on shortcodes<\/em>, codes that WordPress interpreted to display each element. Divi 5 replaces them with a more modern block system, similar to the one in the native WordPress editor. The result is a faster editor and cleaner code.<\/p>\n\n It also adds highly requested features: flexbox<\/em> and grid-based layouts, modules nested inside one another, and global variables for colors and fonts. If you already had a website built with Divi 4, the update is included in your license.<\/p>\n\n These are the features that have made it so popular:<\/p>\n\n If you know some CSS<\/a>, you can also add custom styles to each element. And developers can extend it through its API<\/a>.<\/p>\n\n Its big advantage is independence. You can create and edit your website without relying on a developer. And the license lets you use it on as many websites as you want, which is very useful for agencies and freelancers.<\/p>\n\n It also stands out for its community. There are thousands of tutorials, extensions and templates created by other users.<\/p>\n\n But it has some weak points. It is a paid tool, with an annual subscription or a lifetime license. Its learning curve is steeper than it seems at first, because of the sheer number of options it offers. And, like all visual builders, it can produce heavier pages than a lightweight theme if it isn’t properly optimized.<\/p>\n\n Another thing to keep in mind: if you ever switch builders, migrating your design takes work.<\/p>\n\n Divi competes mainly with Elementor, the other big visual builder for WordPress. Both offer similar possibilities. The difference lies more in the way of working and the pricing model than in what you can achieve.<\/p>\n\n The other alternative is the native WordPress block editor. It is free and increasingly complete, although it still offers less design control.<\/p>\n\n And if you don’t want to depend on WordPress, there are all-in-one platforms like Wix<\/a>. They are simpler, but less flexible.<\/p>\n\n Where it really shines is in creating pages designed to convert.<\/p>\n\n With it you can design a landing page<\/a> for a campaign in no time. You just have to choose a layout, change the text and images and add a visible call to action<\/a>.<\/p>\n\n It also includes a testing feature called Divi Leads. It lets you run an A\/B test<\/a> with different versions of a headline, a button or a section. That way you can see which one gets more conversions.<\/p>\n\n To capture subscribers, it has an email opt-in module. Elegant Themes also offers Bloom, a pop-up and form plugin included in its membership.<\/p>\n\n A beautiful website isn’t much use if you don’t capture your visitors’ details. That’s why it’s a good idea to connect your pages to your email marketing tool.<\/p>\n\n The most direct way is to embed your platform’s subscription form in a code module. That way, contacts go straight into your list. We explain the process in our guide to adding a Mailrelay form in WordPress<\/a>.<\/p>\n\n You can also use lead capture tools like Bloom. In this article we show you how to create Mailrelay forms with Bloom and other plugins<\/a>.<\/p>\n\n To increase sign-ups, offer something in return, such as a guide or a discount. This is what’s known as a lead magnet<\/a>.<\/p>\n\n At Mailrelay we make it easy for you to turn your website visitors into subscribers. You create your forms from our dashboard and embed them on any page of your website. Then, each new contact can automatically receive a welcome email.<\/p>\n\n All of this on a free plan of up to 80,000 emails a month and 20,000 contacts. If you want to try it, you can create your Mailrelay account<\/a> today.<\/p>\n\n Is Divi free?<\/strong> No. It is a paid tool from Elegant Themes, although it usually offers trial periods and a money-back guarantee.<\/p>\n\n Do I need to know how to code to use it?<\/strong> No. It is designed for visual design, although knowing some HTML and CSS will help you get more out of it.<\/p>\n\n Does Divi affect SEO?<\/strong> Not directly. What matters is the speed and structure of your pages, so it’s a good idea to optimize images and not overuse heavy effects. If you want to learn more, take a look at what SEO<\/a> is.<\/p>\n\n Divi is one of the most complete ways to create a WordPress website without coding. With version 5 it has gained speed and flexibility, and it remains a very solid option for businesses and agencies.<\/p>\n\n And if you combine it with a good lead capture and email marketing strategy, your website can become a steady source of customers.<\/p>\n\nDivi 5: the big overhaul<\/h2>\n\n
Main features<\/h2>\n\n
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![\"Illustration](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/08\/divi-constructor-visual-wordpress-1024x576.png\")
<\/figure>\n\nAdvantages and disadvantages<\/h2>\n\n
Divi vs. other options<\/h2>\n\n
Divi for marketing<\/h2>\n\n
How to connect Divi to your email marketing<\/h2>\n\n
How we help you at Mailrelay<\/h2>\n\n
Frequently asked questions about Divi<\/h2>\n\n
In conclusion<\/h2>\n\n
Related entries<\/h2>\n\n