{"id":87590,"date":"2025-12-16T20:30:39","date_gmt":"2025-12-16T20:30:39","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/bounce-rates\/"},"modified":"2025-12-16T20:30:42","modified_gmt":"2025-12-16T20:30:42","slug":"bounce-rates","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/bounce-rates\/","title":{"rendered":"Bounce rate"},"content":{"rendered":"\n<p>In the world of online marketing, there are several terms and metrics that might seem complex but are essential for the success of any campaign. <\/p>\n\n<p><strong>One of those terms is &#8220;Bounce rate&#8221;. <\/strong> <\/p>\n\n<p>If you want to understand how it works and its relevance in email marketing and SMS marketing, keep reading! We&#8217;ll explain everything you need to know right here.<\/p>\n\n<h2 class=\"wp-block-heading\">Definition of bounce rate<\/h2>\n\n<p>The bounce rate is a percentage that shows the number of emails or text messages that were not successfully delivered in a campaign. <\/p>\n\n<p>The reasons can vary, ranging from <strong>incorrect email addresses <\/strong> or <strong>phone numbers <\/strong> to technical issues with the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/recipient\/\" target=\"_blank\" rel=\"noreferrer noopener\">recipient&#8217;s <\/a> server.<\/p>\n\n<h2 class=\"wp-block-heading\">Bounce rate in email marketing<\/h2>\n\n<p>In <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, a <strong>high bounce rate can be a warning sign<\/strong>. <\/p>\n\n<p>It may indicate that something isn&#8217;t working right with your contact list or the way you send your emails. <\/p>\n\n<p>Remember that if you have a list of up to 20,000 contacts and send up to 80,000 emails per month, you can get a free account with <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailrelay<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">Types of bounces in email marketing<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Soft Bounce: <\/strong> This happens when the problem is temporary, such as a full mailbox. These emails can be retried later.<\/li>\n\n\n\n<li><strong>Hard Bounce: <\/strong> These are permanent issues, such as an incorrect email address. These emails can&#8217;t be delivered and must be removed from the list.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Bounce rate in SMS marketing<\/h2>\n\n<p>The bounce rate is also relevant in SMS marketing, especially if you use a <a href=\"https:\/\/mailrelay.com\/en\/sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">bulk SMS <\/a> service like the one offered by Mailrelay.<\/p>\n\n<h3 class=\"wp-block-heading\">Common causes of bounces in SMS marketing<\/h3>\n\n<p>SMS bounces can be caused by incorrect, blocked, or inactive numbers. <\/p>\n\n<p>Just like in email marketing, bounces can be either soft or hard.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>The bounce rate is a vital metric in both email marketing and SMS marketing. <\/p>\n\n<p>Keeping it under control is essential to ensure your messages reach their destination and achieve their purpose. <\/p>\n\n<p>By using Mailrelay&#8217;s services, you can be sure you have the best tools and support to make it happen.<\/p>\n","protected":false},"template":"","class_list":["post-87590","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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