{"id":90317,"date":"2026-07-07T18:26:33","date_gmt":"2026-07-07T18:26:33","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/free-email-marketing-software\/"},"modified":"2026-07-07T18:26:36","modified_gmt":"2026-07-07T18:26:36","slug":"free-email-marketing-software","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/free-email-marketing-software\/","title":{"rendered":"Free email marketing software"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Free email marketing software<\/strong> is a tool that allows you to create campaigns, manage subscribers, automate messages, and measure results at no cost.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It is the most cost-effective way to monetize your contact list and increase your sales.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Today, many businesses are looking for free email marketing software to maximize their profits.<\/p>\n\n<p class=\"wp-block-paragraph\">This makes perfect sense.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">What exactly does free email marketing software do?<\/h2>\n\n<p class=\"wp-block-paragraph\">Free email marketing software is for much more than just sending newsletters.<\/p>\n\n<p class=\"wp-block-paragraph\">It also helps you manage <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact lists<\/a>, segment audiences, set up automations, and track key metrics.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, with a tool like Mailrelay, you can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Design a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a> using a visual editor without any design or HTML knowledge<\/li>\n\n\n\n<li>Schedule a welcome sequence using automations<\/li>\n\n\n\n<li>Create subscription forms to embed on your website<\/li>\n\n\n\n<li>Send email campaigns (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/mailing\/\" target=\"_blank\" rel=\"noreferrer noopener\">mailings<\/a>)<\/li>\n\n\n\n<li>Access statistics for opens, clicks, and unsubscribes<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">All easily and in just a few steps.<\/p>\n\n<h2 class=\"wp-block-heading\">When should you use free email marketing software?<\/h2>\n\n<p class=\"wp-block-paragraph\">Free email marketing software <strong>is a perfect fit for businesses that are just starting out.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It also works incredibly well for SMEs, content creators, small e-commerce sites, and <strong>projects looking to grow without taking on fixed costs<\/strong> from the very beginning.<\/p>\n\n<p class=\"wp-block-paragraph\">It is a good option if:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You want to attract subscribers, but you don&#8217;t have a massive list yet <strong>(tens of thousands of contacts)<\/strong><\/li>\n\n\n\n<li>You need an easy-to-use tool<\/li>\n\n\n\n<li><strong>You are looking to create simple automations<\/strong>, rather than workflows that are impossible to build and maintain<\/li>\n\n\n\n<li>You want to test if your newsletter generates sales, clicks, or sign-ups before upgrading to a paid plan<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">And, above all, it is a great fit if you value the <strong>balance between cost, volume, and time saved.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">What good free email marketing software should include<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Not all free plans offer the same features.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">That is the first mistake you need to avoid.<\/p>\n\n<p class=\"wp-block-paragraph\">There are tools that seem attractive at first, but <strong>they fall far, far short very quickly.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For this reason, a solid free email marketing software should offer at least the following features.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Enough sending limit to run real mailing campaigns<\/h3>\n\n<p class=\"wp-block-paragraph\">If the limit is too low, you won&#8217;t even be able to run a small, real campaign.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A free plan like Mailrelay&#8217;s is genuinely useful.<\/strong> It allows you to send real campaigns, so you can actually use the system rather than just testing it.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Simple visual editor<\/h3>\n\n<p class=\"wp-block-paragraph\">Most businesses don&#8217;t want to invest technical resources into creating their emails.<\/p>\n\n<p class=\"wp-block-paragraph\">As it has a drag-and-drop visual editor, designing newsletters is incredibly fast and simple. You won&#8217;t need to dedicate technical resources; just choose the element you want and drag it to where you want it placed.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Basic automations<\/h3>\n\n<p class=\"wp-block-paragraph\">Complex automations are rarely necessary.<\/p>\n\n<p class=\"wp-block-paragraph\">However, having access to welcome emails, autoresponders, or simple sequences is highly beneficial.<\/p>\n\n<p class=\"wp-block-paragraph\">These minor automations can help you save time and scale your email marketing efforts.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Segmentation and personalization<\/h3>\n\n<p class=\"wp-block-paragraph\">Sending the exact same content to your entire contact list usually yields poorer results.<\/p>\n\n<p class=\"wp-block-paragraph\">That is why it is important to be able to segment and use custom fields.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay includes powerful segmentation options with multiple condition groups.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Clear and useful statistics<\/h3>\n\n<p class=\"wp-block-paragraph\">Your email marketing tool should provide easy-to-understand information.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, data like opens, clicks, unsubscribes, and bounces are basic metrics.<\/p>\n\n<p class=\"wp-block-paragraph\">If it also offers click maps or real-time reporting, even better.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You will also find this data in Mailrelay.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Why the free limit matters so much<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>The answer is simple: a limit that is too low is completely useless.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If your free tool only allows a few hundred campaigns, growing is impossible.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You will essentially be forced to upgrade to a paid plan<\/strong> before your email marketing campaigns ever become profitable.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This doesn&#8217;t happen with Mailrelay.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The free plan offers a lot, giving you genuine room to make your email marketing profitable.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You can test different types of content, subject lines, and calls to action&#8230;<\/p>\n\n<p class=\"wp-block-paragraph\">You can also send multiple campaigns, such as a weekly newsletter\u2014meaning, <strong>you can execute a real strategy.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Review campaign statistics.<\/p>\n\n<p class=\"wp-block-paragraph\">You can even create automated email campaigns.<\/p>\n\n<h2 class=\"wp-block-heading\">The difference between a useful free tool and a truly free one<\/h2>\n\n<p class=\"wp-block-paragraph\">Free email marketing software might be free, but it can also be useless.<\/p>\n\n<p class=\"wp-block-paragraph\">With many email tools, the free plan only lets you take a look at the interface, check out the editor, and send a few test emails.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Other tools limit contacts so heavily<\/strong>\u2014along with the number of emails or automations\u2014that they effectively force you to pay right from the start.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The best tool is the one that allows you to actually get to work.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Not just take a peek at the interface.<\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, when evaluating free email software, you should check:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>The monthly limit on emails you can send<\/strong> (up to 80,000 emails per month with Mailrelay)<\/li>\n\n\n\n<li><strong>The number of contacts<\/strong> (up to 20,000 with Mailrelay)<\/li>\n\n\n\n<li>Whether or not you can create automations<\/li>\n\n\n\n<li>How easy it is to use the newsletter editor<\/li>\n\n\n\n<li>And the availability of support (which Mailrelay includes on all accounts)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">All of these aspects are necessary; you need to look at them closely.<\/p>\n\n<h2 class=\"wp-block-heading\">How to choose free email marketing software without making a mistake<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Choosing the most well-known option might seem to save &#8220;time,&#8221; but it can end up being the worst decision in the short term.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">They might seem to offer more features.<\/p>\n\n<p class=\"wp-block-paragraph\">But that is only if you pay.<\/p>\n\n<p class=\"wp-block-paragraph\">Keep searching until you find the one that best fits your current stage.<\/p>\n\n<p class=\"wp-block-paragraph\">Simplicity, a clean dashboard, and a fast visual editor.<\/p>\n\n<p class=\"wp-block-paragraph\">The ability to grow without upfront costs.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This does much more for your business.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And if it includes support, even better.<\/p>\n\n<p class=\"wp-block-paragraph\">For many small projects, the difference between moving forward and getting stuck lies exactly in the points we have just discussed.<\/p>\n\n<h2 class=\"wp-block-heading\">Free email marketing software and scalability<\/h2>\n\n<p class=\"wp-block-paragraph\">Choose your email platform <strong>not just based on your current needs.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It must allow you to grow.<\/p>\n\n<p class=\"wp-block-paragraph\">When free email marketing software falls short too soon, you end up <a href=\"https:\/\/mailrelay.com\/en\/\">migrat<\/a><a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/mailrelay.com\/en\/\">ng<\/a> lists, redoing automations, and wasting time.<\/p>\n\n<p class=\"wp-block-paragraph\">Or upgrading to a paid plan before you can even turn a profit.<\/p>\n\n<p class=\"wp-block-paragraph\">On the other hand, if you start with a tool that offers a generous free account, you can keep growing without needing to pay.<\/p>\n\n<p class=\"wp-block-paragraph\">That is why you should look for an email marketing tool that combines <strong>ease of use, deliverability, basic automation, and genuine growth capacity.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay offers a free account that lets you send up to 80,000 free emails per month to as many as 20,000 contacts, with all features and support included.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This truly allows you to start and grow for free.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">When to upgrade from free to paid email marketing software<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>While every case is different, the best answer is simply when you need to and when you can make it profitable.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If it isn&#8217;t profitable, it doesn&#8217;t make much sense.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The moment your free plan starts limiting you and your strategy becomes profitable,<\/strong> it is time to switch to a paid plan.<\/p>\n\n<p class=\"wp-block-paragraph\">Until then, a well-chosen free email marketing software can take you a long way.<\/p>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about free email marketing software<\/h2>\n\n<h3 class=\"wp-block-heading\">What is free email marketing software?<\/h3>\n\n<p class=\"wp-block-paragraph\">It is a tool that allows you to create campaigns, manage contacts, automate certain actions, and measure results without paying from the start.<\/p>\n\n<h3 class=\"wp-block-heading\">Can free email marketing software work for an SME?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes.<\/p>\n\n<p class=\"wp-block-paragraph\">In fact, for many SMEs, it is the most practical way to start a newsletter and build a subscriber list without taking on any upfront financial risk.<\/p>\n\n<h3 class=\"wp-block-heading\">What minimum features should free email marketing software include?<\/h3>\n\n<p class=\"wp-block-paragraph\">At a bare minimum: a visual editor, forms, basic segmentation, clear statistics, and some form of simple automation.<\/p>\n\n<h3 class=\"wp-block-heading\">Is it better to choose free email marketing software with more limit or more features?<\/h3>\n\n<p class=\"wp-block-paragraph\">Typically, volume is essential.<\/p>\n\n<p class=\"wp-block-paragraph\">Without the ability to send a reasonable volume, it will be impossible to know if the channel is profitable for you, no matter how many features it has.<\/p>\n\n<h3 class=\"wp-block-heading\">Does free email marketing software allow you to automate emails?<\/h3>\n\n<p class=\"wp-block-paragraph\">Many tools do, although they come with limits.<\/p>\n\n<p class=\"wp-block-paragraph\">The important thing is that you can at least activate welcome emails, autoresponders, or simple sequences.<\/p>\n","protected":false},"template":"","class_list":["post-90317","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Free email marketing software - Mailrelay<\/title>\n<meta name=\"description\" content=\"Discover what free email marketing software is, what features it should include, and how to choose a simple, scalable, and profitable tool for growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/free-email-marketing-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free email marketing software - 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It is the most cost-effective way to monetize your contact list and increase your sales. Today, many businesses are looking for free email marketing software to maximize their profits. This makes perfect&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/90317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/90317\/revisions"}],"predecessor-version":[{"id":90318,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/90317\/revisions\/90318"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=90317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}