{"id":90390,"date":"2026-07-21T14:02:55","date_gmt":"2026-07-21T14:02:55","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/email-marketing-automation-for-smes\/"},"modified":"2026-10-06T23:28:31","modified_gmt":"2026-10-06T23:28:31","slug":"email-marketing-automation-for-smes","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-automation-for-smes\/","title":{"rendered":"Email marketing automation for SMEs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Email marketing automation<\/strong> means creating automated emails that are sent based on your contacts&#8217; behavior.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For example, when someone subscribes<\/strong>, makes a purchase, abandons a cart or clicks a link.<\/p>\n\n<p class=\"wp-block-paragraph\">Instead of sending each email manually, you set up an automation flow. <\/p>\n\n<p class=\"wp-block-paragraph\">Then <strong>the email platform<\/strong> takes care of sending the right message at the right time.<\/p>\n\n<p class=\"wp-block-paragraph\">This <strong>helps small and medium-sized businesses save time<\/strong>, connect better with their contacts and increase sales efficiently.<\/p>\n\n<p class=\"wp-block-paragraph\">Email marketing automation for SMEs doesn&#8217;t require complex processes. <\/p>\n\n<p class=\"wp-block-paragraph\">On the contrary, you can start with simple, easy-to-configure actions.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">A welcome email<\/a>, a follow-up sequence or a re-engagement campaign are common automations that are easy to set up.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you use a good <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing tool<\/a>, you can create campaigns, lists, automations and statistics from a single dashboard.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re looking for the general concept, check out the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/mailing-automation\/\" target=\"_blank\" rel=\"noopener\">mailing automation<\/a> guide. And if you&#8217;re choosing a tool, see the guide to <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-software-for-smbs\/\" target=\"_blank\" rel=\"noopener\">email marketing for SMEs<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Why email marketing automation is so important for SMEs<\/h2>\n\n<p class=\"wp-block-paragraph\">Many small businesses have little time, a small staff, and a lot of tasks to manage.<\/p>\n\n<p class=\"wp-block-paragraph\">Email marketing automation is so useful because it lets you <strong>maintain constant communication<\/strong> without relying on manual actions.<\/p>\n\n<p class=\"wp-block-paragraph\">It also prevents interested contacts from going cold.<\/p>\n\n<p class=\"wp-block-paragraph\">When someone leaves their email address, <strong>they expect to receive something useful soon<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">If the response takes too long, the opportunity might be lost.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>With an automation, that first response arrives instantly.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Automated emails also let you personalize your relationship with each subscriber. <strong>Not everyone needs the same message:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>A new contact needs to build trust <\/li>\n\n\n\n<li>A recent customer needs follow-up <\/li>\n\n\n\n<li>An inactive user needs an incentive to return<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Automation turns a contact list into a more effective sales system.<\/p>\n\n<h2 class=\"wp-block-heading\">How simple email marketing automation for SMEs works<\/h2>\n\n<p class=\"wp-block-paragraph\">These types of automations are based on simple rules.<\/p>\n\n<p class=\"wp-block-paragraph\">These rules connect a user action with an automatic response.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For example:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>A user fills out a subscription form<\/li>\n\n\n\n<li>The system adds them to a list (group)<\/li>\n\n\n\n<li>They then receive a welcome email or a discount<\/li>\n\n\n\n<li>Two days later, they receive another email with answers to common questions, suggestions, success stories, etc.<\/li>\n\n\n\n<li>Finally, they receive an offer or another discount<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This process represents the email automation flow.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Each flow can include:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Wait blocks<\/li>\n\n\n\n<li>Email sending<\/li>\n\n\n\n<li>SMS sending<\/li>\n\n\n\n<li>Conditions<\/li>\n\n\n\n<li>Adding\/removing tags<\/li>\n\n\n\n<li>Adding to\/removing from groups<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>However, you don&#8217;t need to start with something complex.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The best approach is to create small automations, review their statistics and improve them over time.<\/p>\n\n<p class=\"wp-block-paragraph\">This reduces complexity while allowing you to see what works and what doesn&#8217;t.<\/p>\n\n<h2 class=\"wp-block-heading\">Main benefits of email marketing automation for SMEs<\/h2>\n\n<p class=\"wp-block-paragraph\">There are multiple benefits to this practice, but the main ones are:<\/p>\n\n<h3 class=\"wp-block-heading\">Time savings<\/h3>\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to perform repetitive tasks.<\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, you can dedicate that time to higher-return tasks like selling, serving customers, or creating better content.<\/p>\n\n<h3 class=\"wp-block-heading\">Faster response<\/h3>\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead<\/a> receives information right when they show interest. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This increases the likelihood of conversion.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Personalization<\/h3>\n\n<p class=\"wp-block-paragraph\">You can send different messages based on behavior, the customer&#8217;s stage, or their interests.<\/p>\n\n<h3 class=\"wp-block-heading\">Higher ROI<\/h3>\n\n<p class=\"wp-block-paragraph\">Generally, email marketing has lower costs than other marketing channels.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you use a platform with a generous free plan, you can get started without taking any financial risk.<\/p>\n\n<h3 class=\"wp-block-heading\">Statistics: measure everything<\/h3>\n\n<p class=\"wp-block-paragraph\">You can track opens, clicks, unsubscribes, conversions, and the performance of each campaign.<\/p>\n\n<h2 class=\"wp-block-heading\">Email marketing automations every SME needs<\/h2>\n\n<p class=\"wp-block-paragraph\">Most companies, especially small ones, don&#8217;t need advanced automations.<\/p>\n\n<p class=\"wp-block-paragraph\">But almost all can benefit from basic flows.<\/p>\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme-1024x576.png\" alt=\"The 4 automations an SME needs: welcome email, lead nurturing, sales follow-up and re-engagement of inactive contacts\" class=\"wp-image-98774\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/automatizaciones-email-pyme.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Automated welcome email<\/h3>\n\n<p class=\"wp-block-paragraph\">The welcome email is one of the most important automations.<\/p>\n\n<p class=\"wp-block-paragraph\">It is sent when someone signs up, downloads a resource or subscribes to a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">This message can introduce the brand and explain what the contact will receive from that moment on.<\/p>\n\n<p class=\"wp-block-paragraph\">It can also include a useful link, an initial offer, or a simple call to action.<\/p>\n\n<p class=\"wp-block-paragraph\">This basic email automation creates a professional first impression.<\/p>\n\n<h3 class=\"wp-block-heading\">Lead nurturing sequence<\/h3>\n\n<p class=\"wp-block-paragraph\">Contacts usually won&#8217;t arrive ready to buy.<\/p>\n\n<p class=\"wp-block-paragraph\">Some need to <strong>get to know the product better, clear up doubts or compare alternatives.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">A nurturing sequence sends several educational emails over a few days.<\/p>\n\n<p class=\"wp-block-paragraph\">It can include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tips<\/li>\n\n\n\n<li>Examples<\/li>\n\n\n\n<li>Testimonials<\/li>\n\n\n\n<li>Guides<\/li>\n\n\n\n<li>Or answers to common objections.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">By using this flow, the SME stays in touch without pressuring the potential customer too much.<\/p>\n\n<p class=\"wp-block-paragraph\">It also helps turn cold subscribers into hot leads.<\/p>\n\n<h3 class=\"wp-block-heading\">Sales follow-up automation<\/h3>\n\n<p class=\"wp-block-paragraph\">Sales follow-ups often fail due to a lack of time.<\/p>\n\n<p class=\"wp-block-paragraph\">If a lead subscribes through a form but no one contacts them, they are lost.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Automation ensures they receive some kind of communication immediately.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You can even set up a flow that checks if they click on a link or not, tags the contacts, sends them another email, etc.<\/p>\n\n<h3 class=\"wp-block-heading\">Re-engagement campaign for inactive contacts<\/h3>\n\n<p class=\"wp-block-paragraph\">Over time, part of your contact list may stop opening emails.<\/p>\n\n<p class=\"wp-block-paragraph\">This affects results and can hurt <a href=\"https:\/\/mailrelay.com\/en\/glossary\/deliverability-in-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">deliverability<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">A re-engagement campaign tries to win back those contacts before they are lost completely.<\/p>\n\n<p class=\"wp-block-paragraph\">You can send a direct message with a simple question.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also offer useful content or a promotion.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If they don&#8217;t respond, it&#8217;s a good idea to clean your list.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">How to create an email marketing automation strategy <\/h2>\n\n<p class=\"wp-block-paragraph\">Before creating flows, you need to define a goal.<\/p>\n\n<p class=\"wp-block-paragraph\">What do you want to create the automation flow for?<\/p>\n\n<p class=\"wp-block-paragraph\">Some common goals are more sales, more calls, more downloads, or more web traffic.<\/p>\n\n<p class=\"wp-block-paragraph\">Next, identify the key moments in the customer journey.<\/p>\n\n<p class=\"wp-block-paragraph\">For example: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Subscription<\/li>\n\n\n\n<li>First visit<\/li>\n\n\n\n<li>Information request<\/li>\n\n\n\n<li>Purchase<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">After that, write simple emails with those goals in mind.<\/p>\n\n<p class=\"wp-block-paragraph\">Each email should have only one main objective.<\/p>\n\n<p class=\"wp-block-paragraph\">It should also include a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/call-to-action-cta\/\" target=\"_blank\" rel=\"noreferrer noopener\">visible call to action<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">For most SMEs, email marketing automation works best when the messages are <strong>simple, relevant and arrive at the right time.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, avoid emails that are too long or generic.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>And don&#8217;t forget to measure the results<\/strong>, <strong>that&#8217;s what statistics are for.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If an email gets few clicks, change the subject line, the approach, or the call to action.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Automate your SME&#8217;s emails for free<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create your welcome email and your first sequences with the free account: up to 80,000 emails a month to 20,000 contacts.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=automatizacion-email-pymes\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Which tool to choose for automating an SME&#8217;s emails<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>The tool matters a lot.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">An SME needs a <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">platform that is easy to use, affordable and comes with support<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Ideally, choose a solution that lets you <a href=\"https:\/\/mailrelay.com\/en\/glossary\/what-is-mailrelay\/\" target=\"_blank\" rel=\"noreferrer noopener\">create campaigns, lists, forms, automations and statistics without hassle<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s also worth considering the <strong>sending volume included.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Many free platforms look attractive at first, but <strong>are too restrictive<\/strong> with contacts or monthly emails.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This forces you to switch to a paid plan before you get results.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">On the other hand, a tool with a generous free account lets you test, learn and grow without financial pressure.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s also useful to have technical support, even on the free account.<\/p>\n\n<p class=\"wp-block-paragraph\">This way, you can resolve doubts about lists, campaigns, deliverability, or setup.<\/p>\n\n<h2 class=\"wp-block-heading\">Email marketing automation for SMEs and profitability<\/h2>\n\n<p class=\"wp-block-paragraph\">Email marketing automation for SMEs is profitable because it combines low cost and high effectiveness.<\/p>\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to pay for ads every time you want to communicate with your audience.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>When you have your own list<\/strong>, you can send campaigns to people who have already shown interest.<\/p>\n\n<p class=\"wp-block-paragraph\">This drastically reduces reliance on external algorithms.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also segment better.<\/p>\n\n<p class=\"wp-block-paragraph\">A contact interested in a specific product can receive content related to that interest.<\/p>\n\n<p class=\"wp-block-paragraph\">This way, each email has a higher chance of generating clicks and sales.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Profitability also improves when you automate repetitive tasks.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It saves time that can be spent on other things and prevents you from forgetting or failing to complete tasks due to a lack of time.<\/p>\n\n<h2 class=\"wp-block-heading\">Common mistakes in email marketing automation for SMEs<\/h2>\n\n<h3 class=\"wp-block-heading\">The first mistake is sending too many emails<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s one thing to automate, and another to automate the saturation of your contacts.<\/p>\n\n<p class=\"wp-block-paragraph\">If a contact receives a lot of messages in a short time, they may unsubscribe or mark them as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">spam<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">The second mistake is failing to segment<\/h3>\n\n<p class=\"wp-block-paragraph\">Sending the same thing to your entire database reduces relevance.<\/p>\n\n<h3 class=\"wp-block-heading\">The third mistake is forgetting to check statistics<\/h3>\n\n<p class=\"wp-block-paragraph\">Without statistics, you don&#8217;t know which automation is working.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay offers comprehensive automation statistics so you always know what works and what doesn&#8217;t.<\/p>\n\n<h3 class=\"wp-block-heading\">The fourth mistake is not reviewing your flows<\/h3>\n\n<p class=\"wp-block-paragraph\">An automation can become outdated if prices, services, or links change.<\/p>\n\n<p class=\"wp-block-paragraph\">It can even lose its effectiveness over time, or there might be blocks that could be improved.<\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, it&#8217;s a good idea to review your flows from time to time, as they will accumulate more consistent data.<\/p>\n\n<h2 class=\"wp-block-heading\">How to start with free email marketing automation for SMEs<\/h2>\n\n<p class=\"wp-block-paragraph\">It is best to start with one automation, or a couple, to gain experience.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos-1024x576.png\" alt=\"How to get started with email marketing automation in an SME in 3 steps\" class=\"wp-image-98777\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/empezar-automatizar-emails-3-pasos.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The welcome email is a great choice because it&#8217;s the easiest.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, you could have three steps:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A first introductory email<\/li>\n\n\n\n<li>The second one to answer a common question<\/li>\n\n\n\n<li>And the third one encouraging a simple action (visiting a page, replying, etc.)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">After that, you can create a follow-up automation for interested leads.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, the first automation can check whether contacts have clicked a link and, if they have, move them to another group, which would be the &#8220;trigger&#8221; for the second automation.<\/p>\n\n<p class=\"wp-block-paragraph\">This gradual approach allows you to learn without overcomplicating things.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Start your first automation today<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A visual editor to build flows without coding, with chat, ticket or phone support on all plans.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=automatizacion-email-pymes\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about email marketing automation for SMEs<\/h2>\n\n<h3 class=\"wp-block-heading\">What is email marketing automation for SMEs?<\/h3>\n\n<p class=\"wp-block-paragraph\">It is the use of automated emails to communicate with contacts, leads, or customers based on their actions.<\/p>\n\n<p class=\"wp-block-paragraph\">It allows you to send welcome, follow-up, re-engagement, or post-sales messages without doing it manually.<\/p>\n\n<h3 class=\"wp-block-heading\">Does an SME need complex automations?<\/h3>\n\n<p class=\"wp-block-paragraph\">Most of the time, no.<\/p>\n\n<p class=\"wp-block-paragraph\">Many SMEs can get good results with simple flows that are easy to create.<\/p>\n\n<p class=\"wp-block-paragraph\">A welcome email, a nurturing sequence, and a sales follow-up can be enough to start.<\/p>\n\n<h3 class=\"wp-block-heading\">Does email marketing automation for SMEs help sell more?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, because it helps you reach out to each lead at the right time.<\/p>\n\n<p class=\"wp-block-paragraph\">It also allows you to educate, remind them of offers, recover customers, and improve the post-sales relationship.<\/p>\n\n<h3 class=\"wp-block-heading\">Can I start email marketing automation for free?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes.<\/p>\n\n<p class=\"wp-block-paragraph\">There are platforms, like Mailrelay, that allow you to create campaigns and automations from a free account.<\/p>\n\n<p class=\"wp-block-paragraph\">What matters is checking the <strong>limits on contacts, sends and features<\/strong> included.<\/p>\n\n<h3 class=\"wp-block-heading\">What metrics should I track in my automations?<\/h3>\n\n<p class=\"wp-block-paragraph\">You should track opens, clicks, unsubscribes, bounces, and conversions.<\/p>\n\n<p class=\"wp-block-paragraph\">It is also advisable to analyze which emails generate the most responses and which need improvement.<\/p>\n\n<h3 class=\"wp-block-heading\">What is the first automation an SME should create?<\/h3>\n\n<p class=\"wp-block-paragraph\">The first one should be the welcome email.<\/p>\n\n<p class=\"wp-block-paragraph\">It is easy to set up and improves the new subscriber&#8217;s experience from the very first contact.<\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/mailing-automation\/\">Mailing automation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/automated-emails\/\">Automated emails<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/marketing-automation\/\">Marketing automation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-software-for-smbs\/\">Email marketing for SMBs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\">Welcome email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-nurturing\/\">Lead nurturing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/drip-campaigns\/\">Drip campaigns<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/winback-campaign\/\">Winback campaign<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-90390","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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