{"id":90505,"date":"2026-07-28T13:40:40","date_gmt":"2026-07-28T13:40:40","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/birthday-email\/"},"modified":"2026-07-28T13:40:43","modified_gmt":"2026-07-28T13:40:43","slug":"birthday-email","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/birthday-email\/","title":{"rendered":"Birthday email"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A birthday email is an automated email that a company sends to a subscriber or customer to wish them a happy birthday. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In other words, it is a personalized message that usually includes a birthday greeting and, often, <strong>some kind of incentive or special gift<\/strong> for the recipient. <\/p>\n\n<p class=\"wp-block-paragraph\">This type of email is part of the <strong>email marketing strategies aimed at improving the relationship with the customer<\/strong>, since it takes advantage of an important personal date to establish positive contact.<\/p>\n\n<p class=\"wp-block-paragraph\">Just like other automated messages (such as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">welcome emails<\/a> or <a href=\"https:\/\/mailrelay.com\/en\/glossary\/abandoned-cart-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">abandoned cart recovery emails<\/a>), the birthday email is scheduled in advance in the email marketing platform. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Once the user&#8217;s birthday matches the current date, the system automatically triggers the sending of the congratulations message. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The content of these emails is usually carefully designed to create a sense of closeness: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>They include the recipient&#8217;s name<\/li>\n\n\n\n<li>A warm, friendly tone<\/li>\n\n\n\n<li>And sometimes additional details such as festive images (for example, cake, balloons or confetti) to emphasize the celebration<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">In short, a birthday email is a personalized greeting by email that seeks to make the customer feel special on their day, while it can also encourage an action that benefits the company (such as a purchase, downloading a discount coupon, etc.). <\/p>\n\n<p class=\"wp-block-paragraph\">It is a simple but powerful tactic to build loyalty and keep subscribers interested.<\/p>\n\n<h2 class=\"wp-block-heading\">Why is the birthday email important?<\/h2>\n\n<p class=\"wp-block-paragraph\">Sending birthday greeting emails to your subscribers is not just a nice gesture; it also brings several tactical benefits within an email marketing strategy. <\/p>\n\n<p class=\"wp-block-paragraph\">Below, we explore the main reasons why these emails are important:<\/p>\n\n<h3 class=\"wp-block-heading\">Loyalty and connection with the customer:<\/h3>\n\n<p class=\"wp-block-paragraph\">A birthday email shows your customers that you have them in mind on a date that is meaningful to them. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This personal gesture helps strengthen the emotional bond with the brand. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The recipient perceives that the company cares about more than just selling \u2014 it cares about their satisfaction and personal happiness \u2014 which increases their loyalty. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A simple \u201cHappy birthday!\u201d<\/strong> accompanied by a small gift can turn an occasional customer into a repeat customer who is more committed to your brand.<\/p>\n\n<h3 class=\"wp-block-heading\">Higher open rate and engagement:<\/h3>\n\n<p class=\"wp-block-paragraph\">Birthday emails usually achieve performance metrics above the average of other campaigns. <\/p>\n\n<p class=\"wp-block-paragraph\">Since it is an expected message (many customers know they are subscribed and have provided their date of birth) and relevant to the recipient, <strong>open rates tend to be very high.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">In fact, they commonly far exceed the open rate of a standard promotional email.<\/p>\n\n<p class=\"wp-block-paragraph\">Likewise, <strong>if the email includes an attractive incentive<\/strong> (for example, a birthday discount or a surprise gift), the click-through rate and the likelihood of conversion also increase significantly. <\/p>\n\n<p class=\"wp-block-paragraph\">In short, these are <strong>emails with high engagement<\/strong>: the subscriber not only opens them, but often interacts with their content.<\/p>\n\n<h3 class=\"wp-block-heading\">An opportunity to increase sales and conversions:<\/h3>\n\n<p class=\"wp-block-paragraph\">From a commercial point of view, a birthday greeting is an excellent opportunity to generate additional sales. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Many companies include in these emails a discount coupon<\/strong>, a limited-time gift or an exclusive promotion valid during the customer&#8217;s birthday month or week. <\/p>\n\n<p class=\"wp-block-paragraph\">This strategy works as a very effective call to action: the customer feels celebrated and, at the same time, motivated to treat themselves to a <strong>\u201cself-gift\u201d by taking advantage of the special offer<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, a restaurant can offer a free dessert, an online store a 15% discount code or free shipping on the next purchase. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>These personalized offers not only make the user happy<\/strong>, but can also drive a purchase that would not otherwise have happened.<\/p>\n\n<h3 class=\"wp-block-heading\">Personalization and customer experience:<\/h3>\n\n<p class=\"wp-block-paragraph\">The birthday email is a clear example of <a href=\"https:\/\/mailrelay.com\/en\/glossary\/personalization-in-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalization in marketing<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">In order to send it, you have previously collected the user&#8217;s date of birth (usually during sign-up or through a preference update form). <\/p>\n\n<p class=\"wp-block-paragraph\">By using this information to send a message on the exact day, you are showing a <strong>careful customer experience that is attentive to detail.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">This reinforces your brand&#8217;s image as approachable and customer-oriented.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, these emails usually address the recipient by name and can refer to their history (for example, <em>\u201cThank you for celebrating another year with us\u201d<\/em> or <em>\u201cIn your year using our service\u2026\u201d),<\/em> which increases the relevance of the message. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The more personalized and relevant an email is, the greater the subscriber&#8217;s satisfaction<\/strong> and their willingness to keep interacting with your communications.<\/p>\n\n<h3 class=\"wp-block-heading\">Low cost, high impact:<\/h3>\n\n<p class=\"wp-block-paragraph\">Implementing birthday emails is relatively simple and automated, which means a very low ongoing effort for the company after the initial setup. <\/p>\n\n<p class=\"wp-block-paragraph\">However, the impact on customer satisfaction and on conversions can be very high. <\/p>\n\n<p class=\"wp-block-paragraph\">Especially for small and medium-sized businesses, where every extra sale counts, <strong>this tactic makes it possible to obtain extra income<\/strong> without having to invest in additional advertising. <\/p>\n\n<p class=\"wp-block-paragraph\">This way, you take advantage of an already existing relationship with the customer. <\/p>\n\n<p class=\"wp-block-paragraph\">For the minimum cost of sending an email (often covered within your email marketing plan), you are boosting the value of every subscriber in your database.<\/p>\n\n<h2 class=\"wp-block-heading\">When and how to send a birthday email?<\/h2>\n\n<p class=\"wp-block-paragraph\">Timing is essential when sending a birthday email. <\/p>\n\n<p class=\"wp-block-paragraph\">Ideally, the message should reach the recipient on the day of their birthday, preferably first thing in the morning. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This way, the person will see your email on the right day and will be able to take advantage of any promotion during their day of celebration. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Some practices to keep in mind regarding the \u201cwhen\u201d and \u201chow\u201d of scheduling these sends:<\/p>\n\n<h3 class=\"wp-block-heading\">Setting up the automation: <\/h3>\n\n<p class=\"wp-block-paragraph\">To implement this type of email, you will need to use <strong>your email marketing tool or platform.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">For example, <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailrelay<\/a> offers birthday automations.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Make sure you have a field in your database for the birthday date<\/strong> of each subscriber. <\/p>\n\n<p class=\"wp-block-paragraph\">Then, create an automation rule that triggers the send on the corresponding date. <\/p>\n\n<p class=\"wp-block-paragraph\">For example: \u201csend birthday email when date_of_birth == today\u201d. <\/p>\n\n<p class=\"wp-block-paragraph\">This automation will make sure that, every day, the contacts whose birthday it is receive their greeting without you having to step in manually.<\/p>\n\n<h3 class=\"wp-block-heading\">Frequency and volume: <\/h3>\n\n<p class=\"wp-block-paragraph\">Generally, a single birthday email is sent per user each year (precisely on their date). <\/p>\n\n<p class=\"wp-block-paragraph\">It is not advisable to overwhelm them with multiple greeting messages in the same year.<\/p>\n\n<h3 class=\"wp-block-heading\">However, some companies choose a slightly different strategy: <\/h3>\n\n<p class=\"wp-block-paragraph\">Instead of a single day, they extend the offer over a week or the entire birthday month. <\/p>\n\n<p class=\"wp-block-paragraph\">In these cases, you could send an additional reminder a few days before the promotion expires (<em>\u201cYou still have time to use your birthday discount before the month ends!\u201d<\/em>). <\/p>\n\n<p class=\"wp-block-paragraph\">This tactic should be used in moderation so as not to overwhelm the subscriber, but it can work if you want to increase the redemption rate of the offer.<\/p>\n\n<h3 class=\"wp-block-heading\">Time zone and accuracy: <\/h3>\n\n<p class=\"wp-block-paragraph\">If your contact list spans different countries or time zones, consider scheduling the send taking the user&#8217;s location into account. <\/p>\n\n<p class=\"wp-block-paragraph\">What matters is that the email arrives on the right day according to their local time zone. <\/p>\n\n<p class=\"wp-block-paragraph\">Many <a href=\"https:\/\/mailrelay.com\/en\/glossary\/emailing\/\" target=\"_blank\" rel=\"noreferrer noopener\">mailing<\/a> platforms allow you to adjust this automatically. A birthday greeting sent on the wrong day (due to a time difference) could cause confusion or lose effectiveness.<\/p>\n\n<h3 class=\"wp-block-heading\">Content ready in advance: <\/h3>\n\n<p class=\"wp-block-paragraph\">Have the content designed and written ahead of time. <\/p>\n\n<p class=\"wp-block-paragraph\">Since these emails will go out every day (each day for the people whose birthday it is on that date), the message is usually standard for everyone, with dynamic fields for the name and the incentive. <\/p>\n\n<p class=\"wp-block-paragraph\">You can periodically check that the style is still fresh and relevant, but in general, once the template is defined, <strong>the system will reuse it for each daily send<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Make sure you include the correct variable elements (name, unique discount code if applicable, etc.) in the template.<\/p>\n\n<p class=\"wp-block-paragraph\">In summary, sending a successful birthday email requires preparing the automated infrastructure and making sure the message reaches the recipient at the right time. <\/p>\n\n<p class=\"wp-block-paragraph\">With the right setup, <strong>the process runs on autopilot<\/strong>, celebrating each subscriber on their special day without ongoing manual effort.<\/p>\n\n<h2 class=\"wp-block-heading\">Best practices for creating effective birthday emails<\/h2>\n\n<p class=\"wp-block-paragraph\">For your birthday email campaign to achieve the greatest impact, it is important to take care of the content and the presentation. <\/p>\n\n<p class=\"wp-block-paragraph\">These are some tips and key elements you should consider when designing your greeting emails:<\/p>\n\n<h3 class=\"wp-block-heading\">Personalize the subject line and the greeting:<\/h3>\n\n<p class=\"wp-block-paragraph\">The email subject line should make clear what it is about and invite the recipient to open it. <\/p>\n\n<p class=\"wp-block-paragraph\">You can mention the subscriber&#8217;s name and festive keywords. <\/p>\n\n<p class=\"wp-block-paragraph\">For example: <em>\u201cHappy birthday, Ana! We have a surprise for you \ud83c\udf89\u201d<\/em>. <\/p>\n\n<p class=\"wp-block-paragraph\">A personalized, cheerful subject line increases the recipient&#8217;s curiosity and excitement. <\/p>\n\n<p class=\"wp-block-paragraph\">Likewise, inside the email, start with a warm greeting using their name (\u201cHi Ana,\u201d) followed by a sincere birthday message. <\/p>\n\n<p class=\"wp-block-paragraph\">This personal touch makes the reader feel that the message was written especially for them.<\/p>\n\n<h3 class=\"wp-block-heading\">Offer an incentive or special gift:<\/h3>\n\n<p class=\"wp-block-paragraph\">Although a message of good wishes is already positive, it is usually more effective to accompany it with something tangible. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Include some kind of reward for the customer in your birthday email. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The most common options are discount coupons <em>(for example, a \u201c20% discount valid during your birthday month\u201d)<\/em>, small gifts on the next purchase <em>(\u201cGet a product X as a gift with your next order\u201d)<\/em>, free shipping, extra points in their loyalty program, or even exclusive content. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What matters is that the incentive is perceived as a genuine birthday gift<\/strong> and not just as advertising. <\/p>\n\n<p class=\"wp-block-paragraph\">Clearly highlight the conditions (for example, whether the coupon has an expiry date, a minimum purchase amount, etc.), but in a positive way: emphasize that it is a special offer for their birthday.<\/p>\n\n<h3 class=\"wp-block-heading\">Take care of the design and the visual elements:<\/h3>\n\n<p class=\"wp-block-paragraph\">An effective birthday email enters through the eyes. <\/p>\n\n<p class=\"wp-block-paragraph\">Use an attractive design, in line with your brand identity but with a festive touch. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You can include images that evoke celebration<\/strong>: cakes, candles, confetti, balloons, or festive illustrations that bring joy to the message. <\/p>\n\n<p class=\"wp-block-paragraph\">Many marketers include animated GIFs or animated images to bring the email to life (for example, candles being lit or balloons floating). <\/p>\n\n<p class=\"wp-block-paragraph\">These elements catch the eye and reinforce the celebratory tone.<\/p>\n\n<p class=\"wp-block-paragraph\">Make sure the design is clean, with legible typography and pleasant colors. <\/p>\n\n<p class=\"wp-block-paragraph\">And, as always, <strong>check that the format is responsive (mobile-friendly)<\/strong>, since the user is very likely to open their email from their smartphone on their birthday.<\/p>\n\n<h3 class=\"wp-block-heading\">Keep a close, positive tone:<\/h3>\n\n<p class=\"wp-block-paragraph\">The wording of the email should be warm and brief. <\/p>\n\n<p class=\"wp-block-paragraph\">This is not the time for excessively long or formal text. <\/p>\n\n<p class=\"wp-block-paragraph\">Address the user directly, in a cheerful tone, thanking them for sharing their day with the brand. <\/p>\n\n<p class=\"wp-block-paragraph\">For example: <em>\u201cWe hope you have a great time on your special day. The whole [YourBrand] team sends you its best wishes\u201d.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Avoid any connotation that seems purely commercial; the focus is the greeting. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Even if you are including an offer, the offer should be presented as a gift<\/strong>: \u201cWe want to celebrate with you by giving you a 15% discount\u2026\u201d. <\/p>\n\n<p class=\"wp-block-paragraph\">An authentic, friendly tone will make the reader smile as they read your message.<\/p>\n\n<h3 class=\"wp-block-heading\">Include a clear call to action:<\/h3>\n\n<p class=\"wp-block-paragraph\">If you offer a benefit (discount, gift, etc.), make it as easy as possible for the user to take advantage of it. <\/p>\n\n<p class=\"wp-block-paragraph\">Include a visible, attractive <a href=\"https:\/\/mailrelay.com\/en\/glossary\/cpa-cost-per-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">CTA (Call To Action)<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">It can be a button with text along the lines of \u201cUse my discount\u201d, \u201cCelebrate now\u201d, \u201cGo to my gift\u201d or another message related to the offer.<\/p>\n\n<p class=\"wp-block-paragraph\">Place that button in a prominent spot in the design, ideally after briefly explaining what the gift consists of. Use contrasting colors for the button so that it stands out. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A clear, single CTA<\/strong> (not multiple different actions in the same email) helps guide the birthday person to take the action you want, without confusion.<\/p>\n\n<h3 class=\"wp-block-heading\">Do not forget urgency (but with tact):<\/h3>\n\n<p class=\"wp-block-paragraph\">Introducing a bit of time scarcity can encourage the user to act soon, but do it in a subtle, friendly way. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, if the discount expires on a specific date, mention it: <em>\u201cYour coupon will be valid until September 30, use it whenever you want to celebrate this month\u201d<\/em>. <\/p>\n\n<p class=\"wp-block-paragraph\">This creates urgency in a positive way, reminding them that they have a gift available for a limited time. <\/p>\n\n<p class=\"wp-block-paragraph\">Avoid negative or pressuring tones; in a birthday context, the message should remain relaxed and friendly. <\/p>\n\n<p class=\"wp-block-paragraph\">A reminder of the validity period is enough for the customer to know that the offer is not indefinite.<\/p>\n\n<h3 class=\"wp-block-heading\">Test and analyze results:<\/h3>\n\n<p class=\"wp-block-paragraph\">As with any good email marketing tactic, it is worth measuring its performance and trying to improve it over time. <\/p>\n\n<p class=\"wp-block-paragraph\">Review the specific metrics of your birthday emails: open rate, click-through rate, conversion rate (for example, how many of those who received the email used the discount), and even response rate if anyone replies to say thank you. <\/p>\n\n<p class=\"wp-block-paragraph\">These metrics will tell you how effective the campaign is being.<\/p>\n\n<p class=\"wp-block-paragraph\">You can run A\/B tests varying elements such as the subject line (should the discount be mentioned in the subject or not?), the content of the message or the design of the button, to see which version generates more interaction. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Also analyze at what time your subscribers tend to open these emails most<\/strong>, in case you want to adjust the sending time. With the data in hand, adjust the details to optimize the strategy year after year.<\/p>\n\n<h2 class=\"wp-block-heading\">The birthday email in your email marketing strategy<\/h2>\n\n<p class=\"wp-block-paragraph\">Incorporating birthday emails into your overall email marketing strategy adds significant value in terms of loyalty and recurring sales. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This tactic is a clear example of how automation and personalization can work together<\/strong> to improve the customer experience without requiring a big ongoing operational effort.<\/p>\n\n<p class=\"wp-block-paragraph\">Bear in mind that you already put effort into attracting subscribers, turning them into customers and keeping them informed with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters<\/a> or other campaigns. <\/p>\n\n<p class=\"wp-block-paragraph\">Adding an automated birthday email sequence means taking advantage of a unique moment in each customer&#8217;s year to strengthen your relationship. <\/p>\n\n<p class=\"wp-block-paragraph\">Unlike a generic mass mailing, here you are speaking to a single person about themselves, on a day that is important to them. <\/p>\n\n<p class=\"wp-block-paragraph\">That segmented approach makes the message have a much greater impact. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Instead of being \u201cone more email\u201d in their inbox, it is an email that is expected and well received.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For small and medium-sized businesses, birthday emails can represent a very profitable source of additional income. <\/p>\n\n<p class=\"wp-block-paragraph\">Every well-executed greeting can translate into a sale with no advertising cost: you are encouraging someone who already trusts your brand to come back and buy again, giving them a good reason to do so (a discount, a gift, etc.). <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This increases the customer&#8217;s lifetime value organically.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Even if in some cases the recipient does not take advantage of the offer, simply receiving the greeting improves the perception of the brand and <strong>can make it more likely that this customer stays subscribed and receptive<\/strong> to future emails.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, integrating this type of automated message demonstrates the maturity of your email marketing program. <\/p>\n\n<p class=\"wp-block-paragraph\">Together with other automated sends (such as welcome, re-engagement or abandoned cart emails), birthday greetings complete the cycle of key communications throughout the customer journey.<\/p>\n\n<p class=\"wp-block-paragraph\">You cover everything from the moment someone subscribes, through their purchases, to post-sale interactions and special dates. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This creates a cohesive, consistent experience<\/strong>, where the customer feels that at every step the company is looking out for them in an appropriate and timely way.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">In conclusion, the birthday email is a valuable tactical tool in the email marketing arsenal. <\/p>\n\n<p class=\"wp-block-paragraph\">It combines automation, personalization and a human touch to achieve beneficial results for both the customer and the company. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>With relatively little effort<\/strong> (setting up the automation and designing a good template), your business can be congratulating every customer on their special day consistently and efficiently.<\/p>\n\n<p class=\"wp-block-paragraph\">This type of email manages to improve customer satisfaction, by making them feel appreciated, and at the same time can drive incremental sales thanks to the incentives offered. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Especially for SMEs looking for ways to increase their customers&#8217; loyalty<\/strong>, birthday emails are a highly recommended resource: they reinforce loyalty and generate revenue opportunities without requiring big budgets.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In today&#8217;s email marketing world, where relevance and personalization make the difference<\/strong>, birthday greetings stand out as a practice that no customer-oriented business should overlook. <\/p>\n\n<p class=\"wp-block-paragraph\">If you have not done it yet, implementing this kind of automated message can mark a turning point in the relationship with your subscribers. <\/p>\n\n<p class=\"wp-block-paragraph\">At the end of the day, it is about celebrating with them and reminding them that your brand is with them at important moments. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>That good impression can translate into happy customers and lasting, long-term relationships!<\/strong><\/p>\n","protected":false},"template":"","class_list":["post-90505","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Birthday email - Mailrelay<\/title>\n<meta name=\"description\" content=\"A birthday email is an automated email that a company sends to a subscriber or customer to wish them a happy birthday\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/birthday-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Birthday email - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"A birthday email is an automated email 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