{"id":90512,"date":"2026-07-29T10:23:36","date_gmt":"2026-07-29T10:23:36","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/answer-engine-optimization-aeo\/"},"modified":"2026-07-29T10:23:39","modified_gmt":"2026-07-29T10:23:39","slug":"answer-engine-optimization-aeo","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/","title":{"rendered":"Answer Engine Optimization (AEO)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The way people use the internet to find information has changed a great deal since AI tools arrived.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Gemini, Grok, ChatGPT<\/strong> and other AI assistants don&#8217;t only look for websites that answer users&#8217; queries, <strong>they also put together short summaries that answer the questions directly.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What does this mean?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">That most users won&#8217;t reach your website, because they&#8217;ll find the information they&#8217;re looking for in the AI summary.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s no longer only about your site ranking among the top results<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Below we explain exactly what AEO is and why it matters. <\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll also see how to adapt your content strategy to take advantage of it.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">What is Answer Engine Optimization (AEO) and why does it matter?<\/h2>\n\n<p class=\"wp-block-paragraph\">Answer Engine Optimization (AEO) refers to the process of optimizing your content so that AI assistants find it. <\/p>\n\n<p class=\"wp-block-paragraph\">In other words, the goal is to get AI answer engines to pick your information when building the answers users ask for.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Put another way, the aim of AEO is for artificial intelligence platforms to find and use the information on your website when generating answers. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Unlike traditional SEO, which aims to improve your page&#8217;s position in the results, AEO aims to provide good answers to users&#8217; queries.<\/p>\n\n<p class=\"wp-block-paragraph\">And what these artificial intelligence engines want is to give users direct answers.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>That&#8217;s why your content should make that possible.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">AEO vs SEO: key differences in content optimization<\/h2>\n\n<p class=\"wp-block-paragraph\">AEO shares one of SEO&#8217;s objectives:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Making you more visible<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">However, there are fundamental differences between answer engine optimization (AEO) and traditional SEO:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Result format: <\/h3>\n\n<p class=\"wp-block-paragraph\">Traditional SEO tries to get your site to appear as high as possible in the search results.<\/p>\n\n<p class=\"wp-block-paragraph\">Normally, the sites that appear higher up are the ones that get the most visits.<\/p>\n\n<p class=\"wp-block-paragraph\">AEO, on the other hand, tries to make your content the answer given to the user, without them needing to visit your website.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Content length and style: <\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>While SEO tends to favor long, detailed content in order to rank better in the SERPs, AEO values concise, well-structured answers. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Answer engines prefer snippets that get straight to the point and can resolve the question quickly.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Use of natural language: <\/h3>\n\n<p class=\"wp-block-paragraph\">AEO favors a natural, conversational tone, closer to the full questions users actually ask (for example, \u201cWhat is the best time to send a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a>?\u201d). <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to write the way people speak, because <strong>AI tries to understand the intent behind every question.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Relevance criteria: <\/h3>\n\n<p class=\"wp-block-paragraph\">In SEO, factors such as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/backlink\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a>, user experience (UX) and keyword optimization are crucial. <\/p>\n\n<p class=\"wp-block-paragraph\">In AEO, elements such as structured data, the accuracy of the information and the perceived authority of the source carry more weight.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Success metrics: <\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>How do we measure two strategies that work so differently?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Success in SEO is measured by the organic traffic that reaches your website. <\/p>\n\n<p class=\"wp-block-paragraph\">If SEO is working, traffic should be arriving at your site.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>At least that&#8217;s how it worked until now, of course.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In AEO, by contrast, success lies in how visible your content is within AI answers. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Even if the user never visits your site, if the AI cites your brand or pulls data from your page, they&#8217;re more likely to consider your brand or product for what they need.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Seen that way, we might think traditional SEO and AEO don&#8217;t compete.<\/p>\n\n<p class=\"wp-block-paragraph\">However, you have to take into account the change in how users look for solutions to their needs.<\/p>\n\n<h2 class=\"wp-block-heading\">Will AEO replace traditional SEO?<\/h2>\n\n<p class=\"wp-block-paragraph\">There is no clear, universal answer to this question.<\/p>\n\n<p class=\"wp-block-paragraph\">It may well be yes for some markets, but no for certain niches.<\/p>\n\n<p class=\"wp-block-paragraph\">Or yes for certain stages of the sales funnel, but no for others.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s still hard to tell, although the trend seems to point to yes.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The way users search for information is changing. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In fact, more and more queries will be resolved without a click, through a spoken or AI-generated answer.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s why, for the time being, the ideal approach is to <strong>combine both strategies.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">How do answer engines and AI assistants work?<\/h2>\n\n<p class=\"wp-block-paragraph\">In simple terms, this is how these systems usually work:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Analyzing the question: <\/h3>\n\n<p class=\"wp-block-paragraph\">When a user makes a query, the AI assistant interprets the natural language. <\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s how it understands exactly what is being asked.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Searching for information: <\/h3>\n\n<p class=\"wp-block-paragraph\">The answer engine looks for content that can answer that question. <\/p>\n\n<p class=\"wp-block-paragraph\">Those sources can be web pages, information from its training, forums, online newspapers, social media, and so on.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Selection and synthesis: <\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The AI filters and ranks the pieces of information according to their relevance, recency, authority and diversity. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If your content is clear and authoritative, the AI may pull a paragraph or a list from your site to write the final answer.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Presenting the answer: <\/h3>\n\n<p class=\"wp-block-paragraph\">The final step. <\/p>\n\n<p class=\"wp-block-paragraph\">The assistant delivers the answer to the user. <\/p>\n\n<p class=\"wp-block-paragraph\">Depending on the platform, the assistant may or may not cite the source of the information. <\/p>\n\n<p class=\"wp-block-paragraph\">If the AI cites your page, you could get traffic to your website from users who want more detail, or who want to see your products and services. <\/p>\n\n<h2 class=\"wp-block-heading\">Strategies to optimize your content for AEO<\/h2>\n\n<p class=\"wp-block-paragraph\">Answer Engine Optimization calls for a slightly different approach than traditional SEO. <\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s focus on the key points:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Create clear, concise and direct content<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Answer engines tend to choose snippets of text that answer the user&#8217;s question immediately. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s why it&#8217;s essential for your content to get to the point. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, let&#8217;s say you have a post about <a href=\"https:\/\/mailrelay.com\/en\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> strategies. <\/p>\n\n<p class=\"wp-block-paragraph\">In that case you could include a section that answers it directly: \u201cWhat is the best time to send a newsletter?\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">That way, if a user asks their voice assistant that question, your page could provide the answer. <\/p>\n\n<p class=\"wp-block-paragraph\">This increases the chances that the assistant will pull the snippet from your site. <\/p>\n\n<p class=\"wp-block-paragraph\">Clear, well-structured content, with short sentences and simple terminology, makes it easier for the AI to understand. <\/p>\n\n<p class=\"wp-block-paragraph\">That way, you increase the likelihood of your text being chosen as a reference.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Structure your information in a question-and-answer format<\/h3>\n\n<p class=\"wp-block-paragraph\">One effective tactic is to format part of your content as an FAQ (Frequently Asked Questions). <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This means anticipating the questions your audience might have<\/strong> and answering them directly on your page. <\/p>\n\n<p class=\"wp-block-paragraph\">This format isn&#8217;t only useful for human readers. <\/p>\n\n<p class=\"wp-block-paragraph\">It also helps AI algorithms quickly identify the question-answer relationship.<\/p>\n\n<p class=\"wp-block-paragraph\">Consider implementing FAQ Schema structured data markup on your page. <\/p>\n\n<p class=\"wp-block-paragraph\">This schema, recognized by Google and other engines, explicitly indicates that your content contains questions and answers. <\/p>\n\n<p class=\"wp-block-paragraph\">That makes it easier for the machine to extract the right information.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Implement structured data (Schema)<\/h3>\n\n<p class=\"wp-block-paragraph\">Structured data consists of snippets of code (usually in JSON-LD format) that give search engines and answer engines extra information about the content of your page. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In essence, they are invisible tags that describe the structure and purpose of your content<\/strong> in a way machines can understand.<\/p>\n\n<p class=\"wp-block-paragraph\">If you publish a tutorial, HowTo markup can outline the steps. That way, a voice assistant could read them out step by step. <\/p>\n\n<p class=\"wp-block-paragraph\">If your page is a glossary or a definition (like this one), it&#8217;s worth using a FAQPage or Article schema to mark up the content. <\/p>\n\n<p class=\"wp-block-paragraph\">This increases the chances of the AI extracting that text when answering questions like \u201cWhat is X?\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Including structured data doesn&#8217;t guarantee that your content will be selected. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">However, you&#8217;ll make it easier for AI to understand your page, increasing the likelihood that it will use it.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Optimize for voice search and conversational language<\/h3>\n\n<p class=\"wp-block-paragraph\">Many answer engine queries come from voice searches, which are phrased in a more conversational way. <\/p>\n\n<p class=\"wp-block-paragraph\">To adapt, include in your content variations of questions and natural expressions that your audience would use when speaking.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, don&#8217;t focus only on telegraphic keywords like \u201cmarketing automation advantages\u201d. It&#8217;s better to include the full question: \u201cWhat are the advantages of marketing automation?\u201d <\/p>\n\n<p class=\"wp-block-paragraph\">Likewise, use a friendly, colloquial tone so your answers sound more natural. <\/p>\n\n<p class=\"wp-block-paragraph\">This increases the likelihood that the AI will choose them.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Use rich formats (lists, tables, highlights)<\/h3>\n\n<p class=\"wp-block-paragraph\">Structuring information in a visually clear way doesn&#8217;t only benefit the human reader. <\/p>\n\n<p class=\"wp-block-paragraph\">It also helps the AI process it better. <\/p>\n\n<p class=\"wp-block-paragraph\">Rich formats work very well as direct answers. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This group includes lists (bulleted or numbered), comparison tables and \u201ckey fact\u201d boxes.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For example, let&#8217;s say your article lists \u201c5 steps to create an effective email marketing campaign\u201d in a numbered list. <\/p>\n\n<p class=\"wp-block-paragraph\">An assistant could extract that list and read it out to the user point by point. <\/p>\n\n<p class=\"wp-block-paragraph\">Likewise, a table comparing different platforms (speed, price, features) could be cited to answer a comparison question.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Answer Engine Optimization is a relatively new concept. <\/p>\n\n<p class=\"wp-block-paragraph\">However, it is quickly gaining relevance in the world of digital marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s not about abandoning the SEO practices that have worked so well. <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s about expanding your strategy to cover this emerging front.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","class_list":["post-90512","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Answer Engine Optimization (AEO) - Mailrelay<\/title>\n<meta name=\"description\" content=\"AEO is the optimization of content for AI assistants. We explain what it is, how it differs from SEO and how to start preparing for AI search\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Answer Engine Optimization (AEO) - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"AEO is the optimization of content for AI assistants. We explain what it is, how it differs from SEO and how to start preparing for AI search\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T10:23:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/answer-engine-optimization-aeo\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/answer-engine-optimization-aeo\\\/\",\"name\":\"Answer Engine Optimization (AEO) - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"datePublished\":\"2026-07-29T10:23:36+00:00\",\"dateModified\":\"2026-07-29T10:23:39+00:00\",\"description\":\"AEO is the optimization of content for AI assistants. We explain what it is, how it differs from SEO and how to start preparing for AI search\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/answer-engine-optimization-aeo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/answer-engine-optimization-aeo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/glossary\\\/answer-engine-optimization-aeo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Answer Engine Optimization (AEO)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Answer Engine Optimization (AEO) - Mailrelay","description":"AEO is the optimization of content for AI assistants. We explain what it is, how it differs from SEO and how to start preparing for AI search","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/","og_locale":"en_US","og_type":"article","og_title":"Answer Engine Optimization (AEO) - Mailrelay","og_description":"AEO is the optimization of content for AI assistants. We explain what it is, how it differs from SEO and how to start preparing for AI search","og_url":"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_modified_time":"2026-07-29T10:23:39+00:00","twitter_card":"summary_large_image","twitter_site":"@mailrelay","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/","url":"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/","name":"Answer Engine Optimization (AEO) - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"datePublished":"2026-07-29T10:23:36+00:00","dateModified":"2026-07-29T10:23:39+00:00","description":"AEO is the optimization of content for AI assistants. We explain what it is, how it differs from SEO and how to start preparing for AI search","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/glossary\/answer-engine-optimization-aeo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Answer Engine Optimization (AEO)"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]}]}},"uagb_featured_image_src":[],"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"The way people use the internet to find information has changed a great deal since AI tools arrived. Gemini, Grok, ChatGPT and other AI assistants don&#8217;t only look for websites that answer users&#8217; queries, they also put together short summaries that answer the questions directly. What does this mean? That most users won&#8217;t reach your&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/90512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/90512\/revisions"}],"predecessor-version":[{"id":90513,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/90512\/revisions\/90513"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=90512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}