{"id":90787,"date":"2026-08-10T13:47:33","date_gmt":"2026-08-10T13:47:33","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/generation-x\/"},"modified":"2026-10-07T00:50:45","modified_gmt":"2026-10-07T00:50:45","slug":"generation-x","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/generation-x\/","title":{"rendered":"Generation X"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Generation X is made up of people born roughly between 1965 and 1980.<\/strong> It sits between the <em>baby boomers<\/em> and the <em>millennials<\/em>, and in 2026 its members are between 46 and 61 years old.<\/p>\n\n<p class=\"wp-block-paragraph\">They grew up with television, cassette tapes and the first personal computers, and reached adulthood just as the internet was starting to spread. That&#8217;s why they know both the analog and the digital world well.<\/p>\n\n<h2 class=\"wp-block-heading\">What is Generation X?<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s the group of people born after the post-war <em>baby boom<\/em>, when birth rates fell in many Western countries.<\/p>\n\n<p class=\"wp-block-paragraph\">The name was popularized by Douglas Coupland&#8217;s novel <em>Generation X<\/em>, published in 1991. The &#8220;X&#8221; reflects a generation that is hard to define, with no clear label.<\/p>\n\n<p class=\"wp-block-paragraph\">In Spain it is often associated with the &#8220;EGB generation&#8221;, because many of its members went to school under the Educaci\u00f3n General B\u00e1sica (basic general education) system.<\/p>\n\n<h2 class=\"wp-block-heading\">What years does Generation X cover?<\/h2>\n\n<p class=\"wp-block-paragraph\">There are no official dates, but the most widely cited reference comes from the US-based Pew Research Center:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Generation<\/th><th>Birth years<\/th><th>Age in 2026<\/th><\/tr><\/thead><tbody><tr><td>Silent Generation<\/td><td>1928-1945<\/td><td>81-98 years<\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/baby-boomers\/\" target=\"_blank\" rel=\"noopener\">Baby boomers<\/a><\/td><td>1946-1964<\/td><td>62-80 years<\/td><\/tr><tr><td><strong>Generation X<\/strong><\/td><td><strong>1965-1980<\/strong><\/td><td><strong>46-61 years<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/mailrelay.com\/en\/glossary\/millennials\/\" target=\"_blank\" rel=\"noopener\">Millennials<\/a> (Generation Y)<\/td><td>1981-1996<\/td><td>30-45 years<\/td><\/tr><tr><td>Generation Z<\/td><td>1997-2012<\/td><td>14-29 years<\/td><\/tr><tr><td>Generation Alpha<\/td><td>From around 2013<\/td><td>Under 14<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Some authors shift these boundaries by a year or two, so it&#8217;s best to treat them as a guide.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano-1024x576.png\" alt=\"Generations by birth year: Silent Generation (1928-1945), baby boomers (1946-1964), Generation X (1965-1980), millennials (1981-1996), Generation Z (1997-2012) and Generation Alpha (from 2013)\" class=\"wp-image-98162\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/generaciones-por-ano.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Characteristics of Generation X<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the traits usually attributed to this generation:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Independence.<\/strong>  Many grew up with both parents working outside the home and learned early on to fend for themselves.<\/li>\n\n\n\n<li><strong>A bridge between analog and digital.<\/strong>  They&#8217;re comfortable with email, social media and smartphones, but they clearly remember the world before the internet.<\/li>\n\n\n\n<li><strong>Pragmatism.<\/strong>  They value clear information, data and usefulness over promises.<\/li>\n\n\n\n<li><strong>Skepticism toward advertising.<\/strong>  They&#8217;ve seen a lot of it, and they distrust exaggerated messages.<\/li>\n\n\n\n<li><strong>Work-life balance.<\/strong>  They were among the first to demand it as something important.<\/li>\n\n\n\n<li><strong>Purchasing power.<\/strong>  They&#8217;re at a stage of job stability and usually make the household&#8217;s buying decisions, often on behalf of their children and their parents too.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These are useful generalizations for understanding the group, not rules that apply to every person.<\/p>\n\n<h2 class=\"wp-block-heading\">Generation X, baby boomers and millennials<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect<\/th><th>Baby boomers<\/th><th>Generation X<\/th><th>Millennials<\/th><\/tr><\/thead><tbody><tr><td>Technology<\/td><td>Adopted it as adults<\/td><td>Grew up with the transition<\/td><td>Grew up with the internet<\/td><\/tr><tr><td>Preferred channel<\/td><td>Phone, email<\/td><td>Email, social networks like Facebook, WhatsApp<\/td><td>Smartphone, social media and messaging apps<\/td><\/tr><tr><td>Attitude toward advertising<\/td><td>More receptive<\/td><td>Skeptical, they ask for proof<\/td><td>Look for authenticity and reviews<\/td><\/tr><tr><td>When buying<\/td><td>Brand loyalty<\/td><td>Compare and look for value<\/td><td>Value the experience<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">How to communicate with Generation X<\/h2>\n\n<p class=\"wp-block-paragraph\">If your audience is between 45 and 60 years old, these guidelines will help you:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Get to the point.<\/strong>  Explain what you offer, how much it costs and why it&#8217;s a good choice.<\/li>\n\n\n\n<li><strong>Provide proof.<\/strong>  Data, customer reviews and guarantees work better than adjectives.<\/li>\n\n\n\n<li><strong>Respect their time.<\/strong>  Clear messages with a single goal that are easy to read on a computer or a phone.<\/li>\n\n\n\n<li><strong>Use email.<\/strong>  This generation uses it every day, at work and at home.<\/li>\n\n\n\n<li><strong>Talk about their family.<\/strong>  Many of their purchases are for their children or their parents.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Before launching a campaign, define your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/buyer-persona\/\" target=\"_blank\" rel=\"noopener\">buyer persona<\/a> carefully, including their age, interests and problems.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Is your audience between 45 and 60 years old?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach Generation X with clear, useful newsletters, segmented by age and interests with Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=generacion-x\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Generation X and email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">For this generation, email is a trusted channel: they use it for work, online shopping and everyday errands. These ideas will help you make the most of it:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Useful newsletters<\/strong>, with guides, comparisons and news, rather than just offers.<\/li>\n\n\n\n<li><strong>Clear subject lines<\/strong> that say what&#8217;s inside, with no tricks.<\/li>\n\n\n\n<li><strong>Readable design<\/strong>, with a good-sized font and a layout that works on mobile. We explain it in our post on <a href=\"https:\/\/mailrelay.com\/en\/glossary\/responsive-email\/\" target=\"_blank\" rel=\"noopener\">responsive email<\/a>.<\/li>\n\n\n\n<li><strong>Personalization<\/strong> with their name and with content based on their interests. You&#8217;ll find ideas in our post on <a href=\"https:\/\/mailrelay.com\/en\/glossary\/personalization-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">personalization in email marketing<\/a>.<\/li>\n\n\n\n<li><strong>Loyalty programs<\/strong>, because they appreciate being recognized as good customers.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x-1024x576.png\" alt=\"How to write emails for Generation X: a clear subject line with no tricks, useful content, data and customer reviews, a design that's readable on mobile and a single goal per email\" class=\"wp-image-98165\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/emails-generacion-x.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay you can segment your contacts by age or any other data using custom fields, and send each group the message that suits it.<\/p>\n\n<p class=\"wp-block-paragraph\">You design your newsletters with the drag-and-drop editor and send yourself a test before each send. Then you see the opens and clicks for each campaign in the statistics.<\/p>\n\n<p class=\"wp-block-paragraph\">The free account lets you send up to 80,000 emails a month to 20,000 contacts, with chat, ticket and phone support.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Send your newsletters with Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up to 80,000 emails a month to 20,000 contacts with the free account, with chat, ticket and phone support.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=generacion-x\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about Generation X<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>What is Generation X?<\/strong>  It&#8217;s the generation of people born roughly between 1965 and 1980, between the baby boomers and the millennials.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What years were Generation X born in?<\/strong>  According to the Pew Research Center, from 1965 to 1980. In 2026 they are between 46 and 61 years old.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What are the characteristics of Generation X?<\/strong>  Independence, pragmatism, skepticism toward advertising, an interest in work-life balance and ease with both analog and digital.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Why is it called Generation X?<\/strong> The name was popularized by Douglas Coupland&#8217;s novel <em>Generation X<\/em> (1991). The X refers to a generation with no clear label.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Which generation comes after Generation X?<\/strong>  The millennials, or Generation Y, born between 1981 and 1996, followed by Generation Z.<\/p>\n\n<h2 class=\"wp-block-heading\">Related terms<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/baby-boomers\/\">Baby boomers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/millennials\/\">Millennials<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/buyer-persona\/\">Buyer persona<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/target\/\">Target<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/personalization-in-email-marketing\/\">Personalization in email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/responsive-email\/\">Responsive email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/customer-loyalty\/\">Customer loyalty<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/newsletter\/\">Newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/facebook\/\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/whatsapp\/\">WhatsApp<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-90787","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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