The concept comes from responsive design<\/a> for websites. But email has its own rules, because each email client interprets the code in its own way.<\/p>\n\n A large share of your subscribers will read your campaigns on their phones. They will often do so in short moments: on public transport, during a break or while they wait. If the email isn’t easy to read the first time, they won’t give it a second chance.<\/p>\n\n A responsive design improves the reading experience, and that shows in your results. It increases clicks, because links and buttons are easy to use. It reduces unsubscribes and complaints, because subscribers don’t get frustrated. And it strengthens your brand image, which looks more polished and professional.<\/p>\n\n What’s more, an email that is comfortable to read generates more engagement. That positive engagement also helps your deliverability<\/a> in the medium term.<\/p>\n\n The email is built with HTML<\/a> and CSS<\/a> styles. There are three main approaches to making it adapt:<\/p>\n\n Fluid design.<\/strong> Widths are defined in percentages instead of pixels. The content stretches or shrinks to fit the screen. It’s simple, although it offers little control.<\/p>\n\n Media query design.<\/strong> These are CSS rules that apply different styles depending on the screen width. For example: \u201cif the screen is less than 600 pixels wide, stack the columns and enlarge the text\u201d. Gmail and Apple Mail support them, but some versions of desktop Outlook don’t.<\/p>\n\n Hybrid design.<\/strong> It combines the two previous approaches so the email looks good even in clients that ignore media queries. It’s the most robust method and the one used by many professional templates.<\/p>\n\n These are the most important best practices:<\/p>\n\n A modular email design<\/a> makes this work much easier. Each block is ready to be rearranged without breaking the whole layout.<\/p>\n\n Never send a campaign without reviewing it first. Send yourself a test and open it on your phone and your computer, in different email clients if you can.<\/p>\n\n Check whether the text can be read without zooming, whether the images fit and whether the buttons are easy to tap. It’s also a good idea to check how it looks in dark mode, which is increasingly common.<\/p>\n\n If you want to understand why the same email changes from one client to another, we explain it in our post on email rendering<\/a>.<\/p>\n\n After sending, analyze your metrics. If your mobile CTR<\/a> is much lower than on desktop, it’s a sign that something is wrong with the mobile version.<\/p>\n\n At Mailrelay we make it easy for you to create responsive emails without touching any code. Our editor generates responsive emails automatically, and you can start from an email template<\/a> that’s already mobile-ready. You can also send yourself tests before launching each campaign.<\/p>\n\n All of this on a free plan of up to 80,000 emails a month and 20,000 contacts. If you want to try it, you can create your email marketing<\/a> account at Mailrelay today.<\/p>\n\n What’s the difference between a responsive email and a mobile-friendly one?<\/strong> A mobile-friendly email displays correctly on mobile, often because it’s simple and has a single column. A responsive one goes further: it changes its structure depending on the screen.<\/p>\n\n Do I need to know how to code to create a responsive email?<\/strong> No. The drag-and-drop editors in email marketing tools generate the responsive code for you.<\/p>\n\n How wide should a newsletter be?<\/strong> The usual width is between 600 and 640 pixels on desktop. On mobile, the design adjusts to the width of the screen.<\/p>\n\n A responsive email ensures your message reaches every subscriber properly, whatever their device. It’s the foundation for the rest of your campaign to work: the content, the design and the call to action.<\/p>\n\n Use a simple structure, pay attention to the size of text and buttons, and always review your emails before sending them. That way, every email will have the best chance of getting clicks.<\/p>\n\nWhy it’s essential<\/h2>\n\n
How a responsive email works<\/h2>\n\n
![\"Responsive](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/05\/email-responsive-misma-newsletter-cada-pantalla-1024x576.png\")
<\/figure>\n\nKeys to designing a responsive email<\/h2>\n\n
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How to check that your email looks good<\/h2>\n\n
How we help you at Mailrelay<\/h2>\n\n
Frequently asked questions about responsive email<\/h2>\n\n
In conclusion<\/h2>\n\n
Related entries<\/h2>\n\n
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