{"id":94590,"date":"2026-09-24T20:02:49","date_gmt":"2026-09-24T20:02:49","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/demand-analysis\/"},"modified":"2026-10-22T13:14:28","modified_gmt":"2026-10-22T13:14:28","slug":"demand-analysis","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/demand-analysis\/","title":{"rendered":"Demand Analysis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Demand analysis is the research process companies carry out to learn which types of products and services consumers in a specific market or niche are looking for, in order to create new business areas or adjust existing ones.<\/p>\n\n<p class=\"wp-block-paragraph\">In other words, demand analysis is the foundation for making business decisions with a greater chance of success, since it takes into account market trends and the needs of potential customers.<\/p>\n\n<h2 class=\"wp-block-heading\">What is demand?<\/h2>\n\n<p class=\"wp-block-paragraph\">In a marketing context, demand is the quantity of products and services that a group of people are willing to buy in order to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/02\/21\/marketing-satisfaction-or-manipulation\/\" target=\"_blank\" rel=\"noreferrer noopener\">satisfy their needs<\/a> over a given period of time.<\/p>\n\n<h2 class=\"wp-block-heading\">Types of demand<\/h2>\n\n<p class=\"wp-block-paragraph\">Not all demand is the same. Knowing the type helps you decide whether to launch, how much to produce and when to communicate.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type of demand<\/th><th>What it means<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td>Actual or effective<\/td><td>What people buy today<\/td><td>Your store&#8217;s sales last quarter<\/td><\/tr><tr><td>Potential<\/td><td>What could be sold if you reached your entire audience<\/td><td>Customers who fit your product and don&#8217;t know you yet<\/td><\/tr><tr><td>Unmet<\/td><td>What people want and the market doesn&#8217;t give them<\/td><td>Sold-out products or services with no offer in your area<\/td><\/tr><tr><td>Satisfied<\/td><td>The market already covers what is being asked for<\/td><td>A sector with many competitors and similar prices<\/td><\/tr><tr><td>Seasonal<\/td><td>Rises or falls depending on the time of year<\/td><td>Gifts at Christmas or sunscreen in summer<\/td><\/tr><tr><td>Derived<\/td><td>Depends on the demand for another product<\/td><td>Phone cases, which depend on how many phones are sold<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda.png\" alt=\"Infographic of the types of demand: actual or effective, potential, unmet, satisfied, seasonal and derived\" class=\"wp-image-107928\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda.png 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/tipos-de-demanda-60x34.png 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Test demand with your subscribers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send a newsletter announcing something new and measure opens and clicks to find out what really interests your customers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=analisis-de-la-demanda\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Benefits of demand analysis<\/h2>\n\n<p class=\"wp-block-paragraph\">Carrying out a demand analysis lets us take actions that help our business grow, because it brings us closer to the reality of the market and our customers.<\/p>\n\n<p class=\"wp-block-paragraph\">For this reason, it&#8217;s worth highlighting the main benefits it brings, which include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>It lets you plan production more effectively (increasing or decreasing it).<\/li>\n\n\n\n<li>It&#8217;s an excellent way to plan appropriate marketing actions.<\/li>\n\n\n\n<li>It helps you avoid oversizing the company or business.<\/li>\n\n\n\n<li>It reduces variable costs and even fixed costs.<\/li>\n\n\n\n<li>It improves process optimization.<\/li>\n\n\n\n<li>It adjusts stock or service to the current market.<\/li>\n\n\n\n<li>It reduces the risks of offering new products.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How to do a demand analysis<\/h2>\n\n<p class=\"wp-block-paragraph\">Since it&#8217;s a tool for creating new product launches or updating existing ones, demand analysis needs to be carried out with great care. There&#8217;s no single way to do a demand analysis, but here are the most important steps to consider when the time comes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Define your target audience.<\/strong>  The first step is to define the audience you want to target. To do this, you can run satisfaction surveys and\/or interviews with a specific niche so you can offer a product that meets a consumer demand.<br\/><\/li>\n\n\n\n<li><strong>Products for a specific need.<\/strong>  You should create a product that answers a very specific demand from a specific market niche. That way, consumers will show interest in it and be willing to buy it.<br\/><\/li>\n\n\n\n<li><strong>Identify the economic climate.<\/strong>  Based on it, you can predict whether the product or service will be within your target audience&#8217;s reach. Keep sociocultural and local factors firmly in mind to know whether or not it&#8217;s the right time to offer a new product.<br\/><\/li>\n\n\n\n<li><strong>Study the competition.<\/strong>  It may seem obvious, but it&#8217;s key that you identify your competitors (if there are any) and analyze products similar to yours, so that yours have noticeable advantages over theirs.<br\/><\/li>\n\n\n\n<li><strong>Keep your product&#8217;s cycles in mind.<\/strong> Consider the cycles the product will go through: the emerging stage (where there&#8217;s high demand and low supply), the stable stage (where supply balances out with demand), and the decline stage (where supply exceeds demand).<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos.png\" alt=\"Infographic on how to do a demand analysis in 5 steps: define your target audience, look for a specific need, study the economic climate, analyze the competition and keep the product cycle in mind\" class=\"wp-image-107925\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos.png 1672w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/como-hacer-analisis-de-la-demanda-5-pasos-60x34.png 60w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Methods for analyzing demand<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Method<\/th><th>What it tells you<\/th><th>How to get started<\/th><\/tr><\/thead><tbody><tr><td>Surveys and interviews<\/td><td>What your customer needs and how much they would pay<\/td><td>Ask your current customers by email or on your website<\/td><\/tr><tr><td>Your own sales data<\/td><td>What sells, when and to whom<\/td><td>Review sales by month, product and customer type<\/td><\/tr><tr><td>Google Trends<\/td><td>Whether interest is rising, falling or seasonal<\/td><td>Compare terms in your country over the last 5 years<\/td><\/tr><tr><td>Keyword research<\/td><td>How many people search for what you offer<\/td><td>Check the search volume for your product and its variants<\/td><\/tr><tr><td>Competitor analysis<\/td><td>What&#8217;s already on offer and what&#8217;s missing<\/td><td>Compare prices, reviews and gaps in the catalog<\/td><\/tr><tr><td>Test with your subscribers<\/td><td>Whether there&#8217;s real interest before launching<\/td><td>Send news or a pre-sale to your list and measure the clicks<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Demand analysis example<\/h2>\n\n<p class=\"wp-block-paragraph\"><em>Fictional example.<\/em>  An online coffee store wants to launch a monthly subscription:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Audience:<\/strong> customers who have bought coffee 3 or more times in the last year.<\/li>\n\n\n\n<li><strong>Need:<\/strong> in an email survey, many say they run out of coffee before ordering again.<\/li>\n\n\n\n<li><strong>Climate:<\/strong> the price of coffee has gone up, so the subscription offers a fixed price for 6 months.<\/li>\n\n\n\n<li><strong>Competition:<\/strong> two stores offer it, but without a choice of roast. That&#8217;s the advantage.<\/li>\n\n\n\n<li><strong>Test:<\/strong> an email to the list with a pre-sale and a second email to those who clicked. Based on the clicks and reservations, the store decides how many subscriptions to prepare.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Demand analysis in a market study<\/h2>\n\n<p class=\"wp-block-paragraph\">A market study analyzes the whole environment you&#8217;re going to sell in: demand, what competitors offer, prices and sales channels.<\/p>\n\n<p class=\"wp-block-paragraph\">Demand analysis is the part that answers the most important question: <strong>are there enough people who want to buy this?<\/strong> If the answer is no, the rest of the study makes no sense.<\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s why it&#8217;s usually the first thing done. Next, you study the competition (a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/analisis-dafo\/\">SWOT analysis<\/a> can help) and set the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/price\/\">price<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">If you want to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/06\/13\/make-money-online-now-easy-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\">make money online<\/a>, demand analysis is the first step.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you<\/h2>\n\n<p class=\"wp-block-paragraph\">Your subscriber list is one of the fastest sources for measuring demand:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscription forms<\/strong> with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/custom-fields\/\">custom fields<\/a> to ask about interests from sign-up.<\/li>\n\n\n\n<li><strong>Segments<\/strong> to send news only to those it suits.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/mailrelay.com\/en\/glossary\/a-b-testing\/\">A\/B tests<\/a><\/strong> to compare two offers or two subject lines before deciding.<\/li>\n\n\n\n<li><strong>Open and click statistics<\/strong> (in the free account and in Enterprise) to find out what really interests your audience.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The free account includes 80,000 emails a month and up to 20,000 contacts.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Send your campaigns for free with Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up to 80,000 emails per month and 20,000 contacts, with human support on all plans.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=analisis-de-la-demanda\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n<h3 class=\"wp-block-heading\">What is demand analysis?<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s the study a company carries out to find out which products or services its audience wants, how many and at what price. It&#8217;s used to decide what to launch, how much to produce and how to communicate it.<\/p>\n\n<h3 class=\"wp-block-heading\">What types of demand are there?<\/h3>\n\n<p class=\"wp-block-paragraph\">The most common are actual or effective demand, potential, unmet, satisfied, seasonal and derived demand.<\/p>\n\n<h3 class=\"wp-block-heading\">What&#8217;s the difference between demand analysis and a market study?<\/h3>\n\n<p class=\"wp-block-paragraph\">A market study is broader: it includes demand, competition, prices and channels. Demand analysis is one of its parts, and it&#8217;s usually the first.<\/p>\n\n<h3 class=\"wp-block-heading\">What tools can you use to analyze demand?<\/h3>\n\n<p class=\"wp-block-paragraph\">Customer surveys, your sales data, Google Trends, keyword tools and tests with your subscriber list, such as a pre-sale by email.<\/p>\n\n<h3 class=\"wp-block-heading\">How often should you do a demand analysis?<\/h3>\n\n<p class=\"wp-block-paragraph\">Before launching a product and, after that, at least once a year or whenever something important changes: prices, competition or buying habits.<\/p>\n\n<h2 class=\"wp-block-heading\">Related posts<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/buyer-persona\/\">Buyer persona<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/target\/\">Target<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/consumer\/\">Consumer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/desire\/\">Desire<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/price\/\">Price<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/analisis-dafo\/\">SWOT analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/competitive-advantage\/\">Competitive advantage<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/marketing-audiences\/\">Marketing audiences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/big-data\/\">Big Data<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/kpi-key-performance-indicator\/\">KPI (key performance indicator)<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-94590","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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In other words, demand analysis is the foundation for making business decisions with a greater chance of&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/94590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":4,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/94590\/revisions"}],"predecessor-version":[{"id":108031,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/glossary\/94590\/revisions\/108031"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=94590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}