{"id":94592,"date":"2026-09-24T20:16:21","date_gmt":"2026-09-24T20:16:21","guid":{"rendered":"https:\/\/mailrelay.com\/glossary\/advertorial\/"},"modified":"2026-10-26T21:05:59","modified_gmt":"2026-10-26T21:05:59","slug":"advertorial","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/advertorial\/","title":{"rendered":"Advertorial"},"content":{"rendered":"\n

An advertorial is a type of content halfway between a news article and an ad, published in a digital or print media outlet. In Spanish it is called publirreportaje<\/em>.<\/p>\n\n

Advertorials present products, services or companies using the journalistic “news” format, although the content, far from being actual news, is usually promotional content written to read like an article. That is why it has to be labeled as advertising.<\/p>\n\n

In other words, an advertiser buys space in a media outlet, writes the article, and it is published in that space. The article usually aims to highlight the value of a company or its products and get the reader to take a specific action.<\/p>\n\n

Parts of an advertorial<\/h2>\n\n
Part<\/th>What it includes<\/th><\/tr><\/thead>
Tag<\/td>“Advertisement”, “Sponsored content” or “In collaboration with\u2026”, clearly visible<\/td><\/tr>
Headline<\/td>A useful promise for the reader, not the product name<\/td><\/tr>
Lead<\/td>Two or three lines summarizing what the reader will learn<\/td><\/tr>
Body<\/td>Valuable information (tips, data, a case study) with the brand as part of the solution<\/td><\/tr>
Images<\/td>Photos of the product in use or graphics that help explain the topic<\/td><\/tr>
Call to action<\/td>What to do after reading: visit the website, request a sample, subscribe<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
\"Parts<\/figure>\n\n
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Turn your readers into subscribers<\/strong><\/p>\n\n\n\n

Link your advertorial to a signup form and stay in touch with those readers. Get started for free with Mailrelay.<\/p>\n\n\n\n

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Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Tips for writing an advertorial<\/h2>\n\n

The main purpose of advertorials is to attract customers, drive sales or improve a company’s image. That is why you need to take special care when writing one, so that it succeeds and makes up for the cost of publishing it.<\/p>\n\n

Check out these tips to help you create an advertorial that’s profitable for the advertiser and, at the same time, interesting for the reader.<\/p>\n\n