{"id":94975,"date":"2026-09-25T08:57:22","date_gmt":"2026-09-25T08:57:22","guid":{"rendered":"https:\/\/mailrelay.com\/?post_type=glossary&#038;p=94975"},"modified":"2026-10-29T21:09:23","modified_gmt":"2026-10-29T21:09:23","slug":"sending-limits","status":"publish","type":"glossary","link":"https:\/\/mailrelay.com\/en\/glossary\/sending-limits\/","title":{"rendered":"Sending limits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You put together your newsletter, hit &#8220;Send&#8221; and, halfway through the list, a warning pops up: you&#8217;ve reached your sending limit. The remaining emails are left hanging. It&#8217;s one of the most common surprises for anyone who starts sending campaigns from their own mailbox. And there&#8217;s a simple explanation: every email provider sets a cap.<\/p>\n\n<h2 class=\"wp-block-heading\">What are sending limits?<\/h2>\n\n<p class=\"wp-block-paragraph\">Sending limits are the maximum number of emails or recipients you can send in a given period: per hour, per day or per month. They are set by your mailbox provider, the server that sends the messages or the email marketing platform you use.<\/p>\n\n<p class=\"wp-block-paragraph\">Their purpose is to curb spam and protect the infrastructure. If an account suddenly fires off thousands of emails, it&#8217;s natural to be suspicious. Maybe someone has hacked it or is using it to send unsolicited advertising.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s worth telling them apart from two related concepts. <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-throttling\/\">Email throttling<\/a> is the technique of pacing your sending rate so you don&#8217;t overload the receiving servers. And <a href=\"https:\/\/mailrelay.com\/en\/glossary\/bulk-sender-requirements\/\">bulk sender requirements<\/a> are the rules Gmail, Yahoo and Outlook impose on anyone who sends high volumes. Limits set how much; those rules set how.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Send to your whole list without hitting a daily limit<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Mailrelay&#8217;s free account you get up to 80,000 emails a month and 20,000 contacts, with no daily cap and no credit card.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=limites-de-envio\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Types of sending limits<\/h2>\n\n<p class=\"wp-block-paragraph\">There isn&#8217;t just one sending limit. Depending on where you send from, one or another will affect you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailbox:<\/strong> Gmail, Outlook or Yahoo limit how many recipients you can reach per day from a personal or business account.<\/li>\n\n\n\n<li><strong>SMTP server:<\/strong> many hosting providers and mail servers limit the messages per hour for each account.<\/li>\n\n\n\n<li><strong>Email marketing platform:<\/strong> your plan includes a monthly volume of emails and a maximum number of contacts.<\/li>\n\n\n\n<li><strong>Receiving server:<\/strong> Gmail, Outlook and the other providers accept incoming mail at a rate based on your reputation. If you exceed it, they return temporary errors and your emails wait in a queue.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Gmail and Outlook sending limits<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the official sending limits of the most widely used providers. Keep them in mind if you still send your campaigns from your own mailbox.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook-1024x576.png\" alt=\"Email sending limits: Gmail 500 per day, Google Workspace 2,000, Outlook.com 5,000, bulk sender from 5,000 per day, spam rate below 0.3% and Mailrelay 80,000 per month free\" class=\"wp-image-94955\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/limites-de-envio-email-gmail-outlook.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A personal Gmail account trips the limit if you send more than 500 emails in a day or put more than 500 recipients in a single message. A warning appears saying you&#8217;ve reached your sending limit, and you won&#8217;t be able to send any more for a period of 1 to 24 hours.<\/p>\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/mailrelay.com\/en\/glossary\/google-workspace\/\">Google Workspace<\/a> there&#8217;s more headroom: 2,000 messages per day per user, or 500 if the account is in its trial period. Each message can have up to 2,000 recipients, of which a maximum of 500 can be external. If you exceed the cap, the user may be unable to send for up to 24 hours.<\/p>\n\n<p class=\"wp-block-paragraph\">On Outlook.com, Microsoft 365 subscribers can reach up to 5,000 recipients per day, with a maximum of 500 per message. Of those, only 1,000 can be people you&#8217;ve never written to before. Free and newly created accounts have lower limits, which rise as the account builds trust.<\/p>\n\n<p class=\"wp-block-paragraph\">What if your list has 3,000 contacts? With Gmail it would take you six days to reach them all. That&#8217;s why these mailboxes are fine for everyday email, but not for email marketing. On our blog you&#8217;ll find a <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/11\/08\/how-to-send-a-newsletter-a-step-by-step-guide\/\">comparison of bulk sending with Gmail vs. Mailrelay<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Bulk senders: the 5,000-email threshold<\/h2>\n\n<p class=\"wp-block-paragraph\">There&#8217;s another key number. Since February 1, 2024, Gmail considers anyone who sends 5,000 or more emails in a day to personal Gmail accounts a bulk sender. Yahoo applies similar rules, and Microsoft followed suit on May 5, 2025 for Outlook.com, Hotmail and Live.<\/p>\n\n<p class=\"wp-block-paragraph\">Going over that volume isn&#8217;t prohibited. But it means you have to meet more requirements. You need to authenticate your domain with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spf-sender-policy-framework\/\">SPF<\/a>, <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dkim-domainkeys-identified-mail\/\">DKIM<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dmarc\/\">DMARC<\/a> and offer one-click unsubscribe. In addition, your <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spam-rate-in-email-marketing\/\">spam rate<\/a> must stay below 0.3%. Google recommends not going above 0.1%.<\/p>\n\n<p class=\"wp-block-paragraph\">And the consequences are already real. Since November 2025, Gmail rejects emails that don&#8217;t comply. Outlook, for its part, bounces them with error 550 5.7.515. You&#8217;ll find all the details in our article on <a href=\"https:\/\/mailrelay.com\/en\/blog\/2025\/05\/03\/how-to-meet-outlook-gmail-and-yahoo-requirements-to-keep-your-emails-out-of-spam\/\">what Outlook, Gmail and Yahoo require to keep your emails out of spam<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">What happens if you exceed a sending limit<\/h2>\n\n<p class=\"wp-block-paragraph\">It depends on who sets the sending limit. If it&#8217;s your mailbox, the account is blocked from sending for a few hours. If it&#8217;s your platform, the campaign is paused until you upgrade your plan or a new period begins.<\/p>\n\n<p class=\"wp-block-paragraph\">When the limit is set by the receiving server, messages come back as temporary bounces, or <a href=\"https:\/\/mailrelay.com\/en\/glossary\/soft-bounce\/\">soft bounces<\/a>, and are retried later. That&#8217;s why a campaign sometimes takes hours to be fully delivered. We explain it in detail in <a href=\"https:\/\/mailrelay.com\/en\/blog\/2015\/02\/04\/why-some-emails-could-get-in-sending-queue\/\">why some emails get stuck in the queue<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">The underlying problem is <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sender-score-reputation\/\">sender reputation<\/a>. Hitting sending limits over and over, or suddenly sending far more than usual, is a red flag for filters. And rebuilding that reputation takes weeks.<\/p>\n\n<h2 class=\"wp-block-heading\">How to send more without problems<\/h2>\n\n<p class=\"wp-block-paragraph\">Before you run into a sending limit, work out how much you need. Multiply your contacts by the number of sends you&#8217;ll do each month. A list of 8,000 people with a weekly newsletter and one promotion a month adds up to about 40,000 emails. With that figure you&#8217;ll know whether your tool and your plan fall short.<\/p>\n\n<p class=\"wp-block-paragraph\">Next, increase your volume gradually. If you&#8217;re going from 2,000 to 50,000 emails, do it over several weeks. This is known as <a href=\"https:\/\/mailrelay.com\/en\/glossary\/ip-warming\/\">IP warming<\/a>, and providers appreciate it.<\/p>\n\n<p class=\"wp-block-paragraph\">Look after your list. Addresses that no longer exist generate bounces and damage your reputation. Good <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-list-hygiene\/\">email list hygiene<\/a> and double opt-in reduce those errors.<\/p>\n\n<p class=\"wp-block-paragraph\">Authenticate your domain even if you don&#8217;t reach 5,000 emails a day. It&#8217;s the norm today and it improves deliverability for any sender.<\/p>\n\n<p class=\"wp-block-paragraph\">And don&#8217;t include your entire database in every campaign. <a href=\"https:\/\/mailrelay.com\/en\/glossary\/segmentation-in-email-marketing\/\">Segmenting<\/a> reduces volume, raises open rates and lowers spam complaints.<\/p>\n\n<h2 class=\"wp-block-heading\">Sending limits in Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailrelay has no daily limit. The free account includes up to 80,000 emails a month and 20,000 contacts, and you can spread them out however you like: all in one campaign or across several sends throughout the month.<\/p>\n\n<p class=\"wp-block-paragraph\">During the first five days, our system analyzes new free accounts to optimize delivery speed. If you move to a paid plan, your sending speed increases within minutes.<\/p>\n\n<p class=\"wp-block-paragraph\">Keep two details in mind. Each email over 100 KB counts as one extra send for every 100 KB block. And if you use up your plan&#8217;s volume or contacts, your campaigns are paused until renewal, unless you upgrade your plan or buy a sending package.<\/p>\n\n<p class=\"wp-block-paragraph\">We also help you with what lies behind the limits. You get domain authentication, real-time bounce and complaint reports, and expert technical support, on the free account too.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Stop worrying about your mailbox&#8217;s caps<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">80,000 free emails a month, high deliverability and a support team that helps you set up your domain from day one.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=limites-de-envio\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about sending limits<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>How many emails can I send per day with Gmail?<\/strong> With a personal account, 500 a day. With Google Workspace, 2,000 per user, or 500 during the trial period.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>And with Outlook?<\/strong> Microsoft 365 subscribers can send to 5,000 recipients a day from Outlook.com, with a maximum of 500 per message. Free and new accounts have lower limits.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What is a bulk sender?<\/strong> Anyone who sends 5,000 or more emails in a day to Gmail or Outlook accounts. They must authenticate their domain, offer one-click unsubscribe and keep a low spam rate.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Does Mailrelay have a daily sending limit?<\/strong> No. The free plan includes 80,000 emails a month and 20,000 contacts, with no daily cap.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What happens if I exceed my plan&#8217;s limit in Mailrelay?<\/strong> Your campaigns are paused until renewal. You can upgrade your plan or buy a sending package to keep sending.<\/p>\n\n<h2 class=\"wp-block-heading\">In summary<\/h2>\n\n<p class=\"wp-block-paragraph\">Sending limits exist everywhere: in your mailbox, on your server, on your platform and at the providers that receive your emails. Knowing them saves you from getting blocked mid-campaign. If your list grows, keep your personal mailbox for everyday use, authenticate your domain, increase your volume little by little and use a tool built for sending to thousands of contacts.<\/p>\n\n<h2 class=\"wp-block-heading\">Related entries<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-throttling\/\">Email throttling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/bulk-sender-requirements\/\">Bulk sender requirements<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/ip-warming\/\">IP warming<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/sender-score-reputation\/\">Sender reputation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/deliverability-in-email-marketing\/\">Deliverability in email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/smtp-services\/\">SMTP services<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/google-workspace\/\">Google Workspace<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-94975","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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