{"id":90864,"date":"2026-08-17T10:40:59","date_gmt":"2026-08-17T10:40:59","guid":{"rendered":"https:\/\/mailrelay.com\/?page_id=90864"},"modified":"2026-10-26T10:53:03","modified_gmt":"2026-10-26T10:53:03","slug":"whatsapp","status":"publish","type":"page","link":"https:\/\/mailrelay.com\/en\/whatsapp\/","title":{"rendered":"WhatsApp"},"content":{"rendered":"\n
\n
\n
\n
\n

WhatsApp campaigns for businesses, from the same dashboard as your email<\/h1>\n\n\n\n

Send promotions, reminders and notifications on WhatsApp to your contact list, with Meta-approved templates and statistics for every send. And your WhatsApp Business app keeps working on your phone.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Create my free account<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\"Send<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
<\/div>\n\n\n\n

How to create a WhatsApp campaign with Mailrelay<\/h2>\n\n\n\n

Your first WhatsApp campaign can be ready in six steps:<\/p>\n\n\n\n

<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n
\n

Import your contacts<\/h3>\n\n\n\n

Import your list with each contact\u2019s WhatsApp number, for example from a CSV file. Organize them in groups to send each campaign only to the people it matters to.<\/p>\n\n\n\n

As with email, permission is the foundation: only write to people who have agreed to receive your messages on WhatsApp. Otherwise, complaints and blocks come quickly.<\/p>\n<\/div>\n\n\n\n

\n

1<\/p><\/div>\n<\/div>\n\n\n\n

\n
\"Import<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
\"Add<\/figure>\n<\/div><\/div>\n\n\n\n
\n

2<\/p><\/div>\n<\/div>\n\n\n\n

\n

Connect your WhatsApp number<\/h3>\n\n\n\n

Connect your phone number with Meta. This step is required, because messages are sent through the WhatsApp business platform.<\/p>\n\n\n\n

Your WhatsApp Business account keeps working on your phone, so you can keep serving your customers as usual.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Create your templates<\/h3>\n\n\n\n

Create templates with a header (including an image or video), body text, footer and buttons, and check in the preview how they\u2019ll look. You can also set up quick replies.<\/p>\n\n\n\n

Each template has a category (marketing, utility or authentication), and Meta has to approve it before you can use it. Prepare them in advance and write clear, useful messages.<\/p>\n<\/div>\n\n\n\n

\n

3<\/p><\/div>\n<\/div>\n\n\n\n

\n
\"Create<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
\"Send<\/figure>\n<\/div><\/div>\n\n\n\n
\n

4<\/p><\/div>\n<\/div>\n\n\n\n

\n

Send your campaigns<\/h3>\n\n\n\n

Choose an approved template, the sender phone number and the contact group, give the campaign a name and send it.<\/p>\n\n\n\n

Meta\u2019s per-message fees are not included in Mailrelay: you pay them directly to Meta, depending on the country and the type of template.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Statistics and conversations<\/h3>\n\n\n\n

See how many messages were sent, delivered and read in each campaign.<\/p>\n\n\n\n

You also see your contacts\u2019 replies and can answer them. What they ask you is the best clue for improving your next campaign.<\/p>\n<\/div>\n\n\n\n

\n

5<\/p><\/div>\n<\/div>\n\n\n\n

\n
\"Statistics<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
\"WhatsApp<\/figure>\n<\/div><\/div>\n\n\n\n
\n

6<\/p><\/div>\n<\/div>\n\n\n\n

\n

Available API<\/h3>\n\n\n\n

With the Mailrelay API you can manage WhatsApp numbers, templates and campaigns with the same features as the dashboard, and send transactional messages.<\/p>\n\n\n\n

For example, an order confirmation or a shipping notice sent automatically from your online store.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n
\n \n <\/path>\n <\/svg>\n<\/div>\n\n\n\n

What WhatsApp brings to your marketing<\/h2>\n\n\n\n
\n
\n
\n
\r\n Clock<\/title>\r\n \r\n <\/rect>\r\n <\/path>\r\n <\/path>\r\n <\/g>\r\n <\/svg><\/div>\n\n\n\n

It arrives instantly<\/h3>\n\n\n\n

WhatsApp messages are delivered almost instantly. They\u2019re for things that can\u2019t wait: a limited-time offer, a last-minute change or an urgent notice.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\r\n Settings#4<\/title>\r\n \r\n <\/rect>\r\n <\/path>\r\n <\/path>\r\n <\/g>\r\n <\/svg><\/div>\n\n\n\n

It gets read<\/h3>\n\n\n\n

Almost everyone opens WhatsApp several times a day, and messages are usually read soon. That\u2019s why it\u2019s best not to overdo it: few sends, and useful ones.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\r\n Icon For Github<\/title>\r\n \r\n <\/rect>\r\n <\/path>\r\n <\/path>\r\n <\/g>\r\n <\/svg><\/div>\n\n\n\n

Conversations, not just sends<\/h3>\n\n\n\n

Your customers can reply in the same chat, and you can see and answer their replies from the dashboard.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\r\n Group<\/title>\r\n \r\n <\/polygon>\r\n <\/path>\r\n <\/path>\r\n <\/g>\r\n <\/svg><\/div>\n\n\n\n

Clear pricing<\/h3>\n\n\n\n

Included in the Standard and Enterprise plans. On the free account, try it for 10 days and then add it as an add-on. Meta\u2019s fees are paid separately.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\r\n Icon For Server<\/title>\r\n \r\n <\/rect>\r\n <\/path>\r\n <\/path>\r\n <\/path>\r\n <\/g>\r\n <\/svg><\/div>\n\n\n\n

Templates with images and buttons<\/h3>\n\n\n\n

Add an image or a video, clear text and buttons so the customer can take action without leaving the chat.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\r\n Code<\/title>\r\n \r\n <\/rect>\r\n <\/path>\r\n <\/g>\r\n <\/svg><\/div>\n\n\n\n

Email, SMS and WhatsApp in one account<\/h3>\n\n\n\n

Manage all three channels from the same dashboard, without switching tools.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n \n <\/path>\n <\/svg>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
<\/div>\n\n\n
\n
\"Person<\/figure>\n<\/div>\n\n\n

What to use WhatsApp campaigns for<\/h2>\n\n\n\n

WhatsApp works best when the message is useful and the customer can reply. These are the most common uses:<\/p>\n\n\n\n

\n
\n
\n
\"Promotions<\/figure>\n\n\n\n

Promotions and launches<\/h3>\n\n\n\n

An offer, a new product or the return of the sales, with an image and a button to buy.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\"Reminders<\/figure>\n\n\n\n

Reminders and appointments<\/h3>\n\n\n\n

Appointments, bookings, renewals or pending payments. The customer can confirm or ask for a change by replying to the message.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n
\"Notifications<\/figure>\n\n\n\n

Notifications and follow-up<\/h3>\n\n\n\n

Order confirmations, shipping notices or a survey after the purchase. And if the customer has questions, they reply in the same chat.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

Need to share something longer or reach people who haven\u2019t given you their WhatsApp? Combine WhatsApp with email marketing<\/a> and SMS<\/a> from the same account.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n

How much do WhatsApp campaigns cost?<\/strong><\/p>\n\n\n\n

WhatsApp sending is included in the Standard and Enterprise plans. On the free account you get a 10-day trial, after which it\u2019s added as an add-on. Meta\u2019s per-message fees are paid separately, directly to Meta.<\/p>\n\n\n\n

\n
See prices<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n

Frequently asked questions about WhatsApp campaigns<\/h2>\n\n\n\n
What is a WhatsApp campaign?<\/strong>

It\u2019s a set of WhatsApp messages sent to a group of contacts with a specific goal: announcing an offer, reminding someone of an appointment or notifying them about an order. It\u2019s sent from a platform connected to Meta, with approved templates, instead of writing to people one by one from your phone. You\u2019ll find types and examples in our guide to WhatsApp marketing<\/a>.<\/p> <\/div>

Can I keep using the WhatsApp Business app?<\/strong>

Yes. When you connect your number with Meta from Mailrelay, your WhatsApp Business account keeps working on your phone and you can keep handling chats as usual. We explain the differences between the WhatsApp Business app<\/a> and the WhatsApp Business API<\/a> in our glossary.<\/p> <\/div>

How is it different from a broadcast list?<\/strong>

A broadcast list<\/a> is sent from your phone, only reaches people who have saved your number in their contacts, allows up to 256 people and has no statistics. With a campaign from Mailrelay you send to your whole list, with approved templates, and you see deliveries, reads and replies.<\/p> <\/div>

Why does Meta have to approve my templates?<\/strong>

Because WhatsApp wants to keep spam out of its app. Meta checks that each template follows its rules and is in the right category: marketing, utility or authentication. Prepare your templates in advance, because you need that approval before you can use them.<\/p> <\/div>

How often should I send WhatsApp campaigns?<\/strong>

Less often than you think. WhatsApp is a very personal channel: if your messages don\u2019t add anything, your customers will mute or block you, and that hurts your number. Save it for what\u2019s useful or urgent, and look at the replies and unsubscribes from each send to adjust using your own data.<\/p> <\/div> <\/div>\n\n\n\n

<\/div>\n<\/div><\/div>\n\n\n\n
\n

Trusted by<\/em><\/mark> our customers<\/h2>\n\n\n
\n\t\t
\n\t\t\t