{"id":112589,"date":"2026-11-03T09:13:00","date_gmt":"2026-11-03T09:13:00","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/11\/03\/marketing-calendar-2027\/"},"modified":"2026-11-05T15:12:48","modified_gmt":"2026-11-05T15:12:48","slug":"marketing-calendar-2027","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/","title":{"rendered":"Marketing calendar 2027: key dates and email subject lines ready to copy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How many times have you realized it was Valentine&#8217;s Day on the afternoon of the 13th? It happens more often than you&#8217;d think.<\/p>\n\n<p class=\"wp-block-paragraph\">And it almost always ends the same way: a rushed newsletter, a generic subject line and the feeling that you&#8217;re too late.<\/p>\n\n<p class=\"wp-block-paragraph\">A <strong>marketing calendar<\/strong> prevents exactly that. It tells you which dates matter, when to start preparing each campaign and what message to send.<\/p>\n\n<p class=\"wp-block-paragraph\">In this guide you&#8217;ll find the complete 2027 marketing calendar, month by month, with the dates for Spain and the main ones for Latin America.<\/p>\n\n<p class=\"wp-block-paragraph\">Each month includes <strong>email subject lines and preheaders ready to copy<\/strong>, plus some consumer spending data so you know where the money is.<\/p>\n\n\n<h2 class=\"wp-block-heading\">What is a marketing calendar and why prepare it now?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>A marketing calendar is your business&#8217;s yearly plan of campaigns<\/strong>, organized by date: holidays, retail events, your own launches and sales seasons.<\/p>\n\n<p class=\"wp-block-paragraph\">A good marketing calendar does three things.<\/p>\n\n<p class=\"wp-block-paragraph\">It gives you time to prepare creatives and offers, it helps you spread out your sends so you don&#8217;t overwhelm your list, and it keeps an important date from catching you with nothing ready.<\/p>\n\n<p class=\"wp-block-paragraph\">November and December are the best time to prepare your marketing calendar. January campaigns (Three Kings&#8217; Day, the sales, Blue Monday) are prepared before Christmas, and if you wait until January you&#8217;re already late.<\/p>\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t have an overall marketing plan yet, start with our <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/10\/22\/marketing-plan-template\/\">marketing plan template<\/a> and use this marketing calendar to turn it into specific dates.<\/p>\n\n<h2 class=\"wp-block-heading\">The 2027 marketing calendar at a glance<\/h2>\n\n<p class=\"wp-block-paragraph\">Here are the most important dates of the 2027 marketing calendar in Spain, with the day of the week and when it&#8217;s best to start sending.<\/p>\n\n<p class=\"wp-block-paragraph\">Save it: it&#8217;s the table you&#8217;ll check most often.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>2027 date<\/th><th>Occasion<\/th><th>Start sending<\/th><\/tr><\/thead><tbody><tr><td>January 1 (Friday)<\/td><td>New Year&#8217;s Day<\/td><td>December 28-30<\/td><\/tr><tr><td>January 6 (Wednesday)<\/td><td>Three Kings&#8217; Day<\/td><td>December 26<\/td><\/tr><tr><td>January 7 (Thursday)<\/td><td>Traditional start of the winter sales<\/td><td>January 5-6<\/td><\/tr><tr><td>January 18 (Monday)<\/td><td>Blue Monday<\/td><td>January 15<\/td><\/tr><tr><td>February 14 (Sunday)<\/td><td>Valentine&#8217;s Day<\/td><td>February 1<\/td><\/tr><tr><td>March 8 (Monday)<\/td><td>International Women&#8217;s Day<\/td><td>March 1<\/td><\/tr><tr><td>March 19 (Friday)<\/td><td>Father&#8217;s Day<\/td><td>March 8<\/td><\/tr><tr><td>March 21-28<\/td><td>Easter Week<\/td><td>March 10<\/td><\/tr><tr><td>April 23 (Friday)<\/td><td>World Book Day and Sant Jordi<\/td><td>April 12<\/td><\/tr><tr><td>May 2 (Sunday)<\/td><td>Mother&#8217;s Day<\/td><td>April 19<\/td><\/tr><tr><td>July 1 (Thursday)<\/td><td>Traditional start of the summer sales<\/td><td>June 28<\/td><\/tr><tr><td>July 17 (Saturday)<\/td><td>World Emoji Day<\/td><td>July 14<\/td><\/tr><tr><td>September<\/td><td>Back to school and back to routine<\/td><td>Mid-August<\/td><\/tr><tr><td>October 31 (Sunday)<\/td><td>Halloween<\/td><td>October 18<\/td><\/tr><tr><td>November 11 (Thursday)<\/td><td>Singles&#8217; Day (11\/11)<\/td><td>November 4<\/td><\/tr><tr><td>November 26 (Friday)<\/td><td>Black Friday<\/td><td>November 8<\/td><\/tr><tr><td>November 29 (Monday)<\/td><td>Cyber Monday<\/td><td>November 27<\/td><\/tr><tr><td>30 de noviembre (martes)<\/td><td><a href=\"https:\/\/mailrelay.com\/es\/glosario\/giving-tuesday\/\">GivingTuesday<\/a><\/td><td>16 de noviembre<\/td><\/tr><tr><td>December 22 (Wednesday)<\/td><td>Christmas Lottery draw<\/td><td>December 15<\/td><\/tr><tr><td>December 25 (Saturday)<\/td><td>Christmas<\/td><td>December 1<\/td><\/tr><tr><td>December 28 (Tuesday)<\/td><td>Holy Innocents&#8217; Day<\/td><td>December 27<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>A note on the sales:<\/strong> since 2012, every store in Spain can choose when to hold its sales.<\/p>\n\n<p class=\"wp-block-paragraph\">January 7 and July 1 are still the reference dates, but many stores start earlier.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-meses-1024x576.jpg\" alt=\"Infographic of the 2027 marketing calendar with the key date of each month, from Three Kings&apos; Day and the sales in January to Christmas in December\" class=\"wp-image-112462\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-meses-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-meses-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-meses-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-meses-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-meses-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-meses.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Key dates month by month, with subject lines to copy<\/h2>\n\n<p class=\"wp-block-paragraph\">Below is the 2027 marketing calendar month by month. For each month you&#8217;ll see which dates matter, a tip for your campaign and a table of subject lines with their <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-preheader\/\">preheader<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Copy them, adapt them to your tone and test them.<\/p>\n\n<h3 class=\"wp-block-heading\">January: Three Kings&#8217; Day, sales and resolutions<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>January opens the marketing calendar with second chances.<\/strong> People who didn&#8217;t buy at Christmas look for sales, and people starting the year want to change their habits.<\/p>\n\n<p class=\"wp-block-paragraph\">In your January marketing calendar, plan three sends: one for Three Kings&#8217; Day (last-minute gifts), another for the start of the sales and another for Blue Monday, the third Monday of the month.<\/p>\n\n<p class=\"wp-block-paragraph\">Blue Monday started in 2005 as an advertising campaign, so use it with humor, not as a scientific fact.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>The Three Kings can still make it in time \ud83d\udc51<\/td><td>Order before the 4th and get it on the 5th<\/td><\/tr><tr><td>Sales: what you were eyeing in December, now cheaper<\/td><td>Up to 40% off storewide, this week only<\/td><\/tr><tr><td>It&#8217;s Blue Monday. We&#8217;ve got you covered<\/td><td>A discount for the gloomiest Monday of the year<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">There are ready-made templates for these campaigns: <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/three-kings-day-night-sky-offer\/\">Three Kings&#8217; Day night offer<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/january-sales-discount-ladder\/\">January sales discount ladder<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">February: Valentine&#8217;s Day<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Valentine&#8217;s Day falls on a Sunday in 2027<\/strong>, so most purchases will happen between Monday the 8th and Friday the 12th.<\/p>\n\n<p class=\"wp-block-paragraph\">Your main send should go out that week, with a reminder on Thursday the 11th for latecomers.<\/p>\n\n<p class=\"wp-block-paragraph\">Not everything has to be romantic. &#8220;Valentine&#8217;s for friends&#8221; or &#8220;treat yourself&#8221; campaigns work well with audiences who don&#8217;t identify with the couples angle.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Got plans for the 14th yet?<\/td><td>Gift ideas that arrive before Friday<\/td><\/tr><tr><td>For the one who puts up with you on Mondays \u2764\ufe0f<\/td><td>Valentine&#8217;s Day is for friends too<\/td><\/tr><tr><td>Last day for on-time delivery<\/td><td>Order today and get it on Saturday<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">For more ideas, read our post on <a href=\"https:\/\/mailrelay.com\/en\/blog\/2018\/01\/11\/tips-for-creating-newsletters-that-will-surprise-your-subscribers-on-valentines-day\/\">Valentine&#8217;s Day mailings<\/a> or start from the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/valentines-love-letter-offer\/\">Valentine&#8217;s love letter<\/a> template.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you&#8217;re curious about where the date comes from, we explain it in the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/valentines-day\/\">Valentine&#8217;s Day<\/a> glossary entry.<\/p>\n\n<h3 class=\"wp-block-heading\">March: Women&#8217;s Day, Father&#8217;s Day and Easter Week<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>March packs three marketing calendar dates into just a few weeks<\/strong>, so spread them out carefully to avoid overwhelming your list.<\/p>\n\n<p class=\"wp-block-paragraph\">March 8 calls for content more than offers: stories about the women on your team or among your customers fit better than a discount.<\/p>\n\n<p class=\"wp-block-paragraph\">Father&#8217;s Day in Spain is Friday the 19th, and Easter Week runs from the 21st to the 28th: ideal for travel, leisure and local businesses.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Gifts for the dad who says &#8220;I don&#8217;t want anything&#8221;<\/td><td>Ideas he&#8217;ll actually like, delivered before the 19th<\/td><\/tr><tr><td>Easter Week: your getaway starts here<\/td><td>Plans and deals to unplug from the 21st to the 28th<\/td><\/tr><tr><td>They make it possible<\/td><td>Stories of the women behind our project<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">For Father&#8217;s Day there&#8217;s the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/fathers-day-gift-guide\/\">Father&#8217;s Day gift guide<\/a>, and for Easter Week, the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/easter-joy-promotion\/\">Easter promotion<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">April: World Book Day and spring<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>April 23 is one of the most rewarding dates of the marketing calendar for email<\/strong>, and not just for bookstores.<\/p>\n\n<p class=\"wp-block-paragraph\">Any business can share recommendations, give away an ebook or launch an offer with a literary twist.<\/p>\n\n<p class=\"wp-block-paragraph\">In Catalonia it coincides with Sant Jordi, so if you have customers there, segment and talk about books and roses. April is also a good time to present your spring new arrivals.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>5 books our team can&#8217;t stop recommending<\/td><td>For World Book Day, and for any day<\/td><\/tr><tr><td>A book, a rose and 15% off \ud83c\udf39<\/td><td>Happy Sant Jordi<\/td><\/tr><tr><td>Spring is here (and so are new arrivals)<\/td><td>Discover the new collection before anyone else<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">For new arrivals, try the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/spring-collection-launch\/\">spring collection launch<\/a> template.<\/p>\n\n<h3 class=\"wp-block-heading\">May: Mother&#8217;s Day<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Mother&#8217;s Day in Spain is the first Sunday in May: May 2, 2027.<\/strong> Since it falls so early, the campaign has to start in mid-April.<\/p>\n\n<p class=\"wp-block-paragraph\">If you also sell in Latin America, watch out: in Mexico it&#8217;s May 10, and in Colombia and Chile it&#8217;s the second Sunday (May 9, 2027).<\/p>\n\n<p class=\"wp-block-paragraph\">Segment by country so you don&#8217;t send greetings on the wrong date. You&#8217;ll find all the dates in the Latin America section.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>For the person who&#8217;s always there<\/td><td>Mother&#8217;s Day ideas, delivered before Sunday<\/td><\/tr><tr><td>Mom doesn&#8217;t need another mug (well, maybe she does)<\/td><td>Original gifts for May 2<\/td><\/tr><tr><td>Last call: arrives in time for Sunday<\/td><td>Order before Thursday<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">May also brings Internet Day (May 17), a good excuse to talk about your online store or your digital channels.<\/p>\n\n<h3 class=\"wp-block-heading\">June: end of the school year and the run-up to summer<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>June is a transition month in the marketing calendar.<\/strong> Schools close, vacations begin and your list starts thinking about summer.<\/p>\n\n<p class=\"wp-block-paragraph\">Use it to send planning content (getaways, checklists, guides) and to prepare the July sales.<\/p>\n\n<p class=\"wp-block-paragraph\">If you have customers in Latin America, Father&#8217;s Day in Mexico, Argentina and Colombia is the third Sunday: June 20, 2027.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Your summer checklist \u2600\ufe0f<\/td><td>Everything you need before you head out the door<\/td><\/tr><tr><td>Goodbye school year, hello summer<\/td><td>Ideas to celebrate the end of the school year<\/td><\/tr><tr><td>The sales start in 3 days<\/td><td>Sign up to get in before anyone else<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">July: summer sales and World Emoji Day<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The summer sales traditionally start on July 1.<\/strong> As in January, many stores start earlier, so a heads-up to your list (with early access) makes all the difference.<\/p>\n\n<p class=\"wp-block-paragraph\">July 17 is World Emoji Day, perfect for a lighthearted send.<\/p>\n\n<p class=\"wp-block-paragraph\">If you go for it, first check how <a href=\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/05\/how-to-add-emoticons-for-the-subject-line-of-your-newsletter\/\">emojis in the subject line<\/a> look in each email client.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Early access: the sales start today for you<\/td><td>24 hours before everyone else<\/td><\/tr><tr><td>\ud83d\ude0e + \ud83d\udecd\ufe0f = summer sales<\/td><td>How we say it on World Emoji Day<\/td><\/tr><tr><td>Second markdown: bigger discounts on what&#8217;s left<\/td><td>Last sizes at the best price<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">August: fewer sends, better chosen<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>In August many people unplug, and so does your list.<\/strong> It&#8217;s the gap in the marketing calendar to review what has worked.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s not a month for big campaigns, but it is one for keeping in touch with light sends and preparing for September.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re going to close or reduce your service, give plenty of notice and have your <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/10\/20\/out-of-office-message\/\">out-of-office reply<\/a> ready. And from the 15th onward, start warming up for back to school.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Catch you when we&#8217;re back \ud83c\udf34<\/td><td>Our August hours, in case you need us<\/td><\/tr><tr><td>Last week of summer: make the most of it<\/td><td>End of season with discounts<\/td><\/tr><tr><td>Ready for September?<\/td><td>Everything you need to get back into your routine<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/summer-clearance-offer\/\">end-of-summer offer<\/a> template fits these weeks well.<\/p>\n\n<h3 class=\"wp-block-heading\">September: back to school and back to routine<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>September is the second &#8220;January&#8221; of the marketing calendar.<\/strong> People come back with resolutions, organize their schedules and shop to start the new school year.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s not just for school supplies. Gyms, academies, software, food and fashion have one of their best windows here.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Back to routine (without the drama)<\/td><td>What helps you start September on the right foot<\/td><\/tr><tr><td>Everything for school, in a single order<\/td><td>Free shipping until September 15<\/td><\/tr><tr><td>September is the new January<\/td><td>New plans, new deals<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">October: autumn and Halloween<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Halloween falls on a Sunday in 2027<\/strong>, and it&#8217;s the most fun date of the autumn marketing calendar.<\/p>\n\n<p class=\"wp-block-paragraph\">Purchases will be concentrated in the week of the 25th. It suits a lighthearted tone and &#8220;spooky&#8221; deals.<\/p>\n\n<p class=\"wp-block-paragraph\">October also marks the start of the autumn season and, in Argentina, Mother&#8217;s Day is celebrated (third Sunday: October 17, 2027).<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Frightfully low prices \ud83c\udf83<\/td><td>Only until October 31<\/td><\/tr><tr><td>This email isn&#8217;t scary. The discounts are<\/td><td>Halloween arrives with up to 30% off<\/td><\/tr><tr><td>New autumn collection<\/td><td>What you&#8217;ll want to wear in November<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find ideas in our <a href=\"https:\/\/mailrelay.com\/en\/glossary\/halloween\/\">Halloween<\/a> glossary entry and templates such as the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/halloween-shadow-theatre-newsletter\/\">shadow theatre newsletter<\/a> or the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/autumn-collection-announcement\/\">autumn collection announcement<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">November: Singles&#8217; Day, Black Friday and Cyber Monday<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>November is the busiest month of the marketing calendar.<\/strong> It starts with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/singles-day\/\">Singles&#8217; Day<\/a> (November 11), continues with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/black-friday\/\">Black Friday<\/a> (Friday the 26th) and ends with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/cyber-monday\/\">Cyber Monday<\/a> (Monday the 29th).<\/p>\n\n<p class=\"wp-block-paragraph\">The data explains why. According to the Cetelem Observatory, in 2025 68% of Spaniards planned to shop on Black Friday, with an expected average spend of \u20ac278.<\/p>\n\n<p class=\"wp-block-paragraph\">And 75% planned to use it to buy Christmas gifts early, which account for more than half of what they spend that day.<\/p>\n\n<p class=\"wp-block-paragraph\">That means your Black Friday campaign is also your first Christmas campaign.<\/p>\n\n<p class=\"wp-block-paragraph\">Start warming up your list a few weeks in advance and create a waiting list or early access.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>11\/11: a day to treat yourself<\/td><td>Singles&#8217; Day deals, 24 hours only<\/td><\/tr><tr><td>Your Black Friday early access is here<\/td><td>Get in today, before the best stuff sells out<\/td><\/tr><tr><td>Cyber Monday: the last chance (for real)<\/td><td>The discounts end tonight<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">We have a complete guide to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/10\/26\/black-friday-email-sms-campaign\/\">Black Friday email and SMS campaigns<\/a> and templates such as <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/black-friday-sale\/\">Black Friday sale<\/a>, <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/cyber-monday-deals\/\">Cyber Monday deals<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/singles-day-11-11\/\">Singles&#8217; Day 11\/11<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">December: the Christmas Lottery, Christmas and Holy Innocents&#8217; Day<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>December closes the marketing calendar, and it&#8217;s best to split it into phases.<\/strong> We also explain this in our <a href=\"https:\/\/mailrelay.com\/en\/glossary\/christmas\/\">Christmas<\/a> glossary entry.<\/p>\n\n<p class=\"wp-block-paragraph\">The first half of the month, gifts; from the 15th to the 20th, last orders with guaranteed delivery; and from the 24th onward, season&#8217;s greetings and a look back at the year.<\/p>\n\n<p class=\"wp-block-paragraph\">The Cetelem Observatory put Spaniards&#8217; planned Christmas spending in 2025 at \u20ac580, 1% less than the previous year.<\/p>\n\n<p class=\"wp-block-paragraph\">With tight budgets, gift guides by price and shipping deadline reminders work especially well.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Subject line<\/th><th>Preheader<\/th><\/tr><\/thead><tbody><tr><td>Gifts under \u20ac30 \ud83c\udf81<\/td><td>Ideas for everyone, sorted by price<\/td><\/tr><tr><td>Last day to get it before Christmas Eve<\/td><td>Order today before 2:00 p.m.<\/td><\/tr><tr><td>Thank you for this year (and for what&#8217;s ahead)<\/td><td>Our 2027 in numbers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">For these dates there&#8217;s the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/christmas-gift-guide\/\">Christmas gift guide<\/a>, the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/christmas-shipping-deadlines\/\">Christmas shipping deadlines<\/a>, the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/advent-calendar\/\">advent calendar<\/a> and the <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/year-in-numbers\/\">year in numbers<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you&#8217;re looking for copy, here are some ideas for <a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/12\/03\/christmas-greetings\/\">Christmas greetings<\/a>.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Get your 2027 campaigns ready today<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than 190 templates, including ones for every date of the year, and up to 80,000 emails a month for free.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=calendario-marketing-2027\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Key dates in Latin America for 2027<\/h2>\n\n<p class=\"wp-block-paragraph\">If your list includes contacts from Mexico, Argentina, Colombia or Chile, <strong>these dates in your marketing calendar differ from Spain<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Online sales events are announced every year; the 2026 dates are shown in parentheses for reference.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>Occasion<\/th><th>2027 date<\/th><\/tr><\/thead><tbody><tr><td>Mexico<\/td><td>Hot Sale<\/td><td>Late May (2026: May 25 to June 2)<\/td><\/tr><tr><td>Mexico<\/td><td>Mother&#8217;s Day<\/td><td>May 10 (Monday)<\/td><\/tr><tr><td>Mexico<\/td><td>Father&#8217;s Day<\/td><td>June 20 (third Sunday)<\/td><\/tr><tr><td>Mexico<\/td><td>El Buen Fin<\/td><td>Mid-November (2026: 13th to 17th)<\/td><\/tr><tr><td>Argentina<\/td><td>Hot Sale<\/td><td>May (2026: 11th to 13th)<\/td><\/tr><tr><td>Argentina<\/td><td>Father&#8217;s Day<\/td><td>June 20 (third Sunday)<\/td><\/tr><tr><td>Argentina<\/td><td>Mother&#8217;s Day<\/td><td>October 17 (third Sunday)<\/td><\/tr><tr><td>Colombia<\/td><td>Mother&#8217;s Day<\/td><td>May 9 (second Sunday)<\/td><\/tr><tr><td>Colombia<\/td><td>Father&#8217;s Day<\/td><td>June 20 (third Sunday)<\/td><\/tr><tr><td>Colombia<\/td><td>Little Candles Day<\/td><td>December 7<\/td><\/tr><tr><td>Chile<\/td><td>Mother&#8217;s Day<\/td><td>May 9 (second Sunday)<\/td><\/tr><tr><td>Chile<\/td><td>CyberDay<\/td><td>June (dates vary by edition)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Mexico&#8217;s Hot Sale has been organized by the Mexican Online Sales Association since 2014, and in Argentina it&#8217;s organized by the Argentine Chamber of E-Commerce.<\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find more context in our glossary entries for <a href=\"https:\/\/mailrelay.com\/en\/glossary\/el-buen-fin\/\">El Buen Fin<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/little-candles-day\/\">Little Candles Day<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">How to prepare your sending calendar in 5 steps<\/h2>\n\n<p class=\"wp-block-paragraph\">Having the dates is just the beginning. <strong>What turns a marketing calendar into sales is how you plan it.<\/strong> Follow these steps:<\/p>\n\n<ol class=\"wp-block-list\">\n\n<li><strong>Choose your dates<\/strong>: you don&#8217;t have to be in all of them. Stick with the ones that fit your product and your audience, and add your own (anniversary, launches).<\/li>\n\n\n\n<li><strong>Mark when to start<\/strong>: count back from each date. For big campaigns, two to three weeks.<\/li>\n\n\n\n<li><strong>Spread out your sends<\/strong>: avoid squeezing three campaigns into the same week and review your <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/09\/21\/what-is-the-ideal-frequency-for-sending-mass-mailing-campaigns\/\">sending frequency<\/a> so you don&#8217;t tire out your list.<\/li>\n\n\n\n<li><strong>Segment<\/strong>: country, interests or purchase history. A Mother&#8217;s Day greeting on the wrong date does more harm than good.<\/li>\n\n\n\n<li><strong>Prepare and test<\/strong>: have your campaigns built and scheduled in advance, and always send a test email.<\/li>\n\n<\/ol>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-5-pasos-1024x576.jpg\" alt=\"Infographic with the 5 steps to prepare a sending calendar: choose dates, mark when to start, spread out sends, segment and test\" class=\"wp-image-112466\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-5-pasos-1024x576.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-5-pasos-300x169.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-5-pasos-768x432.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-5-pasos-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-5-pasos-60x34.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-5-pasos.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Imagine you run a gift shop. With this method, by early November you&#8217;d already know that your Black Friday email goes out on the 8th and the reminder on the 24th.<\/p>\n\n<p class=\"wp-block-paragraph\">On the morning of the 26th, you resend to those who didn&#8217;t open. No rush and no improvising: that&#8217;s how a well-made marketing calendar works.<\/p>\n\n<h2 class=\"wp-block-heading\">How Mailrelay helps you with your marketing calendar<\/h2>\n\n<p class=\"wp-block-paragraph\">With Mailrelay you can <strong>have every campaign in your marketing calendar prepared and scheduled in advance<\/strong>, and forget about it until the send date.<\/p>\n\n<p class=\"wp-block-paragraph\">You have more than 190 <a href=\"https:\/\/mailrelay.com\/en\/email-templates\/\">email templates<\/a>, with a category of seasonal templates for Christmas, sales, Black Friday and Valentine&#8217;s Day.<\/p>\n\n<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/mailrelay.com\/en\/glossary\/segmentation-in-email-marketing\/\">segment<\/a> your list by country or interests, and test two subject lines from this guide with an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/a-b-testing\/\">A\/B test<\/a> to keep the one that works best.<\/p>\n\n<p class=\"wp-block-paragraph\">All of this is included in the <strong>free account<\/strong>: up to 80,000 emails a month and 20,000 contacts, with human support on every plan.<\/p>\n\n<p class=\"wp-block-paragraph\">You can see the details on our <a href=\"https:\/\/mailrelay.com\/en\/pricing\/\">pricing<\/a> page.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Your calendar, with a winning subject line for every date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test two subject lines with an A\/B test and send the one that works best. With human support on every plan.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=calendario-marketing-2027\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion: the best time to plan 2027 is now<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Your marketing calendar is much more than a list of dates: it&#8217;s a way of working with time to spare.<\/strong> It lets you prepare offers in advance, spread out your sends and reach each date with the right message.<\/p>\n\n<p class=\"wp-block-paragraph\">Copy the 2027 marketing calendar table, choose the dates that fit your business and mark when to start each campaign.<\/p>\n\n<p class=\"wp-block-paragraph\">Then use the subject lines in this guide as a starting point: adapt them to your tone and test them.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re looking for more inspiration for your subject lines, take a look at our <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/02\/wordplay\/\">wordplay<\/a> ideas or at how to write a good <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-subject-line\/\">email subject line<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about the 2027 marketing calendar<\/h2>\n\n<p class=\"wp-block-paragraph\">These are the most common questions when planning the year.<\/p>\n\n<h3 class=\"wp-block-heading\">When is Black Friday 2027?<\/h3>\n\n<p class=\"wp-block-paragraph\">Black Friday 2027 is Friday, November 26, the day after Thanksgiving in the United States. Cyber Monday is Monday, November 29.<\/p>\n\n<h3 class=\"wp-block-heading\">When is Easter Week in 2027?<\/h3>\n\n<p class=\"wp-block-paragraph\">Easter Week 2027 runs from Palm Sunday, March 21, to Easter Sunday, March 28. Holy Thursday is the 25th and Good Friday is the 26th.<\/p>\n\n<h3 class=\"wp-block-heading\">When is Mother&#8217;s Day in 2027?<\/h3>\n\n<p class=\"wp-block-paragraph\">In Spain it&#8217;s Sunday, May 2. In Mexico it&#8217;s celebrated on May 10, in Colombia and Chile on May 9, and in Argentina on October 17.<\/p>\n\n<h3 class=\"wp-block-heading\">How far in advance should I prepare a campaign?<\/h3>\n\n<p class=\"wp-block-paragraph\">In your marketing calendar, for big dates such as Black Friday or Christmas, start sending two to three weeks before and have the campaign ready a month before.<\/p>\n\n<p class=\"wp-block-paragraph\">For smaller dates, a week is usually enough.<\/p>\n\n<h3 class=\"wp-block-heading\">What is a marketing calendar?<\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a business&#8217;s yearly plan of campaigns, organized by date: holidays, sales events, its own launches and seasons.<\/p>\n\n<p class=\"wp-block-paragraph\">It helps you prepare campaigns in advance and spread out your sends throughout the year.<\/p>\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every date of the year, when to start each campaign and subject lines you can copy as they are<\/p>\n","protected":false},"author":124,"featured_media":112460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562,868],"tags":[],"class_list":["post-112589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","category-strategy-and-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing calendar 2027: key dates and subject lines to copy<\/title>\n<meta name=\"description\" content=\"Marketing calendar 2027 with the key dates month by month, when to start each campaign and email subject lines ready to copy. Spain and Latin America.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing calendar 2027: key dates and subject lines to copy\" \/>\n<meta property=\"og:description\" content=\"Marketing calendar 2027 with the key dates month by month, when to start each campaign and email subject lines ready to copy. Spain and Latin America.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-03T09:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T15:12:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose Argudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Argudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/\"},\"author\":{\"name\":\"Jose Argudo\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/d8e868b5b67c658bb687818bc5ee08ae\"},\"headline\":\"Marketing calendar 2027: key dates and email subject lines ready to copy\",\"datePublished\":\"2026-11-03T09:13:00+00:00\",\"dateModified\":\"2026-11-05T15:12:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/\"},\"wordCount\":3010,\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/calendario-marketing-2027-destacada.jpg\",\"articleSection\":[\"email marketing\",\"Strategy and tools\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/\",\"name\":\"Marketing calendar 2027: key dates and subject lines to copy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/calendario-marketing-2027-destacada.jpg\",\"datePublished\":\"2026-11-03T09:13:00+00:00\",\"dateModified\":\"2026-11-05T15:12:48+00:00\",\"description\":\"Marketing calendar 2027 with the key dates month by month, when to start each campaign and email subject lines ready to copy. Spain and Latin America.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/calendario-marketing-2027-destacada.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/calendario-marketing-2027-destacada.jpg\",\"width\":1536,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/11\\\/03\\\/marketing-calendar-2027\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing calendar 2027: key dates and email subject lines ready to copy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/d8e868b5b67c658bb687818bc5ee08ae\",\"name\":\"Jose Argudo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g\",\"caption\":\"Jose Argudo\"},\"description\":\"Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabaj\u00f3 durante a\u00f1os como desarrollador web y especialista en marketing digital para peque\u00f1as empresas, y fund\u00f3 JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro \u00abTextos de venta m\u00e1s efectivos\u00bb y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se form\u00f3 en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joseargudo\"],\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/author\\\/jose\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing calendar 2027: key dates and subject lines to copy","description":"Marketing calendar 2027 with the key dates month by month, when to start each campaign and email subject lines ready to copy. Spain and Latin America.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/","og_locale":"en_US","og_type":"article","og_title":"Marketing calendar 2027: key dates and subject lines to copy","og_description":"Marketing calendar 2027 with the key dates month by month, when to start each campaign and email subject lines ready to copy. Spain and Latin America.","og_url":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_published_time":"2026-11-03T09:13:00+00:00","article_modified_time":"2026-11-05T15:12:48+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg","type":"image\/jpeg"}],"author":"Jose Argudo","twitter_card":"summary_large_image","twitter_creator":"@mailrelay","twitter_site":"@mailrelay","twitter_misc":{"Written by":"Jose Argudo","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/#article","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/"},"author":{"name":"Jose Argudo","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/d8e868b5b67c658bb687818bc5ee08ae"},"headline":"Marketing calendar 2027: key dates and email subject lines ready to copy","datePublished":"2026-11-03T09:13:00+00:00","dateModified":"2026-11-05T15:12:48+00:00","mainEntityOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/"},"wordCount":3010,"publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg","articleSection":["email marketing","Strategy and tools"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/","url":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/","name":"Marketing calendar 2027: key dates and subject lines to copy","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/#primaryimage"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg","datePublished":"2026-11-03T09:13:00+00:00","dateModified":"2026-11-05T15:12:48+00:00","description":"Marketing calendar 2027 with the key dates month by month, when to start each campaign and email subject lines ready to copy. Spain and Latin America.","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/#primaryimage","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg","width":1536,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/11\/03\/marketing-calendar-2027\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing calendar 2027: key dates and email subject lines ready to copy"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]},{"@type":"Person","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/d8e868b5b67c658bb687818bc5ee08ae","name":"Jose Argudo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g","caption":"Jose Argudo"},"description":"Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabaj\u00f3 durante a\u00f1os como desarrollador web y especialista en marketing digital para peque\u00f1as empresas, y fund\u00f3 JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro \u00abTextos de venta m\u00e1s efectivos\u00bb y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se form\u00f3 en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.","sameAs":["https:\/\/www.linkedin.com\/in\/joseargudo"],"url":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg",1536,864,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada-150x150.jpg",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada-300x169.jpg",300,169,true],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada-768x432.jpg",640,360,true],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg",1536,864,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada.jpg",1536,864,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada-110x62.jpg",110,62,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada-60x34.jpg",60,34,true],"mailrelay-email-template":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/11\/calendario-marketing-2027-destacada-600x800.jpg",600,800,true]},"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"},"uagb_comment_info":0,"uagb_excerpt":"Every date of the year, when to start each campaign and subject lines you can copy as they are","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/112589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=112589"}],"version-history":[{"count":2,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/112589\/revisions"}],"predecessor-version":[{"id":113634,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/112589\/revisions\/113634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media\/112460"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=112589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=112589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=112589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}