{"id":32906,"date":"2015-05-21T06:26:01","date_gmt":"2015-05-21T06:26:01","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/05\/21\/email-marketing-strategies-for-getting-new-subscribers\/"},"modified":"2026-10-15T16:15:01","modified_gmt":"2026-10-15T16:15:01","slug":"email-marketing-strategies-for-getting-new-subscribers","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2015\/05\/21\/email-marketing-strategies-for-getting-new-subscribers\/","title":{"rendered":"Email Marketing Strategies for Getting New Subscribers"},"content":{"rendered":"\n

Email marketing<\/a> is one of the most effective forms of digital communication, used by companies and businesses of all sizes around the world.<\/p>\n\n

It’s based on sending emails to a group of people who have shown interest in your business’s products or services and who have chosen to receive information from you.<\/p>\n\n

This group of people is what we call a “subscriber list”<\/strong>.<\/p>\n\n

Although email marketing may seem simple, it takes strategy and precision to be effective.<\/p>\n\n

It’s not just about sending random emails in the hope of getting a response. <\/strong><\/p>\n\n

It’s about building relationships with your subscribers, giving them value and, in turn,<\/strong> encouraging them to engage with your brand and, ultimately, make a purchase.<\/p>\n\n

Email marketing can also be used for a range of goals, such as building brand awareness, driving web traffic, promoting new products or services, and fostering customer loyalty.<\/p>\n\n

The ability to personalize and segment emails also<\/strong> makes it a powerful tool for reaching different segments of your audience with messages that are relevant and appealing to them.<\/p>\n\n

Despite the rise of social media and other forms of digital marketing, email marketing is still a highly valuable tactic<\/strong>.<\/p>\n\n

In fact, according to recent studies, the return on investment (ROI) of email marketing can be up to four times higher than that of other forms of digital marketing.<\/p>\n\n

In this article, we’ll look at how you can build and grow your email subscriber list, and how you can use email marketing to get the most out of your marketing efforts and reach your business goals.<\/p>\n\n\n

The importance of your subscriber list<\/h2>\n\n

Your subscriber list is the heart of your email marketing strategy. <\/strong><\/p>\n\n

It’s not just a database of customers and potential customers; it’s also a relationship you’ve nurtured over time.<\/p>\n\n

Every subscriber on your list has chosen to receive your emails, which means they’re interested in what you have to say and offer.<\/p>\n\n

There are several reasons why a subscriber list is essential for your business:<\/strong><\/p>\n\n

\u2192 Direct Access to Your Audience:<\/h3>\n\n

Unlike social media, where your messages can get lost in the noise, emails go straight to your subscriber’s inbox.<\/p>\n\n

This means you have a direct line to communicate with your customers.<\/p>\n\n

\u2192 Enables Segmentation and Personalization:<\/h3>\n\n

With a subscriber list, you can segment your audience by different criteria and personalize your messages for each segment.<\/p>\n\n

This can make your emails more relevant and improve open and click rates.<\/p>\n\n

\u2192 Building Lasting Relationships:<\/h3>\n\n

Email marketing lets you keep up regular, personal communication with your customers, strengthening the relationship between them and your brand.<\/p>\n\n

This can build loyalty and increase customer lifetime value.<\/p>\n\n

\u2192 High Return on Investment (ROI):<\/h3>\n\n

According to several studies, email marketing has a higher ROI than any other digital marketing channel. For every dollar spent, email marketing can generate up to $42 in return.<\/p>\n\n

For these reasons, building and maintaining a healthy subscriber list should be a priority in your email marketing strategy.<\/p>\n\n

In the following sections, we’ll look at effective strategies for attracting and retaining subscribers.<\/p>\n\n

\"How<\/figure>\n\n

How to build a subscriber list from scratch<\/h2>\n\n

Building a subscriber list from scratch can seem like a daunting task, but with the right strategies, you can start growing your list in no time.<\/p>\n\n

Here are a few ways to do it:<\/strong><\/p>\n\n

\u2192 Signup Forms on Your Website:<\/h3>\n\n

One of the most effective places to start building your subscriber list is your own website.<\/p>\n\n

You can place signup forms on key pages<\/strong>, such as your home page, your blog or your online store. Make sure the form is easy to find and fill in.<\/p>\n\n

\u2192 Offer an Incentive to Subscribe:<\/h3>\n\n

Your website visitors may need a little incentive to join your mailing list.<\/p>\n\n

This incentive could be a discount on their first purchase, access to exclusive content or a free ebook.<\/p>\n\n

\u2192 Use Social Media:<\/h3>\n\n

Social media is another great platform for growing your subscriber list.<\/p>\n\n

You can promote your newsletter<\/a> on your social media profiles and encourage your followers to subscribe.<\/p>\n\n

\u2192 Online Advertising Campaigns:<\/h3>\n\n

Online advertising campaigns, such as Google AdWords or Facebook Ads, can help you reach a wider audience and attract more subscribers.<\/p>\n\n

\u2192 Events and Trade Shows:<\/h3>\n\n

If you take part in events or trade shows, make sure you collect email addresses from people who show interest in your business.<\/p>\n\n

\u2192 Collaborations and Partners:<\/h3>\n\n

Consider teaming up with other companies or influencers who share an audience similar to yours.<\/p>\n\n

You can swap promotions or create joint content that benefits both sides.<\/p>\n\n

\u2192 Ask Your Current Customers to Refer Their Friends:<\/h3>\n\n

Your current customers can be a great source of new subscribers.<\/p>\n\n

You can offer them a discount or a gift<\/strong> in exchange for referring their friends to your mailing list.<\/p>\n\n

The key to building a subscriber list is providing value.<\/p>\n\n

If people feel they’re getting something in return for their email address, they’ll be much more willing to subscribe.<\/p>\n\n

\"Strategies<\/figure>\n\n

Strategies for attracting new subscribers<\/h2>\n\n

Once you have the mechanisms in place to collect email addresses, you’ll need strategies to attract new subscribers.<\/p>\n\n

Here are some ideas that could help:<\/strong><\/p>\n\n

\u2192 Provide Valuable Content:<\/h3>\n\n

The most effective way to attract new subscribers is to provide content that is useful and relevant to them.<\/p>\n\n

This could take the form of blog posts, articles, guides, videos, webinars and more.<\/p>\n\n

\u2192 Exclusive Offers and Discounts:<\/h3>\n\n

Give subscribers exclusive offers and discounts they can’t get anywhere else.<\/p>\n\n

This won’t just encourage them to subscribe; it will also motivate them to keep opening your emails and engaging with your brand.<\/p>\n\n

\u2192 Promote Signups on Social Media:<\/h3>\n\n

Use your social media accounts to promote your email list.<\/p>\n\n

Share a preview of your email content, or run a giveaway for new subscribers.<\/p>\n\n

\u2192 Downloadable Content:<\/h3>\n\n

Offer free downloadable content, such as ebooks or guides, in exchange for email signups.<\/p>\n\n

Make sure the content is high quality and relevant to your audience.<\/p>\n\n

\u2192 A\/B Test Your Strategies:<\/h3>\n\n

Run A\/B tests on your signup forms, emails and promotions to see what works best with your audience.<\/p>\n\n

This will let you fine-tune your strategies and improve your signup rates.<\/p>\n\n

\u2192 Use Testimonials and Reviews:<\/h3>\n\n

Testimonials from satisfied customers can be an effective way to attract new subscribers.<\/p>\n\n

If people see that others have had a positive experience with your brand, they’re more likely to subscribe.<\/p>\n\n

\u2192 Host Webinars or Virtual Events:<\/h3>\n\n

Webinars and virtual events are a great way to attract new subscribers.<\/p>\n\n

You can ask participants to subscribe to your mailing list as part of the registration process.<\/p>\n\n

The key to attracting new subscribers is to show them the value they’ll get by joining your mailing list.<\/p>\n\n

Let them know what kind of content they can expect and how often they’ll receive it.<\/p>\n\n

That way, you can set clear expectations from the start and increase the likelihood that they’ll stay subscribed for the long term.<\/p>\n\n

\"Mailrelay<\/figure>\n\n

Mailrelay as a tool for managing your subscribers<\/h2>\n\n

Mailrelay is a powerful email marketing tool that can help you manage and grow your subscriber list efficiently.<\/p>\n\n

Focused on simplicity and ease of use, this platform offers a range of features that can be very useful for your email marketing strategy.<\/p>\n\n

These are some of the main features Mailrelay gives you:<\/strong><\/p>\n\n

\u2192 Subscriber Management:<\/h3>\n\n

Mailrelay lets you manage your subscribers easily and effectively.<\/p>\n\n

You can segment your lists by different criteria, making sure you send the right message to the right audience.<\/p>\n\n

\u2192 Email Builder:<\/h3>\n\n

Mailrelay offers a simple, easy-to-use email builder that requires no coding skills.<\/p>\n\n

You can choose from a variety of templates and customize them to match your brand.<\/p>\n\n

\u2192 Email Marketing Automation:<\/h3>\n\n

With Mailrelay, you can set up autoresponders and drip campaigns that let you send automated emails based on certain actions or behaviors of your subscribers.<\/p>\n\n

\u2192 Analytics and Reports:<\/h3>\n\n

Mailrelay gives you detailed analytics and reports that help you understand how your email marketing campaigns are performing.<\/p>\n\n

You can see the open rate, click rate, conversions and other useful data.<\/p>\n\n

\u2192 Technical Support:<\/h3>\n\n

Mailrelay offers free technical support to all users, to help you solve any problem you may have with the platform.<\/p>\n\n

\u2192 Generous Free Plan:<\/h3>\n\n

Unlike many other email marketing platforms, Mailrelay offers a very generous free plan that includes most features and lets you send up to 80,000 emails to 20,000 subscribers a month.<\/p>\n\n

In short, Mailrelay is a complete tool that gives you everything you need to manage your subscriber list and run effective email marketing campaigns.<\/p>\n\n

\"How<\/figure>\n\n

How to keep your subscribers interested and engaged<\/h2>\n\n

Keeping your subscribers engaged is a delicate balance that requires paying attention to what your subscribers want and need, and how you can meet those needs through your content.<\/p>\n\n

First of all, it’s essential to offer valuable content in every email.<\/p>\n\n

Your main goal should be to give your subscribers something they value, whether that’s useful information, exclusive offers or entertainment.<\/p>\n\n

Remember that content quality always matters more than quantity.<\/strong><\/p>\n\n

Personalization and segmentation are also vital for keeping your subscribers engaged.<\/p>\n\n

By personalizing your emails, you can create a more relevant and meaningful experience for your subscribers.<\/p>\n\n

Segmentation also lets you target different groups<\/strong> within your subscriber list with content that is specifically relevant to them.<\/p>\n\n

\u2192 Getting the balance right in how often you send emails is also crucial<\/strong><\/h3>\n\n

Sending too many emails can overwhelm your subscribers, while not sending enough can make them forget about you.<\/p>\n\n

Finding the right sending frequency may take some experimentation and analysis of your subscribers’ responses.<\/p>\n\n

Your email subject lines play a huge role in whether or not your subscribers open your messages.<\/p>\n\n

An intriguing, appealing subject line<\/strong> can be the difference between an ignored email and a read one.<\/p>\n\n

\"Measuring<\/figure>\n\n

Measuring the success of your email marketing strategy<\/h2>\n\n

Evaluating the success of your email marketing strategy is a crucial part of the process.<\/p>\n\n

It lets you understand what’s working, what needs improving and how you can adjust your efforts to get better results.<\/p>\n\n

To start with, it’s important to define what “success” means to you in the context of email marketing. <\/strong> <\/p>\n\n

This can vary depending on your specific goals, which may include increasing brand awareness, fostering customer loyalty or boosting sales, among others.<\/p>\n\n

Once your goals are clear, you can start tracking the metrics that will help you measure progress toward them.<\/p>\n\n

Some common email marketing metrics include:<\/strong><\/p>\n\n

\u2192 Open Rate:<\/h3>\n\n

This metric tells you what percentage of your emails are opened by recipients. A low open rate may indicate that your subject lines aren’t appealing or that you’re sending emails to people who aren’t interested.<\/p>\n\n

\u2192 Click-Through Rate (CTR):<\/h3>\n\n

CTR measures what percentage of the recipients who opened your email clicked on at least one link.<\/p>\n\n

A low CTR may suggest that your content isn’t relevant or appealing to your audience.<\/p>\n\n

\u2192 Conversion Rate:<\/h3>\n\n

This metric shows you what percentage of recipients took the action you want (such as making a purchase or filling in a form) after clicking a link in your email.<\/p>\n\n

\u2192 Unsubscribe Rate:<\/h3>\n\n

The unsubscribe rate shows what percentage of your subscribers have unsubscribed from your email list.<\/p>\n\n

A high unsubscribe rate can be a sign that your emails aren’t living up to your subscribers’ expectations.<\/p>\n\n

These are just some of the metrics you can track. The platform you use for your email marketing, such as Mailrelay, should be able to give you these metrics and more.<\/p>\n\n

Remember, the key is to use this data to make ongoing adjustments and improvements to your email marketing strategy.<\/p>\n\n

\"Email<\/figure>\n\n

Email marketing success stories and examples<\/h2>\n\n

Success stories and examples can be a valuable source of inspiration for your own email marketing strategy.<\/p>\n\n

Here are a few standout examples:<\/strong><\/p>\n\n

\u2192 BuzzFeed:<\/h3>\n\n

BuzzFeed is known for its engaging, varied content, and its email marketing strategy<\/a> is no different.<\/p>\n\n

Its emails offer a variety of content that reflects what you’ll find on its website, from news and lists to quizzes and videos.<\/p>\n\n

It also personalizes its emails based on its subscribers’ interests, making sure the content is always relevant.<\/p>\n\n

\u2192 Warby Parker:<\/h3>\n\n

This online eyewear company has done a great job of using email marketing to improve the customer experience.<\/p>\n\n

A standout example is its reminder email<\/strong> for renewing a glasses prescription.<\/p>\n\n

This email not only provides a useful service for the customer but also brings them back to the Warby Parker website.<\/p>\n\n

\u2192 Bonobos:<\/h3>\n\n

Bonobos, an online men’s clothing store, has used email marketing effectively to increase sales.<\/p>\n\n

One example is its series of cart abandonment emails, which adds a personal touch and reminds customers of the products they left behind.<\/p>\n\n

\u2192 JetBlue:<\/h3>\n\n

JetBlue offers a great example of how to use humor in email marketing.<\/p>\n\n

Its “Oops” email in response to a mistake in a flight offer is memorable and effective.<\/p>\n\n

Instead of simply correcting the mistake, JetBlue turned it into an opportunity to interact with its customers in a fun, human way.<\/p>\n\n

These success stories show that there’s no “one size fits all” in email marketing. The key is to know your audience, offer relevant and valuable content, and be willing to get creative and experiment with different approaches.<\/p>\n\n

\"Future<\/figure>\n\n

Future trends in email marketing<\/h2>\n\n

Email marketing is constantly evolving, and certain trends are expected to shape its future. One crucial aspect will be advanced personalization<\/strong>.<\/p>\n\n

Personalized emails will go beyond simply including the recipient’s name: they will use behavioral data and user preferences to create highly relevant and engaging content.<\/p>\n\n

Smart automation<\/strong> will also become increasingly widespread. Artificial intelligence and machine learning technologies will make it possible to optimize and automate email marketing campaigns, making them more effective and efficient.<\/p>\n\n

Interactivity in emails<\/strong> is also expected to gain ground. Interactive emails let users take actions directly from the email, such as making a purchase or booking a service, which increases engagement and conversion.<\/p>\n\n

Another important trend will be responsive design<\/strong>. With the growing use of mobile devices, it will be crucial for emails to look good and work well on any device.<\/p>\n\n

Finally, in a world increasingly focused on data protection, privacy and security will play a crucial role in email marketing. Companies will have to be transparent and careful about how they collect, use and store subscriber data.<\/p>\n\n

Conclusion: How to get the most out of your email marketing efforts<\/h2>\n\n

Email marketing is a vital communication channel in today’s digital world.<\/p>\n\n

To get the most out of your efforts, it’s essential to focus on delivering relevant, valuable content, personalizing your messages and being responsive to your subscribers’ needs and preferences.<\/p>\n\n

By keeping an eye on future trends and being willing to adapt and evolve, you can make sure your email marketing strategy stays effective and successful in the long run.<\/p>\n\n

\n
\n
\n
\"Jose<\/a><\/figure>\n<\/div>\n\n\n\n
\n

Jose Argudo<\/strong><\/p>\n\n\n\n

CMO at Mailrelay. Writes about email marketing, copywriting, and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n

More articles by Jose<\/a> \u00b7 LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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