{"id":33100,"date":"2015-09-17T08:50:31","date_gmt":"2015-09-17T08:50:31","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/"},"modified":"2022-11-16T10:19:43","modified_gmt":"2022-11-16T10:19:43","slug":"add-seasonal-campaigns-to-your-email-marketing-toolbox","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/","title":{"rendered":"Add seasonal campaigns to your email marketing toolbox"},"content":{"rendered":"

Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity.<\/p>\n

Even better \u2013 your subscribers\u2019 biggest holidays are also their biggest spending times. So a well-crafted seasonal campaign can catch them just at the right moment.<\/p>\n

If you\u2019re not already using seasonal email campaigns, or your approach needs a refresh, here\u2019s our guide to getting the most from them.<\/p>\n\n

#1 Seasonal campaigns make planning ahead easy<\/h3>\n

It\u2019s always a good idea to plan your email marketing campaigns well in advance. Having the next 12 months mapped out, either for the calendar year or for the individual customer journey, helps you to build relationships with your subscribers. With seasonal campaigns, planning ahead is easy \u2013 because you know when Christmas, Ramadan, and winter are going to happen well in advance.<\/p>\n

Decide which seasonal events you want to build around, and make them a part of your email marketing plans. Then prepare your campaign content at least a month in advance. Now you aren\u2019t desperately cobbling content together at the last minute<\/strong>, or scratching your head for ideas \u2013 and you have seasonal campaigns to thank.<\/p>\n

#2 Choose seasonal events that are relevant to your subscribers<\/h3>\n

Email marketing very often crossed geographical borders. And not every culture in the world cares about Christmas, or has snowy winters. So it\u2019s vital that you think about your subscribers\u2019 cultural expectations<\/strong> when planning seasonal campaigns.<\/p>\n

Of course, and it\u2019s unlikely you know the religion\/background\/personal tastes of your individual subscribers. Ultimately, you have to choose seasonal campaigns you think will appeal to the majority of your customers. You can\u2019t please all of the people all of the time \u2013 but it\u2019s better to please the majority than worry about offending the minority.<\/p>\n

\"Diversify<\/p>\n

#3 Diversify with segmentation<\/h3>\n

Even though you can\u2019t appeal to everyone with the same message, with careful segmentation your campaigns can accommodate diversity.<\/p>\n

A great example is the difference in seasons between the northern and southern hemispheres. A summer-themed campaign in July would be great for your subscribers in the USA, but disastrous in Australia (where summer falls at the end of the year). If you keep data on your subscribers\u2019 locations, you can use segmentation to send seasonal messages at the right time.<\/p>\n

#4 Get into the spirit of the season<\/h3>\n

The one tricky aspect to seasonal email campaigns is that everyone else is running them too. It\u2019s therefore easy to get lost in a sea of similar \u201cSave this summer\u201d and \u201cTreat yourself this Christmas\u201d messages. You need to make sure your campaign stands out from the crowd.<\/p>\n

Try these tips:<\/p>\n

–\u00a0Make it more than just a theme<\/strong>. Don\u2019t just add a seasonal design to an existing message \u2013 create a special seasonal offering. If it\u2019s summer, give subscribers a way to cool down or enjoy their vacation. If it\u2019s Easter, show subscribers how you can help them make a fresh start for spring. Meet your subscribers\u2019 seasonal needs, and you\u2019ll really engage them.<\/p>\n

–\u00a0Be creative with subject lines<\/strong><\/a>. Your seasonal subject lines will be competing for attention with many others, especially during the big holidays. Be fun, be original, be true to your brand.<\/p>\n

– Get into the spirit of the season<\/strong>. The best seasonal campaigns don\u2019t just feed off the excitement your subscribers\u2019 already have for Christmas, Eid and so on. They build that excitement even further, so subscribers feel even more in the spirit of the season. Make sure your campaign copy is a real celebration of the season.<\/p>\n

Good luck with your seasonal email campaigns \u2013 and feel free to share your own tips in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"

Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity. Even better \u2013 your subscribers\u2019 biggest holidays are also their […]<\/p>\n","protected":false},"author":2,"featured_media":9617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-33100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-pt"],"yoast_head":"\nAdd seasonal campaigns to your email marketing toolbox - Mailrelay<\/title>\n<meta name=\"description\" content=\"Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add seasonal campaigns to your email marketing toolbox - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-17T08:50:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-16T10:19:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mailrelay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mailrelay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/\"},\"author\":{\"name\":\"Mailrelay\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809\"},\"headline\":\"Add seasonal campaigns to your email marketing toolbox\",\"datePublished\":\"2015-09-17T08:50:31+00:00\",\"dateModified\":\"2022-11-16T10:19:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/\"},\"wordCount\":651,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg\",\"articleSection\":[\"Uncategorized @pt\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/\",\"url\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/\",\"name\":\"Add seasonal campaigns to your email marketing toolbox - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg\",\"datePublished\":\"2015-09-17T08:50:31+00:00\",\"dateModified\":\"2022-11-16T10:19:43+00:00\",\"description\":\"Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity.\",\"breadcrumb\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg\",\"width\":600,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mailrelay.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Add seasonal campaigns to your email marketing toolbox\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailrelay.com\/en\/#website\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailrelay.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailrelay\/\",\"https:\/\/x.com\/mailrelay\",\"https:\/\/www.youtube.com\/mailrelay-email-marketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809\",\"name\":\"Mailrelay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g\",\"caption\":\"Mailrelay\"},\"sameAs\":[\"https:\/\/mailrelay.com\"],\"url\":\"https:\/\/mailrelay.com\/en\/blog\/author\/mailrelay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Add seasonal campaigns to your email marketing toolbox - Mailrelay","description":"Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/","og_locale":"en_US","og_type":"article","og_title":"Add seasonal campaigns to your email marketing toolbox - Mailrelay","og_description":"Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity.","og_url":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_published_time":"2015-09-17T08:50:31+00:00","article_modified_time":"2022-11-16T10:19:43+00:00","og_image":[{"width":600,"height":500,"url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg","type":"image\/jpeg"}],"author":"Mailrelay","twitter_card":"summary_large_image","twitter_creator":"@mailrelay","twitter_site":"@mailrelay","twitter_misc":{"Written by":"Mailrelay","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#article","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/"},"author":{"name":"Mailrelay","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809"},"headline":"Add seasonal campaigns to your email marketing toolbox","datePublished":"2015-09-17T08:50:31+00:00","dateModified":"2022-11-16T10:19:43+00:00","mainEntityOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/"},"wordCount":651,"commentCount":0,"publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg","articleSection":["Uncategorized @pt"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/","url":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/","name":"Add seasonal campaigns to your email marketing toolbox - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg","datePublished":"2015-09-17T08:50:31+00:00","dateModified":"2022-11-16T10:19:43+00:00","description":"Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity.","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#primaryimage","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg","width":600,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/09\/17\/add-seasonal-campaigns-to-your-email-marketing-toolbox\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Add seasonal campaigns to your email marketing toolbox"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]},{"@type":"Person","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809","name":"Mailrelay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g","caption":"Mailrelay"},"sameAs":["https:\/\/mailrelay.com"],"url":"https:\/\/mailrelay.com\/en\/blog\/author\/mailrelay\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg",600,500,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional-150x150.jpg",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional-300x250.jpg",300,250,true],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg",600,500,false],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg",600,500,false],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg",600,500,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg",600,500,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional-110x92.jpg",110,92,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg",60,50,false],"yarpp-thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/email-marketing-estacional.jpg",120,100,false]},"uagb_author_info":{"display_name":"Mailrelay","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/mailrelay\/"},"uagb_comment_info":5,"uagb_excerpt":"Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable \u2013 seasonal campaigns feel fresh, they tap into your customers\u2019 current mood, you can plan them well in advance, and there\u2019s always plenty of scope for creativity. Even better \u2013 your subscribers\u2019 biggest holidays are also their…","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=33100"}],"version-history":[{"count":4,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33100\/revisions"}],"predecessor-version":[{"id":58240,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33100\/revisions\/58240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media\/9617"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=33100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=33100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=33100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}