{"id":33237,"date":"2015-10-08T07:20:28","date_gmt":"2015-10-08T07:20:28","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/"},"modified":"2024-05-10T14:40:33","modified_gmt":"2024-05-10T14:40:33","slug":"9-cliche-beating-christmas-email-marketing-tips","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/","title":{"rendered":"9 Clich\u00e9-Beating Christmas Email Marketing Tips"},"content":{"rendered":"

If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you?<\/p>\n

So I\u2019m sorry<\/a>, but I have to say it: Christmas is coming.<\/p>\n

Yes, the festive season is on its way once again. It\u2019s time to start thinking<\/strong> about all those great Christmas email marketing ideas.<\/p>\n

Like\u2026<\/p>\n

– the sale prices that are so low, they\u2019re like a gift from Santa
\n– the traditional seasons greetings message, with snowy scenes full of prancing reindeer, smiling snowmen and colourful Christmas trees
\n– or how about those seasonal winter products that tie in so well with Christmas themes?<\/p>\n

These are all sure-fire ways to boost customer engagement at Christmas\u2026<\/p>\n

\u2026Aren\u2019t they?<\/p>\n

Or could they be so tired at this point \u2013 and so similar to what your competitors are doing \u2013 that these Christmas clich\u00e9s won\u2019t have much impact at all<\/strong>?<\/p>\n

Of course, you probably know all this already. It\u2019s not exactly a revelation to hear that decades-old Christmas themes and imagery aren\u2019t as effective as they used to be.<\/p>\n

What you\u2019re here for is fresh Christmas email marketing knowledge \u2013 ideas that work.<\/p>\n

Let\u2019s have a look.<\/p>\n\n

1. What works the rest of the year works at Xmas too<\/h3>\n

One of the first, and most important, things to remember when planning your Christmas campaigns is this: don\u2019t throw out all the effective methods you\u2019ve used throughout the year, just because it\u2019s December.<\/p>\n

Global Head of Strategic Services at digital marketing consultants Lyris, Philip Storey, puts it like this<\/a>:<\/p>\n

\u201cStick to your guns and use all of the knowledge and progress you have made with your email marketing creative over the year\u2026 make sure all of that best practice, testing, learning and so on is poured into your Christmas email campaigns.<\/em>\u201d<\/p>\n

Laurence Green of The Telegraph has a similar take on things:<\/p>\n

\u201cYear-round advertisers face a difficult problem. Obliged by custom to change their advertising spots in deference to the season, their efforts can become perilously disjointed from \u2018business as usual\u2019 campaigning.<\/em>\u201d<\/p>\n

If you think about it, this makes perfect sense.<\/p>\n

You\u2019ve spent all year finding out what your customers respond to best \u2013 the kind of subject lines<\/a>, offers and images that work for your business.<\/p>\n

Now that your most profitable time of year has come around, these evolved email marketing methods are going to work better than ever<\/strong>\u2026 so why would you ditch them for a picture of Santa and a cheesy Xmas pun?<\/p>\n

Don\u2019t do it.<\/p>\n

Customers are spending more than usual at this time of year. Build your Christmas email campaigns around your proven techniques, and you should get an even better response than usual.<\/p>\n

\"Up<\/p>\n

2. Up the tempo<\/h3>\n

If the answer is to not throw out winning methods during the Christmas period, then what should you change at this festive time?<\/p>\n

Frequency is one aspect you could play around with.<\/p>\n

Your customers and subscribers are actively looking for unusual buying ideas<\/strong> at this time of year. Therefore, they\u2019re much more receptive to your email marketing campaigns.<\/p>\n

As Tom Sather of Return Path puts it:<\/p>\n

\u201cCustomers will always be more forgiving of promotional messages when they\u2019re in the mood to shop, especially when it comes to their favorite brands.<\/em>\u201d<\/p>\n

However, be careful not to ramp up the frequency too suddenly<\/strong> or too excessively.<\/p>\n

When spam filters see sudden rises in email volume from a brand, it can often result in that brand being blacklisted \u2013 however unfairly.<\/p>\n

Customers, too, have a limited threshold for how much email they can take \u2013 even at Christmas!<\/p>\n

Give subscribers a bit more of what they love, but don\u2019t overdo it.<\/p>\n

3. Step outside of Christmas conventions<\/h3>\n

Red and white trim. Snow-capped page elements. Falling snowflake backgrounds. Gifts under the tree.<\/p>\n

These are all images that spring quickly to mind when we think about Christmas emails, because we\u2019ve all seen them so many times.<\/p>\n

That means that when you use these images, you can\u2019t possibly stand out from your competitors<\/strong>.<\/p>\n

So why not create your own, original Christmas theme? Coca-Cola managed it \u2013 that\u2019s where the famous red and white of Santa\u2019s outfit comes from.<\/p>\n

There are a few good reasons to try this for yourself:<\/p>\n

– You want customers to recognise that your campaign is Christmas-related \u2013 they\u2019ll be more likely to open it when they\u2019re buying gifts.<\/p>\n

– Differentiating your campaign from countless others is a must.<\/p>\n

– If you succeed in delivering an original take on Christmas advertising, your customers will really appreciate your creativity \u2013 and the value of your brand could go up.<\/p>\n

How might you do this?<\/strong><\/p>\n

First, make a list of all the Christmas clich\u00e9s you can think of. Include every tired old colour scheme, image and phrase. You\u2019re going to exclude all these things from your campaign design.<\/p>\n

Next, think about what Christmas means to your own subscribers \u2013 and how your branding could be adapted to this special time of year.<\/p>\n

With this knowledge in place, you\u2019re ready to create your brand\u2019s original take on Christmas.<\/p>\n

4. Prioritise subject lines over graphics<\/h3>\n

Shouldn\u2019t it be this way all year round? Open rate is the number one metric for most email marketers after all. And graphic design can\u2019t impact open rate.<\/p>\n

Your subject lines are your biggest opportunity to influence open rates<\/strong> \u2013 and everything that follows. That goes for your Christmas campaigns, and every other campaign too.<\/p>\n

The key point, as summed up<\/a> by Adestra account director Parry Malm, is this:<\/p>\n

\u201cIf only 15% of your list is opening your emails, shouldn\u2019t you spend your effort and budget on the disengaged 85%, who clearly don\u2019t give a toss about your pretty design? Focusing on your subject lines is time better spent than photoshopping a picture of Santa into your images.<\/em>\u201d<\/p>\n

In other words, don\u2019t just assume a Christmas theme will be enough to give you maximum value<\/strong> from your campaign.<\/p>\n

During the festive period, you need to keep working just as hard on increasing your open rates. And the best way to do it is through great subject lines.<\/p>\n

Christmas is no holiday for email marketers \u2013 so keep working!<\/p>\n

\"If<\/p>\n

5. If it\u2019s not mobile, it\u2019s not worthwhile<\/h3>\n

According to recent US consumer data<\/strong>, 66% (or two thirds) of emails are now read on iOS or Android devices. In other words, they\u2019re read on mobile.<\/p>\n

Those stats are from January 2015. But the numbers are only shifting further towards mobile for the foreseeable future. 48% of US consumers now use their smartphone as a \u201cvital tool\u201d during the holiday season.<\/p>\n

As email marketing specialist Jordie van Rijn writes:<\/p>\n

\u201cSmartphones and tablets can no longer be ingnored by email marketers. They represent a massive part all email interactions and revenue.<\/em>\u201d<\/p>\n

So the lesson here is: if your Christmas campaign isn\u2019t responsive, mobile friendly, or whatever you want to call it, then you\u2019re failing more than half of your subscribers this season.<\/p>\n

Sure, this advice isn\u2019t specific to Christmas. You need to sort this out whatever the time of year. But it goes back to the importance of prioritising what works over seasonal themes<\/strong>.<\/p>\n

Make sure your campaign is mobile-ready, and you can reach the biggest possible audience.<\/p>\n

6. Start as early as your customers<\/h3>\n

\u2026And that\u2019s around October.<\/p>\n

38% of Christmas shoppers get started before November. 70% of Christmas shoppers are active in the three months before the big day<\/strong> (October, November and December).<\/p>\n

If your subscribers have already bought their gifts before you even send out your campaign, then\u2026 you\u2019re really going to miss out, aren\u2019t you?<\/p>\n

Make sure you plan ahead. You can start thinking about ideas, offers and themes as early as August or September (or even before).<\/p>\n

And if you want to catch those super-organised, early Christmas shoppers<\/strong>, then your campaign could begin, softly, in October. You could test things with a small segment of your subscribers first.<\/p>\n

It sounds like a lot of work. But if the holidays are your biggest time of year \u2013 and they can be \u2013 then it\u2019ll all be worth it.<\/p>\n

7. Use segmentation to reach different cultures<\/h3>\n

A few years ago, many advertisers began switching their seasonal message from<\/a> \u201cMerry Christmas<\/em>\u201d to \u201cHappy holidays<\/em>.\u201d<\/p>\n

The move was largely a response to the increasingly multicultural make-up of our society<\/strong>. Not everyone celebrates Christmas, so marketers wanted a more inclusive message for this time of year.<\/p>\n

It didn\u2019t quite work out \u2013 many people were offended by the shift, for various reasons.<\/p>\n

It just goes to show, you can\u2019t please all of the people all of the time. Except, with email segmentation\u2026 maybe you can.<\/p>\n

You probably can\u2019t gather data about your subscribers\u2019 religions. But you could ask them about their favourite holidays<\/strong>, such as Christmas, Hanukkah, Eid and so on.<\/p>\n

This will allow you to segment your subscribers. You can then send appropriate, personalised seasonal messages to each group.<\/p>\n

Get this right, and your campaign response rates could really soar.<\/p>\n

\"Keep<\/p>\n

8. Keep the same goals you had before<\/h3>\n

Running a Christmas email marketing campaign sounds like a no-brainer. But of course, you still have to engage your brain.<\/p>\n

Don\u2019t just fire out Xmas emails because everyone else is doing it<\/strong> \u2013 you actually need a goal, a reason to run your campaign.<\/p>\n

It could be something as simple as capitalising on the seasonal spending rush, with a quick and dirty special offer.<\/p>\n

Better, it can tie in with your wider marketing goals and channels<\/strong>. You can use your Christmas campaign to draw people to specific products, or increase engagement on social media.<\/p>\n

With a little creativity, almost any marketing goal can be achieved at Christmas.<\/p>\n

And once again, it\u2019s about doing what works for your business \u2013 not expecting snow and Santa to boost your sales on their own.<\/p>\n

9. Try a different kind of Christmas offering<\/h3>\n

When we think of Christmas email campaigns, we often think of special offers that offer price cuts, free delivery and other money-saving incentives. Christmas card-style messages are all-too-common as well.<\/p>\n

So, while everyone else is doing the same old thing, why not stand out from the crowd? Why not try a different kind of Christmas offering, designed especially for your subscribers?<\/p>\n

If you want to avoid Christmas clich\u00e9s this year, this is one great way to do it.<\/p>\n

Here are some ideas:<\/p>\n

Be useful:<\/strong> Giving your subscribers value at Christmas doesn\u2019t have to mean saving them money. Think about how you could share your knowledge this season. Create a guide to having the best Christmas decorations, or gift ideas, or cards, or whatever your business is good at. You\u2019ll be front of mind with your subscribers when they come to do their shopping.<\/p>\n

Give them something fun:<\/strong> Around Christmas, lots of people are in a holiday mood. They\u2019re more receptive to the idea of doing something fun and frivolous. That\u2019s why Christmas competitions, browser games and jokes play well at this time of year. If you can help your customers enjoy the festivities that little bit more this year, your brand can only benefit.<\/p>\n

Appeal to bah-humbuggers:<\/strong> This idea might be a little out there. But if all of your competitors are focused on seasonal stuff, who\u2019s catering to all the people who hate Christmas? They might be a niche audience, but there are plenty of them. With an anti-Christmas campaign, you could reach thousands of people them \u2013 and so long as you keep it light-hearted, you might get a smile out of people who love Christmas, too.<\/p>\n

From everyone at Mailrelay, have a wonderful Christmas \u2013 and good luck with your seasonal email campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you? So I\u2019m sorry, but I have to say it: Christmas is coming. Yes, the festive season is on its way once […]<\/p>\n","protected":false},"author":2,"featured_media":10349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-33237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-pt"],"yoast_head":"\n9 Clich\u00e9-Beating Christmas Email Marketing Tips - Mailrelay<\/title>\n<meta name=\"description\" content=\"If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Clich\u00e9-Beating Christmas Email Marketing Tips - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-08T07:20:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T14:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mailrelay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mailrelay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/\"},\"author\":{\"name\":\"Mailrelay\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809\"},\"headline\":\"9 Clich\u00e9-Beating Christmas Email Marketing Tips\",\"datePublished\":\"2015-10-08T07:20:28+00:00\",\"dateModified\":\"2024-05-10T14:40:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/\"},\"wordCount\":1981,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png\",\"articleSection\":[\"Uncategorized @pt\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/\",\"url\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/\",\"name\":\"9 Clich\u00e9-Beating Christmas Email Marketing Tips - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png\",\"datePublished\":\"2015-10-08T07:20:28+00:00\",\"dateModified\":\"2024-05-10T14:40:33+00:00\",\"description\":\"If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you?\",\"breadcrumb\":{\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png\",\"width\":630,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mailrelay.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 Clich\u00e9-Beating Christmas Email Marketing Tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailrelay.com\/en\/#website\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailrelay.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailrelay.com\/en\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\/\/mailrelay.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailrelay\/\",\"https:\/\/x.com\/mailrelay\",\"https:\/\/www.youtube.com\/mailrelay-email-marketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809\",\"name\":\"Mailrelay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailrelay.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g\",\"caption\":\"Mailrelay\"},\"sameAs\":[\"https:\/\/mailrelay.com\"],\"url\":\"https:\/\/mailrelay.com\/en\/blog\/author\/mailrelay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Clich\u00e9-Beating Christmas Email Marketing Tips - Mailrelay","description":"If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/","og_locale":"en_US","og_type":"article","og_title":"9 Clich\u00e9-Beating Christmas Email Marketing Tips - Mailrelay","og_description":"If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you?","og_url":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_published_time":"2015-10-08T07:20:28+00:00","article_modified_time":"2024-05-10T14:40:33+00:00","og_image":[{"width":630,"height":340,"url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png","type":"image\/png"}],"author":"Mailrelay","twitter_card":"summary_large_image","twitter_creator":"@mailrelay","twitter_site":"@mailrelay","twitter_misc":{"Written by":"Mailrelay","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#article","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/"},"author":{"name":"Mailrelay","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809"},"headline":"9 Clich\u00e9-Beating Christmas Email Marketing Tips","datePublished":"2015-10-08T07:20:28+00:00","dateModified":"2024-05-10T14:40:33+00:00","mainEntityOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/"},"wordCount":1981,"commentCount":0,"publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png","articleSection":["Uncategorized @pt"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/","url":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/","name":"9 Clich\u00e9-Beating Christmas Email Marketing Tips - Mailrelay","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png","datePublished":"2015-10-08T07:20:28+00:00","dateModified":"2024-05-10T14:40:33+00:00","description":"If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you?","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#primaryimage","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png","width":630,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/blog\/2015\/10\/08\/9-cliche-beating-christmas-email-marketing-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"9 Clich\u00e9-Beating Christmas Email Marketing Tips"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]},{"@type":"Person","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/1f7ee5eaee3d07f9e6949605b705d809","name":"Mailrelay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98056ba61a7c432436a72d08508235f4247b3f9a3dd16cc294ccec362471fa51?s=96&d=mm&r=g","caption":"Mailrelay"},"sameAs":["https:\/\/mailrelay.com"],"url":"https:\/\/mailrelay.com\/en\/blog\/author\/mailrelay\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png",630,340,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming-150x150.png",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming-300x162.png",300,162,true],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png",630,340,false],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png",630,340,false],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png",630,340,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png",630,340,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming-110x59.png",110,59,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png",60,32,false],"yarpp-thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/christmas-is-coming.png",120,65,false]},"uagb_author_info":{"display_name":"Mailrelay","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/mailrelay\/"},"uagb_comment_info":41,"uagb_excerpt":"If you\u2019re anything like me, you hate hearing this so early in the year. But if you didn\u2019t plan your campaigns far in advance, you wouldn\u2019t be much of an email marketer, would you? So I\u2019m sorry, but I have to say it: Christmas is coming. Yes, the festive season is on its way once…","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=33237"}],"version-history":[{"count":8,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33237\/revisions"}],"predecessor-version":[{"id":79821,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33237\/revisions\/79821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media\/10349"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=33237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=33237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=33237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}