![\"Alliterate](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/10\/envios-masivos-de-email.png\")
<\/p>\nSummer\u2019s on it\u2019s way, so it\u2019s time to get seasonal with your email marketing.<\/p>\n
Seasonal email campaigns tap into what your subscribers are thinking about right now, in the present moment. They make your email campaigns feel topical, current, and alive. And they\u2019re a great fall-back when you\u2019re stuck for an idea for your next campaign.<\/p>\n
Most importantly, lots of research shows that email campaigns tied to a specific time of year perform better than others. The very best-performing campaigns are linked to shopping seasons like Christmas. But summer is still a time of year when people buy specific products and feel a certain way. Email campaigns that tap into that, at the right time, will perform well.<\/p>\n
But as with any kind of campaign, they\u2019re nothing without a powerful subject line. Because without a good subject line, nobody will open them.<\/p>\n
So if you\u2019re planning your seasonal summer emails, start here \u2013 with some useful inspiration for a scorching campaign.<\/p>\n
In of our subject line examples, we\u2019re marketing the mysterious \u2018X\u2019. Just imagine your own product or service name in its place.<\/p>\n\n
A great thing about seasonal campaigns is all the familiar imagery you can tap into. For summer, that imagery includes:<\/p>\n
> Weather – like sunshine and blue skies
\n> Activities – like vacations\/holidays, going to the beach, swimming, and summer sports
\n> Clothing – like sunglasses, T-shirts, shorts and summer dresses
\n> Heat and all of its associated ideas \u2013 like hotting up, needing to cool down<\/p>\n
When you use this imagery in your email campaign\u2019s subject lines, your subscribers know straight away you\u2019ve got something summery going on. And if they\u2019re already thinking about summer, they\u2019re going to want to know more.<\/p>\n
Summer is synonymous with heat. And \u2018hot\u2019 is a powerful way to describe your products and offers.<\/p>\n
The great thing about heat is that it can lend many different characteristics to your campaign, depending on which heat-related words you use. Associations with heat can give your offering energy, momentum, or sexiness.<\/p>\n
It can even lend a hint of danger or edginess. Consider adjectives like hot, fiery, blistering, sizzling, burning or scorching.<\/p>\n
Or heat can evoke a lazy summer\u2019s day with adjectives like sunny, warm, or balmy.<\/p>\n
There are lots of different words for heat. Try them out in your summer subject lines, and see what effects you can create!<\/p>\n
We all love the warm summer weather, until the heat gets too much. In really hot places like Spain, the southern USA, or Australia, people don\u2019t always look forward to being in the sunshine. A lot of the time, they need a way to escape the heat!<\/p>\n
Even in cooler places like the UK, a short heat wave can leave people desperate to cool down. The Brits just aren\u2019t cut out for hot weather!<\/p>\n
This gives you a great angle for your summer email marketing subject lines. Consider offering to help your subscribers:<\/p>\n
> Cool off this summer\u2026
\n> Turn down summer heat\u2026
\n> Beat the summer heat\u2026
\n> The best way to chill this summer is\u2026
\n> Don\u2019t sweat summer heat\u2026<\/p>\n
If your readers are sweltering in the summer sun, they\u2019ll definitely relate to your subject line.<\/p>\n
<\/p>\n
You probably already know that alliteration is where you create a catchy phrase using two or more words that start with the same letter. Since \u2018summer\u2019 starts with S, one of the most common and satisfying sounds in the English language, it\u2019s a great word to alliterate with.<\/p>\n
Here are some typical examples to start you off:<\/p>\n
> Summer Special
\n> Savings for summer
\n> Super summertime deal
\n> Be stylish this summer<\/p>\n
One word about alliteration with the word summer \u2013 it\u2019s been done, lots of times. You\u2019ll have to think long and hard to come up with a phrase your subscribers have never seen before!<\/p>\n
Summer lasts quite a long time. A whole quarter of the year, in fact. If you have seasonal summer products to market, you need a few different angles on summer so you don\u2019t end up repeating yourself.<\/p>\n
A handy way to do this is to run different summer campaigns before, during and after the season.<\/p>\n