{"id":33954,"date":"2017-04-13T10:10:02","date_gmt":"2017-04-13T10:10:02","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/04\/13\/online-marketing-and-communication-mix\/"},"modified":"2026-10-15T10:37:54","modified_gmt":"2026-10-15T10:37:54","slug":"online-marketing-and-communication-mix","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2017\/04\/13\/online-marketing-and-communication-mix\/","title":{"rendered":"Marketing strategies, the communication mix and online marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <em><strong>communication mix, or marketing mix<\/strong><\/em>, is a well-known marketing tool that we can and should use in our business to give our products the widest possible reach and drive sales while <strong>building lasting relationships<\/strong> with customers.<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">I think it&#8217;s important to add <a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/10\/21\/best-marketing-tools-for-small-businesses\/\">online marketing tools<\/a> to these communication strategies to adapt them to today&#8217;s world, where most potential customers:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Do their research<\/li>\n\n\n\n<li>Ask questions<\/li>\n\n\n\n<li>And buy<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/mailrelay.com\/en\/\">Mailrelay<\/a>, we&#8217;ll walk you through how this communication mix works, step by step.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>Online.<\/strong><\/span><\/p>\n\n<p class=\"wp-block-paragraph\">To reach these customers, we need to combine the best of both worlds: traditional or offline marketing, and online marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">And it&#8217;s far from impossible.<\/p>\n\n<p class=\"wp-block-paragraph\">In fact, I don&#8217;t think there&#8217;s any other way to work and get good results.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>The communication mix is made up of:<\/strong><\/span><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Personal selling<\/li>\n\n\n\n<li>Advertising<\/li>\n\n\n\n<li>Sales promotion<\/li>\n\n\n\n<li>Public relations<\/li>\n\n\n\n<li>Sponsorship<\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/08\/27\/what-is-direct-marketing\/\">Direct marketing<\/a><\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">All of these tools can benefit from the tools and ways of working of the online world.<\/p>\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rjJ1aXK3IKk?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\">What is a marketing strategy?<\/h2>\n\n<p class=\"wp-block-paragraph\">In short, we could define a marketing strategy as the set of marketing actions a company carries out in order to achieve a predefined goal. Such as:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Increasing brand visibility<\/li>\n\n\n\n<li>Increasing sales<\/li>\n\n\n\n<li>Building customer loyalty<\/li>\n\n\n\n<li>Standing out from the competition<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ol>\n\n<p>Since these marketing actions share a common goal, they will be related in some way within the marketing strategy, so that together they help achieve the goals that have been set.<br\/><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IJQxJR7_UOQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Add email to your communication mix<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A newsletter lets you talk to your customers directly and measurably. Get started for free with Mailrelay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=mix-de-comunicacion\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">What types of marketing strategies are there?<\/h2>\n\n<p class=\"wp-block-paragraph\">From here on, in this post we&#8217;ll talk about the different marketing strategies that exist, how they fit into the communication mix, or marketing mix, and how we can improve them with online marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">First, here&#8217;s a short video that I think you&#8217;ll find useful for laying the groundwork for what we&#8217;re going to discuss:<\/p>\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lhdr_b04d3s?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p class=\"wp-block-paragraph\">We&#8217;ll go step by step through the different marketing strategies <em>(or methods or tools of the communication mix, if we want to look at it that way)<\/em>.<\/p>\n\n<p class=\"wp-block-paragraph\">We&#8217;ll also see how we can improve these processes with online marketing.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\"><strong>And of course, I look forward to your comments \ud83d\ude42<\/strong><\/span><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba Personal selling<\/h2>\n\n<p class=\"wp-block-paragraph\">This is usually the main communication and sales tool in many companies, the base of the pyramid of marketing actions, so to speak.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It is carried out by sales staff<\/strong>, whose goal is to find the ideal product to meet the customer&#8217;s needs.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">We can see examples of this marketing strategy in any physical store we walk into.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s a very effective method<\/strong> because the salesperson can interact directly with the potential customer:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Ask about their needs<\/li>\n\n\n\n<li>Gather important information<\/li>\n\n\n\n<li>And observe their reactions to the different proposals<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">This makes it possible to better understand the customer&#8217;s needs and tailor the proposal.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Of course, this direct contact isn&#8217;t always possible.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Think, for example, of <a href=\"https:\/\/mailrelay.com\/en\/blog\/2018\/09\/20\/b2b-marketing-definition-types-and-examples-of-business-models\/\">B2B<\/a> trade shows or events, where customers aren&#8217;t going to make a purchase decision right away and <strong>are just gathering information<\/strong> to decide later.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The salesperson could later try to follow up by phone.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">However, these phone calls are often seen as a nuisance and as an attempt by the company to apply pressure.<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Sometimes, rushing the sale ends up spoiling the relationship, and the deal is lost.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Example of an online marketing strategy to improve personal selling<\/h3>\n\n<p class=\"wp-block-paragraph\">In my opinion, <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/18\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, combined with content marketing, is a type of online marketing strategy that complements personal selling perfectly.<\/p>\n\n<p class=\"wp-block-paragraph\">Because sometimes what the potential customer is really <strong>looking for is information<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">And <strong>we can provide it little by little by email<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Email is also a two-way channel, through which customers can reply and ask any questions they have.<\/p>\n\n<p class=\"wp-block-paragraph\">Plus, since customers can open and reply to the email whenever they want:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>They don&#8217;t feel pressured<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">And they are therefore more willing to keep moving forward in the sales process.<\/p>\n\n<p class=\"wp-block-paragraph\">So an <a href=\"https:\/\/mailrelay.com\/en\/email-marketing\/\">email marketing service<\/a>, combined with the right content strategy, can be a big help in personal selling. <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/11\/08\/how-to-send-a-newsletter-a-step-by-step-guide\/\">And with Mailrelay you can send mass emails for free!<\/a><\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta.png\" alt=\"Email advertising\" class=\"wp-image-34814\" style=\"width:630px;height:auto\" title=\"Email advertising\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/01\/tecnicas-de-venta-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba Advertising<\/h2>\n\n<p class=\"wp-block-paragraph\">Advertising is a communication medium that has traditionally been carried out through the press, radio and television.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a mass communication medium, so it loses the personal touch that the personal selling we discussed earlier had.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s one of the most widely used marketing strategies precisely because of its wide reach.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">That&#8217;s one of its advantages: volume and reach.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Not to mention its usually low cost (<em>compared to the number of potential customers we can reach<\/em>).<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Examples of digital marketing tools for advertising<\/h3>\n\n<p class=\"wp-block-paragraph\">In online marketing, we have some tools that are used for advertising.<\/p>\n\n<p class=\"wp-block-paragraph\">Such as AdWords and the <strong>Display Network<\/strong>, to give an example.<\/p>\n\n<p class=\"wp-block-paragraph\">But we also have other tools that can work together with traditional advertising media:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>For example, social media<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">We&#8217;re all used to seeing hashtags on TV shows and in commercials by now.<\/p>\n\n<p class=\"wp-block-paragraph\">The media are well aware of how important it is to communicate wherever potential customers are.<\/p>\n\n<p class=\"wp-block-paragraph\">This is what&#8217;s known as cross-media marketing.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin.png\" alt=\"cross media marketing\" class=\"wp-image-34479\" style=\"width:630px;height:auto\" title=\"cross media marketing\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/07\/como-crear-una-pagina-de-empresa-en-linkedin-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba Sales promotion<\/h2>\n\n<p class=\"wp-block-paragraph\">Here we have another example of a common marketing strategy. In this case, these are communications that try to <strong>boost sales over a specific period.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Either with discounts, promotions, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">They may or may not coincide with sales seasons or other times of general promotions.<\/p>\n\n<p class=\"wp-block-paragraph\">Perhaps we can see it as a <strong>one-off advertising push<\/strong>, so it should be coordinated with or included in the advertising strategy.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Online marketing tools for sales promotion<\/h3>\n\n<p class=\"wp-block-paragraph\">In my opinion, there are many online marketing tools that can help a great deal with sales promotion. Some examples could be:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Social media<\/strong> to gain extra visibility and try to make promotions go viral<\/li>\n\n\n\n<li><strong>Email marketing<\/strong> to complement and\/or reinforce the promotion through another channel. It&#8217;s very common, when promotions are sent by letter, to reinforce them with a <a href=\"https:\/\/mailrelay.com\/en\/blog\/2017\/01\/17\/how-to-create-a-mailing\/\" target=\"_blank\" rel=\"noopener noreferrer\">mailing<\/a> with a similar design<\/li>\n\n\n\n<li><strong>Using landing pages<\/strong> and A\/B tests to optimize the conversion rate in real time<\/li>\n\n\n\n<li><strong>And web analytics<\/strong> to properly analyze how the traffic generated by the promotion behaves, as well as the different conversion funnels<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">As we said at the beginning, the sales process can&#8217;t be understood without the online channel, so these and other tools become essential for sales promotion.<\/p>\n\n<p class=\"wp-block-paragraph\">The ones we&#8217;ve discussed are just a few examples of marketing strategies for businesses or entrepreneurs, but there are more.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion.png\" alt=\"Illustration of two businessmen shaking hands with a bag of money\" class=\"wp-image-34006\" style=\"width:630px;height:auto\" title=\"Sponsorship\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/persuasion-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">\u25ba Public relations and sponsorship<\/h2>\n\n<p class=\"wp-block-paragraph\">With the rise of influencer marketing, sponsorship has become an essential tool in many companies&#8217; marketing mix.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s very common to see brands sponsoring events, activities and people (usually elite athletes).<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">From Formula 1 to tennis, actors, charity events and so on.<\/p>\n\n<p class=\"wp-block-paragraph\">For a coffee lover like me, thinking of <strong>Nespresso<\/strong> means seeing <strong>George Clooney<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Brands seek to create an effect of assimilation or association, whereby the sponsored person&#8217;s &#8220;<em>virtues<\/em>&#8221; <span style=\"text-decoration: underline;\">are transferred to the product<\/span>.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>That way, George passes his class on to Nespresso.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Other Formula 1 sponsors, like <strong>Rolex<\/strong>, are after that image of <strong>luxury<\/strong> and <strong>glamour<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Of course, they also aim to gain visibility at events with large audiences.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Online marketing tools for public relations and sponsorship<\/h3>\n\n<p class=\"wp-block-paragraph\">When it comes to sponsorship, we&#8217;ve come a long way in the online world, and more and more online marketing tools are emerging that make sponsorship easier.<\/p>\n\n<p class=\"wp-block-paragraph\">This has helped small businesses gain access to these communication tools.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Sponsoring YouTubers, social media influencers and even blogs, with both banners and content.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Tools like:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Coobis<\/li>\n\n\n\n<li>Lowpost<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">They make this kind of sponsorship very easy for any company, and they&#8217;re just a few of the many tools out there.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/enviar-correo-masivo.png\" alt=\"RSS email template with the greeting &#x201C;Hello friends!&#x201D; and a read more button\" class=\"wp-image-18693\" style=\"width:630px;height:auto\" title=\"direct marketing\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Email, the most direct channel in your mix<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segment your list and send each group the right message, with open and click statistics.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=mix-de-comunicacion\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">\u25ba Direct marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Direct marketing is similar to advertising, but it involves analyzing and segmenting the audience we&#8217;re targeting.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s still a form of mass communication, but it has a more clearly defined target.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And, also unlike advertising, there&#8217;s the possibility of a response, since a communication channel is in place.<\/p>\n\n<p class=\"wp-block-paragraph\">Finally, it&#8217;s a measurable communication channel, so we&#8217;ll know its results.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending mass emails would be an example of direct marketing.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Online marketing tools for direct marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">In this case, <strong>email marketing<\/strong> would be a clear example of an online marketing tool applied to direct marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">As long as we don&#8217;t use &#8220;<em>no-reply<\/em>&#8221; emails to send our mailings, because in that case the recipient would have no way of replying.<\/p>\n\n<p class=\"wp-block-paragraph\">In any case, emailing is measurable, and we&#8217;ll be able to see the results of the actions we take.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Send your campaigns for free with Mailrelay<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up to 80,000 emails per month and 20,000 contacts, with human support on all plans.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=mix-de-comunicacion\">Create my free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">In short, we can see how marketing strategies and the communication mix<\/h2>\n\n<p class=\"wp-block-paragraph\">Evolve and adapt to the times, in some cases transforming themselves and in others using online marketing tools that help them do their job better.<\/p>\n\n<p class=\"wp-block-paragraph\">In any case, we have an ever-growing arsenal of tools that we need to know and organize in order to use them properly.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What do you think? <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Will the offline communication mix disappear or adapt?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Other articles you may be interested in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/08\/22\/customer-loyalty-email-marketing\/\">How to build customer loyalty via email: 8 examples<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/01\/07\/6-tips-to-help-you-boost-your-sales-with-email-marketing\/\">Selling by email<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/\">Free email marketing account<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Within this communication mix, <a href=\"https:\/\/mailrelay.com\/en\/glossary\/price\/\" target=\"_blank\" rel=\"noopener\">price<\/a> is still one of the key marketing mix variables you need to coordinate with your message.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting, and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The communication mix, or marketing mix, is a well-known marketing tool that we can and should use in our business to give our products the widest possible reach and drive sales while building lasting relationships with customers.<\/p>\n","protected":false},"author":124,"featured_media":15317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[867,581,588],"tags":[],"class_list":["post-33954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundamentals-and-strategy","category-marketing-2","category-without-category"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication Mix: Marketing Strategy\u3010Tools\u3011<\/title>\n<meta name=\"description\" content=\"The communication mix, or marketing mix, is a well-known marketing tool\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Se form\u00f3 en EAE Business School.","sameAs":["https:\/\/www.linkedin.com\/in\/joseargudo"],"url":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg",630,340,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion-150x150.jpg",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion-300x162.jpg",300,162,true],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg",630,340,false],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg",630,340,false],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg",630,340,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg",630,340,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion-110x59.jpg",110,59,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg",60,32,false],"yarpp-thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg",120,65,false]},"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"},"uagb_comment_info":50,"uagb_excerpt":"The communication mix, or marketing mix, is a well-known marketing tool that we can and should use in our business to give our products the widest possible reach and drive sales while building lasting relationships with customers.","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=33954"}],"version-history":[{"count":12,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33954\/revisions"}],"predecessor-version":[{"id":105271,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33954\/revisions\/105271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media\/15317"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=33954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=33954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=33954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}