{"id":34004,"date":"2017-03-14T09:37:34","date_gmt":"2017-03-14T09:37:34","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/03\/14\/5-persuasion-techniques-you-need-to-use-in-your-content\/"},"modified":"2026-10-29T10:08:19","modified_gmt":"2026-10-29T10:08:19","slug":"5-persuasion-techniques-you-need-to-use-in-your-content","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2017\/03\/14\/5-persuasion-techniques-you-need-to-use-in-your-content\/","title":{"rendered":"10 best persuasion techniques to succeed with your content"},"content":{"rendered":"\n

Using persuasion techniques<\/em><\/strong> isn’t optional; it’s a must if you want your online business to live up to expectations. In fact, if you don’t use them, you’ll never succeed online.<\/p>\n\n\n\n

If you have some experience building online businesses, you’ve probably noticed that making money is anything but easy.<\/p>\n\n

Having an online presence isn’t enough. Nor is it enough to have a steady flow of visitors to your website.<\/p>\n\n

Users know you exist, that you provide value and that your content is good. In fact, they tell you so every day in blog comments, on social media and even by email.<\/p>\n\n

What are persuasion techniques?<\/h2>\n\n

Broadly speaking, persuasion techniques are psychological and communication strategies designed to influence an audience’s perceptions, emotions, attitudes and behavior, guiding it toward a specific action (e.g., buying, subscribing, sharing, etc.). <\/p>\n\n

They rely on mental heuristics and social principles well documented by psychology (Cialdini, Kahneman, Ariely, \u2026). In digital marketing, their role is to reduce friction and increase the likelihood of conversion without resorting to manipulation or deception.<\/p>\n\n\n

10 persuasion techniques that will help you sell more<\/h2>\n\n

Since you need to apply different persuasion techniques to get more sales online, I think it’s worth explaining the ones that usually work best.<\/p>\n\n

That doesn’t mean these persuasion techniques will work 100%<\/strong> of the time, because nothing is set in stone in online marketing, but at least they can help you plan each of your strategies better.<\/p>\n\n

With that said, do you want to learn the persuasion techniques I’d like to show you?<\/strong> Then let’s get started:<\/p>\n\n

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Put your messages to the test with an A\/B test<\/strong><\/p>\n\n\n\n

Send two versions of the subject line and keep the one that persuades best.<\/p>\n\n\n\n

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Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Persuasion technique 1: don’t write for yourself, write for them<\/h3>\n\n

This isn’t really a technique in itself, but it will help you apply persuasion techniques better from now on, whether in the copy on your website, your blog or your email marketing strategy<\/a>.<\/p>\n\n

One of the most common mistakes bloggers and webmasters make is that, surprisingly, they usually write their content for themselves.<\/p>\n\n

It may not seem that way, since the intention is always to provide value, but is that really the case?<\/p>\n\n

Let me give you an example to make it clearer.<\/strong><\/p>\n\n

Imagine your website is about jeans and one day, for a change, you write about shoes. Tell me, are you providing value?<\/strong> No.<\/p>\n\n

The explanation is very simple: your audience wants information about jeans, not shoes.<\/p>\n\n

Sure, it’s related to your topic, since it’s all part of the fashion industry, but is your audience looking for information about shoes or about jeans? The answer is pretty clear.<\/p>\n\n

Now, if you wrote a post like “types of shoes that look great with your jeans<\/em>“, then you would be providing value<\/strong>, because you’re still covering your website’s main topic.<\/p>\n\n

Most bloggers and webmasters make this mistake. If you don’t believe me, take a look at a few websites and you’ll see.<\/p>\n\n

So focus on your niche and make the most of it: your audience will thank you and, in all likelihood, you’ll be able to generate sales.<\/p>\n\n

Persuasion technique 2: commitment<\/h3>\n\n

A very common mistake is promising something you won’t be able to deliver. This can definitely make your credibility plummet, and users may stop following you and even unsubscribe from your newsletter.<\/p>\n\n

On top of that, your online reputation can suffer<\/strong>. And that, in short, can be fatal for your business.<\/p>\n\n

If you promise something, deliver on it. If you aren’t committed to your own promises, why would your audience be committed to you? Makes sense, right?<\/p>\n\n

Thanks to the commitment you show, you’ll be able to apply different techniques, most notably the well-known “foot-in-the-door technique<\/em>“.<\/p>\n\n

This technique is based on offering a product or service that users can access without having to spend a lot of money.<\/p>\n\n

Once you’ve shown that everything you said is true, you can expand your offer with better features and higher prices without your strategy falling flat.<\/p>\n\n

As you can see, commitment is everything. Don’t disappoint: build anticipation and improve other people’s lives.<\/p>\n\n

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Persuasion technique 3: scarcity<\/h3>\n\n

The scarcity technique is one of the most effective right now.<\/strong><\/p>\n\n

Everyone is short of something, without exception. In fact, everyone who looks for information online does so because they need something, and the sooner they can meet that need, the better.<\/p>\n\n

This is something you should always keep in mind so you can offer your products or services more successfully.<\/p>\n\n

With that in mind, you can apply several scarcity techniques, such as these:<\/p>\n\n

The bold bet technique<\/strong><\/em><\/p>\n\n

This technique consists of showing your audience that the product or service they want is scarce at most companies, and that you’re able to offer it.<\/p>\n\n

If users see that this is indeed the case, chances are high that they’ll at least want more information to make sure your option is the one they need.<\/p>\n\n

Along the way, you’ll be able to edge out the competition and have a better chance of increasing your sales.<\/p>\n\n

The deadline technique<\/strong><\/em><\/p>\n\n

This technique consists of explaining to users that your offer is limited and that, if they don’t get it now, one of two things can happen:<\/p>\n\n