{"id":34227,"date":"2017-05-09T08:58:12","date_gmt":"2017-05-09T08:58:12","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/05\/09\/how-to-create-a-newsletter-for-free\/"},"modified":"2026-10-24T13:03:33","modified_gmt":"2026-10-24T13:03:33","slug":"how-to-create-a-newsletter-for-free","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2017\/05\/09\/how-to-create-a-newsletter-for-free\/","title":{"rendered":"How to create a newsletter step by step: guide, template and examples"},"content":{"rendered":"\n
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Quick answer:<\/strong> to create a newsletter, set a goal and a frequency, get subscribers with their permission and choose an email marketing tool. Then design the newsletter with a mobile-friendly template and write a clear subject line. Send a test and, once it’s sent, measure clicks, unsubscribes and conversions.<\/p>\n<\/blockquote>\n\n

You’ve probably received thousands of emails in your inbox from different companies: your favorite drinks brand, which happened to run a giveaway last month that you entered, or the best-known clothing brand in the world (from which, guess what, you’ve placed two online orders in the last three weeks).<\/p>\n\n

In most cases, what they’ve sent you is a special kind of mailing known as a newsletter, but\u2026 do we know what it is and how it’s made?<\/strong><\/p>\n\n

In this article, we’ll look at how to create a newsletter, what it is, some examples and how to do it with a professional email marketing web service.<\/p>\n\n

Let’s get started!<\/strong><\/p>\n\n

<\/p>\n\n\n

What is a newsletter?<\/h2>\n\n

A newsletter<\/a> is a bulletin that a company sends by email, on a regular schedule, to people who have subscribed to receive it. It mixes useful content, news and offers.<\/p>\n\n

Its goal is to keep up your relationship with your contacts between purchases. That’s why it works so well for building loyalty: it lands in the inbox of someone who asked to receive it.<\/p>\n\n

How to create a newsletter in 8 steps<\/h2>\n\n
\"How<\/figure>\n\n

These are the steps to create a newsletter from scratch. Below you’ll find each one in detail, with examples.<\/p>\n\n

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  1. Define your objective.<\/strong> Decide what your newsletter is for: selling, informing, driving traffic to your blog or building loyalty.<\/li>\n\n\n\n
  2. Choose the frequency.<\/strong> Weekly, every two weeks or monthly. Pick one you can keep up for months.<\/li>\n\n\n\n
  3. Get subscribers with their permission.<\/strong> Use a form on your website and, if you can, double opt-in<\/a>. Never buy contact lists.<\/li>\n\n\n\n
  4. Choose an email marketing tool.<\/strong> With Gmail or Outlook, you won’t get statistics or unsubscribe management. You can create a newsletter for free<\/a> with Mailrelay’s free plan.<\/li>\n\n\n\n
  5. Design with a template.<\/strong> Your logo, your brand colors and a clear structure. Make sure it reads well on mobile.<\/li>\n\n\n\n
  6. Write the subject line and the preview text.<\/strong> They’re the first thing subscribers see, and they decide whether the email gets opened.<\/li>\n\n\n\n
  7. Send a test.<\/strong> Check links, images and typos in several email clients before the real send.<\/li>\n\n\n\n
  8. Send and measure.<\/strong> Schedule the send for the time your audience reads their email, and check clicks, unsubscribes and conversions.<\/li>\n<\/ol>\n\n
    \n

    Create your first newsletter for free<\/strong><\/p>\n\n\n\n

    Create your account and send up to 80,000 emails a month to 20,000 contacts, with templates and a drag-and-drop editor.<\/p>\n\n\n\n

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    Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

    How to create a free newsletter with Mailrelay<\/h2>\n\n

    To create a free newsletter<\/a><\/strong> with Mailrelay, you first need to sign up on its website and create an account.<\/p>\n\n

    Once you have access to your account, you can create a subscriber list and start designing your newsletter with its drag-and-drop template editor.<\/p>\n\n

    You also have a wide range of customizable, easy-to-use email marketing templates<\/a> and newsletter templates, as well as tools to add content, images, links and calls to action to your newsletter.<\/p>\n\n

    Plus, you can schedule your newsletter<\/strong> for the best time for your audience and track your campaign’s performance through statistics and reports.<\/p>\n\n

    \"how<\/figure>\n\n

    Why do newsletters still work?<\/h2>\n\n

    In the 1990s, computers became common in businesses, and one of the most basic human needs, communication, came to be met by email, which by 1995 had already overtaken traditional mail.<\/p>\n\n

    And after person-to-person communication, email was overrun by spam<\/a>, in other words, junk mail full of misleading links, excessive advertising and unreliable content.<\/p>\n\n

    Filters, antivirus software and online regulations soon took charge of this side of the Internet, protecting inboxes and “sending<\/strong>” suspicious mail to another folder.<\/p>\n\n

    In the 2000s, the rise of social media seemed to spell the end of email, but the two managed to coexist and create synergies (after all, don’t you need an email address to sign up for most of them?<\/strong>).<\/p>\n\n

    And what about today?<\/strong> Email is still the channel a company controls the most:<\/p>\n\n