{"id":34320,"date":"2017-06-01T08:20:49","date_gmt":"2017-06-01T08:20:49","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/06\/01\/how-to-create-a-professional-logo-for-your-online-business-free\/"},"modified":"2026-10-15T16:42:39","modified_gmt":"2026-10-15T16:42:39","slug":"how-to-create-a-professional-logo-for-your-online-business","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2017\/06\/01\/how-to-create-a-professional-logo-for-your-online-business\/","title":{"rendered":"How do you create a logo for free? Create your own logos"},"content":{"rendered":"\n

These days, anyone can create a logo, even without any graphic design experience.<\/p>\n\n\n\n

In the past, it was almost impossible because of the skills required and the lack of simple, easy-to-understand tools, such as online services or professional design software.<\/p>\n\n

Now, with new online editors and software, creating your logo doesn’t have to be out of reach.<\/p>\n\n

In this article, we’ll look at what a logo is and the benefits of having one. We’ll also go over the different ways to create one, and in particular, how to create a logo with an online service.<\/p>\n\n

\n

Your logo already tells your story. Now get it in front of your customers.<\/strong><\/p>\n\n\n\n

A strong brand image needs a channel to communicate through. With Mailrelay, you can turn that logo into email marketing campaigns that strengthen your brand and drive sales.<\/p>\n\n\n\n

\n
Discover Mailrelay<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n
<\/div>\n\n\n

What is a logo and why do you need one?<\/h2>\n\n

A logo is a graphic symbol that captures the essence of a company; it’s the main component of a brand. It’s hard to overstate how much a logo shapes the way customers recognize a company.<\/p>\n\n

Without a logo, your business will be competing in a crowd of similar companies, with nothing to properly set it apart.<\/p>\n\n

Some businesses never even think about having a logo, and they still keep going. However, it’s harder for these businesses to gain recognition and credibility.<\/p>\n\n

Try to think of a well-known company.<\/strong><\/p>\n\n

You can almost certainly remember its logo and its brand image<\/a>. These two things help customers tell the company or brand apart from its competitors. A very clear example is the Mercedes-Benz logo:<\/p>\n\n

\"Mercedes-Benz<\/figure>\n\n

<\/p>\n\n

Few people won’t know this brand; it’s 100% recognizable anywhere in the world. And when we see it on a car, it signals unrivaled quality.<\/p>\n\n

As you can see, in today’s market, a logo is a must if a company or brand wants to grow effectively.<\/p>\n\n

Types of logos<\/h2>\n\n

There are several types of logos, each with its own characteristics. Based on these, you need to choose the one that best suits your business.<\/p>\n\n

The main types are:<\/p>\n\n

    \n
  1. Text<\/li>\n\n\n\n
  2. Symbol<\/li>\n\n\n\n
  3. Or a combination of both<\/li>\n<\/ol>\n\n

    Each of these options has its advantages and disadvantages.<\/p>\n\n

    Text logos come in the form of stylized fonts. In fact, fonts or typefaces are often designed for a specific company and legally registered. Sometimes, a small graphic element is added to the logo’s text, like the smile in the Amazon logo<\/strong>.<\/p>\n\n

    One feature of text logos is context, which lets you give customers the information they need.<\/p>\n\n

    \"Amazon<\/figure>\n\n

    <\/p>\n\n

    Symbol logos tend to be the most popular type of logo.<\/strong> They’re easy to take in, and they’re also easy to remember. A symbol lets people form a mental image that refers to an object or process.<\/p>\n\n

    \"Apple,<\/figure>\n\n

    <\/p>\n\n

    Combination logos<\/strong> include both text and a symbol, which also draws attention to the company’s name. Combining the two gives you the benefits of both text and symbol logos.<\/p>\n

    \n
    \"Microsoft,<\/figure>\n<\/div>\n

    <\/p>\n\n

    Once you’ve decided on the type of logo, you can move on to the best way to create it.<\/p>\n\n

    Basic ways to create a logo<\/h2>\n\n

    In the exciting world of marketing, every detail counts, and creating a logo that resonates with your audience is a crucial step.<\/p>\n\n

    A good logo doesn’t just elevate your brand; it can also be a powerful tool for connecting with your customers.<\/p>\n\n

    These are the basic ways to create a logo:<\/p>\n\n

    Designing from scratch<\/h3>\n\n

    Starting from scratch may seem like a road full of obstacles, but it guarantees unmatched originality.<\/p>\n\n

    Here you have complete freedom to express every idea and value of your company.<\/p>\n\n

    Keep in mind, though, that you’ll need a good dose of creativity and basic graphic design skills.<\/p>\n\n

    If you decide to go this route, make sure you do your research on current trends and the elements that make a logo truly striking.<\/p>\n\n

    Using ready-made templates<\/h3>\n\n

    If the idea of designing from scratch feels a bit intimidating, don’t worry.<\/p>\n\n

    Using ready-made templates is a great way to get your project off the ground quickly and efficiently. Many online services offer a wide range of templates you can customize to fit your business’s needs.<\/p>\n\n

    This option isn’t just easy for beginners; it can also save you a lot of time.<\/p>\n\n

    Tools and resources you’ll need<\/h3>\n\n

    Of course, none of the options above would be possible without the right tools. There are many programs and online platforms that can make creating a logo much easier.<\/p>\n\n

    From graphic editors to automatic logo generators, the possibilities are almost endless.<\/p>\n\n

    You can also complement these resources with image libraries, fonts and color palettes that match your brand identity.<\/p>\n\n

    \"A<\/figure>\n\n

    <\/p>\n\n

    A closer look at the ways to create a logo<\/h2>\n\n

    When setting out to create a logo, it’s essential to take an in-depth look at the tools and methods available to achieve the result you want.<\/p>\n\n

    Let’s look at some of the options available to you.<\/p>\n\n

    Graphic editor<\/h3>\n\n

    A graphic editor is a powerful tool that allows for endless customization and detailed control over the design.<\/p>\n\n

    In this area, there’s a wide range of programs that make it easier to create logos from many different angles.<\/p>\n\n

    Some of the best known are:<\/p>\n\n