{"id":34456,"date":"2018-03-22T07:11:32","date_gmt":"2018-03-22T07:11:32","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2018\/03\/22\/essential-digital-marketing-guide-for-profitable-online-businesses\/"},"modified":"2026-10-15T16:53:00","modified_gmt":"2026-10-15T16:53:00","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2018\/03\/22\/digital-marketing\/","title":{"rendered":"The essential digital marketing guide for profitable online businesses"},"content":{"rendered":"\n

Digital marketing matters if you want to build a profitable online business that grows successfully on the internet.<\/p>\n\n\n\n

That’s why we’ve put together this essential guide, where we’ll show you what digital marketing is and the online areas it covers so you can grow your business on the internet.<\/p>\n\n\n

What digital marketing is and what it covers<\/h2>\n\n

Digital marketing refers to the use of digital platforms<\/strong>, technologies and media to promote products, services and brands.<\/p>\n\n

Unlike traditional marketing<\/strong>, which focuses on media such as television, radio and print, digital marketing<\/strong> uses the internet and digital technologies to reach its target audience.<\/p>\n\n

And it does so in a more direct, personalized<\/strong> and measurable way.<\/p>\n\n

Digital marketing is constantly evolving, adapting to new technologies and consumer behavior.<\/p>\n\n

It includes, but is not limited to, an online presence through websites, the use of social media, email marketing<\/a>, online advertising, SEO (search engine optimization) and content marketing.<\/p>\n\n

\u25b7 The main digital marketing tools<\/strong><\/h2>\n\n

SEO (Search Engine Optimization):<\/h3>\n\n

This technique involves optimizing a website to improve its ranking in the results of search engines like Google<\/a>.<\/p>\n\n

It covers optimizing both on-page elements (such as keywords and quality content) and external factors (such as inbound links and domain authority).<\/p>\n\n

Content marketing:<\/h3>\n\n

Creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.<\/p>\n\n

The goal is to drive profitable customer actions, such as sales, sign-ups or downloads.<\/p>\n\n

Social media advertising and social media management:<\/h3>\n\n

It involves using platforms such as Facebook, Instagram, LinkedIn and X (formerly Twitter) to promote products or services.<\/p>\n\n

Effective social media management also includes interacting with your audience and building an online community.<\/p>\n\n

Email marketing:<\/h3>\n\n

Sending personalized, targeted emails to a database of customers or prospects to inform, sell or build loyalty.<\/p>\n\n

Pay-per-click (PPC) advertising:<\/h3>\n\n

This is a form of online advertising in which the advertiser pays a fee every time their ad is clicked.<\/p>\n\n

Google Ads is a popular example of a PPC platform.<\/p>\n\n

Web analytics and metrics:<\/h3>\n\n

It involves using tools such as Google Analytics to measure, analyze and report on website traffic and the effectiveness of different digital marketing strategies.<\/p>\n\n

Affiliate marketing:<\/h3>\n\n

It consists of promoting third-party products in exchange for a commission on every sale or lead generated.<\/p>\n\n

Mobile marketing:<\/h3>\n\n

It focuses on reaching customers on their mobile devices, through techniques such as mobile apps, text messages and proximity marketing.<\/p>\n\n

\"Profitable<\/figure>\n\n

Profitable online businesses need digital marketing strategies to succeed<\/h2>\n\n

Many people think that to start an online business<\/a> all you need is a live website, a few social media profiles and a bit of advertising.<\/p>\n\n

Nothing could be further from the truth.<\/strong> For your online business to be truly profitable, you need a digital marketing<\/a> plan designed specifically for your own company, setting out from start to finish all your goals, digital strategies and online marketing actions.<\/p>\n\n

Competition in the digital world is fierce, and the success of your online business doesn’t depend on a single factor but on a set of digital elements and techniques that have to work together like a well-oiled machine.<\/p>\n\n

Without a good online marketing plan, it will be very hard to get good results from your online business.<\/p>\n\n

Today’s reality shows us users who are more connected to the internet every day, Wi-Fi available in many places, better internet coverage, genuinely useful new apps… and a long list of other factors showing that companies need to be able to develop adaptable, scalable digital marketing strategies.<\/p>\n\n

Your customers are online 24\/7, and that is an unbeatable opportunity to turn your business into a profitable one.<\/p>\n\n

\"Benefits<\/figure>\n\n

Benefits of digital marketing for online businesses<\/h2>\n\n

Thanks to digital marketing, your online business can benefit from a number of things that become opportunities for it. We’ll go through them now so you can see them more clearly:<\/p>\n\n

What benefits can I get from digital marketing?<\/h3>\n\n
    \n
  1. Every company can do digital marketing, whether it’s large, medium-sized or small. All we have to do is adapt to the needs and characteristics of each one.<\/li>\n\n\n\n
  2. Digital marketing helps you build your brand<\/a> and strengthen the position we want to hold in the minds of our potential customers.<\/li>\n\n\n\n
  3. It also gives you the chance to reach new users thanks to the search engine marketing<\/a> techniques at your disposal, which would otherwise be more expensive. Everyone searches online, and that’s a huge opportunity for your online business.<\/li>\n\n\n\n
  4. Digital marketing is highly measurable, and we can get very useful statistics that show us whether we’re doing well or need to change the digital strategies we’re using.<\/li>\n\n\n\n
  5. Digital advertising isn’t very expensive compared with traditional advertising, which in some cases can be exorbitant and hard for smaller companies to afford.<\/li>\n\n\n\n
  6. Its ability to target each type of user makes it flexible, and that’s a point in its favor for improving results with a smaller investment.<\/li>\n\n\n\n
  7. Social media has many advantages and helps us a great deal to build communities around our brand and earn our followers’ loyalty.<\/li>\n<\/ol>\n\n

    Without a doubt, digital marketing is the key to your online business; without it, you don’t exist online.<\/p>\n\n

    How do you start an online business? The digital marketing plan<\/h2>\n\n

    Whether you’re thinking about starting an online business or already have one up and running, your digital marketing plan should include a set of essential information that will form the backbone of your online business. It will be your real guide throughout the whole process and will include an analysis of a number of aspects and points.<\/p>\n\n

    How to get started with online marketing<\/h3>\n\n
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