{"id":34664,"date":"2017-11-29T08:12:18","date_gmt":"2017-11-29T08:12:18","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/11\/29\/reasons-to-start-working-with-an-email-marketing-software-today\/"},"modified":"2026-10-15T16:04:53","modified_gmt":"2026-10-15T16:04:53","slug":"reasons-to-start-working-with-an-email-marketing-software-today","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2017\/11\/29\/reasons-to-start-working-with-an-email-marketing-software-today\/","title":{"rendered":"Advantages of email marketing: 6 benefits for your business and how to make the most of them"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Email marketing has six advantages: it costs little and delivers a high return, lets you personalize every message, can be measured in real time, builds relationships with your customers, grows with your business and integrates with the rest of your marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;d like the definition and how it works first, start with <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/18\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">what email marketing is<\/a>. Here is each advantage with examples, its limits and how to make the most of it.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">A brief overview<\/h2>\n\n<p class=\"wp-block-paragraph\">At its core, email marketing is the <strong>use of email to promote products or services<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">But it goes beyond simply sending messages. <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a tool that lets you <strong>build relationships<\/strong> with prospects, current customers and even former customers. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What does it take?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sending the right message, at the right time, to the right recipient. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And you achieve this by making the most of the personalization and segmentation that email marketing makes possible. <\/p>\n\n<p class=\"wp-block-paragraph\">This may well be one of its most important benefits.<\/p>\n\n<h3 class=\"wp-block-heading\">Immediate impact on businesses<\/h3>\n\n<p class=\"wp-block-paragraph\">In a business environment where <strong>every customer touchpoint counts<\/strong>, email marketing offers a unique advantage: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>The ability to reach a person&#8217;s inbox directly, <strong>creating a direct, personal connection<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This not only improves the visibility of the brand and its products, but also <strong>encourages an ongoing dialogue<\/strong> with the customer base. <\/p>\n\n<p class=\"wp-block-paragraph\">From startups to multinational corporations, companies can use email marketing to achieve a wide range of goals: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>From driving sales and promotions <\/li>\n\n\n\n<li>To keeping their customers informed <\/li>\n\n\n\n<li>And engaged.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">With its <strong>ability to segment audiences<\/strong>, personalize messages and provide data on customer behavior, email marketing remains one of the most useful tools for any business.<\/p>\n\n<h2 class=\"wp-block-heading\">The 6 advantages of email marketing at a glance<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Advantage<\/th><th>What it means<\/th><th>How to make the most of it<\/th><\/tr><\/thead><tbody><tr><td>Low cost and high return<\/td><td>You reach thousands of contacts without paying for each impression<\/td><td>Segment and measure the revenue from each campaign<\/td><\/tr><tr><td>Personalization and segmentation<\/td><td>Each contact receives a message based on their data and interests<\/td><td>Use <a href=\"https:\/\/mailrelay.com\/en\/glossary\/custom-fields\/\" target=\"_blank\" rel=\"noopener\">custom fields<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/subscriber-groups\/\" target=\"_blank\" rel=\"noopener\">subscriber groups<\/a><\/td><\/tr><tr><td>Real-time measurement<\/td><td>You see deliveries, clicks, unsubscribes and conversions as they happen<\/td><td>Decide based on clicks and conversions, not just opens<\/td><\/tr><tr><td>Lasting relationships<\/td><td>You stay in touch before and after the sale<\/td><td>Set up a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/welcome-email\/\" target=\"_blank\" rel=\"noopener\">welcome email<\/a> and a post-purchase series<\/td><\/tr><tr><td>Flexibility and scalability<\/td><td>Works just as well for a small shop as for a large company<\/td><td>Start with a newsletter and add automations as you grow<\/td><\/tr><tr><td>Integration with other channels<\/td><td>Combines with social media, SEO and content<\/td><td>Send your content by email and attract subscribers on social media<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Put these advantages to work today<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Mailrelay&#8217;s free account you can send up to 80,000 emails a month to 20,000 contacts.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=ventajas-email-marketing\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/conversion.jpg\" alt=\"Benefit 1: cost-effectiveness and high ROI\" class=\"wp-image-71466\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">1. Low cost and high return (ROI)<\/h2>\n\n<p class=\"wp-block-paragraph\">One of the most significant advantages of email marketing is its remarkable cost-effectiveness. <\/p>\n\n<p class=\"wp-block-paragraph\">And, of course, its ability to generate a <strong>high return on investment (ROI)<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">This makes it a very valuable tool, even for companies with limited budgets.<\/p>\n\n<h3 class=\"wp-block-heading\">Comparison with other marketing channels<\/h3>\n\n<p class=\"wp-block-paragraph\">When you compare email marketing with other traditional channels such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Print advertising<\/li>\n\n\n\n<li>Television <\/li>\n\n\n\n<li>Or even digital marketing through social media and search platforms<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It becomes clear that email marketing stands out for its cost efficiency. <\/p>\n\n<p class=\"wp-block-paragraph\">Platforms such as social media advertising and search engines can require <strong>large investments.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Especially if you want to reach a broad audience.<\/p>\n\n<p class=\"wp-block-paragraph\">Email marketing, on the other hand, lets you reach a large number of people at a much lower cost. <\/p>\n\n<h3 class=\"wp-block-heading\">Examples of how to maximize ROI<\/h3>\n\n<p class=\"wp-block-paragraph\">To maximize the ROI of your email marketing, you can follow these basic tips:<\/p>\n\n<h4 class=\"wp-block-heading\">Segmentation<\/h4>\n\n<p class=\"wp-block-paragraph\">Use customer data to segment your mailing lists and send content aimed at specific interests. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, sending offers for products related to previous purchases or personalized content based on user behavior.<\/p>\n\n<h4 class=\"wp-block-heading\">Attractive design and relevant content<\/h4>\n\n<p class=\"wp-block-paragraph\">Emails should be visually appealing and contain valuable information for the recipient. <\/p>\n\n<p class=\"wp-block-paragraph\">This can include useful tips, exclusive discounts or information about new products.<\/p>\n\n<h4 class=\"wp-block-heading\">A\/B testing and data analysis<\/h4>\n\n<p class=\"wp-block-paragraph\">Run A\/B tests with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Different subject lines<\/li>\n\n\n\n<li>Email formats <\/li>\n\n\n\n<li>And calls to action<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">To find out what works best with your audience. <\/p>\n\n<p class=\"wp-block-paragraph\">Use open, click and conversion statistics to fine-tune your subsequent mass mailings.<\/p>\n\n<h4 class=\"wp-block-heading\">Automation and personalization<\/h4>\n\n<p class=\"wp-block-paragraph\">Use automation to <strong>send emails<\/strong> at the best possible time and personalize messages based on customer behavior.<\/p>\n\n<h4 class=\"wp-block-heading\">Integration with other campaigns<\/h4>\n\n<p class=\"wp-block-paragraph\">Combine email marketing with other initiatives, such as social media promotions or events, to create a cohesive brand experience and increase the overall impact.<\/p>\n\n<p class=\"wp-block-paragraph\">By putting these strategies into practice, you can make the most of email marketing&#8217;s low cost and high return potential. <\/p>\n\n<p class=\"wp-block-paragraph\">Making it one of the most effective tools in your digital marketing arsenal.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/sales-funnel.jpg\" alt=\"Benefit 2: Detailed personalization and segmentation\" class=\"wp-image-65182\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/sales-funnel.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/sales-funnel-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/sales-funnel-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/sales-funnel-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/sales-funnel-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">2. Personalization and segmentation<\/h2>\n\n<p class=\"wp-block-paragraph\">Email marketing offers a great ability to <strong>personalize and segment<\/strong> communications in a way that few other channels can match. <\/p>\n\n<p class=\"wp-block-paragraph\">And this is another of the great benefits of email marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">Because <strong>this personalization not only increases the relevance<\/strong> of the content for each recipient.<\/p>\n\n<p class=\"wp-block-paragraph\">It also <strong>significantly improves the effectiveness<\/strong> of marketing campaigns.<\/p>\n\n<h3 class=\"wp-block-heading\">Increasing content relevance<\/h3>\n\n<p class=\"wp-block-paragraph\">Personalization in email marketing goes beyond simply including the recipient&#8217;s name in the email. <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s about <strong>tailoring content to the interests<\/strong>, behaviors and individual needs of customers. <\/p>\n\n<p class=\"wp-block-paragraph\">This can include: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Product recommendations<\/strong> based on previous purchases<\/li>\n\n\n\n<li><strong>Content tailored<\/strong> to the user&#8217;s geographic location<\/li>\n\n\n\n<li>Or even messages celebrating personal milestones such as birthdays or subscription anniversaries<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Making content more relevant to the recipient doesn&#8217;t just increase open and click rates. <\/p>\n\n<p class=\"wp-block-paragraph\">It also builds a deeper, more meaningful relationship with your customers.<\/p>\n\n<h3 class=\"wp-block-heading\">Personalization success stories<\/h3>\n\n<p class=\"wp-block-paragraph\">Several success stories highlight the positive impact of personalization in email marketing:<\/p>\n\n<h4 class=\"wp-block-heading\">Ecommerce companies<\/h4>\n\n<p class=\"wp-block-paragraph\">Many online stores use personalization to <strong>recommend products based on the customer&#8217;s browsing and purchase history<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Amazon, for example, has been a pioneer in the use of personalized emails. <\/p>\n\n<p class=\"wp-block-paragraph\">These emails show products related to previous purchases, increasing sales through highly relevant recommendations.<\/p>\n\n<h4 class=\"wp-block-heading\">Streaming services<\/h4>\n\n<p class=\"wp-block-paragraph\">Platforms such as <strong>Netflix and Spotify<\/strong> send personalized emails with <strong>recommendations<\/strong> based on the user&#8217;s viewing or listening history. <\/p>\n\n<p class=\"wp-block-paragraph\">These emails not only keep users engaged with the service, but also encourage them to discover new content.<\/p>\n\n<h4 class=\"wp-block-heading\">Fashion and lifestyle brands<\/h4>\n\n<p class=\"wp-block-paragraph\">Fashion and lifestyle companies often send personalized newsletters. <\/p>\n\n<p class=\"wp-block-paragraph\">They usually use them to highlight products and offers based on the customer&#8217;s style preferences and previous purchases. <\/p>\n\n<p class=\"wp-block-paragraph\">The result is greater relevance and, therefore, more effective marketing campaigns.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-grow.jpg\" alt=\"Effectiveness of email marketing campaigns\" class=\"wp-image-64989\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-grow.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-grow-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-grow-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-grow-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/09\/sales-grow-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">3. Real-time measurement and analysis<\/h2>\n\n<p class=\"wp-block-paragraph\">Another <strong>benefit<\/strong> of email marketing is its ability to provide <strong>detailed statistics and analysis<\/strong> practically in real time. <\/p>\n\n<p class=\"wp-block-paragraph\">This <strong>allows<\/strong> companies<strong> to better understand their customers&#8217; behavior and preferences<\/strong>, optimizing their marketing strategies for more effective results.<\/p>\n\n<h3 class=\"wp-block-heading\">Tracking tools and techniques<\/h3>\n\n<p class=\"wp-block-paragraph\">Email marketing tracking tools offer a wide range of metrics. <\/p>\n\n<p class=\"wp-block-paragraph\">These range from the most basic, such as <strong>open and click rates<\/strong>, to more advanced analysis, such as interaction with specific elements within the message. <\/p>\n\n<p class=\"wp-block-paragraph\">Popular tools such as <strong>Mailrelay<\/strong> provide intuitive dashboards that present this <strong>data in a clear, accessible way.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Advanced segmentation and automation are key techniques in this area. <\/p>\n\n<p class=\"wp-block-paragraph\">They allow companies to <strong>send emails based on user behavior<\/strong>, such as automatic follow-up emails after a purchase or personalized messages on dates that matter to the customer. <\/p>\n\n<p class=\"wp-block-paragraph\">These techniques not only make emails more relevant, but also provide valuable data on customer <strong>preferences and behavior<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\">Interpreting metrics to improve campaigns<\/h3>\n\n<p class=\"wp-block-paragraph\">If you interpret these metrics well, each campaign turns out better than the last. <strong>For example:<\/strong><\/p>\n\n<h4 class=\"wp-block-heading\">Open and click rates<\/h4>\n\n<p class=\"wp-block-paragraph\">These basic metrics can show how appealing your email subject lines and content are overall. <\/p>\n\n<p class=\"wp-block-paragraph\">A <strong>low open rate<\/strong> may suggest that your subject lines need improving. <\/p>\n\n<p class=\"wp-block-paragraph\">While a <strong>low click rate<\/strong> could indicate that the content isn&#8217;t right for the audience.<\/p>\n\n<h4 class=\"wp-block-heading\">Conversion rate<\/h4>\n\n<p class=\"wp-block-paragraph\">This metric shows how many recipients took the desired action <strong>(such as signing up for an event)<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">A low conversion rate may indicate that you need a <strong>better call to action or a more attractive offer<\/strong>.<\/p>\n\n<h4 class=\"wp-block-heading\">Unsubscribe rate<\/h4>\n\n<p class=\"wp-block-paragraph\">Track how many users unsubscribe from your mailing list, as this can point to content fatigue or too many messages. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Adjusting the frequency<\/strong> of your emails or segmenting your audience better can help reduce these rates.<\/p>\n\n<h4 class=\"wp-block-heading\">Browsing behavior after the click<\/h4>\n\n<p class=\"wp-block-paragraph\">Analyzing what users do <strong>after clicking on an email<\/strong> can provide valuable insight into their interest. <\/p>\n\n<p class=\"wp-block-paragraph\">And help optimize the user experience on your website or online store.<\/p>\n\n<p class=\"wp-block-paragraph\">By using these metrics and adjusting campaigns accordingly, companies can significantly improve the effectiveness of their email marketing efforts. <\/p>\n\n<p class=\"wp-block-paragraph\">The ability to <strong>measure the impact of every email in detail and in real time is an unmatched advantage<\/strong> that allows for constant optimization and informed decision-making.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"356\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/newsletter-1.jpg\" alt=\"Benefit 4: Building lasting relationships with customers\" class=\"wp-image-64905\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/newsletter-1.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/newsletter-1-300x170.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/newsletter-1-110x62.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/newsletter-1-60x34.jpg 60w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">4. Lasting relationships with your customers<\/h2>\n\n<p class=\"wp-block-paragraph\">One of the most valuable benefits of email marketing is its ability to help companies <strong>build and maintain lasting relationships<\/strong> with their customers. <\/p>\n\n<p class=\"wp-block-paragraph\">Through <strong>personalized, consistent communication<\/strong>, brands can foster loyalty and trust, the key elements of long-term engagement.<\/p>\n\n<h3 class=\"wp-block-heading\">Building loyalty and trust<\/h3>\n\n<p class=\"wp-block-paragraph\">Loyalty and trust are the foundation of any customer-business relationship. <\/p>\n\n<p class=\"wp-block-paragraph\">Email marketing allows brands to <strong>stay in regular contact<\/strong> with their customers, providing not only promotions and offers, but also valuable content that enriches the customer experience. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, <strong>sending useful tips, industry insights or behind-the-scenes stories<\/strong> about the company helps build an authentic, trustworthy brand image.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, by personalizing emails according to customers&#8217; preferences and interests, <strong>brands show that they value and understand<\/strong> their audience. <\/p>\n\n<p class=\"wp-block-paragraph\">This not only improves response rates, but also reinforces the perception that the brand genuinely cares about its customers, <strong>strengthening long-term loyalty.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Long-term engagement strategies<\/h3>\n\n<p class=\"wp-block-paragraph\">To achieve this, companies need to focus on strategies that keep customers interested and engaged. <\/p>\n\n<p class=\"wp-block-paragraph\">This includes:<\/p>\n\n<h4 class=\"wp-block-heading\">Relevant, varied content<\/h4>\n\n<p class=\"wp-block-paragraph\">Avoid focusing solely on sales and promotions. Include educational, informative and entertaining content that adds value to the customer&#8217;s day-to-day life.<\/p>\n\n<h4 class=\"wp-block-heading\">Surveys and feedback<\/h4>\n\n<p class=\"wp-block-paragraph\">Use email to ask customers for comments and suggestions. <\/p>\n\n<p class=\"wp-block-paragraph\">This not only provides valuable information for improving products and services, but also makes customers feel heard and valued.<\/p>\n\n<h4 class=\"wp-block-heading\">Loyalty and rewards programs<\/h4>\n\n<p class=\"wp-block-paragraph\">Set up loyalty programs that reward customers for their continued loyalty. <\/p>\n\n<p class=\"wp-block-paragraph\">Emails can be an excellent way to tell customers about their rewards and benefits.<\/p>\n\n<h4 class=\"wp-block-heading\">Personal reminders and celebrations<\/h4>\n\n<p class=\"wp-block-paragraph\">Send emails on special dates, such as birthdays or subscription anniversaries, with personalized offers or messages to celebrate the relationship.<\/p>\n\n<h4 class=\"wp-block-heading\">Company updates and news<\/h4>\n\n<p class=\"wp-block-paragraph\">Keep customers informed about company developments, new products or special events so they feel part of the brand&#8217;s community.<\/p>\n\n<p class=\"wp-block-paragraph\">By putting these strategies into practice, companies can use email marketing not just as a promotional tool. <\/p>\n\n<p class=\"wp-block-paragraph\">But as a powerful way to build and maintain meaningful, lasting relationships with their customers, which is what sustains a business in the long run.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/Marketing-2.jpg\" alt=\"Benefit 5: Flexibility and scalability\" class=\"wp-image-71316\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/Marketing-2.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/Marketing-2-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/Marketing-2-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/Marketing-2-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2023\/06\/Marketing-2-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">5. Flexibility and scalability<\/h2>\n\n<p class=\"wp-block-paragraph\">Email marketing stands out for its <strong>impressive flexibility<\/strong> and scalability, which makes it suitable for businesses of all sizes and types. <\/p>\n\n<p class=\"wp-block-paragraph\">This allows companies to <strong>tailor their <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">email campaigns<\/a><\/strong> to their specific needs, whether they want to reach a few key customers or millions of subscribers.<\/p>\n\n<h3 class=\"wp-block-heading\">Adaptable to businesses of all sizes and types<\/h3>\n\n<p class=\"wp-block-paragraph\">The power of email marketing lies in its <strong>ability to adapt<\/strong> to the needs and resources of any business. <\/p>\n\n<p class=\"wp-block-paragraph\">Small businesses can use it to build close, personal relationships with their local customers. <\/p>\n\n<p class=\"wp-block-paragraph\">Large corporations, meanwhile, can use it to communicate effectively with a global customer base.<\/p>\n\n<p class=\"wp-block-paragraph\">For small and medium-sized businesses (SMBs), email marketing offers a cost-effective way to promote products and services. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Without needing large advertising budgets.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">For larger companies, on the other hand, it provides a platform to segment and personalize messages at scale. <\/p>\n\n<p class=\"wp-block-paragraph\">While staying relevant and effective across different markets and audience segments.<\/p>\n\n<p class=\"wp-block-paragraph\">This means that a small, growing business will find in email marketing a scalable tool that can keep up with its progress.<\/p>\n\n<h3 class=\"wp-block-heading\">Examples of scalable campaigns<\/h3>\n\n<h4 class=\"wp-block-heading\">Newsletters<\/h4>\n\n<p class=\"wp-block-paragraph\">A company of any size can start with a simple newsletter. <\/p>\n\n<p class=\"wp-block-paragraph\">As it grows, this newsletter can evolve to include audience segmentation, personalized content and advanced analytics.<\/p>\n\n<h4 class=\"wp-block-heading\">Product launch campaigns<\/h4>\n\n<p class=\"wp-block-paragraph\">From a small local business introducing a new product to a large corporation launching a complete line. <\/p>\n\n<p class=\"wp-block-paragraph\">Email marketing can scale to cover any reach, offering more targeted and detailed campaigns depending on the business&#8217;s capacity.<\/p>\n\n<h4 class=\"wp-block-heading\">Promotions and special offers<\/h4>\n\n<p class=\"wp-block-paragraph\">Promotional campaigns can be as simple as a limited-time discount for a small shop. <\/p>\n\n<p class=\"wp-block-paragraph\">Or as complex as a series of emails targeting specific customer segments at a large company.<\/p>\n\n<h4 class=\"wp-block-heading\">Loyalty programs<\/h4>\n\n<p class=\"wp-block-paragraph\">While a small business can run a simple loyalty program by email, a larger company can implement sophisticated programs. <\/p>\n\n<p class=\"wp-block-paragraph\">With different tiers and rewards, tailoring communication to customer behavior and preferences.<\/p>\n\n<h4 class=\"wp-block-heading\">Feedback and survey campaigns<\/h4>\n\n<p class=\"wp-block-paragraph\">Companies of any size can use email marketing to collect customer feedback. <\/p>\n\n<p class=\"wp-block-paragraph\">As the company grows, these campaigns can become more sophisticated, using analytics tools to interpret the data collected.<\/p>\n\n<p class=\"wp-block-paragraph\">In short, the flexibility and scalability of email marketing make it an exceptionally powerful tool. <\/p>\n\n<p class=\"wp-block-paragraph\">One that can adapt and grow with the business, ensuring that customer communications stay relevant. <\/p>\n\n<p class=\"wp-block-paragraph\">Effective and efficient at every stage of the company&#8217;s development.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing.png\" alt=\"Benefit 6: Integration with other marketing strategies\" class=\"wp-image-64901\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing.png 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-300x123.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-768x315.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-110x45.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2015\/07\/mailing-60x25.png 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">6. Integration with other marketing strategies<\/h2>\n\n<p class=\"wp-block-paragraph\">Email marketing is not an island in the vast ocean of digital marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">Its true power comes into play when it is effectively integrated with other marketing strategies. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The ability to work in synergy<\/strong> with channels such as social media, SEO and content marketing amplifies its effectiveness and reach.<\/p>\n\n<h3 class=\"wp-block-heading\">Synergy with social media, SEO and content marketing<\/h3>\n\n<h4 class=\"wp-block-heading\">Integration with social media<\/h4>\n\n<p class=\"wp-block-paragraph\">Email marketing can complement and reinforce social media campaigns. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, you can <strong>include share buttons in your emails<\/strong>, encouraging subscribers to share offers or content on their social networks. <\/p>\n\n<p class=\"wp-block-paragraph\">In turn, social media can be used to encourage newsletter sign-ups, creating a virtuous cycle of interaction.<\/p>\n\n<h4 class=\"wp-block-heading\">Supporting SEO<\/h4>\n\n<p class=\"wp-block-paragraph\">Although email marketing doesn&#8217;t directly influence SEO, it can support your SEO efforts by driving traffic to specific content on your website. <\/p>\n\n<p class=\"wp-block-paragraph\">Emails can include links to recent blog posts or landing pages, which not only increases visits but can also improve your website&#8217;s engagement metrics.<\/p>\n\n<h4 class=\"wp-block-heading\">Synergy with content marketing<\/h4>\n\n<p class=\"wp-block-paragraph\">Valuable content created for blogs, reports and other media can be promoted through email marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">This strategy not only extends the reach of the content, but also gives email subscribers useful, relevant information, fostering a positive perception of the brand.<\/p>\n\n<h3 class=\"wp-block-heading\">Effective integration strategies<\/h3>\n\n<h4 class=\"wp-block-heading\">Consistent content across channels<\/h4>\n\n<p class=\"wp-block-paragraph\">Make sure the message and tone are consistent in your emails and on other marketing platforms. <\/p>\n\n<p class=\"wp-block-paragraph\">This helps create a strong, recognizable brand image.<\/p>\n\n<h4 class=\"wp-block-heading\">Coordinated multichannel campaigns<\/h4>\n\n<p class=\"wp-block-paragraph\">Launch campaigns that span email, social media and your website. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, a promotion announced on social media can be explained in detail in an email that sends users to a specific landing page on your website.<\/p>\n\n<h4 class=\"wp-block-heading\">Integrated analytics<\/h4>\n\n<p class=\"wp-block-paragraph\">Use analytics tools to understand how your different marketing strategies reinforce each other. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, analyze whether email subscribers behave differently on your website or on social media.<\/p>\n\n<h4 class=\"wp-block-heading\">Cross-channel automation and personalization<\/h4>\n\n<p class=\"wp-block-paragraph\">Use customer behavior data from one channel (such as social media interaction) to personalize content in another (such as emails).<\/p>\n\n<h4 class=\"wp-block-heading\">Ongoing feedback and adjustments<\/h4>\n\n<p class=\"wp-block-paragraph\">Collect feedback from your integrated campaigns and make adjustments based on performance. <\/p>\n\n<p class=\"wp-block-paragraph\">This might include changing the focus of your email campaigns based on the response on social media, or vice versa.<\/p>\n\n<p class=\"wp-block-paragraph\">Integrating email marketing with other marketing strategies doesn&#8217;t just improve the effectiveness of each individual channel. <\/p>\n\n<p class=\"wp-block-paragraph\">It also provides a richer, more cohesive customer experience, improving the overall effectiveness of your marketing efforts.<\/p>\n\n<h2 class=\"wp-block-heading\">Disadvantages and limits of email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Email marketing also has its limits. None of them is a reason not to use it, but it&#8217;s worth knowing them before you start:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Limit<\/th><th>How to solve it<\/th><\/tr><\/thead><tbody><tr><td>You need permission and a list of your own<\/td><td>Grow your subscriber base with forms and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/double-opt-in\/\" target=\"_blank\" rel=\"noopener\">double opt-in<\/a>. Never buy contact lists<\/td><\/tr><tr><td>Deliverability requires technical setup<\/td><td>Authenticate your domain with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spf-sender-policy-framework\/\" target=\"_blank\" rel=\"noopener\">SPF<\/a>, <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dkim-domainkeys-identified-mail\/\" target=\"_blank\" rel=\"noopener\">DKIM<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dmarc\/\" target=\"_blank\" rel=\"noopener\">DMARC<\/a><\/td><\/tr><tr><td>The inbox is crowded<\/td><td>Segment, craft your subject line carefully and only send what adds value<\/td><\/tr><tr><td>Results come with consistency<\/td><td>Keep a realistic schedule and measure trends, not a single campaign<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/money.jpg\" alt=\"Practical tips to make the most of these benefits\" class=\"wp-image-71288\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/money.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/money-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/money-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/money-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/02\/money-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Practical tips to make the most of these advantages<\/h2>\n\n<p class=\"wp-block-paragraph\">Success in email marketing doesn&#8217;t just depend on knowing its benefits. <\/p>\n\n<p class=\"wp-block-paragraph\">It also depends on applying best practices and avoiding common mistakes. <\/p>\n\n<p class=\"wp-block-paragraph\">Below are practical tips and recommendations to get the most out of your email marketing campaigns.<\/p>\n\n<h3 class=\"wp-block-heading\">Best practices and recommendations<\/h3>\n\n<h4 class=\"wp-block-heading\">Effective segmentation<\/h4>\n\n<p class=\"wp-block-paragraph\">Group your subscribers based on their behavior, preferences and interaction history. <\/p>\n\n<p class=\"wp-block-paragraph\">This lets you send more relevant, personalized messages that are more likely to be well received and get a response.<\/p>\n\n<h4 class=\"wp-block-heading\">Attractive subject lines<\/h4>\n\n<p class=\"wp-block-paragraph\">The subject line is the first thing your subscribers see. It should be attractive, clear and, if possible, personalized. <\/p>\n\n<p class=\"wp-block-paragraph\">Avoid using words that might trigger spam filters.<\/p>\n\n<h4 class=\"wp-block-heading\">Responsive design<\/h4>\n\n<p class=\"wp-block-paragraph\">Make sure your emails look good on any device, especially on mobile. <\/p>\n\n<p class=\"wp-block-paragraph\">A responsive design improves the user experience and increases open and click rates.<\/p>\n\n<h4 class=\"wp-block-heading\">Valuable content<\/h4>\n\n<p class=\"wp-block-paragraph\">Offer content that is useful and relevant to your audience. <\/p>\n\n<p class=\"wp-block-paragraph\">This can include tips, industry insights, product updates or exclusive access to offers.<\/p>\n\n<h4 class=\"wp-block-heading\">A\/B testing<\/h4>\n\n<p class=\"wp-block-paragraph\">Experiment with different versions of your emails to see what works best. <\/p>\n\n<p class=\"wp-block-paragraph\">You can test different subject lines, email designs, calls to action and more.<\/p>\n\n<h4 class=\"wp-block-heading\">Frequency and timing<\/h4>\n\n<p class=\"wp-block-paragraph\">Find the right balance in how often you send emails. <\/p>\n\n<p class=\"wp-block-paragraph\">Too many can feel intrusive, while too few can make people forget your brand. Also, pay attention to the times of day when your emails perform best.<\/p>\n\n<h4 class=\"wp-block-heading\">Smart automation<\/h4>\n\n<p class=\"wp-block-paragraph\">Use automation to send emails triggered by specific user actions, such as welcome emails, thank-you emails for purchases, abandoned cart reminders and so on.<\/p>\n\n<h3 class=\"wp-block-heading\">Common mistakes to avoid<\/h3>\n\n<h4 class=\"wp-block-heading\">Ignoring personalization<\/h4>\n\n<p class=\"wp-block-paragraph\">Sending the same mass email to your entire list can lead to low engagement and high unsubscribe rates. <\/p>\n\n<p class=\"wp-block-paragraph\">Personalization is key to building a connection with your audience.<\/p>\n\n<h4 class=\"wp-block-heading\">Not respecting subscriber preferences<\/h4>\n\n<p class=\"wp-block-paragraph\">Always give subscribers the option to choose what kind of emails they want to receive and how often.<\/p>\n\n<h4 class=\"wp-block-heading\">Neglecting data analysis<\/h4>\n\n<p class=\"wp-block-paragraph\">Not analyzing the performance of your campaigns is a common mistake. <\/p>\n\n<p class=\"wp-block-paragraph\">Data gives you valuable information about what works and what doesn&#8217;t.<\/p>\n\n<h4 class=\"wp-block-heading\">Irrelevant or boring content<\/h4>\n\n<p class=\"wp-block-paragraph\">Avoid sending emails that don&#8217;t add value. <\/p>\n\n<p class=\"wp-block-paragraph\">Boring or irrelevant content can lead users to ignore your emails or unsubscribe.<\/p>\n\n<h4 class=\"wp-block-heading\">Not optimizing for mobile<\/h4>\n\n<p class=\"wp-block-paragraph\">With most users reading their email on mobile devices, failing to optimize for them can significantly hurt your campaigns&#8217; performance.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Measure what each campaign brings you<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation, automations and real-time statistics so you know what works and why.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&amp;utm_campaign=ventajas-email-marketing\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion: how to make the most of the advantages of email marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">In conclusion, email marketing remains one of the most cost-effective and easiest-to-measure channels in digital marketing. <\/p>\n\n<p class=\"wp-block-paragraph\">Through its ability to deliver personalized, direct messages cost-effectively, it allows businesses of all sizes to connect with their audience in a meaningful and measurable way. <\/p>\n\n<p class=\"wp-block-paragraph\">The key to getting the most out of email marketing lies in the <strong>combination of personalization, meticulous analysis, relevant content and smart integration<\/strong> with other marketing strategies.<\/p>\n\n<p class=\"wp-block-paragraph\">These benefits multiply when you apply real <a href=\"https:\/\/mailrelay.com\/en\/glossary\/segmentation-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">segmentation<\/a> to your list and add a touch of <a href=\"https:\/\/mailrelay.com\/en\/glossary\/hyper-personalization-in-marketing\/\" target=\"_blank\" rel=\"noopener\">hyper-personalization<\/a> to every message.<\/p>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about the advantages of email marketing<\/h2>\n\n<h3 class=\"wp-block-heading\">What are the advantages of email marketing?<\/h3>\n\n<p class=\"wp-block-paragraph\">There are six main ones: low cost with a high return, personalization, real-time measurement, customer relationships, scalability and integration with other channels.<\/p>\n\n<h3 class=\"wp-block-heading\">What are the disadvantages of email marketing?<\/h3>\n\n<p class=\"wp-block-paragraph\">It requires your contacts&#8217; permission, a correct technical setup (SPF, DKIM and DMARC) and consistency. It also competes with many other emails in the inbox.<\/p>\n\n<h3 class=\"wp-block-heading\">Is email marketing cost-effective for a small business?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, because the cost doesn&#8217;t grow with each impression the way it does with advertising. With Mailrelay you can start for free with up to 80,000 emails a month and 20,000 contacts.<\/p>\n\n<h3 class=\"wp-block-heading\">What&#8217;s the difference between email marketing and social media?<\/h3>\n\n<p class=\"wp-block-paragraph\">On social media, your reach depends on the platform&#8217;s algorithm. Your mailing list is yours: you decide who you write to, when and with what message. They work best together: social media helps you attract subscribers and email converts them.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting, and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Six reasons to use email in your business and how to make the most of them in every campaign<\/p>\n","protected":false},"author":124,"featured_media":17603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562,891],"tags":[],"class_list":["post-34664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","category-forms-and-interactive-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advantages of email marketing: 6 benefits for your business<\/title>\n<meta name=\"description\" content=\"The 6 advantages of email marketing for your business: ROI, personalization, measurement and customer loyalty. Plus their limits and tips to make the most of them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2017\/11\/29\/reasons-to-start-working-with-an-email-marketing-software-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantages of email marketing: 6 benefits for your business\" \/>\n<meta property=\"og:description\" content=\"The 6 advantages of email marketing for your business: ROI, personalization, measurement and customer loyalty. 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