{"id":36002,"date":"2019-03-28T09:18:06","date_gmt":"2019-03-28T09:18:06","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2019\/03\/28\/mailrelay-v3-managing-automations-and-autoresponders\/"},"modified":"2026-10-15T17:29:43","modified_gmt":"2026-10-15T17:29:43","slug":"mailrelay-v3-managing-automations-and-autoresponders","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2019\/03\/28\/mailrelay-v3-managing-automations-and-autoresponders\/","title":{"rendered":"How to create automations and autoresponders in Mailrelay (with 4 examples)"},"content":{"rendered":"\n

Mailrelay automations<\/strong> send emails for you when something happens: a contact subscribes, receives a campaign, opens an email or clicks a link. You set them up once and they keep working without you having to keep an eye on them.<\/p>\n\n

Autoresponders<\/strong> are the simplest form of automation: an email that goes out on its own after an action, such as the welcome message. We explain it in our post about the autoresponder<\/a>.<\/p>\n\n

In this guide you’ll see how to create automations step by step, with the tool’s current screens, and four ready-to-use examples.<\/p>\n\n

How to create an automation in Mailrelay<\/h2>\n\n

1.<\/strong> In the side menu, go to Automations<\/strong> and click +Add<\/strong>.<\/p>\n\n

2.<\/strong> Enter a name and click Create automation<\/strong>.<\/p>\n\n

\"Mailrelay<\/figure>\n\n

3.<\/strong> The visual editor opens. Click New entry point<\/strong> to choose what starts the flow.<\/p>\n\n

4.<\/strong> Under Block type<\/strong>, choose the trigger: for example, when a subscriber is added to a group, when they receive a campaign, when they open an email or when they click a link.<\/p>\n\n

\"Block<\/figure>\n\n

5.<\/strong> Click Add<\/strong> to add the next steps: send an email, wait for a while or check a condition.<\/p>\n\n

6.<\/strong> Click Save and close<\/strong>.<\/p>\n\n

Important:<\/strong> flows are created disabled. When it’s ready, open Change status<\/strong> and choose Enable<\/strong>. The status will change from “Disabled” to “Active”.<\/p>\n\n

\n

Automate your emails for free<\/strong><\/p>\n\n\n\n

Create your account and set up your first autoresponder with up to 80,000 free emails a month.<\/p>\n\n\n\n

\n
Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Example 1: welcome autoresponder for new subscribers<\/h2>\n\n

It’s the most common autoresponder and the first one you should create. Every time someone joins a group, whether through a form, an import or manually, they receive your welcome message.<\/p>\n\n

1.<\/strong> In the entry point, choose When a subscriber is added to a group<\/strong> and select the group.<\/p>\n\n

2.<\/strong> Click Add<\/strong> and choose Send email<\/strong>. Enter the subject and choose the sender.<\/p>\n\n

3.<\/strong> Click Import existing campaign<\/strong> to use a design you already have, or Edit content<\/strong> to create it on the spot.<\/p>\n\n

\"Send<\/figure>\n\n

In that email you can introduce yourself, link to your most important pages or deliver the discount or guide you promised. You’ll find ideas in our post about the welcome email<\/a>.<\/p>\n\n

Example 2: drip sequence<\/h2>\n\n

A drip sequence sends several emails in a row, with pauses between them. It helps you introduce your product little by little, answer questions and guide the contact toward a purchase. We explain it in our post about drip campaigns<\/a>.<\/p>\n\n

1.<\/strong> Start from the previous example.<\/p>\n\n

2.<\/strong> Click Add<\/strong> and choose Delay<\/strong>. Under Wait<\/strong>, select An amount of time<\/strong> and enter, for example, 1 day.<\/p>\n\n

3.<\/strong> Add another Send email<\/strong> block with the second message.<\/p>\n\n

4.<\/strong> Repeat the delay and send steps as many times as you need.<\/p>\n\n

\"Automation<\/figure>\n\n

Example 3: reactivating inactive subscribers<\/h2>\n\n

Mailrelay scores each contact based on their activity: those who open and click have a high reputation; those who don’t, a low one. You can use that score to try to win back the least active ones.<\/p>\n\n

1.<\/strong> Create a segment in Subscribers > Segmentation<\/strong> with the condition Subscriber score<\/strong> less than or equal to 2.<\/p>\n\n

2.<\/strong> Send that segment a “We miss you!” style campaign.<\/p>\n\n

3.<\/strong> Create a new flow with the entry point When a campaign is received<\/strong> and choose that campaign.<\/p>\n\n

4.<\/strong> Add a 2-day Delay<\/strong> and a Send email<\/strong> with a second attempt, for example with an offer.<\/p>\n\n

If they still don’t respond after several attempts, it’s best to remove them from your regular sends to protect your deliverability.<\/p>\n\n

\n

Let your emails work for you<\/strong><\/p>\n\n\n\n

Welcome emails, sequences and reactivations included in the Mailrelay free account.<\/p>\n\n\n\n

\n
Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Example 4: a different email depending on whether they opened or not<\/h2>\n\n

Conditions let you create two paths within the same flow.<\/p>\n\n

1.<\/strong> Entry point: When a campaign is received<\/strong>, with the campaign you sent.<\/p>\n\n

2.<\/strong> Add a 4-day Delay<\/strong>. This step is necessary: without it, the condition is checked right away and nobody will have had time to open the email.<\/p>\n\n

3.<\/strong> Add a Condition<\/strong> block: “Subscriber opened campaign”, with the chosen campaign.<\/p>\n\n

4.<\/strong> On the green Yes<\/strong> branch, add the email for those who opened it. On the red No<\/strong> branch, add the email for those who didn’t open it, for example with a different subject.<\/p>\n\n

\"Mailrelay<\/figure>\n\n

Best practices for automations<\/h2>\n\n

Start with an autoresponder.<\/strong> The welcome email delivers the best results for the least work.<\/p>\n\n

Review the results.<\/strong> In the reports you’ll see the sends, opens and clicks for each step.<\/p>\n\n

Don’t duplicate messages.<\/strong> If a contact enters several flows at once, make sure they don’t receive two similar emails on the same day.<\/p>\n\n

Update the content.<\/strong> A flow runs for months: check every so often that the offers and links are still valid.<\/p>\n\n

If you want to go further, check out our post on mailing automation<\/a> or the one on customer onboarding<\/a>. You’ll find every option explained in the Automations<\/a> help article in the Mailrelay knowledge base.<\/p>\n\n

\n

Try Mailrelay for free<\/strong><\/p>\n\n\n\n

Forms, newsletters, segmentation and automations, with human support on every plan.<\/p>\n\n\n\n

\n
Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Frequently asked questions<\/h2>\n\n

These are the most common questions about automations and autoresponders in Mailrelay.<\/p>\n\n

What’s the difference between an automation and an autoresponder?<\/h3>\n\n

An autoresponder is an email that is sent automatically after an action. An automation can chain several emails, delays and conditions.<\/p>\n\n

Where do you create automations in Mailrelay?<\/h3>\n\n

In the side menu, Automations > +Add<\/strong>.<\/p>\n\n

Why isn’t my autoresponder sending?<\/h3>\n\n

Flows are created disabled. Open Change status<\/strong> and choose Enable<\/strong>.<\/p>\n\n

What can trigger an automation?<\/h3>\n\n

A subscriber joining a group, receiving a campaign, opening an email or clicking a link, among other options.<\/p>\n\n

Are they included in the free account?<\/h3>\n\n

Yes. The Mailrelay free account includes automations, with up to 80,000 emails a month and 20,000 contacts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Set up your automated emails once and let them send themselves: welcome emails, sequences, reactivation and behavior-based sends.<\/p>\n","protected":false},"author":124,"featured_media":21836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[882,562],"tags":[],"class_list":["post-36002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deliverability-and-technical-aspects","category-email-marketing-2"],"yoast_head":"\nAutomations and autoresponders in Mailrelay: how to create them<\/title>\n<meta name=\"description\" content=\"How to create automations and autoresponders in Mailrelay step by step: welcome emails, drip sequences, inactive subscriber reactivation and sends based on whether they opened your email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Se form\u00f3 en EAE Business School.","sameAs":["https:\/\/www.linkedin.com\/in\/joseargudo"],"url":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores.png",630,340,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores-150x150.png",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores-300x162.png",300,162,true],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores.png",630,340,false],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores.png",630,340,false],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores.png",630,340,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores.png",630,340,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores-110x59.png",110,59,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores.png",60,32,false],"mailrelay-email-template":["https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/03\/automatizaciones-y-autorespondedores.png",600,324,false]},"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"},"uagb_comment_info":38,"uagb_excerpt":"Set up your automated emails once and let them send themselves: welcome emails, sequences, reactivation and behavior-based sends.","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/36002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=36002"}],"version-history":[{"count":12,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/36002\/revisions"}],"predecessor-version":[{"id":105768,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/36002\/revisions\/105768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media\/21836"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=36002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=36002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=36002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}