{"id":37282,"date":"2020-10-29T08:33:58","date_gmt":"2020-10-29T08:33:58","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2020\/10\/29\/20-email-marketing-tools-to-boost-your-email-marketing-campaigns\/"},"modified":"2026-10-27T13:07:43","modified_gmt":"2026-10-27T13:07:43","slug":"20-email-marketing-tools-to-boost-your-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/10\/29\/20-email-marketing-tools-to-boost-your-email-marketing-campaigns\/","title":{"rendered":"Email marketing tools with the best deliverability: 2026 comparison"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Almost every email marketing tool comparison looks at the same things: price, templates and automations. But there&#8217;s one criterion that decides whether any of that is worth anything. It&#8217;s deliverability, meaning that your emails reach the inbox and not the spam folder.<\/p>\n\n<p class=\"wp-block-paragraph\">In this guide, we look at which deliverability features are worth comparing and what the most widely used ESPs offer. We also go over the tools that help you measure whether your campaigns are really getting through.<\/p>\n\n\n<h2 class=\"wp-block-heading\">What deliverability is and why it matters so much when choosing a tool<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/en\/glossary\/deliverability-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Deliverability<\/a> is the ability of an email to reach the recipient&#8217;s inbox. It&#8217;s not the same as the delivery rate. A server can accept your message and still send it to the spam folder. That&#8217;s why there&#8217;s another metric, the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/inbox-placement-rate\/\" target=\"_blank\" rel=\"noopener\">inbox placement rate<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Your email marketing tool has a big influence on that result. It manages the IPs you send from, helps you authenticate your domain and cleans out the contacts that cause problems. If it does that job poorly, your good practices lose their effect.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;d like an overview first, see what an <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-tool\/\" target=\"_blank\" rel=\"noopener\">email marketing tool<\/a> is and what it should include.<\/p>\n\n<h2 class=\"wp-block-heading\">Which deliverability features your ESP should offer<\/h2>\n\n<p class=\"wp-block-paragraph\">An ESP (email service provider) with good deliverability doesn&#8217;t rely on a single trick. It relies on a set of features that work together:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Assisted authentication:<\/strong> guides you through setting up <a href=\"https:\/\/mailrelay.com\/en\/glossary\/spf-sender-policy-framework\/\" target=\"_blank\" rel=\"noopener\">SPF<\/a>, <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dkim-domainkeys-identified-mail\/\" target=\"_blank\" rel=\"noopener\">DKIM<\/a> and <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dmarc\/\" target=\"_blank\" rel=\"noopener\">DMARC<\/a> on your own <a href=\"https:\/\/mailrelay.com\/en\/glossary\/sending-domain\/\" target=\"_blank\" rel=\"noopener\">sending domain<\/a>.<\/li>\n\n\n\n<li><strong>Automatic bounce management:<\/strong> removes hard <a href=\"https:\/\/mailrelay.com\/en\/glossary\/bounce\/\" target=\"_blank\" rel=\"noopener\">bounces<\/a> without you having to do it by hand.<\/li>\n\n\n\n<li><strong>Complaint and unsubscribe handling:<\/strong> moves anyone who marks your email as spam or unsubscribes to a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/suppression-list\/\" target=\"_blank\" rel=\"noopener\">suppression list<\/a>.<\/li>\n\n\n\n<li><strong>One-click unsubscribe:<\/strong> Gmail and Yahoo have required it from <a href=\"https:\/\/mailrelay.com\/en\/glossary\/bulk-sender-requirements\/\" target=\"_blank\" rel=\"noopener\">bulk senders<\/a> since 2024.<\/li>\n\n\n\n<li><strong>Well-monitored shared IPs:<\/strong> the provider controls who sends from its IPs and removes those who abuse them.<\/li>\n\n\n\n<li><strong>Dedicated IP option:<\/strong> useful when you send a high volume and want a reputation that&#8217;s yours alone.<\/li>\n\n\n\n<li><strong>Statistics by provider:<\/strong> seeing opens and bounces for Gmail, Outlook or Yahoo helps you spot a block in time.<\/li>\n\n\n\n<li><strong>Human technical support:<\/strong> when a campaign lands in spam, generic documentation isn&#8217;t enough.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta-1024x576.png\" alt=\"8 deliverability features an email marketing tool should have: authentication, bounces, complaints, one-click unsubscribe, shared IPs, dedicated IP, statistics and support\" class=\"wp-image-95265\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/8-funciones-entregabilidad-herramienta.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Which ESPs offer advanced deliverability features<\/h2>\n\n<p class=\"wp-block-paragraph\">Every serious ESP lets you authenticate your domain and manages bounces. The differences come down to two points: whether you can have a dedicated IP and what support you get on the free plan. Here&#8217;s what each one offers as of October 2026:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>Dedicated IP<\/th><th>Support on the free plan<\/th><\/tr><\/thead><tbody><tr><td>Mailrelay<\/td><td>Yes, from \u20ac600 per year (annual contract)<\/td><td>Ticket, with no time limit<\/td><\/tr><tr><td>Brevo<\/td><td>Add-on on Professional ($251 per year); one included in Enterprise<\/td><td>Email<\/td><\/tr><tr><td>Mailchimp<\/td><td>Campaigns are sent from shared IPs; dedicated IPs are offered in Mailchimp Transactional<\/td><td>First 30 days only<\/td><\/tr><tr><td>MailerLite<\/td><td>On request, from 50,000 emails per week<\/td><td>Initial period only<\/td><\/tr><tr><td>Mailjet<\/td><td>One IP on Premium, from 100,000 emails per month and on request<\/td><td>First month only<\/td><\/tr><tr><td>Acumbamail<\/td><td>Enterprise plan only<\/td><td>Not specified on its website<\/td><\/tr><tr><td>GetResponse<\/td><td>On the MAX plans<\/td><td>24\/7 email<\/td><\/tr><tr><td>SendGrid<\/td><td>Included in Email API Pro and Marketing Advanced<\/td><td>No free plan: 60-day trial<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">These details change often, so it&#8217;s worth confirming them on each provider&#8217;s website before you decide. If you&#8217;re more interested in comparing free plans, limits and prices, you&#8217;ll find that in our comparison of <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/06\/06\/email-marketing-the-best-tool-to-optimize-your-campaigns\/\" target=\"_blank\" rel=\"noopener\">email marketing software<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Shared IP or dedicated IP: which one is right for you<\/h2>\n\n<p class=\"wp-block-paragraph\">With a <a href=\"https:\/\/mailrelay.com\/en\/glossary\/shared-ip-email-marketing\/\" target=\"_blank\" rel=\"noopener\">shared IP<\/a>, your reputation is mixed with that of other senders using the same provider. If the ESP keeps a close eye on its customers, it&#8217;s the best option for most businesses. Plus, you don&#8217;t need to warm anything up.<\/p>\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/mailrelay.com\/en\/glossary\/dedicated-ip-email-marketing\/\" target=\"_blank\" rel=\"noopener\">dedicated IP<\/a> only makes sense with a high, steady volume. Its reputation depends entirely on your sends. That&#8217;s why you need to do <a href=\"https:\/\/mailrelay.com\/en\/glossary\/ip-warming\/\" target=\"_blank\" rel=\"noopener\">IP warming<\/a> when you start. MailerLite, for example, requires at least 50,000 emails per week to assign one.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending a low volume from a dedicated IP can work against you.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A tool built to reach the inbox<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authenticate your domain in minutes, clean your list automatically and get human support on every plan.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=herramientas-email-marketing-entregabilidad\">Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">12 tools to measure and improve your deliverability<\/h2>\n\n<p class=\"wp-block-paragraph\">Your ESP is only part of the job. These tools tell you how the major providers see your emails and where the problem lies when something goes wrong:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool<\/th><th>What it&#8217;s for<\/th><th>Cost<\/th><\/tr><\/thead><tbody><tr><td>Google Postmaster Tools<\/td><td>Compliance status with Gmail&#8217;s requirements and spam rate<\/td><td>Free<\/td><\/tr><tr><td>Microsoft SNDS<\/td><td>Data on the IPs that send to Outlook and Hotmail<\/td><td>Free<\/td><\/tr><tr><td>Yahoo Sender Hub<\/td><td>Complaint feedback loop (CFL) and Insights dashboard with the complaint rate<\/td><td>Free<\/td><\/tr><tr><td>mail-tester<\/td><td>Spam score for a test email<\/td><td>3 free tests every 24 hours<\/td><\/tr><tr><td>GlockApps<\/td><td>Inbox placement tests by provider<\/td><td>Paid<\/td><\/tr><tr><td>Litmus<\/td><td>Previews in different email clients<\/td><td>Paid<\/td><\/tr><tr><td>Email on Acid<\/td><td>Previews and accessibility checks<\/td><td>Paid<\/td><\/tr><tr><td>MXToolbox<\/td><td>DNS, SPF, DKIM and blacklist checks<\/td><td>Free with paid options<\/td><\/tr><tr><td>Spamhaus<\/td><td>Check whether your IP or domain is on its <a href=\"https:\/\/mailrelay.com\/en\/glossary\/blacklist\/\" target=\"_blank\" rel=\"noopener\">blacklist<\/a><\/td><td>Free<\/td><\/tr><tr><td>dmarcian<\/td><td>Easy-to-read DMARC reports<\/td><td>Free with paid options<\/td><\/tr><tr><td>ZeroBounce<\/td><td>List verification before you import<\/td><td>Paid, credit-based<\/td><\/tr><tr><td>NeverBounce<\/td><td>Address verification and cleaning<\/td><td>Paid, credit-based<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas-1024x576.png\" alt=\"Deliverability kit: 12 tools grouped into provider dashboards, pre-send tests, DNS and blacklists, and list verification\" class=\"wp-image-95268\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas-1024x576.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas-300x169.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas-768x432.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas-1536x864.png 1536w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas-60x34.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/09\/kit-entregabilidad-12-herramientas.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A note on Google Postmaster Tools: since September 30, 2025, it no longer shows IP and domain reputation. It now focuses on whether you meet Gmail&#8217;s requirements. And in 2025 Yahoo launched its Insights dashboard, which finally gives senders their own complaint figure.<\/p>\n\n<h2 class=\"wp-block-heading\">And for designing your emails<\/h2>\n\n<p class=\"wp-block-paragraph\">Deliverability also depends on content. An email made of a single image, with hardly any text, raises suspicion with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/antispam-filters\/\" target=\"_blank\" rel=\"noopener\">spam filters<\/a>. If you design banners or headers with <a href=\"https:\/\/mailrelay.com\/en\/glossary\/canva\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a> or a similar tool, always combine them with real text and add alt text to every image.<\/p>\n\n<h2 class=\"wp-block-heading\">How to check a tool&#8217;s deliverability before you decide<\/h2>\n\n<p class=\"wp-block-paragraph\">You don&#8217;t have to trust any comparison, not even this one. You can test it yourself in an afternoon. Create a free account, authenticate your domain and send the same campaign to your own Gmail, Outlook and Yahoo addresses.<\/p>\n\n<p class=\"wp-block-paragraph\">Then check which folder each one lands in. Run the email through mail-tester and open the headers to confirm that SPF, DKIM and DMARC show &#8220;pass&#8221;. Finally, contact support with a technical question and time how long they take to reply. That tells you a lot about what will happen the day you have a real problem.<\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find the full list of criteria in <a href=\"https:\/\/mailrelay.com\/en\/blog\/2025\/11\/06\/how-to-choose-an-email-marketing-service-with-high-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to choose an email marketing service with high deliverability<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Why we prioritize deliverability at Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">At Mailrelay, we work with our own IP ranges and algorithms that help prevent blocks. Automatic list cleaning is included on every plan, including the free one. And if your volume justifies it, you can get a dedicated IP with annual billing.<\/p>\n\n<p class=\"wp-block-paragraph\">We explain how we do it, with shared IPs, dedicated IPs and automatic monitoring, in <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/07\/how-to-achieve-the-best-email-marketing-deliverability-with-mailrelay\/\" target=\"_blank\" rel=\"noreferrer noopener\">how Mailrelay protects deliverability<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Human ticket support is available on every account, with no time limit. Plus, the free account lets you send up to 80,000 emails per month to 20,000 contacts. That&#8217;s enough to run the test above with your real list.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>See for yourself with your real list<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Up to 80,000 emails per month and 20,000 contacts for free to measure Mailrelay&#8217;s deliverability with your own campaigns.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-mailrelay-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mailrelay.com\/en\/signup\/?utm_medium=cta&#038;utm_campaign=herramientas-email-marketing-entregabilidad\">Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about email marketing tool deliverability<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Which email marketing tool has the best deliverability?<\/strong>  There&#8217;s no universal ranking. It depends on how the provider manages its IPs and, above all, on your practices: permission-based lists, an authenticated domain and relevant content. The most reliable approach is to test with your own domain.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Which email services include a high-reputation shared IP?<\/strong>  All the ones in this comparison send from shared IPs monitored by the provider itself by default: Mailrelay, Brevo, Mailchimp, MailerLite, Mailjet, Acumbamail and GetResponse. The difference lies in how closely they control who sends from them (review of new accounts, anti-spam policy and automatic removal of contacts who complain) and whether you can move to a dedicated IP as your volume grows, as you can see in the table.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Do I need a dedicated IP?<\/strong>  Only if you send a high, steady volume. For most small businesses, a well-managed shared IP works better.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How do I know if my emails are going to spam?<\/strong>  Send tests to your own accounts with several providers and use tools like mail-tester or GlockApps. It&#8217;s also worth monitoring opens by provider: a sudden drop usually points to a problem.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Are there free tools to measure deliverability?<\/strong>  Yes. Google Postmaster Tools, Microsoft SNDS, Yahoo Sender Hub and Spamhaus are free. mail-tester allows three free tests every 24 hours.<\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting and conversion for SMEs and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Which features to compare so your campaigns reach the inbox<\/p>\n","protected":false},"author":124,"featured_media":93978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[882,562],"tags":[],"class_list":["post-37282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deliverability-and-technical-aspects","category-email-marketing-2"],"yoast_head":"<!-- This site is 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