{"id":37282,"date":"2020-10-29T08:33:58","date_gmt":"2020-10-29T08:33:58","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2020\/10\/29\/20-email-marketing-tools-to-boost-your-email-marketing-campaigns\/"},"modified":"2026-09-26T07:25:26","modified_gmt":"2026-09-26T07:25:26","slug":"20-email-marketing-tools-to-boost-your-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/10\/29\/20-email-marketing-tools-to-boost-your-email-marketing-campaigns\/","title":{"rendered":"Email marketing tools with the best deliverability: 2026 comparison"},"content":{"rendered":"\n

Most email marketing tool comparisons look at the same things: price, templates and automation. But one factor decides whether any of that matters. It’s deliverability, meaning your emails land in the inbox and not in spam.<\/p>\n\n\n\n

In this guide we look at which deliverability features are worth comparing and what the most popular ESPs offer. We also cover the tools that help you measure whether your campaigns really get through.<\/p>\n\n\n\n

What deliverability is and why it matters when choosing a tool<\/h2>\n\n\n\n

Deliverability<\/a> is the ability of an email to reach the recipient’s inbox. It isn’t the same as the delivery rate. A server can accept your message and still send it to the spam folder. That’s why there’s another metric, the inbox placement rate<\/a>.<\/p>\n\n\n\n

Your email marketing tool has a big influence on that result. It manages the IPs you send from, helps you authenticate your domain and cleans out contacts that cause problems. If it does that job badly, your good practices lose their effect.<\/p>\n\n\n\n

If you’d like an overview first, see what an email marketing tool<\/a> is and what it should include.<\/p>\n\n\n\n

Deliverability features your ESP should offer<\/h2>\n\n\n\n

An ESP (email service provider) with good deliverability doesn’t rely on a single trick. It relies on a set of features that work together:<\/p>\n\n\n\n