On the other hand, if you use email marketing or lead nurturing<\/a> in your communication strategies, having evergreen content at hand will be a huge help.<\/p>\n\n\n While it’s true that in marketing, ecommerce and digital media it’s essential to stay up to date and keep innovating, not every new trend applies to every brand or business.<\/p>\n\n However, disappearing or fading from the consumer’s mind is not an option. This is where evergreen content comes into play.<\/p>\n\n This content must be high quality so that you can use it whenever you need it, and so that it’s relevant, interesting and helps you prompt some kind of action from your audience.<\/p>\n\n Reuse your best content in your emails<\/strong><\/p>\n\n\n\n With Mailrelay you can create a welcome sequence with your evergreen guides and send it automatically to every new subscriber.<\/p>\n\n\n\n Lists always provide a quick answer and can stay useful over time, especially when they cover historical facts or situations that won’t change.<\/p>\n\n Some examples could be:<\/p>\n\n None of these facts will change completely, even if new items can be added.<\/p>\n\n Within this type of content you can share writing tips, weight-loss advice or tips for creating an animation with a design program.<\/p>\n\n This content will always be useful and relevant if you write it with that purpose in mind. You can also update it if needed, but its foundation and essence will stay the same.<\/p>\n\n Whether written or on video, tutorials will always have a place in evergreen content: even after months or years, at some point someone will need a step-by-step guide on how to do something.<\/p>\n\n The most common ones are makeup tutorials, music tutorials (how to play an instrument or learn a dance), art, video games or how to use a program on your computer or phone.<\/p>\n\n Nowadays, though, you can find thousands of different tutorials online, with different levels of difficulty, in many different languages and in a variety of formats.<\/p>\n\n The most common guides on the internet are usually study guides, at any level of education.<\/p>\n\n Guides on the different subjects you can take, which will help you progress in your learning and also become a useful resource for anyone.<\/p>\n\n Guides can focus on a specific topic, be more general and cover a whole course, or be much broader and cover an entire degree.<\/p>\n\n You’ll also find them in different formats: some interactive, some purely informative, others with exercises and examples. It all depends on how deep you want to go into a subject.<\/p>\n\n As the name suggests, this type of content covers the most frequent questions a brand or company receives about its products, services or a particular topic.<\/p>\n\n Generally, the way to create this content is to gather the questions users ask most often and answer them, so they serve as a ready-made answer for everyone who has the same questions.<\/p>\n\n You can put together a list of frequently asked questions with their answers and send it by email, add it to your website or your social media, or even include it in an introductory video.<\/p>\n\n Some recipes have remained unchanged for years and have been passed down from generation to generation in some families, so yes, they clearly meet the criteria for evergreen content.<\/p>\n\n The format you use to share recipes will depend entirely on your creativity and on what your audience tells you they prefer.<\/p>\n\n With recipes, the more detailed the process you explain, the better the results for the people who follow it, and this will help you gain visibility and go viral.<\/p>\n\n As a personal tip, we recommend using really appealing photos or videos of the food to encourage users to make your recipe and share it.<\/p>\n\n Interviews also become evergreen content even when they’re \u201cold\u201d, because they reflected reality at the time they were done, and they can even be useful for seeing changes, progress or a before and after.<\/p>\n\n There are hundreds of types of interviews: with company managers, employees, public figures, user testimonials and more.<\/p>\n\n In this case, the key is to make them interesting, not too long so you keep your audience’s attention, and full of valuable information.<\/p>\n\n Finally, definitions and concepts: simple as it may seem, this is an easy type of evergreen content that will let you keep your blog or website up to date.<\/p>\n\n You’ll always be able to find topics for this type of content. However, since it’s something simple, try to make it appealing and focused on your audience.<\/p>\n\n If your brand is about animals, for example, writing about adult clothing is probably not the best option for you.<\/p>\n\n Knowing your audience, their tastes and their needs is essential to the success of your content strategy.<\/p>\n\n Another way to create evergreen content that falls outside the points above is to build a strategy around memories or facts that were very relevant in their day, so you can bring them into the present.<\/p>\n\n For example, \u201cthe best music videos of the 90s\u201d or \u201cOscar winners of 2010\u201d: even though this information isn’t current, it tends to spark interest in the community.<\/p>\n\n Once again, we want to stress that to choose and design your content, it’s essential to know your audience, so you can make the right decisions.<\/p>\n\n <\/p>\n\n Send your newsletters with Mailrelay<\/strong><\/p>\n\n\n\n Up to 80,000 emails a month and 20,000 contacts for free, with human support on every plan.<\/p>\n\n\n\n Both on your blog and on your social media you can share text, images, videos and GIFs<\/a>. These resources will help you enrich the information and make it more appealing to the reader.<\/p>\n\n Video is currently one of internet users’ favorite formats, and it works perfectly for evergreen content such as tutorials or recipes.<\/p>\n\n According to Neil Patel, videos can increase online purchases by up to 144%, and according to HubSpot<\/a>, 4 out of 5 users find explanations in video format useful.<\/p>\n\n eBooks are also a convenient resource for readers because they have all the information condensed in one place, and they let the writer develop the content in depth.<\/p>\n\n This format is best used for content that requires more length and detail.<\/p>\n\n At the same time, it lets you include appealing graphics and makes for a more comfortable read.<\/p>\n\n Infographics are very useful for explaining a particular topic visually and simply. Plus, you can add them to practically every digital platform.<\/p>\n\n The combination of images or illustrations with descriptive text makes them eye-catching for audiences, especially online ones.<\/p>\n\n Nowadays, templates are a popular resource on social media. It’s common to see templates in Instagram Stories that users can reuse and fill in with their own information if they want to.<\/p>\n\n This resource will help you not only give your content more visibility but also get content created directly by your followers and generate more engagement.<\/p>\n\n Although at first glance it may seem strange for an audio format to work for evergreen content, as long as the audio remains available over time, it’s a great resource.<\/p>\n\n One of the advantages of podcasts, and what has made them so popular in recent years, is how easy this type of content is to consume.<\/p>\n\n You can listen to a podcast while doing other tasks; in the case of recipes, for example, you can even listen while you cook.<\/p>\n\n This resource is extremely effective for different types of evergreen content. Just remember to take your audience’s preferences into account.<\/p>\n\nWhy is evergreen content important?<\/h2>\n\n
Types of evergreen content<\/h2>\n\n
1. Lists<\/h3>\n\n
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2. Advice and tips<\/h3>\n\n
3. Tutorials<\/h3>\n\n
4. Guides<\/h3>\n\n
5. Frequently asked questions<\/h3>\n\n
6. Recipes<\/h3>\n\n
7. Interviews<\/h3>\n\n
8. Definitions and concepts<\/h3>\n\n
![\"Formats](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/10\/herramientas-de-difusion-de-contenidos.png\" "\\"Formats")
<\/figure>\n\nFormats for your content strategy<\/h2>\n\n
1. Posts on your blog or social media<\/h3>\n\n
2. Videos<\/h3>\n\n
3. eBook<\/h3>\n\n
4. Infographics<\/h3>\n\n
5. Templates<\/h3>\n\n
6. Podcasts<\/h3>\n\n
7. Newsletters<\/h3>\n\n
![\"Emanuel](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2018\/03\/emanuel-olivier.png\" "\\"Emanuel")
<\/a><\/figure>\n\n