{"id":37357,"date":"2020-09-17T08:15:03","date_gmt":"2020-09-17T08:15:03","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2020\/09\/17\/5-ways-you-can-repurpose-content-for-your-email-marketing-efforts\/"},"modified":"2026-10-15T18:43:48","modified_gmt":"2026-10-15T18:43:48","slug":"5-ways-you-can-repurpose-content-for-your-email-marketing-efforts","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2020\/09\/17\/5-ways-you-can-repurpose-content-for-your-email-marketing-efforts\/","title":{"rendered":"5 ways to repurpose content for your email marketing efforts"},"content":{"rendered":"\n

As a content marketer, blogger or anyone with an online audience, you know how hard it is to come up with content ideas. Sure, flashes of inspiration can save the day, but sometimes the creative well runs dry and you find yourself looking under every rock for new ideas.<\/p>\n\n

However, have you ever thought about repurposing your content?<\/strong> Think of all the blog posts and social media content you have already created. If you know how to repurpose this content, you will be working with its core ideas and turning them into something else. Whether you are offering this content to a different niche within your audience or simply giving them something new to enjoy, repurposing can be a content creator’s best friend.<\/p>\n\n

Of course, this doesn’t mean taking an existing blog post and simply turning it into a new blog post with the same articles; you should use it on other channels, for example by reusing your blog content in your next newsletter, which is exactly what we’ll look at today.<\/p>\n\n\n

Why create content for email marketing campaigns?<\/h2>\n\n

In a world that seems to be dominated by social media, blog posts and webinars, there’s no denying that email marketing<\/a> is still one of the most effective ways to communicate with your audience.<\/p>\n\n

With an average ROI of $42 for every $1 invested in email marketing and more than 4.3 billion email users expected by 2023, email marketing is vital to your company’s success. If you haven’t added this channel to your marketing strategy yet, you are missing out on one of the best opportunities to build a base of customers who are loyal to your brand. If you are already using it, you know how hard it is to create content that resonates with your subscriber list. This is where repurposing comes in.<\/p>\n\n

By using successful content from your social media pages and websites, you can create newsletters that get results and take your business to the next level.<\/p>\n\n

As we explained above, you shouldn’t publish the same content several times. That would be a waste of time, and your readers would think you are not interested in helping them. It’s about reworking your message so you can use it on other channels.<\/p>\n\n

Here are five creative ways to do it.<\/p>\n\n

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  1. Success stories, social proof and testimonials<\/h3><\/li>\n<\/ol>\n\n

    Some of the best content that businesses<\/a> forget to use is social proof. This can be comments on a social media post, a product review, a review on your Google Business Profile<\/a> (formerly Google My Business), or any kind of testimonial you have collected about your business. There’s a lot you can do with this kind of content.<\/p>\n\n

    For example, you could send newsletters sharing what people have said about a product, or use it on your landing page.<\/strong><\/p>\n\n

    It’s a great way to draw attention to what you do. According to statistics, 92% of consumers<\/strong> rely on unpaid recommendations (such as reviews) more than on any other kind of advertising. That’s why social proof is so powerful. After all, would you go to Amazon and buy a product with one star? Probably not. The same goes for your customers. If they can’t see positive recommendations of your brand, they can’t trust your solution.<\/p>\n\n

    Of course, showing only the amazing comments you receive can come across as a little self-serving and even suspicious, so why not run a contest to attract customers who love your brand?<\/p>\n\n

    For example, you can invite your customers to leave comments<\/strong> for a chance to be featured in your monthly newsletter. Every winner selected would receive a discount code or some other kind of prize. This content is easy to get, but powerful, and it won’t cost you much.<\/p>\n\n

    What’s more, you would receive plenty of feedback from your customers, which is useful in every way. The second approach you can take is to create success stories.<\/p>\n\n

    Success stories matter a lot in business because your customers can immerse themselves in a user’s story and understand exactly which solution was found to solve their problem.<\/p>\n\n

    This means readers can identify with the story you are telling.<\/p>\n\n

    For example, let’s say you are selling a TV. Instead of listing features such as the sound system and the number of pixels, you can illustrate the product’s features by telling a customer’s story and sharing their experience with other users.<\/p>\n\n

    You could show how Darren<\/strong> got his new setup and was amazed watching his favorite action movies with incredible detail and mind-blowing sound that made him feel like he was in a movie theater. And, of course, don’t forget to mention that all his friends and family were jealous and wanted to know where he had bought such a modern TV.<\/p>\n\n

    “Creating stories like this, whether made up or based on real customer reviews, is the best way to connect with your audience and get them to relate to your messages. Nobody wants to receive boring sales emails, so it’s better to stop bombarding your subscribers with lists of products and features, since you can give them the information in a much more compelling way.”<\/em><\/p>\n\n

    This explanation was published by Sarah Taylor, a tech writer for Research Paper Writing Service and Paper Fellows.<\/p>\n\n

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    1. Add videos to your emails<\/h3><\/li>\n<\/ol>\n\n

      You only need to go to the Explore tab of your favorite social media platform to see that video content is everywhere and is the most engaging and interactive. Users are spending more and more time on videos. There’s no denying it, and if you’re not using video content in your marketing efforts yet, now is the time to start.<\/p>\n\n

      But how can you add this content to your emails?<\/strong><\/p>\n\n

      Well, in lots of different ways. The most obvious way is to simply add a link in the newsletter to watch the video online. Unfortunately, many email clients don’t support video, so our recommendation is to take a screenshot of the video player with the play button on top. This naturally shows users that they can watch video content, and when they click the image, they’ll be taken to your video online.<\/p>\n\n

      Your video can be hosted on a platform such as YouTube, on a landing page or on your social media; it’s entirely up to you. Don’t forget to add the word ‘video’ to the email subject line to grab attention and dramatically increase view rates.<\/p>\n\n

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      1. Share social media highlights<\/h3><\/li>\n<\/ol>\n\n

        Take a look at your social media pages and take a moment to see which of your posts perform best, both in terms of views and engagement. The highest numbers will clearly show which posts are most relevant to your community.<\/p>\n\n

        You can use this content in your email marketing strategy.<\/strong> There are also plenty of creative ways to do this.<\/p>\n\n

        First, you can share your posts as social media highlights.<\/p>\n\n

        You can do this weekly, twice a week or monthly (it will depend on your email marketing funnel).<\/p>\n\n

        For example, you can include your 5 most relevant posts in your newsletter; depending on how often you publish, you can easily keep your subscribers informed and make sure everyone knows what you’re talking about. Alternatively, you can pick your most important posts and create entire emails based on a single post.<\/p>\n\n

        Expand the reach of your content and invite your readers to comment on your posts and share them with their friends.<\/p>\n\n

        This is a great way not only to share content with people, but also to attract new subscribers to your email list.<\/p>\n\n

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