{"id":37517,"date":"2021-08-24T07:16:29","date_gmt":"2021-08-24T07:16:29","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2021\/08\/24\/email-marketing-vs-social-media-marketing-vs-sms-marketing\/"},"modified":"2025-02-11T09:38:52","modified_gmt":"2025-02-11T09:38:52","slug":"email-marketing-vs-social-media-marketing-vs-sms-marketing","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2021\/08\/24\/email-marketing-vs-social-media-marketing-vs-sms-marketing\/","title":{"rendered":"Email Marketing VS Social Media Marketing VS SMS Marketing"},"content":{"rendered":"\n<p><strong>Let&#8217;s start with a tough (even for 2021) question:<\/strong> should you prefer email marketing, social media promotion, or short message tactics?<\/p>\n\n\n\n<p>Understanding that it\u2019s impossible to solve an over-a-decade-long controversy in a single post, we will not attempt to break the tie between emails, social media, and SMS. Instead, we\u2019ll outline the objective benefits and drawbacks of these digital marketing strategies and describe what types of businesses would benefit from each of them more than from others.<\/p>\n\n\n\n<p>Let\u2019s dive right into it.<\/p>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing Overview<\/h2>\n\n\n\n<p>Email marketing has matured into a communication medium with goals much broader than spamming cold sales right and left. Right now, business owners use emails for a wide range of purposes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connecting with website visitors by getting their emails via a sign-up form and sharing converting content consistently.<\/li>\n\n\n\n<li>Getting in touch with industry experts, running outreach and public relations campaigns.<\/li>\n\n\n\n<li>Supporting regular customers and app users with welcome messages, thank-you notes, and other transactional messages.<\/li>\n\n\n\n<li>Ensuring the security of app users by sending sign-up confirmation messages via email.<\/li>\n<\/ul>\n\n\n\n<p>With such a wide range of applications, <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/18\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing has a lot to offer business owners<\/a>. Let\u2019s take a look at the medium\u2019s top advantages:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Personalization<\/h4>\n\n\n\n<p>Many specialists believe email marketing to be the pinnacle of personalization. They are not wrong. Email service providers (ESPs) allow marketers to segment audiences by a set of surgically precise criteria:<\/p>\n\n\n\n<p><strong>Location.<\/strong> Depending on where subscribers live, they\u2019ll get emails with <a href=\"https:\/\/onehourprofessor.com\/start-blog\/\">relevant blog content <\/a>to the local area, with prices in a local currency, at a convenient time for their time zone.<\/p>\n\n\n\n<p><strong>Demographics.<\/strong> Creating custom emails for subscribers of different ages, genders, and occupations helps the target audience with relevant offers.<\/p>\n\n\n\n<p><strong>Behavior.<\/strong> Email marketing allows business owners to develop appealing, relevant offers based on a subscriber\u2019s on-site behavior. This Adidas email is an excellent example of behavior-based segmentation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1292\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11071.png\" alt=\"\" class=\"wp-image-30549\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11071.png 922w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11071-214x300.png 214w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11071-731x1024.png 731w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11071-768x1076.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11071-110x154.png 110w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Customer journey.<\/strong>&nbsp; This type of segmentation allows marketers to create different communication strategies for subscribers depending on the stage of a customer journey they are currently on.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Measurability<\/h4>\n\n\n\n<p>\u2018\u2019You can\u2019t manage what you can\u2019t measure\u201d \u2013 the saying goes. Luckily, email marketers don\u2019t have to worry about putting time and effort down the drain.<\/p>\n\n\n\n<p>There are dozens of metrics and statistics that give teams a clear understanding of how well a campaign performs. Most ESP tools automatically track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/09\/10\/open-rates-in-email-marketing-what-is-it-and-how-will-it-affect-roi\/\" target=\"_blank\" rel=\"noopener\">Open rates<\/a><\/li>\n\n\n\n<li>Click-through rates<\/li>\n\n\n\n<li>Bounces<\/li>\n\n\n\n<li>Spam complaints<\/li>\n\n\n\n<li>Unsubscribes<\/li>\n<\/ul>\n\n\n\n<p>This is not a complete list of email marketing metrics, which business owners can get their hands on. The range of data a team can gather after running a few campaigns is next to unlimited. Later, marketers use these insights to improve the following campaigns. For example, you can use such data to reduce bounce rates and more.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Test-friendliness<\/h4>\n\n\n\n<p>Teams normally don\u2019t get a second shot at making a killer first impression. That\u2019s why marketers walk the extra mile when approving the designs and content of promotional materials.<\/p>\n\n\n\n<p>Email marketing is one of the easiest mediums to work with in terms of A\/B testing. With a wide range of testing tools, marketers can fully eliminate guesswork from decision-making.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11072.png\" alt=\"\" class=\"wp-image-30548\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11072.png 900w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11072-300x157.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11072-768x402.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11072-110x58.png 110w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Here are the most common types of email tests teams run before launching a campaign:<\/p>\n\n\n\n<p><strong>Sender information.<\/strong> Evaluating whether subscribers respond better to seeing a sender\u2019s name, first and last name, first name, and the name of a company, or just the brand\u2019s name.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/06\/09\/writing-compelling-newsletter-subject-lines-that-your-subscribers-wont-be-able-to-ignore\/\" target=\"_blank\" rel=\"noopener\">Subject lines<\/a>.<\/strong> Marketers run tests to determine how long the email subject should be, whether adding emojis or upper-case characters improves the open rate, etc.<\/p>\n\n\n\n<p><strong>Personalization<\/strong>. How a letter should address a reader (Mr. Smith, John, John Smith, etc.).<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/07\/23\/does-email-design-actually-matter\/\" target=\"_blank\" rel=\"noopener\">Email design<\/a>.<\/strong> Tests help marketers decide between a single or double-column layout, HTML or plain-text style, etc.<\/p>\n\n\n\n<p><strong>Media.<\/strong> How many pictures a message should include, what size and quality subscribers respond better to. Or should you experiment with <a href=\"https:\/\/breadnbeyond.com\/video-marketing\/\">video email marketing<\/a>.<\/p>\n\n\n\n<p>Other than ensuring a business owner gets the highest conversion possible after launching a campaign, testing prevents reputational damage as well.<\/p>\n\n\n\n<p>After sharing a letter with a test group, the marketing team will know how readers see the email and are confident in its look and feel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">High return on investment<\/h4>\n\n\n\n<p>Email marketing is one of the most converting promotion activities out there. Since there\u2019s a lot of personalization potential and flexibility, business owners typically <a href=\"https:\/\/wpforms.com\/email-marketing-statistics\/\">get about 44$ <\/a>earned for every dollar spent on an email marketing campaign.<\/p>\n\n\n\n<p>For the sake of <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/11\/free-email-marketing-software-comparison-mailrelay-vs-sendinblue-vs-mailchimp\/\" target=\"_blank\" rel=\"noopener\">comparison<\/a>, let\u2019s take a look at the return on investment for other channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affiliate marketing &#8211; 36%<\/li>\n\n\n\n<li>Webinars &#8211; 25%<\/li>\n\n\n\n<li>Social media &#8211; 19%<\/li>\n\n\n\n<li>Content marketing &#8211; 17%<\/li>\n\n\n\n<li>Video advertising &#8211; 11%<\/li>\n<\/ul>\n\n\n\n<p>Email marketing is a promising field for lead generation and customer retention management. However, if you plan on launching a campaign, make sure you understand the challenges your team might face along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Disadvantages<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Time-consuming activity<\/h4>\n\n\n\n<p>If your marketing team can\u2019t keep up with the activities the company has already invested in, throwing email marketing into the mix might not be the best idea. At least, creating a new campaign is highly time-consuming. Here\u2019s a detailed breakdown of how many hours your team will need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign planning and designing a strategy &#8211; 4-8 hours.<\/li>\n\n\n\n<li>Creating the design and content \u2014 8-10 hours.<\/li>\n\n\n\n<li>Optimizing emails for smartphones \u2014 2-4 hours.<\/li>\n\n\n\n<li>Campaign testing, launch, reporting \u2014 up to 6 hours.<\/li>\n<\/ul>\n\n\n\n<p>In total, a marketing team needs up to 30 hours to launch an email campaign. Managers need to carefully consider whether they are ready to invest that much time in email marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">It takes experience and practice<\/h4>\n\n\n\n<p>There are plenty of hoops a marketing team needs to jump through before cracking the secret of #NoFailEmail. Many factors affect email deliverability and other metrics. Thus, when working on email campaigns, you should avoid spam-words, &#8220;Promotions&#8221; tab, set email authentication correctly (<a href=\"https:\/\/mailtrap.io\/blog\/dmarc-explained\/\">DMARC<\/a> and other methods), test HTML, work on content,&nbsp; and dozens of actions.<\/p>\n\n\n\n<p>Getting the hang of these and other factors influencing email marketing campaigns\u2019 performance takes time and experience. Success in email marketing takes a lot of trial and error.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Complicated workflow<\/h4>\n\n\n\n<p>Here\u2019s a set of steps you need to take on average when running email marketing campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building a <a href=\"https:\/\/mailrelay.com\/en\/blog\/2018\/01\/04\/mailing-list-2\/\" target=\"_blank\" rel=\"noopener\">subscriber list<\/a>.<\/li>\n\n\n\n<li>Segment the subscriber base<\/li>\n\n\n\n<li>Infrastructure optimization<\/li>\n\n\n\n<li>Create several versions of email designs to test<\/li>\n\n\n\n<li>Run A\/B testing.<\/li>\n\n\n\n<li>Analyze the results of email testing and tweak the designs.<\/li>\n\n\n\n<li>Launch a campaign<\/li>\n\n\n\n<li>Manage feedback (answering users\u2019 emails)<\/li>\n\n\n\n<li>Track campaign metrics.<\/li>\n<\/ul>\n\n\n\n<p>There are a lot of steps to complete before you can reach the goal of building a successful campaign. On top of that, most of these require investing in design or email marketing tools. Thus, running an email campaign without a well-defined objective and engaged audience can be a waste of your team\u2019s time and efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Marketing Overview<\/h2>\n\n\n\n<p>It\u2019s no surprise that more business owners are eager to explore the potential of social media marketing and advertising. We use Twitter, Facebook, YouTube, Instagram, and other platforms all the time.<\/p>\n\n\n\n<p>The potential of social media platforms is enormous, mainly thanks to their high sharing potential. In digital marketing, social media platforms are the most effective substitution for word-of-mouth promotion. You have enormous opportunities to build your SMM strategy. Even competitors can help with that, like in the example below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"747\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11073.jpg\" alt=\"\" class=\"wp-image-30547\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11073.jpg 711w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11073-286x300.jpg 286w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11073-110x116.jpg 110w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/01\/13\/comparative-advertising\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>However, <a href=\"https:\/\/mailrelay.com\/en\/blog\/2018\/10\/23\/10-common-marketing-challenges-or-problems-that-most-businesses-will-face\/\" target=\"_blank\" rel=\"noopener\">multiple challenges<\/a> come with multi-million audiences, high content virality, and flexible target settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Huge audiences<\/h4>\n\n\n\n<p>There\u2019s no beating around the bush because social media platforms own our time and attention. Let&#8217;s assume that an average Internet user spends at least 2 hours a day scrolling Facebook, Instagram, and other feeds.<\/p>\n\n\n\n<p>Compared to email and SMS marketing, social media promotion wins in audience reach by huge numbers. Statistically, ads on Instagram alone can reach <a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">over 928 million people <\/a>worldwide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Constant engagement<\/h4>\n\n\n\n<p>Promoting your business on social media is a powerful way to build a long-lasting connection with prospects and recurrent clients. By consistently sharing valuable and qualitative content with social media subscribers, business owners make sure brand followers keep track of promotions, product updates, or important announcements.<\/p>\n\n\n\n<p>Here is some example of how social media offers business owners high audience engagement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By sharing branded posts with their social circles, your followers will improve brand awareness and organic word-of-mouth advertising.<\/li>\n\n\n\n<li>Seeing posts a company shares in their news feed encourages reluctant followers to consider choosing your product over alternatives when shopping.<\/li>\n\n\n\n<li>Social media page followers get to choose the most comfortable way to express their attitude towards the brands, be it by liking, sharing, commenting on a post, or filling a shared in a post <a href=\"https:\/\/www.uniqode.com\/qr-code-generator\">QR code survey.<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"500\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11074.png\" alt=\"\" class=\"wp-image-30546\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11074.png 654w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11074-300x229.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11074-110x84.png 110w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-trends\/\"><em>Source<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Insightfulness<\/h4>\n\n\n\n<p>As marketers run social media campaigns, they get a lot of audience-related data in the process. Having a better understanding of how much time users spend interacting with the ad, which posting time they prefer, as well as the types of content people share eagerly helps business managers make thought-out, data-driven decisions.<\/p>\n\n\n\n<p>Other than that, unlike email marketing and SMS promotion, social media marketers don\u2019t have to gather the audience\u2019s contact data manually to start a campaign.<\/p>\n\n\n\n<p>With a range of flexible algorithms, social media platforms show the ads of your brand to millions of people. There\u2019s no need to set up the infrastructure from scratch or get every follower\u2019s consent to start sharing brand-related content.<\/p>\n\n\n\n<p><strong>Social media promotion is an important part of brand identity.<\/strong><\/p>\n\n\n\n<p>The majority of customers rely on these platforms when making buying decisions. It\u2019s not surprising that, for many businesses, having the brand&#8217;s Instagram page or Facebook store is the insightful way to learn their customers&#8217; behavior and preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Disadvantages<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Expensive implementation<\/h4>\n\n\n\n<p>Prospective shoppers and app users might be happy to click on your ad, as long as they get to see it.<\/p>\n\n\n\n<p>Getting people to see your message takes a lot of time, effort, and resources.<\/p>\n\n\n\n<p>On average, the management of social media accounts may require thousands of U.S. dollars per month. Scaling your social media activities requires using special tools.<\/p>\n\n\n\n<p>It would be helpful to set a social media management tool, such as Buffer, Sprout Social, <a href=\"https:\/\/contentstudio.io\/special-offer-expired\">ContentStudio<\/a>, Social Pilot, or any other available. Indeed, it depends on the business size and content.&nbsp; Some of the services are free, but to get most advantages, you should purchase paid plans. Throw social media campaigns into the mix, and the spend will blow up!<\/p>\n\n\n\n<p>Here\u2019s the breakdown of a minimal daily ad budget for top social media platforms:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Facebook<\/td><td>$0.97 per click<\/td><\/tr><tr><td>Youtube<\/td><td>$3.20 per click<\/td><\/tr><tr><td>Instagram<\/td><td>$3.50 per click<\/td><\/tr><tr><td>LinkedIn<\/td><td>$5.25 per click<\/td><\/tr><tr><td>Twitter<\/td><td>$0.40 per click<\/td><\/tr><tr><td>Pinterest<\/td><td>$1.50 per click<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">High trend-orientedness<\/h4>\n\n\n\n<p>Social media platforms and content formats go out of style as quickly as they come. Marketers need to watch new trends and adapt to them carefully. Otherwise, the conversions of your next campaign might take a fall.<\/p>\n\n\n\n<p>The trend-oriented nature of social media requires extra effort and commitment on behalf of the marketing team. To that end, email and SMS marketing campaigns offer more stability.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social media audiences are sensitive<\/h4>\n\n\n\n<p>When Snapchat was promoting their \u201cWho would you rather\u201d feature, the brand used this image for advertising:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"798\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11077.png\" alt=\"\" class=\"wp-image-30551\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11077.png 458w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11077-172x300.png 172w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11077-110x192.png 110w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bbc.com\/news\/newsbeat-43385187\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>Considering that the post directly references the Chris Brown\/Rihanna scandal, the web exploded when the ad came out. It had a lot of traction on social media. So much so that Snapchat had to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2021\/02\/04\/saying-sorry-our-best-apology-email-templates-and-tips\/\" target=\"_blank\" rel=\"noopener\">release an apology<\/a> statement later.<\/p>\n\n\n\n<p>Thus, you need to be extra careful when it comes to launching social media campaigns. It&#8217;s easy to come across as insensitive and walk away with reputational damage instead of high conversion rates. You need to consider <a href=\"https:\/\/www.bloomreach.com\/en\/library\/calculators\/ab-test-significance-calculator\">A\/B testing of your campaigns<\/a> to minimize chances of such a scenario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SMS Marketing Overview<\/h2>\n\n\n\n<p>SMS marketing is still a popular way to acquire and stay in touch with shoppers and app users.<\/p>\n\n\n\n<p>Although using texts as a marketing channel is a decades-old idea, there are billions of cellphone users, so more business owners consider giving SMS marketing a second life.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">High deliverability<\/h4>\n\n\n\n<p>Unlike emails, texts aren\u2019t as strictly watched over by network companies. That\u2019s why bounces aren\u2019t as common for SMS marketing campaigns unless a subscriber shared a wrong number by mistake.<\/p>\n\n\n\n<p>As for open rates, texts take the cake compared to emails or social media as well. Smartphone users open <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/tap-into-the-marketing-power-of-sms\" target=\"_blank\" rel=\"noopener\">98% of SMS<\/a> they get (compared to 20% for emails). High deliverability and engagement are among the main reasons many marketing teams still rely on SMS marketing instead of choosing trendy <a href=\"https:\/\/infuse.com\/insight\/omnichannel-marketing-vs-multichannel\/\" target=\"_blank\" rel=\"noopener\">digital marketing channels<\/a>. In fact there are numerous business text messaging platforms like <a href=\"https:\/\/textus.com\/\" target=\"_blank\" rel=\"noopener\">TextUs<\/a>, for example that have sprung up in recent years.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reliability<\/h4>\n\n\n\n<p>All the users on your list will get messages from the company. That\u2019s not something you can say about emails or social media.<\/p>\n\n\n\n<p>Besides, people are more likely to answer messages than emails exactly due to high trust. Thus, SMS campaigns typically have higher engagement than other types of ads.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"669\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11075.jpg\" alt=\"\" class=\"wp-image-30545\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11075.jpg 1020w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11075-300x197.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11075-768x504.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11075-110x72.jpg 110w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/financesonline.com\/sms-marketing-statistics\/\"><em>Source<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Directness<\/h4>\n\n\n\n<p>According to statistics, <a href=\"https:\/\/www.statista.com\/statistics\/219865\/percentage-of-us-adults-who-own-a-smartphone\/\">81% of American adults<\/a> are active smartphone users. While hanging out on social media or checking emails is optional, carrying a phone around is a necessity in modern society.<\/p>\n\n\n\n<p>Thus, when marketers are looking for an efficient way to directly get in touch with prospects, smartphone texts are a powerful way to solve the problem. <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;So basically, when you\u2019re looking for an SMS marketing tool, you want to make sure it can help you with things like answering questions from potential customers quickly, closing deals and making payments easy. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4224,&quot;10&quot;:2,&quot;15&quot;:&quot;Arial&quot;}\">So basically, when you\u2019re looking for an <a href=\"https:\/\/www.emailvendorselection.com\/sms-marketing-platforms\/\" target=\"_blank\" rel=\"noopener\">SMS marketing tool<\/a>, you want to make sure it can help you with things like answering questions from potential customers quickly, closing deals and making payments easy. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Disadvantages<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Opt-in is needed<\/h4>\n\n\n\n<p>This explains high deliverability and reliability rates. But before business owners can get in touch with prospects, they need to talk prospective subscribers into sharing mobile phone numbers with the brand. These days, more people are aware of the dangers of sharing private data with third parties. So getting users to opt-in is easier said than done.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">High costs<\/h4>\n\n\n\n<p>Let\u2019s face the facts, managing SMS marketing is expensive. Even considering that the cost of a single message is about $0.01, it turns out Since there are fewer marketing tools available compared to email and social media, business owners need to create a custom infrastructure for campaign management.<\/p>\n\n\n\n<p>Also, in order to send texts to users, business owners need to invest heavily in acquiring every single contact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Poor customization<\/h4>\n\n\n\n<p>When it comes to content and personalization, SMS marketing is nowhere near as versatile as email and social media.<\/p>\n\n\n\n<p>There are a few ways to come up with appealing and valuable texts. Since SMS messages are typically short, have no images, and don\u2019t offer much room for personalization, marketers mostly use them to send out short discount offers and notifications.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11078.png\" alt=\"\" class=\"wp-image-30550\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11078.png 600w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11078-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/11078-110x73.png 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Best For You<\/h2>\n\n\n\n<p>Instead of a traditional wrap-up, look at the comparison table of three digital marketing strategies.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>&nbsp;<\/td><td>Email<\/td><td>Social media<\/td><td>SMS<\/td><\/tr><tr><td>Pros<\/td><td>It&#8217;s highly personalized, measurable, and ROI-efficient.<\/td><td>It has high engagement rates and coverage. It can tell a lot about user behavior.<\/td><td>This strategy&#8217;s strong sides are high deliverability, reliability, and trust.<\/td><\/tr><tr><td>Cons<\/td><td>Time-consuming, complex workflow, much expertise is needed.<\/td><td>Expensive, fast-changing.The audience is too demanding for the content.<\/td><td>Expensive, poor customization, one-sided communication.<\/td><\/tr><tr><td>When to use<\/td><td>\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Newsletters\u25cf&nbsp;&nbsp;&nbsp;&nbsp; App\/website transactional emails.\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Outreach campaigns<\/td><td>\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Brand awareness campaigns\u25cf&nbsp;&nbsp;&nbsp;&nbsp; B2C promotional campaigns<\/td><td>\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Notifications\u25cf&nbsp;&nbsp;&nbsp;&nbsp; Location-based updates<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Keep in mind that neither of those strategies are standalone. Feel free to use them interchangeably. Take your time to build a custom marketing strategy, taking into account the company\u2019s business objectives, budget, and your team\u2019s skill set.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Author Bio<\/h2>\n\n\n\n<p>Dmytro Zaichenko is a&nbsp;Marketing Specialist at Mailtrap, an email sandbox service that helps test emails and improve <a href=\"https:\/\/mailtrap.io\/blog\/email-deliverability\/\">email deliverability<\/a>. He has over 6 years of experience in content making. Apart from writing, he&#8217;s a passionate NBA fan.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/Dmytro-Zaichenko.jpg\" alt=\"\" class=\"wp-image-30544\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/Dmytro-Zaichenko.jpg 700w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/Dmytro-Zaichenko-300x300.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/Dmytro-Zaichenko-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2021\/07\/Dmytro-Zaichenko-110x110.jpg 110w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s start with a tough (even for 2021) question: should you prefer email marketing, social media promotion, or short message tactics? Understanding that it\u2019s impossible to solve an over-a-decade-long controversy in a single post, we will not attempt to break the tie between emails, social media, and SMS. Instead, we\u2019ll outline the objective benefits and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-37517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing VS Social Media Marketing VS SMS Marketing - Mailrelay<\/title>\n<meta name=\"description\" content=\"Let&#039;s start with a tough (even for 2021) question: should you prefer email marketing, social media promotion, or short message tactics?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2021\/08\/24\/email-marketing-vs-social-media-marketing-vs-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing VS Social Media Marketing VS SMS Marketing - 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