{"id":37593,"date":"2021-10-07T07:13:58","date_gmt":"2021-10-07T07:13:58","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2021\/10\/07\/dont-overlook-these-4-things-when-revising-email-marketing-copy\/"},"modified":"2025-02-11T09:45:46","modified_gmt":"2025-02-11T09:45:46","slug":"dont-overlook-these-4-things-when-revising-email-marketing-copy","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2021\/10\/07\/dont-overlook-these-4-things-when-revising-email-marketing-copy\/","title":{"rendered":"Don’t Overlook These 4 Things When Revising Email Marketing Copy"},"content":{"rendered":"\n

As an email marketer, you don\u2019t have to guess what your audience wants to engage with in their inbox.<\/p>\n\n\n\n

And that\u2019s because A\/B tests allow you to make a side-by-side comparison<\/a> of two versions of the same email copy. This way, you can compare the open rates<\/a>, click-through rates, and overall engagement to find out which option your audience responds best to.<\/p>\n\n\n\n

From this data, you\u2019re able to make informed changes to your email marketing copy \u2014 but specifically your revision process \u2014 going forward.<\/p>\n\n\n\n

In this article, we\u2019ll share the four things that you shouldn\u2019t overlook when revising your email marketing copy.<\/p>\n\n\n\n\n\n\n

1. Your Fellow Email Marketer\u2019s Content Strategy<\/h1>\n\n\n\n

It\u2019s easy to get into the habit of writing email marketing copy the same way today as you did years ago. And that\u2019s because no one wants to abandon past practices that once worked.<\/p>\n\n\n\n

But when you\u2019re marketing your business across multiple channels, you have to constantly  adapt and optimize your content strategy to be successful in the long-term.<\/p>\n\n\n\n

Using email marketing software like Mailrelay will help you streamline communications, but you still need to put in the work on your end to keep improving the email copy itself. Hence our focus on revision in this guide.<\/p>\n\n\n\n

This brings us to the first thing that you shouldn\u2019t overlook when revising email copy, which is your fellow email marketer\u2019s content strategy.<\/p>\n\n\n\n

If you\u2019re wondering why you should analyze other email marketers\u2019 work before you start revising your own, it all comes down to one very simple reason: personal bias.<\/p>\n\n\n\n

We all have our own personal biases and preferred writing styles, which can make it difficult to open ourselves up to different ways of doing things.<\/p>\n\n\n\n

One way to hone your email copywriting skills<\/a> is to learn from your fellow email marketers\u2019 mistakes and successes.<\/p>\n\n\n\n

While competitor analysis is always an option, we recommend paying closer attention to the email lists you\u2019realready subscribed to.<\/p>\n\n\n\n

What do you notice about the email copy? How and where are calls-to-action introduced? How are you as the recipient encouraged to act (i.e., buy a product, subscribe to the service, etc.), and do you feel incentivized to respond this way?<\/p>\n\n\n\n

Let\u2019s take a look at the example below and mull over these same questions.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Right out the gate, you can tell that this is a product email intended to get email subscribers to purchase stickers and labels through Moo<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

And as you can see in the image above, the email marketers include several CTA buttons that direct readers to different options. This makes it possible to either peruse all of the stickers and labels options or only a specific type of sticker or label.<\/p>\n\n\n\n

By analyzing the copy in this email and others, you can stay up-to-date with how different companies market their services via email and fine-tune your own email copy at the same time.<\/p>\n\n\n\n

2. Your Audience\u2019s Level of Interest<\/h1>\n\n\n\n

Have you ever received an email and known immediately that this email wasn\u2019t actually<\/em> intended for you?<\/p>\n\n\n\n

Maybe the subject line included a phrase like \u201cStart your free trial today,\u201d but you\u2019ve been a subscribed member for months now.<\/p>\n\n\n\n

This is an overt example of an email segmenting mixup, but it happens every day in more subtle ways too.<\/p>\n\n\n\n

The reason why this type of issue occurs is that the email copy wasn\u2019t personalized to the recipients.<\/p>\n\n\n\n

As you write and revise your email copy, you have to make sure that you are accurately segmenting your audience.<\/p>\n\n\n\n

To personalize even the coldest of cold emails, you also need to know and understand each audience segment\u2019s interests, pain points, etc.<\/p>\n\n\n\n

Here are some stats to prove why this is important from an engagement and conversions perspective:<\/p>\n\n\n\n