{"id":54116,"date":"2022-07-08T20:15:39","date_gmt":"2022-07-08T20:15:39","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2022\/07\/08\/how-to-be-more-productive-after-a-sleepless-night\/"},"modified":"2026-10-22T21:07:37","modified_gmt":"2026-10-22T21:07:37","slug":"how-to-be-more-productive-after-a-sleepless-night","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2022\/07\/08\/how-to-be-more-productive-after-a-sleepless-night\/","title":{"rendered":"You haven’t slept, you’re short on creativity and you have to sell by email: a survival guide"},"content":{"rendered":"\n

It’s 7:30. You’ve slept two hours, maybe three if you count the accidental nap on the sofa. And today you have to work, be productive and, to top it all off, send this week’s newsletter.<\/p>\n\n

Relax. You won’t win any creativity awards, but you can still save the day. Here’s a two-part plan: first, to survive; then, so your emails don’t look like they were written by a zombie.<\/p>\n\n

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Warning:<\/strong> these tricks are for a bad day, not a bad habit. If you often sleep badly, what you need is to talk to a health professional, not to look for more tricks.<\/p>\n<\/blockquote>\n\n\n

What to do if you haven’t slept at all and have to work<\/h2>\n\n
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  1. Have a proper breakfast.<\/strong> Not just a black coffee and three cookies: protein, fruit and some carbs. Your brain is running on fumes and needs fuel.<\/li>\n\n\n\n
  2. Get some sunlight.<\/strong> Ten minutes of natural light in the morning tells your body it’s daytime, even if it doesn’t believe it.<\/li>\n\n\n\n
  3. Drink your coffee strategically.<\/strong> One coffee when you start and another mid-morning work better than four in a row. From mid-afternoon on, stop: you want to sleep tonight.<\/li>\n\n\n\n
  4. Cold water on your face (and in your glass).<\/strong> Washing your face wakes you up, and drinking water helps more than you’d think: tiredness hits harder if you’re also dehydrated.<\/li>\n\n\n\n
  5. Important things first.<\/strong> Your best time today is the first few hours. Use them for the task that needs the most brainpower and leave the mechanical stuff for the afternoon.<\/li>\n\n\n\n
  6. One thing at a time.<\/strong> Without sleep, doing several things at once means doing several things badly. Close tabs and silence notifications.<\/li>\n\n\n\n
  7. Move.<\/strong> A five-minute walk every hour wakes you up more than staring at the screen waiting for the day to end.<\/li>\n\n\n\n
  8. A short nap, if you can.<\/strong> Between 10 and 20 minutes. If you overdo it, you’ll wake up feeling worse than before.<\/li>\n<\/ol>\n\n
    \"Your<\/figure>\n\n
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    No energy to design an email from scratch?<\/strong><\/p>\n\n\n\n

    Templates, an AI editor and scheduled sending, so your email turns out well even when you’re not at 100%.<\/p>\n\n\n\n

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    Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

    You haven’t slept, you’re short on creativity\u2026 and you have to sell by email?<\/h2>\n\n

    Today is not the day to come up with the campaign of the year. It’s the day to work with what already works. Here are the tricks for sending a good email even when your creativity is on vacation:<\/p>\n\n

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    1. Don’t start from scratch: use a template.<\/strong> Pick a design from the newsletter editor<\/a> and change only the text and images.<\/li>\n\n\n\n
    2. Recycle your best email.<\/strong> Look in your statistics for the email with the most clicks in recent months and adapt it. If it worked once, it can work again.<\/li>\n\n\n\n
    3. Let AI write the first draft.<\/strong> Ask the editor for a proposal and spend what little energy you have on reviewing it and adding your own touch. Editing is much easier than writing.<\/li>\n\n\n\n
    4. One email, one idea, one button.<\/strong> Without sleep you’re in no state for complicated structures, and your readers will thank you for it.<\/li>\n\n\n\n
    5. Try two subject lines.<\/strong> If you don’t know which one is better, run an A\/B test<\/a> and let your subscribers decide.<\/li>\n\n\n\n
    6. Send yourself a test.<\/strong> Today is the perfect day for a “Hi, {{nombre}}” or a broken link to slip through. Check the test on your phone before sending.<\/li>\n\n\n\n
    7. Schedule the send.<\/strong> Don’t send it at 3 a.m. just because you’ve finished it: schedule it for tomorrow at the time your audience usually opens.<\/li>\n<\/ol>\n\n

      5 subject lines for when your brain is in airplane mode<\/h3>\n\n
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      “I’ll sum it up in 3 points”<\/p>\n\n\n\n

      “What you liked most this month”<\/p>\n\n\n\n

      “A quick question (10 seconds)”<\/p>\n\n\n\n

      “This ends on Friday”<\/p>\n\n\n\n

      “Today, straight to the point:”<\/p>\n<\/blockquote>\n\n

      They’re simple formulas that don’t need inspiration and almost always work. Adapt them to your business and try them out with an A\/B test. If you want more ideas for when you’re well rested, here are 20 eye-catching email subject lines<\/a>.<\/p>\n\n

      \"Sleepless<\/figure>\n\n
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      Let your emails work while you sleep<\/strong><\/p>\n\n\n\n

      Schedule your sends and create welcome, cart and birthday automations.<\/p>\n\n\n\n

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      Start for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

      What not to do after a sleepless night<\/h2>\n\n