{"id":59412,"date":"2022-10-18T21:32:17","date_gmt":"2022-10-18T21:32:17","guid":{"rendered":"https:\/\/mailrelay.com\/?p=59412"},"modified":"2026-10-14T12:28:20","modified_gmt":"2026-10-14T12:28:20","slug":"detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2022\/10\/18\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\/","title":{"rendered":"Mailrelay&#8217;s features in detail: all the benefits for your marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this post, <a href=\"https:\/\/mailrelay.com\/en\/features\/\">we&#8217;ll go through Mailrelay&#8217;s features<\/a> point by point so you can discover <strong>everything our tool can do<\/strong> for your <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/18\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re already a user, this post will help you get the most out of Mailrelay and make sure you don&#8217;t miss any available feature that could help you increase your sales.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you&#8217;re not a user yet and you&#8217;re comparing <a href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/06\/06\/email-marketing-the-best-tool-to-optimize-your-campaigns\/\" target=\"_blank\" rel=\"noopener\">email marketing tools<\/a>, you&#8217;ll also find answers in this post.<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s get started.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Funcionalidades detalladas de Mailrelay, todos los beneficios para tu marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RcZP6aJeF6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">1 :\u00b7 The largest free account offered by an email marketing tool<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s impossible to talk about Mailrelay without mentioning the limits of the free account, so let&#8217;s start there.<\/p>\n\n<p class=\"wp-block-paragraph\">As soon as you create a free Mailrelay account, the usage limits are:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Sending up to 80,000 emails per month<\/li>\n\n\n\n<li>Uploading and managing up to 20,000 contacts<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>Free of charge.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Can you have a more profitable sales tool than one that costs you nothing?<\/p>\n\n<p class=\"wp-block-paragraph\">This free email sending capacity is one of Mailrelay&#8217;s best-known features.<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s move on to the next ones.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"646\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio.jpg\" alt=\"Wizard \/ Step-by-step guide for your first mailing\" class=\"wp-image-25460\" style=\"aspect-ratio:1.7662538699690402;width:1141px;height:auto\" title=\"Wizard \/ Step-by-step guide for your first mailing\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio.jpg 1141w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-300x170.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-1024x580.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-768x435.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/wizard-para-primer-envio-110x62.jpg 110w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">2 :\u00b7 Wizard \/ Step-by-step guide for your first mailing<\/h2>\n\n<p class=\"wp-block-paragraph\">If you have no experience using email marketing tools, don&#8217;t worry.<\/p>\n\n<p class=\"wp-block-paragraph\">After creating your Mailrelay account, you&#8217;ll see a step-by-step guide that helps you send your first <a href=\"https:\/\/mailrelay.com\/en\/blog\/2017\/01\/17\/how-to-create-a-mailing\/\" target=\"_blank\" rel=\"noopener\">mailing<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">There are just three simple steps:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Import subscribers<\/li>\n\n\n\n<li>Create a newsletter<\/li>\n\n\n\n<li>And finally, send the <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-newsletter\/\">newsletter<\/a><\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Very easy.<\/p>\n\n<p class=\"wp-block-paragraph\">Apart from that, everyday use is very simple.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"471\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar.jpg\" alt=\"Easy-to-use control panel\" class=\"wp-image-25463\" style=\"aspect-ratio:1.89171974522293;width:891px;height:auto\" title=\"Easy-to-use control panel\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar.jpg 891w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar-300x159.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar-768x406.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/menu-superior-facil-de-utilizar-110x58.jpg 110w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">3 :\u00b7 Easy-to-use control panel<\/h2>\n\n<p class=\"wp-block-paragraph\">All the tool&#8217;s options are available in the top menu, organized by use so they&#8217;re easy to find.<\/p>\n\n<p class=\"wp-block-paragraph\">This menu is responsive, so you can also navigate the tool on mobile devices, tablets, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">The most commonly used menus are:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Subscribers:<\/strong> to import and manage subscribers and segment them. And also to create signup forms and custom fields.<\/li>\n\n\n\n<li><strong>Newsletters: <\/strong>this is where we can create newsletters, both regular and RSS. A\/B tests. This is also where you can <strong>create more senders<\/strong> for your mailings.<\/li>\n\n\n\n<li><strong>Reports: <\/strong>in this menu we can see the statistics for our mailings, automations and SMTP sends. <strong>Importantly, <\/strong>this is also where we can see the usage statistics for our package.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Here we&#8217;ve had a quick look at another of Mailrelay&#8217;s features<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"500\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos.jpg\" alt=\"Contact segmentation\" class=\"wp-image-25472\" style=\"aspect-ratio:1.612;width:806px;height:auto\" title=\"Contact segmentation\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos.jpg 806w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos-300x186.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos-768x476.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/segmentacion-de-contactos-110x68.jpg 110w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">4 :\u00b7 Contact segmentation<\/h2>\n\n<p class=\"wp-block-paragraph\">The latest version of Mailrelay offers a large number of <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/03\/14\/mailrelay-v3-custom-fields-newsletters-and-email-campaign-targeting\/\">parameters for segmenting your contact list<\/a>:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Subscriber values, such as name, import date, groups or lists, language, etc.<\/li>\n\n\n\n<li>Subscriber actions, such as which newsletters they opened, which ones they clicked on, etc.<\/li>\n\n\n\n<li>Custom field values, with whatever data we want and have imported<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">With all this segmentation, we can divide our contact list in two main ways:<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Groups and dynamic segments<\/h3>\n\n<p class=\"wp-block-paragraph\">The key difference here is that <strong>groups are static<\/strong>, that is, made up of the contacts we added at the time (although we can add or remove contacts later). <strong>Dynamic segments<\/strong>, on the other hand, are just that: dynamic. They will only contain the members who meet the condition we&#8217;re interested in.<\/p>\n\n<p class=\"wp-block-paragraph\">In other words, if we have a segment of contacts who live in &#8220;Spain&#8221; and we update a contact so that they live in &#8220;France&#8221;, they&#8217;ll automatically leave that segment without us having to do anything.<\/p>\n\n<p class=\"wp-block-paragraph\">This feature is related to the possibility of creating<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"412\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados.jpg\" alt=\"Custom fields for mailing contacts\" class=\"wp-image-25474\" style=\"aspect-ratio:1.1504854368932038;width:474px;height:auto\" title=\"Custom fields for mailing contacts\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados.jpg 474w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados-300x261.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/columnas-campos-personalizados-110x96.jpg 110w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">5 :\u00b7 Custom fields for email campaigns<\/h2>\n\n<p class=\"wp-block-paragraph\">Besides creating the <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/03\/14\/mailrelay-v3-custom-fields-newsletters-and-email-campaign-targeting\/\">custom fields<\/a> we need and filtering by them, as we saw earlier, we can add columns with those custom fields to the subscriber list.<\/p>\n\n<p class=\"wp-block-paragraph\">This way, you can quickly see the data you&#8217;re interested in right in the list.<\/p>\n\n<p class=\"wp-block-paragraph\">You can even export it if you need to work with it locally on your computer.<\/p>\n\n<p class=\"wp-block-paragraph\">A detail worth highlighting: when we create custom fields, we can make them required:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"354\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios.jpg\" alt=\"custom fields can be set as required\" class=\"wp-image-25476\" style=\"aspect-ratio:1.5310734463276836;width:542px;height:auto\" title=\"custom fields can be set as required\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios.jpg 542w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios-300x196.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/campos-personalizados-obligatorios-110x72.jpg 110w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This is reflected in the signup forms:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion.png\" alt=\"Signup forms in Mailrelay\" class=\"wp-image-14841\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/formulario-de-suscripcion-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">6 :\u00b7 Custom contact signup forms<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s very easy to <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/11\/15\/write-your-opt-in-form-to-capture-more-subscribers-without-a-lead-magnet\/\">create signup forms<\/a> with Mailrelay, and there are also some interesting features. Let&#8217;s take a look:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"565\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos.jpg\" alt=\"signup forms with Mailrelay\" class=\"wp-image-25478\" style=\"aspect-ratio:0.9964601769911504;width:563px;height:auto\" title=\"signup forms with Mailrelay\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos.jpg 563w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos-300x300.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-de-contactos-110x110.jpg 110w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">To begin with, you can create signup forms that include both system fields <em>(email, name, address, country)<\/em> and fields we&#8217;ve created ourselves because they&#8217;re useful to us.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also include a <strong>captcha:<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"307\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha.jpg\" alt=\"signup form with captcha\" class=\"wp-image-25484\" style=\"aspect-ratio:1.6840390879478828;width:517px;height:auto\" title=\"signup form with captcha\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha.jpg 517w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha-300x178.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-captcha-110x65.jpg 110w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This way, you keep fake email signups and bot registrations to a minimum.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also add a field to <strong>accept the privacy policy<\/strong>:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"342\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica.jpg\" alt=\"privacy policy acceptance form\" class=\"wp-image-25486\" style=\"aspect-ratio:1.4649122807017543;width:501px;height:auto\" title=\"privacy policy acceptance form\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica.jpg 501w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica-300x205.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/formulario-de-suscripcion-con-aceptacion-de-politica-110x75.jpg 110w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This way, the form shows the information about the privacy policy, and users must accept it to sign up.<\/p>\n\n<p class=\"wp-block-paragraph\">Besides allowing new signups through the signup form, we can import contacts<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Embedding the forms<\/h3>\n\n<p class=\"wp-block-paragraph\">These forms generate compact HTML code that&#8217;s very easy to copy and paste into any website.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you want, you can also generate code that shows the <a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/07\/07\/discount-coupon-popup\/\" target=\"_blank\" rel=\"noopener\">form in a popup<\/a> after a few seconds, when a button is clicked, or when the user is about to leave the page.<\/p>\n\n<p class=\"wp-block-paragraph\">This makes it easier for contacts to subscribe.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Sender linked to the form<\/h3>\n\n<p class=\"wp-block-paragraph\">Each form we create can have a different sender linked to it, so when contacts subscribe, they&#8217;ll receive the confirmation email from the sender you choose.<\/p>\n\n<p class=\"wp-block-paragraph\">Since the sender is linked at form level rather than account level, you have more freedom to manage your signup processes.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos.png\" alt=\"Importing contacts\" class=\"wp-image-12418\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Importing contacts\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/06\/red-de-contactos-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">7 :\u00b7 Importing contact lists<\/h2>\n\n<p class=\"wp-block-paragraph\">There are several options for importing contacts:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Copy and paste contacts directly into a text box<\/li>\n\n\n\n<li>Import a .csv file<\/li>\n\n\n\n<li>Or import directly from <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/11\/free-email-marketing-software-comparison-mailrelay-vs-sendinblue-vs-mailchimp\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"299\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos.jpg\" alt=\"Importing contacts\" class=\"wp-image-25488\" style=\"aspect-ratio:1.2006688963210703;width:359px;height:auto\" title=\"Importing contacts\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos.jpg 359w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos-300x250.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-de-contactos-110x92.jpg 110w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">You can use whichever method is most convenient for you to import your contacts, with just their email or with any details you need.<\/p>\n\n<p class=\"wp-block-paragraph\">On top of that, you can manage a <strong>blacklist<\/strong>, that is, a list of emails that should never be sent anything:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"377\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra.jpg\" alt=\"importing into the blacklist\" class=\"wp-image-25494\" style=\"aspect-ratio:1.1538461538461537;width:435px;height:auto\" title=\"importing into the blacklist\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra.jpg 435w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra-300x260.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/importacion-lista-negra-110x95.jpg 110w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u25ba Mailrelay handles unsubscribes through links automatically<\/h3>\n\n<p class=\"wp-block-paragraph\">But if, when you migrate to Mailrelay, you have contacts you know should never be sent anything, you can add them to the blacklist.<\/p>\n\n<p class=\"wp-block-paragraph\">Now let&#8217;s look at one of Mailrelay&#8217;s most interesting features: <strong>the newsletter editor.<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"315\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss.png\" alt=\"Featured image of the RSS newsletter\" class=\"wp-image-12017\" style=\"aspect-ratio:2;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss-300x150.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/05\/imagen-destacada-newsletter-rss-110x55.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">8 :\u00b7 Simple drag &amp; drop newsletter editor<\/h2>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a very simple editor: you just drag the elements you want into the editing area, where you can modify them.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also reorder, delete, duplicate them, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Very easy, as you can see in the image below:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"672\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar.jpg\" alt=\"Drag &amp; drop newsletter editor\" class=\"wp-image-25496\" style=\"aspect-ratio:1.5193452380952381;width:1021px;height:auto\" title=\"Drag &amp; drop newsletter editor\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar.jpg 1021w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar-300x197.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar-768x505.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/editor-de-newsletter-de-arrastrar-y-soltar-110x72.jpg 110w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">You can also watch the following video, which shows how to use the editor to put together a newsletter in just a few minutes:<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dise\u00f1ar una newsletter en 5 minutos y 18 segundos\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MgalH0ukPRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">You have several blocks available:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Text<\/li>\n\n\n\n<li>Image<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>Buttons<\/li>\n\n\n\n<li>Dividers<\/li>\n\n\n\n<li>Social media<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">\u25ba More ways to edit your newsletters<\/h3>\n\n<p class=\"wp-block-paragraph\">Besides the drag &amp; drop editor, you can also use an HTML editor, where you can edit your newsletters&#8217; code exactly as you want.<\/p>\n\n<p class=\"wp-block-paragraph\">Or import from external files, if you already have a ready-made template.<\/p>\n\n<h2 class=\"wp-block-heading\">9 :\u00b7 RSS newsletters<\/h2>\n\n<p class=\"wp-block-paragraph\">Many web applications and systems can generate RSS feeds; WordPress, for example, is one of them.<\/p>\n\n<p class=\"wp-block-paragraph\">An RSS feed is nothing more than a link that lists the posts on our blog<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What can we use it for?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To automate sending newsletters.<\/p>\n\n<p class=\"wp-block-paragraph\">With Mailrelay, you can set up automation so that whenever there&#8217;s a new post in that feed, a newsletter is sent to your contacts.<\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s an example:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"599\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss.jpg\" alt=\"Chessboard with the king in the foreground next to a snippet of RSS code\" class=\"wp-image-25500\" style=\"aspect-ratio:1.2253756260434057;width:734px;height:auto\" title=\"RSS newsletters\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss.jpg 734w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss-300x245.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/11\/newsletter-rss-110x90.jpg 110w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">When the mailing is sent, this code is automatically replaced with the feed&#8217;s content.<\/p>\n\n<h2 class=\"wp-block-heading\">10 :\u00b7 A\/B tests for mailings<\/h2>\n\n<p class=\"wp-block-paragraph\">Another tool for our newsletters: A\/B tests help you find out which subjects or senders work best for your newsletters.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"475\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/03\/tests-a-b.jpg\" alt=\"Newsletter A\/B tests\" class=\"wp-image-25502\" style=\"aspect-ratio:1.3094736842105263;width:622px;height:auto\" title=\"Newsletter A\/B tests\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">If you have an important mailing to send, it&#8217;s best to test several subjects, for example, to make sure the one sent to most of your contacts is the most effective.<\/p>\n\n<p class=\"wp-block-paragraph\">And speaking of senders<\/p>\n\n<h2 class=\"wp-block-heading\">11 :\u00b7 Sender management<\/h2>\n\n<p class=\"wp-block-paragraph\">In your Mailrelay account, you can add all the senders you need, both from the domain you created the account with and from other domains.<\/p>\n\n<p class=\"wp-block-paragraph\">This way, you can use whichever senders you need in your email sends.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics.png\" alt=\"Mailing statistics \" class=\"wp-image-18328\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Mailing statistics \" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/12\/guia-google-analytics-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">12 :\u00b7 Mailing statistics<\/h2>\n\n<p class=\"wp-block-paragraph\">Full reports are available for every mailing sent from Mailrelay:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"402\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas.jpg\" alt=\"Reports and statistics\" class=\"wp-image-25548\" style=\"aspect-ratio:2.353233830845771;width:946px;height:auto\" title=\"Reports and statistics\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas.jpg 946w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas-300x127.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas-768x326.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/informes-y-estadisticas-110x47.jpg 110w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">From that list, we can pick a specific mailing and see all the detailed information:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"704\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas.jpg\" alt=\"Newsletter mailing statistics panel with opens, clicks and map\" class=\"wp-image-25549\" style=\"aspect-ratio:1.3892045454545454;width:978px;height:auto\" title=\"full statistics\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas.jpg 978w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas-300x216.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas-768x553.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-completas-110x79.jpg 110w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Here you can see there are more menus where you&#8217;ll find more information:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Emails sent<\/li>\n\n\n\n<li>Views<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Unsubscribes<\/li>\n\n\n\n<li>Forwards<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">In these options, you&#8217;ll find much more information about the contacts who performed the various actions. <strong>You can also export this data<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">We&#8217;ll also have access to the click map, an option that lets us see visually how many clicks each link in the newsletter received.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/09\/11\/mailrelay-v3-advanced-statistics-for-your-newsletters\/\" target=\"_blank\" rel=\"noopener\">You can find more information about statistics in this post.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba SMTP sending and automation (autoresponder) reports<\/h3>\n\n<p class=\"wp-block-paragraph\">Just as we have information about the mailings sent from the tool, you also have statistics for emails sent via SMTP and for any automations\/autoresponders you&#8217;ve set up.<\/p>\n\n<p class=\"wp-block-paragraph\">For autoresponders, you&#8217;ll be able to see cumulative statistics, which will let you analyze the effectiveness and <strong>evolution over<\/strong> time of the autoresponders you&#8217;ve created.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Comparing newsletter statistics<\/h3>\n\n<p class=\"wp-block-paragraph\">You can also compare the statistics of several newsletters to find out which topics or subjects work best for you:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter.jpg\" alt=\"Comparing newsletter statistics\" class=\"wp-image-25552\" style=\"aspect-ratio:2.6666666666666665;width:1024px;height:auto\" title=\"Comparing newsletter statistics\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter-300x113.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter-768x288.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/comparativa-newsletter-110x41.jpg 110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Lastly, a feature related to statistics and to the usage of your Mailrelay account<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Package statistics<\/h3>\n\n<p class=\"wp-block-paragraph\">If you want to know in detail how many emails you&#8217;ve sent and how many you can still send, this is the menu where you&#8217;ll find out:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"293\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono.jpg\" alt=\"Package statistics\" class=\"wp-image-25553\" style=\"aspect-ratio:3.508532423208191;width:1028px;height:auto\" title=\"Package statistics\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono.jpg 1028w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-300x86.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-1024x292.jpg 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-768x219.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/estadisticas-de-bono-110x31.jpg 110w\" sizes=\"auto, (max-width: 1028px) 100vw, 1028px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">It quickly gives you information about your package usage and the volume of emails you can still send. If you click on <strong>&#8220;view detailed package usage&#8221;<\/strong>, you&#8217;ll see full usage information, with the newsletters sent, automations, the cost of each mailing, etc.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor.png\" alt=\"Creating an autoresponder in Mailrelay\" class=\"wp-image-14869\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/crear-un-autorespondedor-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">13 :\u00b7 Autoresponders and automations<\/h2>\n\n<p class=\"wp-block-paragraph\">This is another Mailrelay feature you should know about.<\/p>\n\n<p class=\"wp-block-paragraph\">To begin with, you can choose between two types of automations:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"427\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones.jpg\" alt=\"Autoresponders and automations\" class=\"wp-image-25563\" style=\"aspect-ratio:1.2669789227166277;width:541px;height:auto\" title=\"Autoresponders and automations\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones.jpg 541w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones-300x237.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/automatizaciones-110x87.jpg 110w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The birthday one does exactly what you&#8217;d expect: it sends a newsletter on the birthday of the person in question.<\/p>\n\n<p class=\"wp-block-paragraph\">And the <strong>&#8220;custom&#8221;<\/strong> one lets you add countless more triggers:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"575\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers.jpg\" alt=\"mailrelay triggers and automations\" class=\"wp-image-25564\" style=\"aspect-ratio:1.7252173913043478;width:992px;height:auto\" title=\"mailrelay triggers and automations\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers.jpg 992w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers-300x174.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers-768x445.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/triggers-110x64.jpg 110w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">There are many options, both for subscriber activity and for actions taken with the newsletter; ideally, you should <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/03\/28\/mailrelay-v3-managing-automations-and-autoresponders\/\" target=\"_blank\" rel=\"noopener\">get to know all the options by reading this post<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">That way, you&#8217;ll see how much you can get out of this Mailrelay feature.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Some of these automations<\/h3>\n\n<p class=\"wp-block-paragraph\">Such as the unsubscribe one, <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/06\/27\/mailrelay-v3-webhooks-to-connect-with-external-systems\/\" target=\"_blank\" rel=\"noopener\">can be connected to webhooks<\/a> so that the unsubscribe can be synced with external software, a CRM, etc.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay.png\" alt=\"Settings and other advanced Mailrelay features\" class=\"wp-image-13137\" style=\"aspect-ratio:1.8529411764705883;width:630px;height:auto\" title=\"Settings and other advanced Mailrelay features\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2014\/05\/servidor-smtp-mailrelay-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">14 :\u00b7 Settings and other advanced Mailrelay features<\/h2>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at a few more utilities and some slightly more advanced but useful features.<\/p>\n\n<p class=\"wp-block-paragraph\">The first is one you&#8217;ll definitely use<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Email authentication<\/h3>\n\n<p class=\"wp-block-paragraph\">This menu will help you check whether you&#8217;ve correctly set up your <a href=\"https:\/\/mailrelay.com\/en\/blog\/2019\/03\/22\/mailrelay-v3-configuring-spf-custom-domain-and-dkim\/\" target=\"_blank\" rel=\"noopener\">SPF and DKIM settings<\/a>, which are essential to keep your mailings free of deliverability problems.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"553\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email.jpg\" alt=\"email authentication\" class=\"wp-image-25567\" style=\"aspect-ratio:0.9349005424954792;width:517px;height:auto\" title=\"email authentication\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email.jpg 517w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email-280x300.jpg 280w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/autenticacion-de-email-110x118.jpg 110w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u25ba User profiles<\/h3>\n\n<p class=\"wp-block-paragraph\">This feature lets you create different user profiles, so each user has different access rights.<\/p>\n\n<p class=\"wp-block-paragraph\">Imagine you want a user to have access only to editing newsletters, without seeing the contacts.<\/p>\n\n<p class=\"wp-block-paragraph\">You can create a user with those permissions.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"532\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios.jpg\" alt=\"User profiles\" class=\"wp-image-25568\" style=\"aspect-ratio:1.0770676691729324;width:573px;height:auto\" title=\"User profiles\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios.jpg 573w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios-300x279.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/perfiles-de-usuarios-110x102.jpg 110w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">\u25ba SMTP server<\/h3>\n\n<p class=\"wp-block-paragraph\">Many companies that already have in-house sending systems, CRMs, or that send through desktop tools prefer to send mailings through an SMTP server.<\/p>\n\n<p class=\"wp-block-paragraph\">This setup is very simple, immediate and transparent for the company&#8217;s sending system.<\/p>\n\n<p class=\"wp-block-paragraph\">All you need to do is replace the details of the SMTP server the company is currently using with Mailrelay&#8217;s, and then keep sending.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"302\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp.jpg\" alt=\"SMTP server settings page in Mailrelay\" class=\"wp-image-25569\" style=\"aspect-ratio:3.076158940397351;width:929px;height:auto\" title=\"smtp server\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp.jpg 929w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp-300x98.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp-768x250.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/servidor-smtp-110x36.jpg 110w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In the new version of Mailrelay, these SMTP sends can have statistics just like mailings sent from the control panel itself.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Development API for email marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">All Mailrelay accounts include access to a development API:<\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"690\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo.jpg\" alt=\"Email marketing development API\" class=\"wp-image-25571\" style=\"aspect-ratio:1.2231884057971014;width:844px;height:auto\" title=\"Email marketing development API\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo.jpg 844w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo-300x245.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo-768x628.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/12\/api-de-desarrollo-110x90.jpg 110w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This development API has examples in different programming languages, such as PHP, Ruby, Python, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">And not only are there examples: many functions can be tested directly from the documentation page, so it&#8217;s much easier to see how things are done.<\/p>\n\n<p class=\"wp-block-paragraph\">With the documentation, the examples and the ability to test directly from the documentation page, it&#8217;s much easier to build integrations with the Mailrelay API.<\/p>\n\n<h3 class=\"wp-block-heading\">\u25ba Included IPs<\/h3>\n\n<p class=\"wp-block-paragraph\">All plans from 1,000,000 emails upwards include the IPs needed for improved deliverability of your mailing campaigns.<\/p>\n\n<p class=\"wp-block-paragraph\">You can take a look at the plans that include IPs <a href=\"https:\/\/mailrelay.com\/en\/pricing\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">:\u00b7 There&#8217;s much more<\/h2>\n\n<p class=\"wp-block-paragraph\">Yes, Mailrelay has many more small features that make managing your email marketing campaigns very easy.<\/p>\n\n<p class=\"wp-block-paragraph\">And new features are being added little by little, so the best thing to do is create an account and try Mailrelay.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>There are no risks and you have nothing to lose; it&#8217;s all benefits.<\/strong><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting, and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this post, we&#8217;ll go through Mailrelay&#8217;s features point by point so you can discover everything our tool can do for your email marketing. If you&#8217;re already a user, this post will help you get the most out of Mailrelay and make sure you don&#8217;t miss any available feature that could help you increase your [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":59406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562,866],"tags":[],"class_list":["post-59412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","category-legal-statistics-and-miscellaneous"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83e\udd47 Mailrelay Features: Benefits for Your Marketing<\/title>\n<meta name=\"description\" content=\"\ud83d\udd25 Discover the best alternative email marketing tools in this post. Find the answers you need \ud83d\udca1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/10\/18\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83e\udd47 Mailrelay Features: Benefits for Your Marketing\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udd25 Discover the best alternative email marketing tools in this post. Find the answers you need \ud83d\udca1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/blog\/2022\/10\/18\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T21:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T12:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2022\/10\/Detailed-features-available-on-Mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose Argudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Argudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/\"},\"author\":{\"name\":\"Jose Argudo\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/d8e868b5b67c658bb687818bc5ee08ae\"},\"headline\":\"Mailrelay&#8217;s features in detail: all the benefits for your marketing\",\"datePublished\":\"2022-10-18T21:32:17+00:00\",\"dateModified\":\"2026-10-14T12:28:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/\"},\"wordCount\":2105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Detailed-features-available-on-Mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software.jpg\",\"articleSection\":[\"email marketing\",\"Legal, statistics and miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/\",\"name\":\"\ud83e\udd47 Mailrelay Features: Benefits for Your Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2022\\\/10\\\/18\\\/detailed-features-available-on-mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Detailed-features-available-on-Mailrelay-all-the-advantages-offered-by-our-free-email-marketing-software.jpg\",\"datePublished\":\"2022-10-18T21:32:17+00:00\",\"dateModified\":\"2026-10-14T12:28:20+00:00\",\"description\":\"\ud83d\udd25 Discover the best alternative email marketing tools in this post. 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