{"id":62109,"date":"2023-01-23T20:48:48","date_gmt":"2023-01-23T20:48:48","guid":{"rendered":"https:\/\/mailrelay.com\/?p=62109"},"modified":"2026-10-07T15:09:41","modified_gmt":"2026-10-07T15:09:41","slug":"quick-guide-how-to-measure-your-brands-reputation","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2023\/01\/23\/quick-guide-how-to-measure-your-brands-reputation\/","title":{"rendered":"Brand Reputation: How to Measure It Successfully"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every brand wants to generate interactions with its users\/customers on social media (or at least it should), but there is something just as important, or even more so, that brands should keep in mind: their brand reputation. That&#8217;s why today we&#8217;ll look at exactly how to measure it.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What is brand reputation?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start with the simplest part. Your brand reputation is the image and level of prestige your business has, whether online or offline. It always depends on the quality of the products or services you offer and the perception they create among your consumers.<\/p>\n\n<p class=\"wp-block-paragraph\">By now, we&#8217;ve probably all connected the dots: a good brand reputation is an implicit strategy that will translate into a larger customer base.<\/p>\n\n<p class=\"wp-block-paragraph\">In fact, according to Hubspot, 60% of consumers say they turn their backs on a brand if they find a lot of negative comments. 17% become distrustful if they can&#8217;t find any reviews or traces of its buyers.<\/p>\n\n<p class=\"wp-block-paragraph\">It gets worse with BrightLocal&#8217;s figures, where 85% of consumers trust online reviews as much as personal recommendations. In addition, 45% of consumers need to see a rating of at least 4 stars before deciding whether or not to trust a business.<\/p>\n\n<p class=\"wp-block-paragraph\">And let&#8217;s be honest, a good brand reputation will put your business at the top of its industry, not only in consumers&#8217; minds but also in search engines like Google.<\/p>\n\n<p class=\"wp-block-paragraph\">Think about what happens when you google a brand with an excellent reputation. You won&#8217;t just see its website, but also its Facebook or Instagram page and its rating on its <a href=\"https:\/\/mailrelay.com\/en\/glossary\/google-business-profile-formerly-google-my-business\/\">Google Business Profile<\/a> (formerly Google My Business), left by the users themselves.<\/p>\n\n<p class=\"wp-block-paragraph\">One more insight comes from legendary Wall Street investor Warren Buffett, who once said: \u201cIt takes 20 years to build a reputation and five minutes to ruin it.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">So\u2026<\/p>\n\n\n<h2 class=\"wp-block-heading\">How do you measure your brand reputation?<\/h2>\n\n<h3 class=\"wp-block-heading\">Online activity<\/h3>\n\n<p class=\"wp-block-paragraph\">You need to measure how active your brand is. How often does it post on social media? How often do you interact with your followers?<\/p>\n\n<p class=\"wp-block-paragraph\">Based on this data, put together a detailed periodic report of your brand&#8217;s activities on your website, blog and social media.<\/p>\n\n<h3 class=\"wp-block-heading\">Keywords<\/h3>\n\n<p class=\"wp-block-paragraph\">Second, define which keywords are most closely related to your brand. We recommend making a list of keywords, categorizing them, feeding your blog with them and tracking them.<\/p>\n\n<p class=\"wp-block-paragraph\">How?<\/p>\n\n<p class=\"wp-block-paragraph\">The most basic (and free) tool for this tracking is Google Analytics, which does it through its Acquisition report.<\/p>\n\n<h3 class=\"wp-block-heading\">Sentiment<\/h3>\n\n<p class=\"wp-block-paragraph\">OK, this one can be more subjective, but what are the comments people leave on your blog or social media usually like?<\/p>\n\n<p class=\"wp-block-paragraph\">Classify them as positive, negative or neutral.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/03\/Registrar-una-marca.png\" alt=\"Your brand reputation\" class=\"wp-image-12640\" title=\"Your brand reputation\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/03\/Registrar-una-marca.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/03\/Registrar-una-marca-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2016\/03\/Registrar-una-marca-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Tools to measure your brand reputation<\/h2>\n\n<p class=\"wp-block-paragraph\">Now, bring together the factors mentioned above, give them a score and carry out a detailed analysis of your brand&#8217;s online reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Of course, there are also tools to automate the process. Here are a few:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Brandwatch<\/li>\n\n\n\n<li>Social Mention<\/li>\n\n\n\n<li>Brand24<\/li>\n\n\n\n<li>Buzzsumo<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Not where you&#8217;d like to be? Keep reading\u2026<\/p>\n\n<h2 class=\"wp-block-heading\">How to build a positive brand reputation?<\/h2>\n\n<h3 class=\"wp-block-heading\">Create a media plan<\/h3>\n\n<p class=\"wp-block-paragraph\">The first step is deciding how you want your brand to communicate and what personality you want to convey. And that is done precisely by putting together a media plan.<\/p>\n\n<p class=\"wp-block-paragraph\">Answer some simple questions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><em>Would you like your brand to be an authority in its niche?<\/em><\/li>\n\n\n\n<li><em>Do you want to be the market leader?<\/em><\/li>\n\n\n\n<li><em>Do you want to be known for your responsiveness or your ability to solve problems?<\/em><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Don&#8217;t try to answer yes to all of them. Focus on one at a time and make it happen.<\/p>\n\n<h3 class=\"wp-block-heading\">Be empathetic<\/h3>\n\n<p class=\"wp-block-paragraph\">Sure, the person on the other side knows they&#8217;re talking to a company, but they also need to know that the brand cares about their problems and challenges.<\/p>\n\n<p class=\"wp-block-paragraph\">Sharing, helping and providing useful information can solve problems without much effort. And it obviously gives your brand a positive image.<\/p>\n\n<h3 class=\"wp-block-heading\">Do you know your target market?<\/h3>\n\n<p class=\"wp-block-paragraph\">Obviously, every brand should know its target market well in order to offer it what it needs.<\/p>\n\n<p class=\"wp-block-paragraph\">But we live in an era where offering exactly the product our consumers demand is no longer enough. There&#8217;s too much competition for that to be the only deciding factor.<\/p>\n\n<p class=\"wp-block-paragraph\">So what&#8217;s the key?<\/p>\n\n<p class=\"wp-block-paragraph\">The key is timing. It&#8217;s no longer about WHAT to offer, but WHEN to offer it. That&#8217;s where moment marketing comes in.<\/p>\n\n<p class=\"wp-block-paragraph\">Moment marketing creates a connection between the consumer and the brand by building a unique moment. It capitalizes on the moment and turns it into something emotional.<\/p>\n\n<p class=\"wp-block-paragraph\">According to Cambridge Technology Partners, moment marketing is about advertisers taking advantage of key moments to run ads in real time, which drives traffic to a given profile and, of course, sales.<\/p>\n\n<p class=\"wp-block-paragraph\">In short, knowing your customers and followers and, in general, your target market will allow you to solve problems and show that your brand is 100% committed to them.<\/p>\n\n<h3 class=\"wp-block-heading\">Align what you say with what you do<\/h3>\n\n<p class=\"wp-block-paragraph\">No marketing campaign will be enough to guarantee you a good image. If a consumer notices a gap between what you say and what you do, they won&#8217;t hesitate to let you know.<\/p>\n\n<p class=\"wp-block-paragraph\">Your brand surely has weak points. Don&#8217;t be afraid to admit them, apologize and try to fix them. Hiding them is exactly the kind of action that damages your brand reputation, especially online.<\/p>\n\n<h3 class=\"wp-block-heading\">Valuable content<\/h3>\n\n<p class=\"wp-block-paragraph\">We know that content is a big differentiator today and, to be honest, a fairly basic factor in projecting a positive image to your target audience.<\/p>\n\n<p class=\"wp-block-paragraph\">And in fact, if possible, try to surprise your customers with a better product than they expected, whether by saving resources, improving the price or optimizing the performance of your services.<\/p>\n\n<h3 class=\"wp-block-heading\">Pay more attention to your response times<\/h3>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s set the scene. You want to make things right with an unhappy customer, but you realize that months have passed since they left a negative review.<\/p>\n\n<p class=\"wp-block-paragraph\">The most likely outcome?<\/p>\n\n<p class=\"wp-block-paragraph\">They&#8217;ve already forgotten about your brand and won&#8217;t even notice that you tried to solve their problem, but the impact of that comment will keep hurting your brand over time and will keep driving away quite a few customers.<\/p>\n\n<p class=\"wp-block-paragraph\">Also, don&#8217;t just respond to negative reviews or comments, but also to opinions that express doubts about your brand. In fact, Drift, a messaging app, prides itself on replying to every single review left on G2Crowd, and so far there are more than 400.<\/p>\n\n<h3 class=\"wp-block-heading\">One last tip: genuine reviews<\/h3>\n\n<p class=\"wp-block-paragraph\">We get it. If your brand is new, getting started is hard. But it&#8217;s much more valuable to <a href=\"https:\/\/trustmary.com\/es\/resenas\/generador-de-resenas-autentico-por-que-lo-necesitas\/\" target=\"_blank\" rel=\"noopener\">get real reviews<\/a> than ones from family or friends. Just as people use reviews when making a purchase, they have also learned that a perfect 5-star rating isn&#8217;t trustworthy either.<\/p>\n\n<p class=\"wp-block-paragraph\">At the end of the day, what better advertising could you get among people who don&#8217;t know you than reviews from customers who are happy with your brand?<\/p>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.linkedin.com\/in\/naidelybetancourt\/\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"250\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/04\/alexandra-betancourt.png\" alt=\"Alexandra Betancourt\" class=\"wp-image-26883\" title=\"Alexandra Betancourt\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/04\/alexandra-betancourt.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/04\/alexandra-betancourt-300x119.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2020\/04\/alexandra-betancourt-110x44.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Brand reputation is closely linked to other aspects of your image: if you manage a company&#8217;s brand, you&#8217;ll want to know what a <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/01\/11\/brand-manager\/\">Brand Manager<\/a> does, and if you&#8217;re looking to build your own personal brand, <a href=\"https:\/\/mailrelay.com\/en\/blog\/2020\/12\/10\/personal-branding-how-to-build-the-right-personal-brand\/\">Personal Branding: How to Build the Right Personal Brand?<\/a> gives you a complete guide.<\/p>\n\n<p class=\"wp-block-paragraph\">A good way to strengthen it is to invest in <a href=\"https:\/\/mailrelay.com\/en\/glossary\/branded-content\/\" target=\"_blank\" rel=\"noopener\">branded content<\/a>, which helps build a positive perception in the long term.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every brand wants to generate interactions with its users\/customers on social media (or at least it should), but there is something just as important, or even more so, that brands should keep in mind: their brand reputation. That&#8217;s why today we&#8217;ll look at exactly how to measure it. What is brand reputation? Let&#8217;s start with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[858,581],"tags":[],"class_list":["post-62109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-advertising","category-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b6\ufe0e Brand Reputation: How to Measure It? 2026 Guide<\/title>\n<meta name=\"description\" content=\"\u25b6\ufe0e Optimize your brand&#039;s reputation with a prestigious online image \ud83d\ude80 Get started now with this Mailrelay article! \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2023\/01\/23\/quick-guide-how-to-measure-your-brands-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b6\ufe0e Brand Reputation: How to Measure It? 2026 Guide\" \/>\n<meta property=\"og:description\" content=\"\u25b6\ufe0e Optimize your brand&#039;s reputation with a prestigious online image \ud83d\ude80 Get started now with this Mailrelay article! 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