{"id":85794,"date":"2025-08-05T18:14:13","date_gmt":"2025-08-05T18:14:13","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2025\/08\/05\/ai-in-email-marketing-best-ways-to-use-it\/"},"modified":"2025-08-05T18:14:17","modified_gmt":"2025-08-05T18:14:17","slug":"ai-in-email-marketing-best-ways-to-use-it","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2025\/08\/05\/ai-in-email-marketing-best-ways-to-use-it\/","title":{"rendered":"AI in Email Marketing: Best Ways to Use It"},"content":{"rendered":"\n

Email marketing <\/a> is one of the most effective tools for attracting and retaining customers. <\/p>\n\n

But in an increasingly competitive environment, it’s key to take advantage of all available innovations<\/strong>. <\/p>\n\n

One of the most important is artificial intelligence (AI), which allows you to automate, optimize, and personalize campaigns like never before. <\/strong><\/p>\n\n

In this article, you\u2019ll learn how to use AI in your email marketing campaigns <\/strong> with Mailrelay, an ideal platform for beginners thanks to its free account with powerful integrated tools.<\/p>\n\n\n\n

Benefits of AI in Email Marketing<\/h2>\n\n

Artificial intelligence can take your email marketing to the next level thanks to key benefits such as:<\/p>\n\n

    \n
  • Personalization: <\/strong> send emails tailored to each segment, increasing their relevance.<\/li>\n\n\n\n
  • Automation: <\/strong> reduces manual effort by generating content quickly and automatically.<\/li>\n\n\n\n
  • Results optimization: <\/strong> improves open and conversion rates by sending emails with better subject lines, content, and calls to action.<\/li>\n<\/ul>\n\n
    \"How<\/figure>\n\n

    How AI Works in Mailrelay<\/h2>\n\n

    At Mailrelay, we\u2019ve integrated artificial intelligence directly into the newsletter editor. <\/p>\n\n

    Even in the free account, you can access tools that automatically generate text for attractive subject lines and tailored content. <\/p>\n\n

    You simply provide basic instructions and receive a draft ready to personalize and send.<\/p>\n\n

    Let\u2019s take a closer look at these points.<\/p>\n\n

    \u00b7 Generate Email Subject Lines with AI<\/h3>\n\n

    The first step is to add a newsletter to your newsletter section and give it a roughly indicative subject line.<\/p>\n\n

    \"Select<\/figure>\n\n

    That will create the newsletter, and you\u2019ll see the sections you can start editing, starting with the subject line:<\/p>\n\n

    \"newsletter<\/figure>\n\n

    When you open the section, you\u2019ll see all the options, including the ability to modify the subject line<\/strong>, write preview text, and use the \u201cSuggest\u201d option, which displays the AI features. <\/p>\n\n

    \"subject<\/figure>\n\n

    When you click, you\u2019ll see a screen like the following:<\/p>\n\n

    \"initial<\/figure>\n\n

    The fields from left to right correspond to:<\/p>\n\n

      \n
    • Tone of voice (natural, formal, informal…)<\/li>\n\n\n\n
    • Type of campaign (announcement, promotion, newsletter…)<\/li>\n\n\n\n
    • Brief description of the content<\/li>\n\n\n\n
    • Language<\/li>\n<\/ul>\n\n

      Once you fill in everything, click “Generate” and several subject line examples will appear, <\/strong> so you can choose the one you like best.<\/p>\n\n

      \"examples<\/figure>\n\n

      Now all you have to do is click “use” and the selected subject will be applied. <\/strong><\/p>\n\n

      \u00b7 Generate Newsletter or Email Content with AI<\/h3>\n\n

      The process is similar, but now we\u2019ll go to the content editing section:<\/p>\n\n

      \"\"<\/figure>\n\n

      And we\u2019ll select the option to generate templates with AI:<\/p>\n\n

      \"AI<\/figure>\n\n

      Once selected, the data you need to fill in is very simple:<\/p>\n\n

      \"\"<\/figure>\n\n

      You only need to enter your website URL, the type of template (basic, products…), roughly what you want, the tone and language, and you\u2019ll get a result similar to the following:<\/p>\n\n

      \"\"<\/figure>\n\n

      From there, you can modify the design, expand it with more sections, change the text, or if you like it, send it as it is.<\/p>\n\n

      As you can see, it\u2019s an option that saves a lot of time in our email marketing.<\/p>\n\n

      \u00b7 Don\u2019t Forget the Free Mailrelay Account<\/h3>\n\n

      Mailrelay\u2019s free account is ideal for beginners and small businesses, as it allows you to send up to 80,000 emails per month to up to 20,000 contacts at no cost. <\/strong> <\/p>\n\n

      This provides an excellent opportunity to explore and take advantage of advanced features such as AI-assisted newsletter generation, without the need for upfront investment.<\/p>\n\n

      \"Best<\/figure>\n\n

      Best Ways to Use AI in Email Marketing<\/h2>\n\n

      AI can transform how you create your campaigns. <\/p>\n\n

      For instance<\/p>\n\n

      \u00b7 Fast Personalization<\/h3>\n\n

      Use AI to personalize content and subject lines based on your subscribers\u2019 profiles, offering a more individualized experience.<\/p>\n\n

      \u00b7 Campaign Planning<\/h3>\n\n

      Plan and create automated email flows <\/strong> using external tools like ChatGPT to get creative ideas for email sequences (welcome, lead nurturing, reactivation, etc.), thus optimizing timing and the impact of each message.<\/p>\n\n

      \u00b7 Fast Content Generation<\/h3>\n\n

      The AI integrated into Mailrelay helps you generate catchy subject lines and effective email bodies in just a few minutes, which is especially useful for those with little time or limited writing experience.<\/strong><\/p>\n\n

      \"Recommended<\/figure>\n\n

      Recommended External AI Tools<\/h2>\n\n

      In addition to Mailrelay, there are complementary tools that can help you maximize your campaign impact:<\/p>\n\n

        \n
      • ChatGPT: <\/strong> ideal for generating flow ideas, subject lines, and creative content.<\/li>\n\n\n\n
      • Copy.ai<\/strong>: a tool specialized in generating persuasive and engaging texts.<\/li>\n\n\n\n
      • Grammarly: <\/strong> to review the grammar and style of AI-generated texts.<\/li>\n\n\n\n
      • Jasper.ai<\/strong>: excellent for creating varied and engaging content.<\/li>\n\n\n\n
      • Midjourney o DALL\u00b7E:<\/strong> tools to generate unique images that visually support your campaigns.<\/li>\n<\/ul>\n\n
        \"Frequently<\/figure>\n\n

        Frequently Asked Questions About AI in Email Marketing<\/h2>\n\n

        Let\u2019s try to answer some of the most common questions about using AI for typical email marketing tasks:<\/p>\n\n

        \u00b7 Should I rely completely on AI for my campaigns?<\/h3>\n\n

        AI is a very useful tool, but it should be used to support your creativity and personal judgment, never as a complete replacement.<\/p>\n\n

        \u00b7 How effective are AI-generated subject lines?<\/h3>\n\n

        AI-generated subject lines are usually attractive and effective, but it\u2019s recommended to run A\/B testing to confirm which ones work best with your audience.<\/p>\n\n

        \u00b7 Can I use AI even if I have no previous experience?<\/h3>\n\n

        Yes, current tools like Mailrelay are intuitive and easy to use, making AI accessible to people with no prior experience.<\/p>\n\n

        \u00b7 Is AI-generated information safe?<\/h3>\n\n

        You should always review AI-generated content to ensure its accuracy and coherence before sending it to your subscribers.<\/p>\n\n

        Conclusion<\/h2>\n\n

        Integrating AI into your email marketing campaigns with Mailrelay is simple and effective, especially using the generous free account. <\/p>\n\n

        Feel free to explore these tools and significantly improve the quality of your emails.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Email marketing is one of the most effective tools for attracting and retaining customers. But in an increasingly competitive environment, it’s key to take advantage of all available innovations. One of the most important is artificial intelligence (AI), which allows you to automate, optimize, and personalize campaigns like never before. In this article, you\u2019ll learn […]<\/p>\n","protected":false},"author":1,"featured_media":84337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[588],"tags":[],"class_list":["post-85794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-without-category"],"yoast_head":"\nAI in Email Marketing: Best Ways to Use It - Mailrelay<\/title>\n<meta name=\"description\" content=\"One of the most important is artificial intelligence (AI), which allows you to automate, optimize, and personalize campaigns like never before\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2025\/08\/05\/ai-in-email-marketing-best-ways-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in Email Marketing: Best Ways to Use It - 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