{"id":85794,"date":"2025-08-05T18:14:13","date_gmt":"2025-08-05T18:14:13","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2025\/08\/05\/ai-in-email-marketing-best-ways-to-use-it\/"},"modified":"2026-11-02T19:13:51","modified_gmt":"2026-11-02T19:13:51","slug":"ai-in-email-marketing-best-ways-to-use-it","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2025\/08\/05\/ai-in-email-marketing-best-ways-to-use-it\/","title":{"rendered":"AI in email marketing: 10 uses, prompts to copy and the best tools"},"content":{"rendered":"\n

Can AI write your emails for you?<\/p>\n\n

It can write a good first draft, suggest subject lines, help you segment and explain your campaign results.<\/p>\n\n

What it can’t do is know your customers better than you do or take responsibility for what you send.<\/p>\n\n

That’s why AI in email marketing works best as a fast assistant, not as an autopilot.<\/p>\n\n

In this article you’ll find the 10 uses that save the most time, plus prompts to copy.<\/p>\n\n

You’ll also see which tool suits each case and the limits you shouldn’t cross.<\/p>\n\n

<\/p>\n\n

What AI is useful for in email marketing<\/h2>\n\n

Artificial intelligence helps at almost every stage of a campaign. These are its most practical uses:<\/p>\n\n

Use<\/th>What AI does<\/th>Example<\/th><\/tr><\/thead>
Subject lines<\/td>Suggests several versions in different tones<\/td>Five subject lines for a sale offer<\/td><\/tr>
Preheader<\/td>Completes the subject line without repeating it<\/td>A sentence that adds the offer deadline<\/td><\/tr>
Email body<\/td>Writes a first draft<\/td>A newsletter with three updates<\/td><\/tr>
Templates<\/td>Builds the design from your website<\/td>A newsletter with your colors and products<\/td><\/tr>
Personalization<\/td>Adapts the copy to each segment<\/td>One version for customers and another for new subscribers<\/td><\/tr>
Sequences<\/td>Plans a flow of several emails<\/td>A four-step welcome series<\/td><\/tr>
Content ideas<\/td>Suggests topics for your calendar<\/td>Twelve newsletter topics for the year<\/td><\/tr>
Translation<\/td>Translates the email into another language<\/td>The same campaign in English and Portuguese<\/td><\/tr>
Analysis<\/td>Explains results in plain language<\/td>Which campaign performed best and why<\/td><\/tr>
Proofreading<\/td>Fixes typos, tone and clarity<\/td>Spots long or confusing sentences<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

In every case, the result is a starting point. You decide what gets sent.<\/p>\n\n

\"Infographic<\/figure>\n\n
\n

Try the AI in Mailrelay’s editor<\/strong><\/p>\n\n\n\n

Write your first subject line and your first draft with AI, on the free account too.<\/p>\n\n\n\n

\n
Create a free account<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Benefits of AI in email marketing<\/h3>\n\n

The first benefit is time.<\/p>\n\n

What used to take you an afternoon, like writing ten subject lines or a newsletter draft, now takes a couple of minutes.<\/p>\n\n

The second is personalization<\/a>. AI helps you write different versions for each segment without multiplying your workload.<\/p>\n\n

The third is results. With more versions to test, it’s easier to find the subject line or message that works best with your list.<\/p>\n\n

And the fourth is getting over the fear of the blank page.<\/p>\n\n

For anyone who doesn’t write for a living, having a draft to start from changes everything.<\/p>\n\n

The best ways to use AI in email marketing<\/h2>\n\n

Not all uses add the same value. These are the ones that pay off most for a small business.<\/p>\n\n

Write and test subject lines<\/h3>\n\n

The email subject line<\/a> decides whether your message gets opened or not. It’s where AI helps the most.<\/p>\n\n

Ask it for five or ten versions with different angles: one with a question, one with a number, one with urgency and one with a more personal touch.<\/p>\n\n

Then pick two and compare them with an A\/B test<\/a>. AI suggests, but it’s your subscribers who decide which one wins.<\/p>\n\n

Write the first draft<\/h3>\n\n

Give the AI the key details: what you offer, who it’s for, what you want the reader to do and the tone you use.<\/p>\n\n

With that, it gives you back a well-organized draft.<\/p>\n\n

Your job is to add what the AI doesn’t know: a real case, a detail about your business or your own way of saying things.<\/p>\n\n

Personalize by segment<\/h3>\n\n

If your list is split by interests or by buying stage, AI can adapt the same message to each group.<\/p>\n\n

For example, one version that introduces the product to people who don’t know it and another that reminds past buyers of a benefit.<\/p>\n\n

That way you make the most of segmentation<\/a> without writing every email from scratch.<\/p>\n\n

Taken further, this is hyper-personalization<\/a>, which uses each contact’s data to tailor the content.<\/p>\n\n

Plan automated sequences<\/h3>\n\n

AI is very useful for thinking through multi-email flows: welcome, lead nurturing, abandoned cart or re-engaging inactive subscribers.<\/p>\n\n

Ask it for the full structure, with the goal of each email and the days between them.<\/p>\n\n

Then you build it in your mailing automation<\/a> tool.<\/p>\n\n

Analyze results<\/h3>\n\n

Pasting a results table into an assistant and asking it what happened is a good shortcut to understanding your campaigns.<\/p>\n\n

It can tell you which subject lines get the best open rates, which links get the most clicks or on which day your list responds best.<\/p>\n\n

Remember that open rates have been inflated since Apple Mail started preloading images, so focus mainly on clicks.<\/p>\n\n

\"Infographic<\/figure>\n\n

Ready-to-copy AI prompts for email marketing<\/h2>\n\n

A good prompt gives context, asks for a specific result and sets limits. Replace what’s in square brackets with your own details.<\/p>\n\n

\n

Subject lines:<\/strong> “Write 8 subject lines for a [campaign type] email from [your business], aimed at [audience]. Maximum 50 characters. Mix questions, numbers and benefits. No all-caps text or repeated exclamation marks.”<\/p>\n\n\n\n

Preheader:<\/strong> “For the subject line ‘[subject line]’, suggest 5 preheaders under 90 characters that complete the idea without repeating it.”<\/p>\n\n\n\n

Newsletter:<\/strong> “Write a newsletter of about 200 words for [audience] about [topic]. Tone: [friendly\/formal]. Include a headline, three short paragraphs and a call to action to [goal]. Address the reader informally.”<\/p>\n\n\n\n

Welcome sequence:<\/strong> “Design a 4-email welcome sequence for new subscribers of [your business]. For each email, give the send day, the goal, the subject line and a summary of the content.”<\/p>\n\n\n\n

Re-engagement:<\/strong> “Write an email for subscribers who haven’t opened anything in 6 months. Ask them if they want to keep receiving emails and offer a clear unsubscribe link.”<\/p>\n\n\n\n

Analysis:<\/strong> “Here are the results of my last 5 campaigns. Tell me which one performed best in clicks, what the best subject lines have in common and what you would test in the next one.”<\/p>\n\n\n\n

Proofreading:<\/strong> “Review this email. Point out sentences longer than 20 words, words that could trigger spam filters and any facts I should check before sending it.”<\/p>\n<\/blockquote>\n\n

Never paste your subscribers’ names, emails or other personal data into an assistant. To analyze results, the figures for each campaign are enough.<\/p>\n\n

Example: a sale campaign with AI, step by step<\/h2>\n\n

Imagine an online coffee shop that wants to announce its January sale to a list of 3,000 subscribers.<\/p>\n\n

Step<\/th>What you ask the AI<\/th>What you do<\/th><\/tr><\/thead>
1. Idea<\/td>Three angles for the campaign<\/td>You choose the one that fits your brand<\/td><\/tr>
2. Subject lines<\/td>Eight subject lines under 50 characters<\/td>You pick two for the A\/B test<\/td><\/tr>
3. Draft<\/td>A 150-word email with the discount and the deadline<\/td>You add the product photo and the real code<\/td><\/tr>
4. Segments<\/td>One version for customers and another for people who have never bought<\/td>You check that each group gets its own<\/td><\/tr>
5. Proofreading<\/td>Point out long sentences and possible spam words<\/td>You read the whole email on your phone<\/td><\/tr>
6. Analysis<\/td>Explain the results of the send<\/td>You decide what to repeat in the next campaign<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

The AI has done the heavy lifting in a few minutes. The important decisions, like the discount, the audience and what gets sent, are still yours.<\/p>\n\n

How AI works in Mailrelay<\/h2>\n\n

At Mailrelay, we\u2019ve integrated artificial intelligence directly into the newsletter editor.<\/p>\n\n

Even on the free account, you can use it to generate subject lines and the content of your emails.<\/p>\n\n

Just give it a few basic instructions and you get a draft ready to review, personalize and send.<\/p>\n\n

Generate email subject lines with AI<\/h3>\n\n

First, add a newsletter in your newsletters section and give it a rough subject line:<\/p>\n\n

\"Subject<\/figure>\n\n

The newsletter will be created and you’ll see the sections you can edit. The first one is the subject line:<\/p>\n\n

\"newsletter<\/figure>\n\n

When you open the section, you can change the subject line and write a preview text. The “Suggest” option is the one that opens the AI options:<\/p>\n\n

\"subject<\/figure>\n\n

When you click it, you’ll see a screen like this:<\/p>\n\n

\"initial<\/figure>\n\n

The fields, from left to right, are the tone of voice (natural, formal, informal\u2026) and the campaign type (announcement, promotion, newsletter\u2026).<\/p>\n\n

Next come a short description of the content and the language.<\/p>\n\n

If you work in several markets, you can also use machine translation<\/a> to adapt your emails to other languages.<\/p>\n\n

Always review the result before sending it.<\/p>\n\n

Once you have everything, click “Generate” and several subject lines will appear for you to choose the one you like best:<\/p>\n\n

\"examples<\/figure>\n\n

All that’s left is to click “Use” and the chosen subject line will be applied.<\/p>\n\n

Generate newsletter or mailing content with AI<\/h3>\n\n

The process is similar, but now you go to the content editing section:<\/p>\n\n

\"Content<\/figure>\n\n

And choose the option to generate templates with AI:<\/p>\n\n

\"AI<\/figure>\n\n

The details you need to fill in are very simple:<\/p>\n\n

\"Sample<\/figure>\n\n

Enter your website URL, the template type (basic, products\u2026), what you want to say, the tone and the language.<\/p>\n\n

The result will look something like this:<\/p>\n\n

\"Example<\/figure>\n\n

From there you can change the design, add sections, tweak the text or send it as is if you like it.<\/p>\n\n

It’s an option that saves a lot of time, especially if you have to prepare newsletters every week.<\/p>\n\n

\n

Your next newsletter, in minutes<\/strong><\/p>\n\n\n\n

Ask the AI for a draft, adjust it to your brand and send it to your list from the same editor.<\/p>\n\n\n\n

\n
Try Mailrelay for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Recommended external AI tools<\/h2>\n\n

Besides Mailrelay’s editor, there are general-purpose assistants that can help you with your campaigns. This table sums up what each one is best for:<\/p>\n\n

Tool<\/th>What it’s best for in email marketing<\/th><\/tr><\/thead>
ChatGPT<\/a><\/td>Ideas, subject lines, drafts and results analysis<\/td><\/tr>
Claude<\/td>Long texts, tone review and data analysis<\/td><\/tr>
Gemini<\/td>If you work with Gmail and Google Workspace<\/td><\/tr>
Microsoft Copilot<\/td>If you work with Outlook and Microsoft 365<\/td><\/tr>
Grammarly or LanguageTool<\/td>Checking spelling and style before sending<\/td><\/tr>
Image generators<\/td>Original illustrations for your newsletters<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

You don’t need to use them all. One assistant to write and another to proofread is more than enough.<\/p>\n\n

If you want to dig deeper into the first one, there’s a guide on how to use ChatGPT in your email marketing strategy<\/a>.<\/p>\n\n

Connect Mailrelay with ChatGPT or Claude<\/h3>\n\n

There’s one more step that many people don’t know about.<\/p>\n\n

With the Mailrelay MCP server<\/a>, your AI assistant can look up your account and work with your data.<\/p>\n\n

You ask in your own words: compare your latest campaigns, organize contacts or prepare a draft for you to review.<\/p>\n\n

It’s in beta, you enable it with a ticket from the help section and, for now, it’s included in the free account.<\/p>\n\n

You’ll find the steps in the guide to connecting Mailrelay with ChatGPT and Claude<\/a> and an explanation of the protocol in what an MCP is<\/a>.<\/p>\n\n

AI reads your emails too<\/h2>\n\n

There’s a change that affects everyone who sends newsletters. Email apps already use AI to summarize messages.<\/p>\n\n

On iPhones that support Apple Intelligence, Apple Mail shows an AI-generated summary instead of the preview text.<\/p>\n\n

Gmail also offers Gemini summaries on some accounts, for now mainly in English.<\/p>\n\n

This has three practical consequences:<\/p>\n\n

1. Put the important part in the first lines, as real text and not inside an image.<\/p>\n\n

2. Take care of the sender name and the subject line, as those are what the summary doesn’t change.<\/p>\n\n

3. Write clear sentences. Confusing text produces a confusing summary.<\/p>\n\n

Writing so that AI understands your email and writing so that a person understands it are, in the end, the same thing.<\/p>\n\n

The limits of AI in email marketing<\/h2>\n\n

AI makes mistakes, and it makes them with great confidence. These are the most common risks:<\/p>\n\n

Risk<\/th>What to do<\/th><\/tr><\/thead>
Made-up facts<\/td>Check figures, dates, prices and names before sending<\/td><\/tr>
Generic copy<\/td>Add a real example, a detail about your business or your opinion<\/td><\/tr>
Same tone as everyone else<\/td>Give it examples of your previous emails so it can imitate your style<\/td><\/tr>
Personal data<\/td>Don’t paste your subscribers’ data into external tools<\/td><\/tr>
Promises you can’t keep<\/td>Check deadlines, conditions and discounts one by one<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Data protection doesn’t change because you use AI.<\/p>\n\n

GDPR and email marketing laws<\/a> apply the same way to an email written by hand as to one drafted with an assistant.<\/p>\n\n

Neither does responsibility. What lands in your subscribers’ inbox carries your name, not the tool’s.<\/p>\n\n

How to start using AI in your campaigns<\/h2>\n\n

If you’ve never used it, start small.<\/p>\n\n

In the first week, ask it for subject lines for your next newsletter and test two of them with an A\/B test.<\/p>\n\n

In the second, let it write the first draft and see how much time you save.<\/p>\n\n

Once you’ve got the hang of it, give it your campaign results and ask what it would improve.<\/p>\n\n

And if you want to go further, connect your account via MCP.<\/p>\n\n

What you shouldn’t do is send anything without reading it.<\/p>\n\n

That minute of review is what separates a useful email from one that hurts your brand.<\/p>\n\n

How Mailrelay helps<\/h2>\n\n

In Mailrelay, you have AI built into the editor. It generates subject lines in the tone you choose and creates a first newsletter draft from your website.<\/p>\n\n

You can check which version works best with A\/B tests and automate welcome, birthday or re-engagement sequences, on the free account too.<\/p>\n\n

With the MCP server, you can also work with your account from ChatGPT or Claude.<\/p>\n\n

The free account<\/a> lets you send up to 80,000 emails a month to 20,000 contacts. You can see all the plans on the pricing<\/a> page.<\/p>\n\n

\n

Put AI to work on your campaigns<\/strong><\/p>\n\n\n\n

AI editor, automations and an MCP server for ChatGPT and Claude, starting with the free account.<\/p>\n\n\n\n

\n
Start for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n

Frequently asked questions about AI in email marketing<\/h2>\n\n

These are the most common questions about using AI for email marketing tasks.<\/p>\n\n

Should I rely completely on AI for my campaigns?<\/h3>\n\n

No. AI is a very useful aid, but it doesn’t replace your judgment. Always check the facts, the tone and the promises before sending.<\/p>\n\n

How effective are AI-generated subject lines?<\/h3>\n\n

They’re usually correct and varied, but not all of them work equally well with your list. Run A\/B tests to find out which ones get more opens and clicks.<\/p>\n\n

Can I use AI even if I have no previous experience?<\/h3>\n\n

Yes. Today’s tools are simple, and Mailrelay’s editor guides you with just a few fields: tone, campaign type, description and language.<\/p>\n\n

Is it legal to use AI to write marketing emails?<\/h3>\n\n

Yes. The rules are the same as for any email: consent, a clear sender and an easy way to unsubscribe.<\/p>\n\n

Avoid pasting your subscribers’ personal data into external tools.<\/p>\n\n

Can AI decide the best time to send my emails?<\/h3>\n\n

It can help you analyze your results by day and time.<\/p>\n\n

You’ll find more tips in the article on the best time of day to send newsletters<\/a>.<\/p>\n\n

<\/div>\n\n
\n
\n
\n
\"Jose<\/a><\/figure>\n<\/div>\n\n\n\n
\n

Jose Argudo<\/strong><\/p>\n\n\n\n

CMO at Mailrelay. Writes about email marketing, copywriting and conversion for SMEs and entrepreneurs.<\/p>\n\n\n\n

More articles by Jose<\/a> \u00b7 LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

What AI is really useful for in your campaigns, with ready-to-copy prompts and the mistakes worth avoiding<\/p>\n","protected":false},"author":124,"featured_media":112273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562,868],"tags":[],"class_list":["post-85794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","category-strategy-and-tools"],"yoast_head":"\nAI in email marketing: uses, prompts and tools<\/title>\n<meta name=\"description\" content=\"How to use AI in email marketing: 10 uses with examples, prompts to copy, which tool to choose, GDPR limits and the AI in Mailrelay's editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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