{"id":90714,"date":"2026-08-06T18:09:57","date_gmt":"2026-08-06T18:09:57","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/08\/06\/communication-plan\/"},"modified":"2026-08-06T18:10:01","modified_gmt":"2026-08-06T18:10:01","slug":"communication-plan","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/","title":{"rendered":"Communication Plan: What It Is, Roadmap, and Best Examples"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Communicating without a plan is one of the most common mistakes a company can make.<\/p>\n\n<p class=\"wp-block-paragraph\">One day you post something on social media, the next you send out a newsletter, then you draft an internal memo for employees, and when a problem arises, you improvise a quick response.<\/p>\n\n<p class=\"wp-block-paragraph\">The result is usually the same: inconsistent messages, misaligned teams, and missed opportunities.<\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s why having a <strong>communication plan<\/strong> is so important.<\/p>\n\n<p class=\"wp-block-paragraph\">A communication plan lets you organize what you want to communicate, to whom, through which channel, with what goal, and at what time. It isn&#8217;t just about &#8220;talking more,&#8221; but communicating better.<\/p>\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ll cover what a communication plan is, the types that exist, how to create one step-by-step, and how email marketing can help you maintain clearer, more consistent, and measurable communication.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What is a communication plan?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">A <strong>communication plan<\/strong> is a strategic document that defines how a company will communicate its messages to its different audiences.<\/p>\n\n<p class=\"wp-block-paragraph\">Simply put, it&#8217;s the roadmap that indicates what will be said, to whom, when, through which channel, and with what objective.<\/p>\n\n<p class=\"wp-block-paragraph\">A company&#8217;s communication plan can include actions directed at employees, customers, suppliers, the media, investors, partners, or the community. Therefore, it isn&#8217;t limited to marketing. It also impacts internal communication, reputation, customer service, public relations, and corporate communication.<\/p>\n\n<p class=\"wp-block-paragraph\">For instance, a company might need to communicate a product launch, a change in its terms, a new brand phase, a reputational crisis, a commercial campaign, or an internal update for its team.<\/p>\n\n<p class=\"wp-block-paragraph\">Without a plan, every message can end up being improvised. With a plan, every communication has an intention and is part of a broader strategy.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Types of communication plans<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">There isn&#8217;t just one type of communication plan. It depends on who the communication is aimed at and what objective you want to achieve.<\/p>\n\n<p class=\"wp-block-paragraph\">In a company, the two main types are the internal communication plan and the external communication plan.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Internal communication plan<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The internal communication plan is directed at the people who make up the company: employees, teams, departments, managers, or internal collaborators.<\/p>\n\n<p class=\"wp-block-paragraph\">Its goal is to improve the flow of information within the organization.<\/p>\n\n<p class=\"wp-block-paragraph\">Good internal communication prevents confusion, reduces duplicate efforts, and helps everyone know what&#8217;s happening, what&#8217;s expected of them, and where the company is heading.<\/p>\n\n<p class=\"wp-block-paragraph\">It can include actions such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Internal announcements.<\/li>\n\n\n\n<li>Employee newsletters.<\/li>\n\n\n\n<li>Team meetings.<\/li>\n\n\n\n<li>Corporate intranet.<\/li>\n\n\n\n<li>Internal surveys.<\/li>\n\n\n\n<li>Process manuals.<\/li>\n\n\n\n<li>Human resources communications.<\/li>\n\n\n\n<li>Internal events.<\/li>\n\n\n\n<li>Feedback channels.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This type of plan is particularly important for companies with multiple departments, remote teams, rapid growth, or frequent changes.<\/p>\n\n<p class=\"wp-block-paragraph\">If your team doesn&#8217;t fully understand the goals, changes, or priorities, it will be hard for them to project a consistent image outward.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>External communication plan<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The external communication plan targets audiences outside the company: customers, leads, the media, suppliers, investors, partners, or society in general.<\/p>\n\n<p class=\"wp-block-paragraph\">Its aim is to build a solid brand image, generate trust, and maintain a consistent relationship with the market.<\/p>\n\n<p class=\"wp-block-paragraph\">This type of plan can include actions such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Email marketing.<\/li>\n\n\n\n<li>Social media.<\/li>\n\n\n\n<li>Press releases.<\/li>\n\n\n\n<li>Corporate blog.<\/li>\n\n\n\n<li>Events.<\/li>\n\n\n\n<li>Webinars.<\/li>\n\n\n\n<li>Advertising campaigns.<\/li>\n\n\n\n<li>Customer communication.<\/li>\n\n\n\n<li>Public relations.<\/li>\n\n\n\n<li>Commercial communications.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A company&#8217;s communication plan shouldn&#8217;t treat internal and external communication as separate worlds. If you communicate one thing inside the company and project something else outward, inconsistencies will inevitably appear.<\/p>\n\n<p class=\"wp-block-paragraph\">The brand must sound the same inside and out.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Current objectives of a communication plan<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">A communication plan&#8217;s objectives can vary depending on the company, the timing, and the target audience.<\/p>\n\n<p class=\"wp-block-paragraph\">Creating a plan to improve internal communication isn&#8217;t the same as designing a corporate communication plan to reinforce brand reputation.<\/p>\n\n<p class=\"wp-block-paragraph\">Even so, all goals should be clear, measurable, and realistic.<\/p>\n\n<p class=\"wp-block-paragraph\">Some common objectives are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Improving brand message consistency.<\/li>\n\n\n\n<li>Increasing company visibility.<\/li>\n\n\n\n<li>Strengthening relationships with current customers.<\/li>\n\n\n\n<li>Capturing new leads.<\/li>\n\n\n\n<li>Enhancing internal communication among teams.<\/li>\n\n\n\n<li>Reducing errors or misunderstandings.<\/li>\n\n\n\n<li>Preparing communication for a crisis.<\/li>\n\n\n\n<li>Supporting product or service launches.<\/li>\n\n\n\n<li>Improving corporate reputation.<\/li>\n\n\n\n<li>Increasing campaign participation.<\/li>\n\n\n\n<li>Building customer loyalty through regular communications.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For instance, a useless goal would be: &#8220;improve communication.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">A better-defined goal would be: &#8220;increase corporate newsletter open rates by 25% over the next three months.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">The difference is clear: the second one can be measured.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion.png\" alt=\"\" class=\"wp-image-35067\" style=\"width:840px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion.png 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion-300x162.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/03\/comunicacion-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Why is it important to create a communication plan for your company? Benefits<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Creating a communication plan for your company is important because it prevents your messaging from relying on improvisation.<\/p>\n\n<p class=\"wp-block-paragraph\">When there&#8217;s no roadmap, each department might communicate with a different tone, use different channels, or release messages that don&#8217;t align with the overall goals.<\/p>\n\n<p class=\"wp-block-paragraph\">This directly affects brand perception.<\/p>\n\n<p class=\"wp-block-paragraph\">A strong communication plan ensures all messages follow a shared logic. It also allows you to decide which channels to use, what frequency to maintain, and what kind of content to send to each audience.<\/p>\n\n<p class=\"wp-block-paragraph\">Its main benefits are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater consistency:<\/strong> all messages follow the same strategic line.<\/li>\n\n\n\n<li><strong>Better organization:<\/strong> every action has an owner, a channel, and a date.<\/li>\n\n\n\n<li><strong>More efficiency:<\/strong> duplicate tasks and unnecessary communications are reduced.<\/li>\n\n\n\n<li><strong>Improved brand image:<\/strong> the company conveys professionalism and clarity.<\/li>\n\n\n\n<li><strong>Higher trust:<\/strong> customers, employees, and stakeholders receive consistent messages.<\/li>\n\n\n\n<li><strong>Better crisis management:<\/strong> the company knows how to act if a problem arises.<\/li>\n\n\n\n<li><strong>More channel control:<\/strong> it prevents communicating everything everywhere.<\/li>\n\n\n\n<li><strong>Better measurement:<\/strong> you can verify which actions work and which don&#8217;t.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A communication plan doesn&#8217;t make a company communicate more. It makes it communicate more meaningfully.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>How to create a communication plan? Step by step<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re wondering <strong>how to make a communication plan<\/strong>, the key is to follow a structured process.<\/p>\n\n<p class=\"wp-block-paragraph\">Don&#8217;t start by choosing channels. First, you need to know where you&#8217;re starting from, what you want to achieve, and who you need to reach.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Situation analysis<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The first step is to analyze the company&#8217;s current situation.<\/p>\n\n<p class=\"wp-block-paragraph\">Here you should review how communication is currently being handled: which channels are used, what messages are repeated, what works, what doesn&#8217;t, and where problems appear.<\/p>\n\n<p class=\"wp-block-paragraph\">You can rely on a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.<\/p>\n\n<p class=\"wp-block-paragraph\">Some useful questions include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What channels are we currently using?<\/li>\n\n\n\n<li>What messages are we transmitting?<\/li>\n\n\n\n<li>Is there consistency across our website, social media, emails, and commercial communication?<\/li>\n\n\n\n<li>What questions repeatedly come up among customers or employees?<\/li>\n\n\n\n<li>Which actions have worked best?<\/li>\n\n\n\n<li>Where does information get lost?<\/li>\n\n\n\n<li>Which channels barely generate results?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This analysis prevents you from creating a plan based purely on intuition.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Objectives<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Once the situation is analyzed, you must define your objectives.<\/p>\n\n<p class=\"wp-block-paragraph\">Objectives are the foundation of the plan. If you don&#8217;t know what you want to achieve, you won&#8217;t be able to decide what actions to take or how to measure the results.<\/p>\n\n<p class=\"wp-block-paragraph\">Ideally, they should be SMART goals: specific, measurable, achievable, relevant, and time-bound.<\/p>\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Increase newsletter subscribers by 20% in three months.<\/li>\n\n\n\n<li>Improve internal email open rates by 15%.<\/li>\n\n\n\n<li>Get 500 registrations for a corporate webinar.<\/li>\n\n\n\n<li>Reduce repetitive customer service questions through preventive communications.<\/li>\n\n\n\n<li>Increase the visibility of a new product line during the quarter.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The clearer the goal, the easier it will be to execute the plan.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Target audience<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The next step is to define who the communication is for.<\/p>\n\n<p class=\"wp-block-paragraph\">Not all messages are for everyone.<\/p>\n\n<p class=\"wp-block-paragraph\">A corporate communication plan might target different audiences: employees, current customers, leads, suppliers, the media, partners, investors, or the community.<\/p>\n\n<p class=\"wp-block-paragraph\">Each audience has different needs.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, a customer wants to understand benefits, pricing, warranties, or updates. An employee needs clear internal information. The media needs relevant data and a news-oriented angle.<\/p>\n\n<p class=\"wp-block-paragraph\">To define your audience well, you can analyze:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Demographic profile.<\/li>\n\n\n\n<li>Needs.<\/li>\n\n\n\n<li>Interests.<\/li>\n\n\n\n<li>Level of brand awareness.<\/li>\n\n\n\n<li>Current relationship with the company.<\/li>\n\n\n\n<li>Channels they use.<\/li>\n\n\n\n<li>Common objections or doubts.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The better you know your audience, the clearer your message will be.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Key message<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The key message is the main idea you want to convey.<\/p>\n\n<p class=\"wp-block-paragraph\">It should be clear, consistent, and tailored to the target audience.<\/p>\n\n<p class=\"wp-block-paragraph\">This doesn&#8217;t mean writing a fixed phrase and repeating it across all channels. It means having a central idea that you can then adapt to each format.<\/p>\n\n<p class=\"wp-block-paragraph\">For instance, if a company wants to announce a new tool, the message shouldn&#8217;t just focus on its features. It should explain what problem it solves and why it&#8217;s relevant to the user.<\/p>\n\n<p class=\"wp-block-paragraph\">A good key message must be:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Clear.<\/li>\n\n\n\n<li>Direct.<\/li>\n\n\n\n<li>Easy to understand.<\/li>\n\n\n\n<li>Consistent with the brand.<\/li>\n\n\n\n<li>Tailored to the audience.<\/li>\n\n\n\n<li>Benefit-oriented.<\/li>\n\n\n\n<li>Repeatable across different channels.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If the message isn&#8217;t understood quickly, the plan loses impact.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Channels<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">After defining the message, it&#8217;s time to choose the channels.<\/p>\n\n<p class=\"wp-block-paragraph\">Channels should be selected based on the audience and the objective, not trends.<\/p>\n\n<p class=\"wp-block-paragraph\">A company can use internal, external, online, and offline channels. The key is to assign a specific function to each one.<\/p>\n\n<p class=\"wp-block-paragraph\">Some common channels include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Email marketing.<\/li>\n\n\n\n<li>Corporate newsletter.<\/li>\n\n\n\n<li>Social media.<\/li>\n\n\n\n<li>Blog.<\/li>\n\n\n\n<li>Website.<\/li>\n\n\n\n<li>WhatsApp or messaging.<\/li>\n\n\n\n<li>Intranet.<\/li>\n\n\n\n<li>Internal meetings.<\/li>\n\n\n\n<li>Events.<\/li>\n\n\n\n<li>Webinars.<\/li>\n\n\n\n<li>Press releases.<\/li>\n\n\n\n<li>Advertising.<\/li>\n\n\n\n<li>Traditional media.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For example, email marketing can be ideal for periodic communications, promotions, updates, training, or customer follow-ups. Social media is great for visibility and conversation. The website should act as a central hub. Events can reinforce trust and connection.<\/p>\n\n<p class=\"wp-block-paragraph\">The mistake would be communicating everything across all channels.<\/p>\n\n<p class=\"wp-block-paragraph\">Each channel must have a clear function.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Action plan and timeline<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The action plan turns the strategy into concrete tasks.<\/p>\n\n<p class=\"wp-block-paragraph\">Here you define what actions will be taken, when, who will be responsible, and what resources are needed.<\/p>\n\n<p class=\"wp-block-paragraph\">For instance, if the goal is to launch a new monthly newsletter, the plan should indicate who writes the content, who reviews it, which day it goes out, which segments receive it, and what metrics will be analyzed afterward.<\/p>\n\n<p class=\"wp-block-paragraph\">A timeline helps visualize all communication over weeks or months.<\/p>\n\n<p class=\"wp-block-paragraph\">It can include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Action.<\/li>\n\n\n\n<li>Objective.<\/li>\n\n\n\n<li>Audience.<\/li>\n\n\n\n<li>Channel.<\/li>\n\n\n\n<li>Owner.<\/li>\n\n\n\n<li>Date.<\/li>\n\n\n\n<li>Status.<\/li>\n\n\n\n<li>Main metric.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Planning prevents communications from piling up, overlapping, or arriving late.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Measurement<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Measurement is what lets you know if the plan is working.<\/p>\n\n<p class=\"wp-block-paragraph\">It isn&#8217;t enough to just execute actions. You have to review results and make adjustments.<\/p>\n\n<p class=\"wp-block-paragraph\">The metrics will depend on the objective and the channel.<\/p>\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Email open rates.<\/li>\n\n\n\n<li>Newsletter clicks.<\/li>\n\n\n\n<li>Website traffic.<\/li>\n\n\n\n<li>Social media reach.<\/li>\n\n\n\n<li>Interactions.<\/li>\n\n\n\n<li>Leads generated.<\/li>\n\n\n\n<li>Event attendance.<\/li>\n\n\n\n<li>Survey responses.<\/li>\n\n\n\n<li>Internal participation.<\/li>\n\n\n\n<li>Media mentions.<\/li>\n\n\n\n<li>Campaign conversions.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Measuring doesn&#8217;t just justify the work. It helps you learn which messages, channels, and formats generate the best results.<\/p>\n\n<p class=\"wp-block-paragraph\">A communication plan must be reviewed periodically to remain useful.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg\" alt=\"\" class=\"wp-image-33956\" style=\"width:840px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion.jpg 630w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion-300x162.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2017\/02\/mix-de-comunicacion-110x59.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>The importance of email marketing in your communication plan<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Email marketing is one of the most important channels within a communication plan.<\/p>\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n<p class=\"wp-block-paragraph\">Because it allows you to land directly in your contacts&#8217; inboxes, segment messages, and measure results accurately.<\/p>\n\n<p class=\"wp-block-paragraph\">Unlike social media, you don&#8217;t depend as much on an algorithm. Unlike advertising, you don&#8217;t pay per impression. And unlike other more informal channels, you can structure complete, professional messages.<\/p>\n\n<p class=\"wp-block-paragraph\">Within a communication plan, email marketing can be used to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Send corporate newsletters.<\/li>\n\n\n\n<li>Communicate updates.<\/li>\n\n\n\n<li>Launch products or services.<\/li>\n\n\n\n<li>Inform about important changes.<\/li>\n\n\n\n<li>Maintain relationships with customers.<\/li>\n\n\n\n<li>Segment campaigns by interests.<\/li>\n\n\n\n<li>Send internal communications.<\/li>\n\n\n\n<li>Automate sequences.<\/li>\n\n\n\n<li>Measure opens, clicks, and conversions.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Plus, email allows you to adapt the message based on the type of contact.<\/p>\n\n<p class=\"wp-block-paragraph\">You don&#8217;t have to send the same thing to an active customer, a new lead, a supplier, or an employee. You can segment and personalize.<\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s why, if you&#8217;re creating a company&#8217;s communication plan, email marketing should take center stage.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Communication plan example: Template and Table<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Below is a simple communication plan <strong>example<\/strong> that you can adapt to your company.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Action<\/strong><\/td><td><strong>Objective<\/strong><\/td><td><strong>Audience<\/strong><\/td><td><strong>Channel<\/strong><\/td><td><strong>Owner<\/strong><\/td><td><strong>Frequency \/ Date<\/strong><\/td><td><strong>Metric<\/strong><\/td><\/tr><tr><td>Monthly newsletter<\/td><td>Build customer loyalty and share updates<\/td><td>Current customers<\/td><td>Email marketing<\/td><td>Marketing<\/td><td>Once a month<\/td><td>Opens and clicks<\/td><\/tr><tr><td>Internal announcement<\/td><td>Inform about company changes<\/td><td>Employees<\/td><td>Internal email \/ Intranet<\/td><td>HR<\/td><td>When there are updates<\/td><td>Reads and feedback<\/td><\/tr><tr><td>Blog post<\/td><td>Increase organic traffic<\/td><td>Leads and potential customers<\/td><td>Blog \/ SEO<\/td><td>Content<\/td><td>Twice a month<\/td><td>Traffic and leads<\/td><\/tr><tr><td>Social media campaign<\/td><td>Improve brand visibility<\/td><td>External audience<\/td><td>LinkedIn \/ Instagram<\/td><td>Social Media<\/td><td>Weekly<\/td><td>Reach and engagement<\/td><\/tr><tr><td>Corporate webinar<\/td><td>Capture qualified leads<\/td><td>B2B leads<\/td><td>Landing page + email<\/td><td>Marketing and sales<\/td><td>Quarterly<\/td><td>Registrations and attendees<\/td><\/tr><tr><td>Satisfaction survey<\/td><td>Collect feedback<\/td><td>Customers<\/td><td>Email<\/td><td>Customer service<\/td><td>Biannually<\/td><td>Responses and NPS<\/td><\/tr><tr><td>Press release<\/td><td>Get media coverage<\/td><td>Media<\/td><td>Email \/ PR<\/td><td>Communications<\/td><td>Per campaign<\/td><td>Publications earned<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">This table doesn&#8217;t have to be complex. The important thing is that it allows you to quickly answer these questions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What are we going to communicate?<\/li>\n\n\n\n<li>Who is it directed to?<\/li>\n\n\n\n<li>What channel are we going to use?<\/li>\n\n\n\n<li>Who is in charge?<\/li>\n\n\n\n<li>When will it be done?<\/li>\n\n\n\n<li>How will we measure the outcome?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">That is the real value of a plan: turning communication into a clear system.<\/p>\n\n<p class=\"wp-block-paragraph\">Other articles that might interest you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2025\/08\/19\/tofu-mofubofu-what-they-mean-and-how-to-use-them-in-your-marketing-strategy\/\">TOFU, MOFU, BOFU: What Are They? Examples and Implementation Strategies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/transactional-sms\/\">Transactional SMS: What It Is and How to Use It<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2025\/10\/07\/psychological-triggers-the-science-of-persuasion-to-skyrocket-your-sales\/\">Mental Triggers: What They Are and How to Use Them to Sell More<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/03\/17\/what-is-the-best-time-of-the-day-to-send-newsletters\/\">What Is the Best Time of Day to Send Your Newsletters?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2025\/12\/11\/what-is-a-sales-crm-and-how-to-choose-the-best-one\/\">Sales CRM: Everything You Need to Know<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Common mistakes when creating a corporate communication plan<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">A corporate communication plan can fail if it&#8217;s created as a pretty but impractical document.<\/p>\n\n<p class=\"wp-block-paragraph\">The most common mistake is making it too generic. If the plan doesn&#8217;t boil down to concrete actions, owners, dates, and metrics, it will be hard to implement.<\/p>\n\n<p class=\"wp-block-paragraph\">Another mistake is not differentiating audiences. You can&#8217;t communicate with employees, customers, suppliers, and the media in the same way. Each group needs a tailored message and channel.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s also common to choose channels based on trends. Being on TikTok, LinkedIn, or WhatsApp makes no sense if your audience isn&#8217;t there or if you don&#8217;t have a clear strategy for those channels.<\/p>\n\n<p class=\"wp-block-paragraph\">Common mistakes to avoid:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Not defining specific objectives.<\/li>\n\n\n\n<li>Not analyzing the current situation.<\/li>\n\n\n\n<li>Not differentiating between internal and external communication.<\/li>\n\n\n\n<li>Creating overly generic messages.<\/li>\n\n\n\n<li>Using too many channels without a strategy.<\/li>\n\n\n\n<li>Not assigning owners.<\/li>\n\n\n\n<li>Not creating a timeline.<\/li>\n\n\n\n<li>Not measuring results.<\/li>\n\n\n\n<li>Not updating the plan.<\/li>\n\n\n\n<li>Not preparing crisis protocols.<\/li>\n\n\n\n<li>Not integrating email marketing into the strategy.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A good plan doesn&#8217;t have to be massive. It just needs to be useful.<\/p>\n\n<p class=\"wp-block-paragraph\">If the team doesn&#8217;t understand it or use it, it isn&#8217;t a communication plan. It&#8217;s a forgotten file.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>The best platform to boost your communication plan<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The best platform to boost your communication plan is the one that allows you to send messages in an organized, segmented, and measurable way.<\/p>\n\n<p class=\"wp-block-paragraph\">Here, email marketing has a clear advantage.<\/p>\n\n<p class=\"wp-block-paragraph\">It lets you create campaigns for different audiences, organize contacts, personalize messages, and analyze results.<\/p>\n\n<p class=\"wp-block-paragraph\">A good platform should help you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Manage contacts.<\/li>\n\n\n\n<li>Segment audiences.<\/li>\n\n\n\n<li>Create email campaigns.<\/li>\n\n\n\n<li>Automate communications.<\/li>\n\n\n\n<li>Measure opens and clicks.<\/li>\n\n\n\n<li>Maintain a clean database.<\/li>\n\n\n\n<li>Send newsletters.<\/li>\n\n\n\n<li>Communicate updates.<\/li>\n\n\n\n<li>Scale without complications.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Mailrelay fits very well into a communication plan because it allows you to centralize many important communications: newsletters, commercial campaigns, informative emails, launch communications, loyalty messages, and automations.<\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, it is especially useful for companies that want to maintain regular communication with customers, leads, or communities without relying solely on social media.<\/p>\n\n<p class=\"wp-block-paragraph\">Because effective communication can&#8217;t depend on the user seeing a post at the exact right moment.<\/p>\n\n<p class=\"wp-block-paragraph\">You need a direct channel.<\/p>\n\n<p class=\"wp-block-paragraph\">And email is still one of the most powerful for achieving that.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Mailrelay: Up to 80,000 free emails for your communication plan<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">A communication plan needs strategy, clear messages, and well-chosen channels.<\/p>\n\n<p class=\"wp-block-paragraph\">But it also needs a tool that allows you to execute those communications professionally.<\/p>\n\n<p class=\"wp-block-paragraph\">With Mailrelay, you can send newsletters, informational campaigns, commercial communications, automated sequences, and segmented messages for different audiences.<\/p>\n\n<p class=\"wp-block-paragraph\">You can use it within your internal, external, or corporate communication plan, whether you want to inform, sell, build loyalty, or maintain an ongoing relationship with your audience.<\/p>\n\n<p class=\"wp-block-paragraph\">Plus, you can start for free.<\/p>\n\n<p class=\"wp-block-paragraph\">With Mailrelay, you get:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Up to 80,000 free emails a month.<\/li>\n\n\n\n<li>Up to 20,000 contacts.<\/li>\n\n\n\n<li>No credit card required.<\/li>\n\n\n\n<li>No ads in your emails.<\/li>\n\n\n\n<li>Contact segmentation.<\/li>\n\n\n\n<li>Automations.<\/li>\n\n\n\n<li>Campaign statistics.<\/li>\n\n\n\n<li>Specialized technical support.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This way you can create a more organized, measurable, and easier-to-execute communication plan.<\/p>\n\n<p class=\"wp-block-paragraph\">Because communicating well doesn&#8217;t consist of sending isolated messages.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s about having a clear roadmap and using the right channels to reach each person with the right message.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/en\/signup\/\">[Create your free Mailrelay account and start boosting your communication plan with email marketing]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicating without a plan is one of the most common mistakes a company can make. One day you post something on social media, the next you send out a newsletter, then you draft an internal memo for employees, and when a problem arises, you improvise a quick response. The result is usually the same: inconsistent [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":90446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562,581,814],"tags":[],"class_list":["post-90714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","category-marketing-2","category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b6\ufe0e Company Communication Plan: 2026 Guide + Examples<\/title>\n<meta name=\"description\" content=\"\u25b6\ufe0e Discover the best way to create a communication plan for your project and the top platform for it in Mailrelay \u2705 Check it out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b6\ufe0e Company Communication Plan: 2026 Guide + Examples\" \/>\n<meta property=\"og:description\" content=\"\u25b6\ufe0e Discover the best way to create a communication plan for your project and the top platform for it in Mailrelay \u2705 Check it out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T18:09:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T18:10:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jose Argudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Argudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/\"},\"author\":{\"name\":\"Jose Argudo\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/d8e868b5b67c658bb687818bc5ee08ae\"},\"headline\":\"Communication Plan: What It Is, Roadmap, and Best Examples\",\"datePublished\":\"2026-08-06T18:09:57+00:00\",\"dateModified\":\"2026-08-06T18:10:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/\"},\"wordCount\":2741,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/plan-de-comunicacion.webp\",\"articleSection\":[\"email marketing\",\"marketing\",\"sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/\",\"name\":\"\u25b6\ufe0e Company Communication Plan: 2026 Guide + Examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/plan-de-comunicacion.webp\",\"datePublished\":\"2026-08-06T18:09:57+00:00\",\"dateModified\":\"2026-08-06T18:10:01+00:00\",\"description\":\"\u25b6\ufe0e Discover the best way to create a communication plan for your project and the top platform for it in Mailrelay \u2705 Check it out!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/plan-de-comunicacion.webp\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/plan-de-comunicacion.webp\",\"width\":1460,\"height\":820,\"caption\":\"plan de comunicacio\u0301n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/06\\\/communication-plan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communication Plan: What It Is, Roadmap, and Best Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com - Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/mailrelay-logo.jpg\",\"width\":613,\"height\":291,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/d8e868b5b67c658bb687818bc5ee08ae\",\"name\":\"Jose Argudo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g\",\"caption\":\"Jose Argudo\"},\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/author\\\/jose\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b6\ufe0e Company Communication Plan: 2026 Guide + Examples","description":"\u25b6\ufe0e Discover the best way to create a communication plan for your project and the top platform for it in Mailrelay \u2705 Check it out!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/","og_locale":"en_US","og_type":"article","og_title":"\u25b6\ufe0e Company Communication Plan: 2026 Guide + Examples","og_description":"\u25b6\ufe0e Discover the best way to create a communication plan for your project and the top platform for it in Mailrelay \u2705 Check it out!","og_url":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_published_time":"2026-08-06T18:09:57+00:00","article_modified_time":"2026-08-06T18:10:01+00:00","og_image":[{"width":1460,"height":820,"url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp","type":"image\/webp"}],"author":"Jose Argudo","twitter_card":"summary_large_image","twitter_creator":"@mailrelay","twitter_site":"@mailrelay","twitter_misc":{"Written by":"Jose Argudo","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#article","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/"},"author":{"name":"Jose Argudo","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/d8e868b5b67c658bb687818bc5ee08ae"},"headline":"Communication Plan: What It Is, Roadmap, and Best Examples","datePublished":"2026-08-06T18:09:57+00:00","dateModified":"2026-08-06T18:10:01+00:00","mainEntityOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/"},"wordCount":2741,"commentCount":0,"publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp","articleSection":["email marketing","marketing","sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/","url":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/","name":"\u25b6\ufe0e Company Communication Plan: 2026 Guide + Examples","isPartOf":{"@id":"https:\/\/mailrelay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#primaryimage"},"image":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp","datePublished":"2026-08-06T18:09:57+00:00","dateModified":"2026-08-06T18:10:01+00:00","description":"\u25b6\ufe0e Discover the best way to create a communication plan for your project and the top platform for it in Mailrelay \u2705 Check it out!","breadcrumb":{"@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#primaryimage","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp","width":1460,"height":820,"caption":"plan de comunicacio\u0301n"},{"@type":"BreadcrumbList","@id":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/06\/communication-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Communication Plan: What It Is, Roadmap, and Best Examples"}]},{"@type":"WebSite","@id":"https:\/\/mailrelay.com\/en\/#website","url":"https:\/\/mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com - Email Marketing Software","publisher":{"@id":"https:\/\/mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","contentUrl":"https:\/\/mailrelay.com\/wp-content\/uploads\/2019\/05\/mailrelay-logo.jpg","width":613,"height":291,"caption":"Mailrelay"},"image":{"@id":"https:\/\/mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]},{"@type":"Person","@id":"https:\/\/mailrelay.com\/en\/#\/schema\/person\/d8e868b5b67c658bb687818bc5ee08ae","name":"Jose Argudo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03981e1d30ef3dc40ec23fd44794672480e5df7094be90a418ff4785b7058b7b?s=96&d=mm&r=g","caption":"Jose Argudo"},"url":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp",1460,820,false],"thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion-150x150.webp",150,150,true],"medium":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion-300x168.webp",300,168,true],"medium_large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion-768x431.webp",640,359,true],"large":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion-1024x575.webp",640,359,true],"1536x1536":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp",1460,820,false],"2048x2048":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion.webp",1460,820,false],"testimonials":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion-110x62.webp",110,62,true],"author-image":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion-60x34.webp",60,34,true],"yarpp-thumbnail":["https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/07\/plan-de-comunicacion-120x120.webp",120,120,true]},"uagb_author_info":{"display_name":"Jose Argudo","author_link":"https:\/\/mailrelay.com\/en\/blog\/author\/jose\/"},"uagb_comment_info":14,"uagb_excerpt":"Communicating without a plan is one of the most common mistakes a company can make. One day you post something on social media, the next you send out a newsletter, then you draft an internal memo for employees, and when a problem arises, you improvise a quick response. The result is usually the same: inconsistent&hellip;","_links":{"self":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/90714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=90714"}],"version-history":[{"count":1,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/90714\/revisions"}],"predecessor-version":[{"id":90715,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/90714\/revisions\/90715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media\/90446"}],"wp:attachment":[{"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=90714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=90714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=90714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}