{"id":91063,"date":"2026-08-19T18:42:16","date_gmt":"2026-08-19T18:42:16","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/08\/19\/easy-email-automation-for-growing-businesses\/"},"modified":"2026-08-21T17:12:41","modified_gmt":"2026-08-21T17:12:41","slug":"easy-email-automation-for-growing-businesses","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/19\/easy-email-automation-for-growing-businesses\/","title":{"rendered":"Easy email automation for growing businesses"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Email automation involves using tools that, once set up, can autonomously carry out certain email sending actions.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Requiring little to no supervision.<\/p>\n\n<p class=\"wp-block-paragraph\">A classic example would be follow-up emails after subscribing.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A contact subscribes and automatically receives a welcome email, or a series of emails, essentially a funnel.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In general, automations allow you to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Spend more time on other tasks<\/li>\n\n\n\n<li>Avoid mistakes<\/li>\n\n\n\n<li>Scale your business without needing to dedicate more time or resources<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">And therefore, they are a highly useful tool in a business&#8217;s email marketing arsenal.<\/p>\n\n<p class=\"wp-block-paragraph\">Especially if, as in the case of Mailrelay, they are easy to set up, helping you save time without complications.<\/p>\n\n<p class=\"wp-block-paragraph\">But to truly appreciate the value of this feature, let&#8217;s first look at the advantages.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Advantages of email automation for your business<\/h2>\n\n<p class=\"wp-block-paragraph\">Some of the advantages are obvious, but let&#8217;s review them to better specify the benefits of automating certain processes and ensure we don&#8217;t miss anything.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Time and effort savings: <\/h3>\n\n<p class=\"wp-block-paragraph\">This is clear.<\/p>\n\n<p class=\"wp-block-paragraph\">By automating certain actions, you no longer have to do them manually, thus saving time.<\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, certain actions, like sending welcome emails, would be impossible to do manually once your subscriber list started to grow.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending a couple of welcome emails is tedious; sending hundreds is truly impossible.<\/p>\n\n<p class=\"wp-block-paragraph\">You not only save time, but you also make certain actions viable that otherwise wouldn&#8217;t be, allowing your business to grow or use strategies that it otherwise couldn&#8217;t.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Personalization at scale: <\/h3>\n\n<p class=\"wp-block-paragraph\">Is it possible to automate and personalize at the same time?<\/p>\n\n<p class=\"wp-block-paragraph\">Of course it is.<\/p>\n\n<p class=\"wp-block-paragraph\">We already discussed this topic in a previous article that I leave <a href=\"https:\/\/mailrelay.com\/es\/blog\/2026\/01\/20\/como-usar-variables-dinamicas-para-personalizar-tus-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay&#8217;s automation tools allow you to, as we will see:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Automate<\/li>\n\n\n\n<li>Personalize<\/li>\n\n\n\n<li>Segment<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">All of this will help make the sent messages more effective, and <strong>if your copy is well-crafted, they will be more human<\/strong> even if they were sent automatically.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Higher engagement and conversions: <\/h3>\n\n<p class=\"wp-block-paragraph\">On one hand, it&#8217;s clear that automation &#8220;dehumanizes&#8221; communication.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>No matter how well it&#8217;s done, this is normal.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You can almost always tell when an email is automated; human perception can detect it.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>But, on the other hand, a lack of communication is much worse.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">That is, <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/20\/the-secret-formulas-to-grow-your-list-forms-and-landings\/\" target=\"_blank\" rel=\"noreferrer noopener\">if a contact subscribes to your list<\/a> and doesn&#8217;t receive any emails from you in weeks, it&#8217;s worse than receiving an automated email.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Regular, frequent, and useful communication is best.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And for that, it will be necessary to automate certain processes.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Seamless scalability: <\/h3>\n\n<p class=\"wp-block-paragraph\">We mentioned this earlier, and it&#8217;s one of the most obvious aspects.<\/p>\n\n<p class=\"wp-block-paragraph\">There are actions that, due to their sheer volume or nature, simply can&#8217;t be performed manually and need to be automated.<\/p>\n\n<p class=\"wp-block-paragraph\">Other times, it&#8217;s simply for convenience and to be able to increase the volume of other actions.<\/p>\n\n<p class=\"wp-block-paragraph\">If your business needs to sell, and they all do, automating a sales funnel, for example, can be highly useful to you.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1.jpg\" alt=\"Examples of automations with Mailrelay\" class=\"wp-image-88195\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Examples of automations with Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailrelay has multiple automations. It&#8217;s difficult to review all the options, but let&#8217;s look at some of the most interesting ones, though keep in mind that many of them can be combined.<\/p>\n\n<p class=\"wp-block-paragraph\">Automations are included in the free account, so you can test them without any issues.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Welcome for new subscribers: <\/h3>\n\n<p class=\"wp-block-paragraph\">This is one of the most common automations in email marketing tools.<\/p>\n\n<p class=\"wp-block-paragraph\">Someone subscribes to your list and automatically receives a welcome email.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In Mailrelay&#8217;s case, it&#8217;s very easy to implement.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"640\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida.png\" alt=\"welcome email automation\" class=\"wp-image-88200\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida.png 574w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-269x300.png 269w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-110x123.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-54x60.png 54w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In this email, you can introduce yourself, link to important pages on your website, provide a discount or another <a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-magnet\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead magnet<\/a> you&#8217;ve used, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">And whenever a contact is added to the group, whether from an import, a form, or added manually, the automation will trigger.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Drip campaigns (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/drip-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">drip campaigns<\/a>): <\/h3>\n\n<p class=\"wp-block-paragraph\">We could see it as an extension of the previous automation.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It would be a series of emails sent over time. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For example, you can send the welcome email, set a one-day pause, send the next email, set another pause, etc.<\/p>\n\n<p class=\"wp-block-paragraph\">It serves to create sales funnels.<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at an example:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"770\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip.png\" alt=\"drip campaign automation\" class=\"wp-image-88208\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip.png 515w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-201x300.png 201w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-110x164.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-40x60.png 40w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">You could, of course, continue expanding this automation with more days.<\/p>\n\n<p class=\"wp-block-paragraph\">In fact, you could create a small sales funnel with a series of consecutive emails, nurturing the contacts&#8217; interest <strong>while addressing the most common questions and objections.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This is one of the most frequent uses of this type of automation.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Reactivation of inactive users: <\/h3>\n\n<p class=\"wp-block-paragraph\">This is possible because Mailrelay establishes a <strong>&#8220;reputation&#8221;<\/strong> or contact rating system based on their activity.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>That is, if they react to the emails you send them, if they open them, if they click.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay gives good scores to contacts who open and click when they receive your emails, and poor scores to those who don&#8217;t.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s not immediate, of course.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a process that takes time, so if a contact has a poor score, you know they are a contact who hasn&#8217;t reacted to your emails in a while.<\/p>\n\n<p class=\"wp-block-paragraph\">You could, for example, create this segmentation (in the Subscribers &#8211; Segmentation menu):<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"531\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos.png\" alt=\"segmentation of low-activity contacts\" class=\"wp-image-88215\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos.png 687w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-300x232.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-110x85.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-60x46.png 60w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">These conditions (which must all be met) will select contacts whose reputation is 1 or 2, meaning highly inactive contacts.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How could you trigger a flow focused on this segmentation?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You could create an automation like the previous one, where the entry point is something like this:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"354\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1.png\" alt=\"\" class=\"wp-image-88224\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1.png 801w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-300x133.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-768x339.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-60x27.png 60w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This would be the entry point, and then we could continue:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"848\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana.png\" alt=\"automation that starts after receiving an email\" class=\"wp-image-88228\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana.png 460w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-163x300.png 163w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-110x203.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-33x60.png 33w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This automation checks for contacts who have received a specific email, waits a day, and sends another, continuing the flow.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What triggers the automation is the receipt of that first email, which you would send to the inactive contacts segment we saw earlier.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Could it start at another time other than upon receipt?<\/p>\n\n<p class=\"wp-block-paragraph\">Yes, of course:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>When the email is opened<\/li>\n\n\n\n<li>Or when a click is made<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Among other options.<\/p>\n\n<p class=\"wp-block-paragraph\">But this would fall more into the next section.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automations based on specific actions: <\/h3>\n\n<p class=\"wp-block-paragraph\">We can return to the previous case and assume that once we have sent the email to inactive contacts, we want to distinguish those who opened it from those who didn&#8217;t, to send them different content.<\/p>\n\n<p class=\"wp-block-paragraph\">This is also very easy to do. Below is an example of a conditional block:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"343\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay.png\" alt=\"conditional block in Mailrelay automations\" class=\"wp-image-88238\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay.png 712w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-300x145.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-110x53.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-60x29.png 60w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This block checks whether or not the contact has opened the received email.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>And what do we do with this check?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Generate two paths: one in case they opened it, and another in case they didn&#8217;t:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"843\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email.png\" alt=\"conditional example in Mailrelay automation\" class=\"wp-image-88247\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email.png 580w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-206x300.png 206w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-110x160.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-41x60.png 41w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This allows you to have one email flow if they open, and another if they don&#8217;t, allowing you to have different emails for each case.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You can also check if they have clicked on a specific link:<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"717\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto.png\" alt=\"automation with specific click check\" class=\"wp-image-88276\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto.png 548w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-229x300.png 229w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-110x144.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-46x60.png 46w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Inside the block, you can set the exact link that should be checked.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Important! <\/strong>You must create a <strong>wait<\/strong> block at the beginning to give contacts time to perform the action; otherwise, it will always return a negative result because they won&#8217;t have had time.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Birthday greetings: <\/h3>\n\n<p class=\"wp-block-paragraph\">This is another way to start an automation process, if we have the contact&#8217;s birthday (you can import this if you have it):<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"436\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos.png\" alt=\"automation starting on the birthday date\" class=\"wp-image-88254\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos.png 715w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-300x183.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-110x67.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-60x37.png 60w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">From this entry point, which triggers the automation, we can continue with a flow just like in the previous cases.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Abandoned cart recovery: <\/h3>\n\n<p class=\"wp-block-paragraph\">As of this article&#8217;s date, only available for WooCommerce.<\/p>\n\n<p class=\"wp-block-paragraph\">If a cart is abandoned, Mailrelay can start an automation flow after the time you set.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Group change automation:<\/h3>\n\n<p class=\"wp-block-paragraph\">Within the automation flows, you can perform other actions with contacts, such as adding them to a new group, for example:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"643\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo.png\" alt=\"Group change automation\" class=\"wp-image-88259\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo.png 424w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-198x300.png 198w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-110x167.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-40x60.png 40w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Or removing them from a group.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This allows you, for example, after a reactivation campaign, to move the contacts who reacted into an active contacts group, and those who didn&#8217;t into an inactive group.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You also have other options available:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sending SMS<\/li>\n\n\n\n<li>Webhooks<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The best thing is to create your free account and take a look at all the available options.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You can create everything from simple automations that only send one email, to complex automated flows with various conditions and actions.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">All easily.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list.jpg\" alt=\"How to start setting up automations in Mailrelay\" class=\"wp-image-88265\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How to start setting up automations in Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">As you can see, creating and working with automations is very simple.<\/p>\n\n<p class=\"wp-block-paragraph\">Basically:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You choose an entry point: that is, the action that will trigger the automation.<\/li>\n\n\n\n<li>Click on add: to add new conditions, actions, etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>This way you build whatever you need.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Just by clicking add and placing more elements.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The process is simple, so what should you keep in mind?<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Define your goals: <\/h3>\n\n<p class=\"wp-block-paragraph\">The first thing is to be clear about what type of automation you are going to run and how you&#8217;re going to use it.<\/p>\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n<p class=\"wp-block-paragraph\">Because if they are going to be &#8220;single-use&#8221; actions, you might be able to perform them more easily with segmentation than with automation.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Each tool has its use.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Select a trigger and design the sequence: <\/h3>\n\n<p class=\"wp-block-paragraph\">We have seen some examples, like when a contact is added to the group or receives an email.<\/p>\n\n<p class=\"wp-block-paragraph\">These are the most common, and from here you easily build the entire sequence as we saw in the other points, adding the elements you want.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Set up the logic and conditions: <\/h3>\n\n<p class=\"wp-block-paragraph\">As we have seen, it&#8217;s possible to create conditions that split the flow, whether they are met or not.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Activate and test: <\/h3>\n\n<p class=\"wp-block-paragraph\">Once you have created the automation, don&#8217;t forget to activate it and run a test.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Important! <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If you activate the automation, and contacts begin to enter it, the changes you make to the automation won&#8217;t apply to contacts who are already &#8220;halfway&#8221; through, only to new ones entering after you make the changes.<\/p>\n\n<p class=\"wp-block-paragraph\">Keep this in mind.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion.jpg\" alt=\"Mailrelay: leading free email marketing plan \" class=\"wp-image-88272\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Mailrelay: leading free email marketing plan <\/h2>\n\n<p class=\"wp-block-paragraph\">Everything we&#8217;ve seen in this article you can do on the free Mailrelay account without any issues; there are no restricted features.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Plus, you can send up to 80,000 free emails every month to up to 20,000 contacts.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What else will you find in the free account?<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Segmentation tools:<\/h3>\n\n<p class=\"wp-block-paragraph\">Mailrelay allows you to precisely segment your contact list. <\/p>\n\n<p class=\"wp-block-paragraph\">You can even add <a href=\"https:\/\/blog.mailrelay.com\/en\/2019\/03\/14\/mailrelay-v3-custom-fields-newsletters-and-email-campaign-targeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom fields<\/a> and use them for these segmentations.<\/p>\n\n<p class=\"wp-block-paragraph\">As you can see in the example below:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"505\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada.png\" alt=\"automation segmented by custom fields\" class=\"wp-image-88280\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada.png 892w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-300x170.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-768x435.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-60x34.png 60w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>This way, both your mass mailings and your automations can focus on highly specific segments.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Conditionals and business logic: <\/h3>\n\n<p class=\"wp-block-paragraph\">It&#8217;s also possible to add segmentation options to the automation conditionals we&#8217;ve seen.<\/p>\n\n<p class=\"wp-block-paragraph\">So, in a condition, besides whether they&#8217;ve opened or clicked, you could also check a specific value of a custom field.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 AI newsletter editor: <\/h3>\n\n<p class=\"wp-block-paragraph\">Mailrelay includes an intuitive drag-and-drop editor. <\/p>\n\n<p class=\"wp-block-paragraph\">Additionally, it features artificial intelligence capabilities so you can <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">create an email in minutes<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Below you can see the panel where you can request the AI-generated template:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-1024x683.png\" alt=\"\" class=\"wp-image-88289\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia.png 1151w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Just ask for what you want and the AI will do it for you.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 A\/B testing: <\/h3>\n\n<p class=\"wp-block-paragraph\">You can test two subject line or sender variants for the same campaign. <\/p>\n\n<p class=\"wp-block-paragraph\">The most effective version is automatically sent to the rest if you want, or manually if you prefer to wait and see the data. <\/p>\n\n<p class=\"wp-block-paragraph\">This way you can send the best version and get the best results.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Multichannel automation: <\/h3>\n\n<p class=\"wp-block-paragraph\">In addition to emails, you can send SMS messages in automations, allowing you to reach your contacts through different <a href=\"https:\/\/mailrelay.com\/en\/whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">channels<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Real-time analytics (statistics):<\/h3>\n\n<p class=\"wp-block-paragraph\">Real-time statistics will give you precise information on the results of your sends.<\/p>\n\n<p class=\"wp-block-paragraph\">We discuss in detail how to make the best use of this feature <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Take a look, as it&#8217;s possible to greatly improve your mailings through a proper review of statistics.<\/p>\n\n<p class=\"wp-block-paragraph\">You will have information on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Opens<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Bounces<\/li>\n\n\n\n<li>Spam complaints<\/li>\n\n\n\n<li>Unsubscribes<\/li>\n\n\n\n<li>Heat maps<\/li>\n\n\n\n<li>Information about contact location<\/li>\n\n\n\n<li>Devices used<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Integrations with other platforms:<\/h3>\n\n<p class=\"wp-block-paragraph\">The ability to connect with other platforms and applications allows your company to expand if needed.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay offers multiple integration options:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/20\/the-secret-formulas-to-grow-your-list-forms-and-landings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forms and landing pages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/transactional-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">API<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/glossary\/transactional-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMTP<\/a><\/li>\n\n\n\n<li>Platforms like <a href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Make.com<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Automate your emails easily, without complications<\/h2>\n\n<p class=\"wp-block-paragraph\">On one hand, it&#8217;s true that there are automation-oriented platforms with more powerful automations.<\/p>\n\n<p class=\"wp-block-paragraph\">But on the other hand, Mailrelay&#8217;s automation system is designed to be useful for the majority of businesses.<\/p>\n\n<p class=\"wp-block-paragraph\">It has the most important features we discussed above, but it&#8217;s also very easy to use.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you have any questions, you can count on our support team.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What are you waiting for to try Mailrelay&#8217;s automation?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email automation involves using tools that, once set up, can autonomously carry out certain email sending actions. Requiring little to no supervision. A classic example would be follow-up emails after subscribing. A contact subscribes and automatically receives a welcome email, or a series of emails, essentially a funnel. In general, automations allow you to: And [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":88301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562],"tags":[],"class_list":["post-91063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Easy email automation for growing businesses - Mailrelay<\/title>\n<meta name=\"description\" content=\"Marketing automation can drive the growth of your list and your business. 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Discover how right here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/19\/easy-email-automation-for-growing-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-19T18:42:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T17:12:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/Automatizacion-de-email-facil-para-negocios-que-crecen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jose Argudo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Argudo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/\"},\"author\":{\"name\":\"Jose Argudo\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/d8e868b5b67c658bb687818bc5ee08ae\"},\"headline\":\"Easy email automation for growing businesses\",\"datePublished\":\"2026-08-19T18:42:16+00:00\",\"dateModified\":\"2026-08-21T17:12:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/\"},\"wordCount\":2064,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Automatizacion-de-email-facil-para-negocios-que-crecen.png\",\"articleSection\":[\"email marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/\",\"url\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/\",\"name\":\"Easy email automation for growing businesses - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailrelay.com\\\/en\\\/blog\\\/2026\\\/08\\\/19\\\/easy-email-automation-for-growing-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailrelay.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Automatizacion-de-email-facil-para-negocios-que-crecen.png\",\"datePublished\":\"2026-08-19T18:42:16+00:00\",\"dateModified\":\"2026-08-21T17:12:41+00:00\",\"description\":\"Marketing automation can drive the growth of your list and your business. 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