{"id":91063,"date":"2026-08-19T18:42:16","date_gmt":"2026-08-19T18:42:16","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/08\/19\/easy-email-automation-for-growing-businesses\/"},"modified":"2026-10-06T23:19:00","modified_gmt":"2026-10-06T23:19:00","slug":"easy-email-automation-for-growing-businesses","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/19\/easy-email-automation-for-growing-businesses\/","title":{"rendered":"Easy email automation for growing businesses"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Email automation involves using tools that, once set up, can carry out certain email sending actions autonomously.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If you want to see every type of flow, the metrics worth tracking and the most common mistakes, check out the complete guide to <a href=\"https:\/\/mailrelay.com\/en\/glossary\/mailing-automation\/\" target=\"_blank\" rel=\"noopener\">email marketing automation<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Requiring little to no supervision.<\/p>\n\n<p class=\"wp-block-paragraph\">A classic example would be follow-up emails after a subscription.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A contact subscribes, and automatically receives a welcome email, or a series of emails, a funnel.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In general, automations let you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Spend more time on other tasks<\/li>\n\n\n\n<li>Avoid mistakes<\/li>\n\n\n\n<li>Scale your business without needing to spend more time or resources<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">They are therefore a very useful tool in a business&#8217;s <a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> arsenal.<\/p>\n\n<p class=\"wp-block-paragraph\">Especially if, as with Mailrelay, they&#8217;re easy to set up, which helps you save time without any hassle.<\/p>\n\n<p class=\"wp-block-paragraph\">But to appreciate this feature at its true value, let&#8217;s first look at the advantages.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Advantages of email automation for your business<\/h2>\n\n<p class=\"wp-block-paragraph\">Some of the advantages are obvious, but let&#8217;s go over them to better pin down the benefit of automating certain processes and not miss anything.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Time and effort savings:  <\/h3>\n\n<p class=\"wp-block-paragraph\">This one is clear.<\/p>\n\n<p class=\"wp-block-paragraph\">By automating certain actions, you no longer have to do them manually, so you save time.<\/p>\n\n<p class=\"wp-block-paragraph\">Besides, certain actions, like sending welcome emails, would be impossible to do by hand once your subscriber list starts growing.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending a couple of welcome emails is tedious; sending hundreds is truly impossible.<\/p>\n\n<p class=\"wp-block-paragraph\">You don&#8217;t just save time \u2014 you make certain actions viable that otherwise wouldn&#8217;t be, allowing your business to grow or use strategies it otherwise couldn&#8217;t.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Personalization at scale:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Is it possible to automate and personalize at the same time?<\/p>\n\n<p class=\"wp-block-paragraph\">Of course it is.<\/p>\n\n<p class=\"wp-block-paragraph\">We already covered this topic in an earlier article, which you can find <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/20\/how-to-use-dynamic-variables-to-personalize-your-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay&#8217;s automation tools let you, as we&#8217;ll see:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Automate<\/li>\n\n\n\n<li>Personalize<\/li>\n\n\n\n<li>Segment<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">All this will help make the messages you send more effective, and <strong>if you craft the copy well, they&#8217;ll feel more human<\/strong> even though they were sent automatically.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Greater engagement and conversions:  <\/h3>\n\n<p class=\"wp-block-paragraph\">On one hand, it&#8217;s clear that automation &#8220;dehumanizes&#8221; communication.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>No matter how well it&#8217;s done, this is normal.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You can almost always tell when an email is automated \u2014 human perception can pick up on it.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>But on the other hand, a lack of communication is far worse.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In other words, <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/20\/the-secret-formulas-to-grow-your-list-forms-and-landings\/\" target=\"_blank\" rel=\"noreferrer noopener\">if a contact subscribes to your list<\/a> and doesn&#8217;t receive any email from you for weeks, that&#8217;s worse than receiving an automated email.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Regular, frequent and useful communication is best.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And for that, you&#8217;ll need to automate certain processes.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Trouble-free scalability:  <\/h3>\n\n<p class=\"wp-block-paragraph\">We touched on this before, and it&#8217;s one of the most obvious aspects.<\/p>\n\n<p class=\"wp-block-paragraph\">There are actions that, due to their sheer volume or nature, simply can&#8217;t be done manually, and need to be automated.<\/p>\n\n<p class=\"wp-block-paragraph\">Other times it&#8217;s simply for convenience, so you can increase the volume of other actions.<\/p>\n\n<p class=\"wp-block-paragraph\">If your business needs to sell \u2014 and every business does \u2014 automating a sales funnel, for example, can be very useful.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1.jpg\" alt=\"Examples of automations with Mailrelay\" class=\"wp-image-88195\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-marketing-V3-1-1-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Examples of automations with Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">Mailrelay has many automations \u2014 it&#8217;s hard to cover every option, but we&#8217;ll look at some of the most interesting ones, though keep in mind that many of them can be combined.<\/p>\n\n<p class=\"wp-block-paragraph\">Automations are included in the free account, so you can try them out without any issue.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Welcoming new subscribers:  <\/h3>\n\n<p class=\"wp-block-paragraph\">This is one of the most common automations in email marketing tools.<\/p>\n\n<p class=\"wp-block-paragraph\">Someone subscribes to your list and automatically receives a welcome email.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>With Mailrelay, it&#8217;s very easy to set up.<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"640\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida.png\" alt=\"welcome email automation\" class=\"wp-image-88200\" style=\"aspect-ratio:0.896875;width:574px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida.png 574w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-269x300.png 269w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-110x123.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-email-de-bienvenida-54x60.png 54w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In this email you can introduce yourself, link to important pages on your website, offer a discount or another <a href=\"https:\/\/mailrelay.com\/en\/glossary\/lead-magnet\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead magnet<\/a> you&#8217;ve used, and so on.<\/p>\n\n<p class=\"wp-block-paragraph\">And whenever a contact is added to the group \u2014 whether through an import, a form, or added manually \u2014 the automation will trigger.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 <a href=\"https:\/\/mailrelay.com\/en\/glossary\/drip-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drip campaigns<\/a>:  <\/h3>\n\n<p class=\"wp-block-paragraph\">We could see this as an extension of the previous automation.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It would be a series of emails sent over time. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">For example, you can send the welcome email, set a one-day pause, send the next email, set another pause, and so on.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s useful for creating sales funnels.<\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at an example:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"770\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip.png\" alt=\"drip campaign automation\" class=\"wp-image-88208\" style=\"aspect-ratio:0.6688311688311688;width:515px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip.png 515w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-201x300.png 201w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-110x164.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-campana-drip-40x60.png 40w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">You could of course keep extending this automation with more days.<\/p>\n\n<p class=\"wp-block-paragraph\">In fact, you could create a small sales funnel with a series of consecutive emails, gradually building up your contacts&#8217; interest, <strong>while addressing the most common doubts and objections.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This is one of the most common uses of this type of automation.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Reactivating inactive users:  <\/h3>\n\n<p class=\"wp-block-paragraph\">This is possible because Mailrelay builds up a <strong>&#8220;reputation&#8221;<\/strong> system, or contact rating, based on their activity.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In other words, whether they react to the emails you send them, whether they open them, whether they click.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay gives good scores to contacts who open and click your emails when they receive them, and bad scores to those who don&#8217;t.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s not immediate, of course.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a process that takes time, so if a contact has a bad score, you know it&#8217;s a contact who has gone a while without reacting to your emails.<\/p>\n\n<p class=\"wp-block-paragraph\">You could, for example, create this segment (in the Subscribers \u2013 Segmentation menu):<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"531\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos.png\" alt=\"segment of low-activity contacts\" class=\"wp-image-88215\" style=\"aspect-ratio:1.2937853107344632;width:687px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos.png 687w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-300x232.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-110x85.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/segmentacion-de-contactos-poco-activos-60x46.png 60w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">These conditions (all of which must be met) will select contacts with a reputation of 1 or 2, meaning very inactive contacts.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>How could you start a flow focused on this segment?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You could create an automation like the previous one, whose entry point would be something like this:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"354\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1.png\" alt=\"Example of an email automation entry point in Mailrelay\" class=\"wp-image-88224\" style=\"aspect-ratio:2.26271186440678;width:801px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1.png 801w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-300x133.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-768x339.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-110x49.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-cuando-se-recibe-un-email-1-60x27.png 60w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This would be the entry point, and then we could continue:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"848\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana.png\" alt=\"automation that starts after receiving an email\" class=\"wp-image-88228\" style=\"aspect-ratio:0.5424528301886793;width:460px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana.png 460w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-163x300.png 163w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-110x203.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-tras-recepcion-de-campana-33x60.png 33w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This automation checks contacts who have received a specific email, waits a day, and sends another, continuing the flow.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What triggers the automation is the receipt of that first email, which you&#8217;d send to the segment of inactive contacts we saw earlier.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Could it start at a different point than receipt?<\/p>\n\n<p class=\"wp-block-paragraph\">Sure:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>When the email is opened<\/li>\n\n\n\n<li>Or when it&#8217;s clicked<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Among other options.<\/p>\n\n<p class=\"wp-block-paragraph\">But this fits better in the next section.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automations based on specific actions:  <\/h3>\n\n<p class=\"wp-block-paragraph\">We can go back to the previous case and imagine that, once we&#8217;ve sent the mailing to inactive contacts, we want to distinguish those who opened it from those who didn&#8217;t, to send them different content.<\/p>\n\n<p class=\"wp-block-paragraph\">This is also very easy to do. Below is an example of a conditional block:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"343\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay.png\" alt=\"conditional block in Mailrelay automations\" class=\"wp-image-88238\" style=\"aspect-ratio:2.075801749271137;width:712px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay.png 712w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-300x145.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-110x53.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/bloque-condicional-en-automatizaciones-de-mailrelay-60x29.png 60w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This block checks whether the contact opened the email they received or not.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>And what do we do with this check?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Generate two paths: one for those who opened it, and another for those who didn&#8217;t:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"843\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email.png\" alt=\"example of a conditional in a Mailrelay automation\" class=\"wp-image-88247\" style=\"aspect-ratio:0.6880189798339265;width:580px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email.png 580w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-206x300.png 206w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-110x160.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-condicional-en-automatizacion-de-email-41x60.png 41w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This lets you have one email flow for those who open it, and another for those who don&#8217;t, giving you different emails for each case.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You can also check whether they&#8217;ve clicked a specific link:<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"717\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto.png\" alt=\"automation with a specific click check\" class=\"wp-image-88276\" style=\"aspect-ratio:0.7642956764295676;width:548px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto.png 548w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-229x300.png 229w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-110x144.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-con-comprobacion-de-clic-concreto-46x60.png 46w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Inside the block, you can set the exact link to check.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Important! <\/strong>You need to create a <strong>wait<\/strong> block at the start to give contacts time to complete the action; otherwise, it will always validate as negative, since they won&#8217;t have had time.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Birthday greetings:  <\/h3>\n\n<p class=\"wp-block-paragraph\">This is another way to start an automation process, if you have the contact&#8217;s birthday data (you can import it if you have it):<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"436\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos.png\" alt=\"automation that starts on the birthday date\" class=\"wp-image-88254\" style=\"aspect-ratio:1.639908256880734;width:715px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos.png 715w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-300x183.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-110x67.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cumpleanos-60x37.png 60w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">From this entry point, which triggers the automation, we can continue with a flow like in the previous cases.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Abandoned cart recovery:  <\/h3>\n\n<p class=\"wp-block-paragraph\">As of this article, only available for WooCommerce.<\/p>\n\n<p class=\"wp-block-paragraph\">If a cart is abandoned, Mailrelay can start an automation flow once the time you set has passed.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Group change automation:<\/h3>\n\n<p class=\"wp-block-paragraph\">Within automation flows you can perform other actions with contacts, such as adding them to a new group, for example:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"643\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo.png\" alt=\"Group change automation\" class=\"wp-image-88259\" style=\"aspect-ratio:0.6594090202177294;width:424px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo.png 424w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-198x300.png 198w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-110x167.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-de-cambio-de-grupo-40x60.png 40w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Or removing them from a group.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This lets you, for example, after a reactivation campaign, move contacts who reacted to a group of active contacts, and those who didn&#8217;t to a group of inactive ones.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You also have other options available:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sending SMS<\/li>\n\n\n\n<li>Webhooks<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The best thing to do is create your free account and take a look at all the available options.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You can create anything from simple automations that just send an email, to complex automated flows with various conditions and actions.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">All of it easily.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list.jpg\" alt=\"How to start setting up automations in Mailrelay\" class=\"wp-image-88265\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/email-contact-list-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How to start setting up automations in Mailrelay<\/h2>\n\n<p class=\"wp-block-paragraph\">As you&#8217;ve seen, creating and working with automations is very simple.<\/p>\n\n<p class=\"wp-block-paragraph\">Basically:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>You choose an entry point: the action that will trigger the automation.<\/li>\n\n\n\n<li>Click add: to add new conditions, actions, and so on.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>This way you build whatever you need.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Just by clicking add and placing more elements.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The process is simple, so what should you keep in mind?<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Define your goals:  <\/h3>\n\n<p class=\"wp-block-paragraph\">The first thing is to be clear about what kind of automation you&#8217;re going to build, and what you&#8217;ll use it for.<\/p>\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n<p class=\"wp-block-paragraph\">Because if they&#8217;re going to be &#8220;one-off&#8221; actions, you might be able to handle them more easily with a segment than with an automation.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Every tool has its use.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Choose a trigger and design the sequence:  <\/h3>\n\n<p class=\"wp-block-paragraph\">We&#8217;ve seen some examples, like when a contact is added to the group, or receives an email.<\/p>\n\n<p class=\"wp-block-paragraph\">These are the most common ones, and from here you can easily build the whole sequence as we&#8217;ve seen in the other points, adding the elements you want.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Set up the logic and conditions:  <\/h3>\n\n<p class=\"wp-block-paragraph\">As we&#8217;ve seen, you can create conditions that split the flow, depending on whether they&#8217;re met or not.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Activate and test:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve created the automation, don&#8217;t forget to activate it and run a test.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Important! <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If you activate the automation and contacts start entering it, any changes you make to the automation won&#8217;t apply to contacts already &#8220;midway through&#8221; it \u2014 only to new contacts who enter after you make the changes.<\/p>\n\n<p class=\"wp-block-paragraph\">Keep this in mind.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion.jpg\" alt=\"Mailrelay: the leading free email marketing plan  \" class=\"wp-image-88272\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Mailrelay: the leading free email marketing plan  <\/h2>\n\n<p class=\"wp-block-paragraph\">Everything we&#8217;ve covered in this article you can do with Mailrelay&#8217;s free account without any problem \u2014 no feature is restricted.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Plus you can send up to 80,000 free emails every month to up to 20,000 contacts.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What else will you find in the free account?<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Segmentation tools:<\/h3>\n\n<p class=\"wp-block-paragraph\">Mailrelay lets you segment your contact list with precision. <\/p>\n\n<p class=\"wp-block-paragraph\">You can even add <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/20\/how-to-use-dynamic-variables-to-personalize-your-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom fields<\/a> and use them for these segments.<\/p>\n\n<p class=\"wp-block-paragraph\">As you can see in the example below:<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"505\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada.png\" alt=\"automation segmented by custom fields\" class=\"wp-image-88280\" style=\"aspect-ratio:1.7663366336633664;width:892px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada.png 892w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-300x170.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-768x435.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-110x62.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/automatizacion-segmentada-60x34.png 60w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>This way, both your mass mailings and your automations can target very specific segments.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Conditionals and business logic:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Segmentation options can also be added to the conditionals we saw in the automations.<\/p>\n\n<p class=\"wp-block-paragraph\">So in a condition, besides whether they&#8217;ve opened or clicked, you could also check a specific value of a custom field.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 AI newsletter editor:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Mailrelay includes an intuitive drag-and-drop editor. <\/p>\n\n<p class=\"wp-block-paragraph\">It also has artificial intelligence features so you can <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/27\/from-idea-to-inbox-in-minutes-easy-effective-marketing-with-comprehensive-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">create an email in minutes<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Below you can see the panel where you can request an AI-generated template:<\/p>\n\n<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-1024x683.png\" alt=\"Panel for requesting an AI-generated email template in Mailrelay\" class=\"wp-image-88289\" style=\"aspect-ratio:1.499267935578331;width:1024px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-1024x683.png 1024w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-300x200.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-768x512.png 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-110x73.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia-60x40.png 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/02\/ejemplo-de-solicitud-de-plantilla-de-email-a-la-ia.png 1151w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Just ask for what you want and the AI will make it for you.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 A\/B testing:  <\/h3>\n\n<p class=\"wp-block-paragraph\">You can test two variants of the subject line or sender for the same campaign. <\/p>\n\n<p class=\"wp-block-paragraph\">The most effective version is sent to the rest automatically if you want, or manually if you&#8217;d rather wait and see the data. <\/p>\n\n<p class=\"wp-block-paragraph\">This way you can send the best version and get the best results.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Multichannel automation:  <\/h3>\n\n<p class=\"wp-block-paragraph\">Besides emails, you can <a href=\"https:\/\/mailrelay.com\/en\/sms\/\">send SMS messages within automations<\/a>, reaching your contacts through different <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/22\/communication-software-for-smes-in-spain-email-sms-and-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">channels<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Real-time analytics (statistics):<\/h3>\n\n<p class=\"wp-block-paragraph\">Real-time statistics will give you precise information about the results of your sends.<\/p>\n\n<p class=\"wp-block-paragraph\">We talk in detail about how to make the best use of this feature <a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/21\/real-time-email-statistics-discover-save-improve\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Take a look, since you can greatly improve your sends thanks to a good review of your statistics.<\/p>\n\n<p class=\"wp-block-paragraph\">You&#8217;ll have information about:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Opens<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Bounces<\/li>\n\n\n\n<li>Spam complaints<\/li>\n\n\n\n<li>Unsubscribes<\/li>\n\n\n\n<li>Heat maps<\/li>\n\n\n\n<li>Contact location information<\/li>\n\n\n\n<li>Devices used<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Integrations with other platforms:<\/h3>\n\n<p class=\"wp-block-paragraph\">The ability to connect with other platforms and applications lets your company expand whenever needed.<\/p>\n\n<p class=\"wp-block-paragraph\">Mailrelay offers multiple integration options:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/20\/the-secret-formulas-to-grow-your-list-forms-and-landings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forms and landing pages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/27\/professional-smtp-and-api-for-transactional-emails-with-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">API<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/01\/27\/professional-smtp-and-api-for-transactional-emails-with-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMTP<\/a><\/li>\n\n\n\n<li>Platforms like <a href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Make.com<\/a><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Automate your emails easily, without any hassle<\/h2>\n\n<p class=\"wp-block-paragraph\">On one hand, it&#8217;s true that there are platforms focused on automation with more powerful automations.<\/p>\n\n<p class=\"wp-block-paragraph\">But on the other hand, Mailrelay&#8217;s automation system is designed to be useful for most businesses.<\/p>\n\n<p class=\"wp-block-paragraph\">It has the most important features, which we covered above, but it&#8217;s also very easy to use.<\/p>\n\n<p class=\"wp-block-paragraph\">And whenever you have questions, our support team is there for you.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>What are you waiting for to try Mailrelay&#8217;s automation?<\/strong><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email automation involves using tools that, once set up, can carry out certain email sending actions autonomously. If you want to see every type of flow, the metrics worth tracking and the most common mistakes, check out the complete guide to email marketing automation. Requiring little to no supervision. A classic example would be follow-up [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":88301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[562,868],"tags":[],"class_list":["post-91063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-2","category-strategy-and-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Easy email automation for your business<\/title>\n<meta name=\"description\" content=\"Marketing automation can drive the growth of your list and your business. 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