Mailrelay offers you statistics for your email campaigns, even in real time, so you can make the best decisions about your email marketing.<\/p>\n\n
And it’s much more than just knowing how many contacts open your emails and how many click; there is a lot more information available for you to use.<\/p>\n\n
We’re going to break it down in this article so you can make the most of it.<\/p>\n\n
<\/p>\n\n
Email analytics and real-time statistics<\/h2>\n\n
When you send an email campaign, Mailrelay’s statistics engine will start collecting information about it.<\/p>\n\n
You’ll immediately see how emails are delivered, how opens and clicks occur, and more.<\/p>\n\n
All this information is accumulated in real time, while the sending is happening.<\/strong><\/p>\n\n Of course, not all your contacts will open your emails at that exact moment; some will do it later, others even the next day, for example.<\/p>\n\n That information will also be added to the statistics as it’s collected.<\/p>\n\n So you’ll have access to two types of information about your campaigns:<\/p>\n\n Both types of information will allow you to make different decisions.<\/strong><\/p>\n\n On the one hand, you’ll see immediate results of opens, clicks, most clicked links, and much more, giving you an instant picture of the campaign’s success.<\/p>\n\n For example, are the people opening it clicking where you wanted them to?<\/strong><\/p>\n\n And, once the campaign finishes and consolidates, you’ll have global data.<\/p>\n\n What can you get out of this?<\/p>\n\n Let’s see.<\/p>\n\n What can you see with real-time email statistics?<\/p>\n\n A lot of information. For example, Mailrelay offers you the following statistics:<\/p>\n\n As soon as you launch your email campaign, the emails will start to be delivered.<\/p>\n\n And as the contacts on your list<\/a> open them, the open rate will increase.<\/p>\n\n At first, it’s normal for the open rate to be a bit low, as emails are delivered very quickly, and your contacts might take a while to open them.<\/p>\n\n So this metric will gradually rise as time goes by.<\/p>\n\n The open rate can give you some clues<\/strong>: <\/p>\n\n If right after sending your campaign, your contacts open your emails, that could indicate it’s a good sending time.<\/p>\n\n With real-time statistics, you can check this and run tests at different times and days.<\/strong><\/p>\n\n If you see a good immediate response, that’s a good sign; if not, try adjusting the schedule.<\/p>\n\n Just like opens, campaign analytics will also show clicks.<\/p>\n\n How can these statistics help you?<\/strong><\/p>\n\n On the one hand, you’ll know if, once the email is opened, contacts are clicking where you want them to.<\/p>\n\n If your call to action (CTA)<\/a> doesn’t receive clicks fairly immediately after emails are opened, you might think:<\/p>\n\n If opens are good, and the contact segment you’ve chosen seems right, but clicks are still low, it might be interesting to resend changing the call to action.<\/strong><\/p>\n\n In fact, Mailrelay allows you to create a contact segment that excludes those who have already clicked, so you could send a newsletter<\/a> saying something like:<\/p>\n\n And focus on other aspects of your product or service that you think might be of interest and weren’t fully appreciated in the other email.<\/p>\n\n If you include several links<\/strong>, Mailrelay offers you a click map<\/strong> where you can compare which links have been most effective.<\/p>\n\n You can see this overlaid on the newsletter itself, like a heatmap, to know which areas of the email successfully captured attention.<\/p>\n\n It will help you improve your email design.<\/p>\n\n It’s not just about being able to prepare an email campaign quickly<\/a>, but measuring its effectiveness.<\/p>\n\n Besides the heatmap, in the statistics, you’ll be able to see a list of URLs sorted by click volume.<\/p>\n\n This complements the heatmap, giving you another way to see which links in your email were the most effective.<\/p>\n\n In short, you’ll be able to see all this information in real time, but as hours go by, it will consolidate into more definitive statistics.<\/p>\n\n So far we’ve talked about opens, clicks, link statistics, and more.<\/p>\n\n However, there are other data points that are also very important:<\/p>\n\n Are they also useful in real-time statistics?<\/strong><\/p>\n\n Definitely, and I’ll tell you why.<\/p>\n\n We recently published a very interesting article, this one<\/a>, explaining how harmful bounces can be to your email campaigns.<\/p>\n\n In fact, a bounce rate above 2% can be penalized by destination servers.<\/strong><\/p>\n\n We are referring to hard bounces<\/a>, not soft bounces<\/a>.<\/p>\n\n In the article I mentioned earlier, we saw that this can happen with contact lists that haven’t been emailed for a long time.<\/p>\n\n So, if you run a campaign, and in the real-time statistics you see the bounce rate growing heavily (and 2% is already considered high), pause it; it’s better to do that than end up with your sender domain blocked by destination servers.<\/strong><\/p>\n\n This information is key.<\/p>\n\n And since it’s delivery-related information, you’ll have it immediately available in real time.<\/p>\n\n This way you can ensure there are no issues with your contact list without penalizing your sender domain.<\/p>\n\n Just like with bounces, if right after launching your campaign you start seeing spam complaints, it might be best to pause the campaign.<\/p>\n\n Spam complaints should stay below 0.03%<\/strong><\/p>\n\n If the volume exceeds those numbers, the risk of your domain ending up on blacklists is high.<\/p>\n\n Make sure to send your campaigns to contacts who want to receive them and always include an unsubscribe link in all your campaigns.<\/p>\n\n These two metrics, spam complaints and bounces, can indicate serious problems for your mass email campaigns, so if you detect issues\u2014and with real-time statistics you can\u2014the best thing to do is pause the campaigns and analyze what might be happening.<\/strong><\/p>\n\n Real-time statistics allow you to draw conclusions as soon as the sending starts.<\/p>\n\n It’s clear that if you wait a few hours, the data will be richer and more complete, there’s no doubt about that.<\/p>\n\n However, having certain information immediately can be very useful, as we’ve seen in the previous points.<\/p>\n\n When you send a campaign, you want it to have an immediate impact, for them to open it as soon as they receive it.<\/strong><\/p>\n\n And after opening it, for them to click on the links<\/strong><\/p>\n\n If your design isn’t achieving that, optimize your email design (suggestions here<\/a>).<\/p>\n\n Observe, for example:<\/p>\n\n For instance, if clicks were on the top links but not the ones further down in the newsletter, it could indicate that contacts didn’t read the whole email, that they didn’t scroll to the bottom.<\/p>\n\n Mailrelay has one of the most complete contact segmentation tools.<\/p>\n\n So if you think a campaign should have had better results than obtained, you can use segmentation to, for example, create one or more segments:<\/p>\n\n Real-time statistics allow you to know the most immediate impact it generates on your contacts.<\/p>\n\n Can they help you in any other way?<\/strong><\/p>\n\n Mailrelay also has an A\/B testing tool that you can use to test:<\/p>\n\n Does the email subject line matter that much? <\/strong><\/p>\n\n Yes, more than it might seem at first glance.<\/strong><\/p>\n\n I’ll give you an example with three different subject lines, A, B, and C.<\/strong><\/p>\n\n All three sent to the same number of random contacts from the same database.<\/p>\n\n In this case, subject line B <\/strong>yielded a click result 175% higher than the other two subject lines.<\/p>\n\n Is it worth doing these A\/B tests or not?<\/p>\n\n It’s actually very simple:<\/p>\n\n And that’s it.<\/p>\n\n This is the simplest way to optimize your campaign results effortlessly.<\/p>\n\n To play it safe.<\/strong><\/p>\n\n You can try it out in the newsletters section of your account; running a few A\/B tests will help you.<\/p>\n\n Although we’ve been discussing them throughout the article, I think it’s worth summarizing everything here.<\/p>\n\n You’ll see this immediately, as the emails on your list are sent and delivered little by little.<\/p>\n\n The delivered figure excludes both hard and soft bounces.<\/p>\n\n Mailrelay shows in real time how many contacts opened the email at least once, as well as the percentage they represent of the total delivered (the open rate<\/a>). <\/p>\n\n You can also find out who those contacts were that opened your newsletter, as there’s a list containing all of them.<\/p>\n\n You can view total clicks, unique clicks, the click map, and more.<\/p>\n\n This information, along with opens, will guide you to accurately understand the success of your email campaign.<\/p>\n\n We’ve already mentioned it, but this is a truly useful tool.<\/p>\n\n You can know exactly which links had the most clicks, and this answers many questions about your email design:<\/p>\n\n It’s a very good measure of the impact your campaign generates on contacts.<\/p>\n\n You can also see a list of clicked URLs, sorted by click volume.<\/p>\n\n Although the click map is highly interesting, in this other report you’ll see which URLs were the most successful.<\/p>\n\n You can compare both screens to see if the most clicked links are the ones placed at the top, or if there’s no correlation and they clicked the ones generating more interest, the ones on buttons, etc.<\/p>\n\n Mailrelay will inform you of the unsubscribe volume for each campaign you send.<\/p>\n\n This data also appears in real time, so if you see a lot of unsubscribes right after launching your send, it might be best to pause it and look into what’s going on.<\/strong><\/p>\n\n On top of that, and for greater certainty, Mailrelay allows contacts to indicate their reason for unsubscribing during the process.<\/p>\n\n And that data is available to you in the statistics, so you know the reasons behind the unsubscribes.<\/p>\n\n If they say they didn’t subscribe or that they think it’s spam, be careful.<\/p>\n\n A highly important metric that is usually quite underestimated.<\/p>\n\n First of all, as we mentioned earlier, different ISPs (Gmail, Outlook, Yahoo!, etc.) expect spam complaints to stay below 0.03%<\/strong>.<\/p>\n\n Out of 20,000 emails sent, that would be 6 complaints.<\/strong><\/p>\n\n What’s the problem with this?<\/p>\n\n That often ISPs don’t report all spam complaints.<\/strong><\/p>\n\n So if you see you have a complaint, the reality is likely that there are more.<\/p>\n\n The goal is to have 0.<\/p>\n\n Always send your mass campaigns to contacts who want to receive them, and make the unsubscribe process as easy as possible.<\/p>\n\n You’ll also find this key information in the statistics.<\/p>\n\n And you won’t just see it, but you’ll be able to download a CSV by specific type (soft bounces, hard bounces, etc.).<\/p>\n\n Since hard bounces are permanent, they will automatically be flagged so you don’t send to them again, keeping your list clean.<\/p>\n\n Without you having to do anything manually.<\/p>\n\n Another feature Mailrelay offers is the geographic location of opens and clicks. <\/p>\n\n In the statistics, you’ll have the following information:<\/p>\n\n You can then use this data in Mailrelay’s segmentation tool to segment contacts based on this information.<\/strong><\/p>\n\n Besides general analytics, you can drill down into a specific contact to see which emails they have received, which ones they have opened, etc.<\/p>\n\n <\/p>\n\n With all this information, you’ll be able to pinpoint the success of your campaigns, if there’s any problem to solve, or where and what to improve.<\/p>\n\n There are many email marketing tools, which is why in this last section of the article we want to highlight the aspects of Mailrelay that can be most beneficial to you.<\/p>\n\n Unmatched, and continually growing.<\/p>\n\n If you compare Mailrelay’s free account, which allows you to send up to 80,000 emails to up to 20,000 contacts, with any competing tool, you’ll see there’s no comparison.<\/strong><\/p>\n\n For example, Mailchimp’s free plan only allows 500 contacts and 1,000 sends per month (with branding added to emails), and most advanced features are limited. <\/p>\n\n Brevo’s free version imposes a maximum of 300 daily emails (about 9,000 per month) and includes its logo in every send. <\/p>\n\n Acumbamail only offers 2,000 monthly emails in its free tier, with a limit of 250 subscribers. <\/p>\n\n It’s clear that these free accounts are just so you can try out the tool.<\/p>\n\n Meanwhile, Mailrelay’s is fully functional for sending your email campaigns effectively.<\/strong><\/p>\n\n And profitable for your business.<\/p>\n\n Yes, even on free plans, Mailrelay offers full support via email ticket, chat, and phone.<\/p>\n\n In other email marketing tools, the reality is that support is usually reserved for paid accounts.<\/p>\n\n A great support team won’t just help you get the most out of the tool; whenever you have a question or doubt, you’ll have real people ready to help you.<\/p>\n\n For a comparison of the different automation options included in email marketing tools, I suggest reading this article<\/a>.<\/p>\n\n It’s much more detailed and comprehensive than what we can summarize here.<\/p>\n\n But in short, Mailrelay includes automation features in the free account, while other tools don’t.<\/p>\n\n I won’t repeat myself on this here.<\/p>\n\n Mailrelay’s free account includes all the statistics we’ve seen in this article.<\/p>\n\n Mailrelay is among the integrations available on Make.com<\/strong> (here<\/a>).<\/p>\n\n What does this mean?<\/strong><\/p>\n\n That you can sync Mailrelay with the more than 3,000 applications supported by Make.<\/p>\n\n If this isn’t enough, you also have:<\/p>\n\n\n
![\"Instantly](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2025\/09\/analytics.jpg\")
<\/figure>\n\nInstantly discover what content and links work best<\/h2>\n\n
\u00b7 Real-time open rate: <\/h3>\n\n
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\u00b7 Link clicks and click map: <\/h3>\n\n
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\u00b7 Click map (heatmap):<\/h3>\n\n
\u00b7 Top links: <\/h3>\n\n
![\"Save](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2025\/12\/marketing-problems.jpg\")
<\/figure>\n\nSave your sender domain reputation by detecting errors early<\/h2>\n\n
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\u00b7 Real-time bounces: <\/h3>\n\n
\u00b7 Spam complaints: <\/h3>\n\n
![\"Improve](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2025\/10\/sales-grow.jpg\")
<\/figure>\n\nImprove your email campaigns with real-time data<\/h2>\n\n
\u00b7 Optimize content and design: <\/h3>\n\n
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\u00b7 Smarter segmentation: <\/h3>\n\n
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![\"Faster](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2025\/10\/conversion.jpg\")
<\/figure>\n\nFaster and more effective A\/B tests thanks to real-time analytics<\/h2>\n\n
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![\"\"](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2025\/12\/ejemplo-de-test-a-b-Mailrelay-1024x132.png\")
<\/figure>\n\n\u00b7 How do A\/B tests work?<\/h3>\n\n
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![\"So,](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2025\/12\/newsletter.jpg\")
<\/figure>\n\nSo, what real-time metrics does Mailrelay offer?<\/h2>\n\n
\u00b7 Emails sent and delivered: <\/h3>\n\n
\u00b7 Opens and open rate: <\/h3>\n\n
\u00b7 Clicks and click-through rate (CTR): <\/h3>\n\n
\u00b7 Click map: <\/h3>\n\n
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\u00b7 Top clicked URLs: <\/h3>\n\n
\u00b7 Unsubscribes (unsubscribes<\/a>) and reasons: <\/h3>\n\n
\u00b7 Spam complaints: <\/h3>\n\n
\u00b7 Soft and hard bounces: <\/h3>\n\n
\u00b7 Geographic statistics: <\/h3>\n\n
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\u00b7 Individual contact tracking: <\/h3>\n\n
![\"Mailrelay](\"https:\/\/mailrelay.com\/wp-content\/uploads\/2025\/09\/business.jpg\")
<\/figure>\n\nMailrelay vs. the competition: the advantage in email marketing analytics<\/h2>\n\n
\u00b7 The largest free account on the market: <\/h3>\n\n
\u00b7 Dedicated technical support (even on free plans): <\/h3>\n\n
\u00b7 Automations and A\/B tests included and easy to use: <\/h3>\n\n
\u00b7 Real-time reports:<\/h3>\n\n
\u00b7 Simple integrations and imports: <\/h3>\n\n