{"id":91247,"date":"2026-08-24T14:51:25","date_gmt":"2026-08-24T14:51:25","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/08\/24\/abandoned-carts-how-to-recover-them\/"},"modified":"2026-08-24T14:51:33","modified_gmt":"2026-08-24T14:51:33","slug":"abandoned-carts-how-to-recover-them","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/24\/abandoned-carts-how-to-recover-them\/","title":{"rendered":"Abandoned carts: how to recover them?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Have you noticed how many visitors land on your online store, fill their cart with products, and&#8230; poof, disappear without finishing their purchase? <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You&#8217;re not alone! <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This is called cart abandonment, and it&#8217;s one of the biggest frustrations for any ecommerce business. <\/p>\n\n<p class=\"wp-block-paragraph\">But before you panic, take a breath: <strong>this problem doesn&#8217;t mean the end of the world<\/strong> (or your sales). <\/p>\n\n<p class=\"wp-block-paragraph\">In fact, it&#8217;s super common.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">What are abandoned carts?<\/h2>\n\n<p class=\"wp-block-paragraph\">First, the basics: an abandoned cart happens when a customer selects products in your online store, adds them to the cart, and <strong>right before paying&#8230; disappears. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s like when someone at the supermarket fills their cart and leaves it sitting in the aisle. <\/p>\n\n<p class=\"wp-block-paragraph\">The difference is that here, everything happens digitally.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s frustrating, right? But it&#8217;s part of the game. <\/p>\n\n<p class=\"wp-block-paragraph\">These &#8220;ghost carts&#8221; <strong>are a sign that something in the process isn&#8217;t working or, simply, that the customer wasn&#8217;t ready to buy<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">The important thing is that <strong>it doesn&#8217;t mean a lost sale forever.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">The impact of abandoned carts on ecommerce<\/h2>\n\n<p class=\"wp-block-paragraph\">Abandoned carts are a headache for any online business. <\/p>\n\n<p class=\"wp-block-paragraph\">According to some statistics, <strong>70-80% of carts don&#8217;t turn into purchases. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This means that, <strong>out of every 10 people who add something to their cart, only 2 or 3 actually finish the purchase.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The result? <\/p>\n\n<p class=\"wp-block-paragraph\">Thousands of euros left floating in ecommerce limbo. <\/p>\n\n<p class=\"wp-block-paragraph\">But here&#8217;s the silver lining: those carts represent a massive recovery opportunity. <\/p>\n\n<p class=\"wp-block-paragraph\">A proper strategy can <strong>turn a significant percentage of abandonments into final sales<\/strong>, boosting your revenue and improving your conversion rate.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion.jpg\" alt=\"Main reasons for cart abandonment\" class=\"wp-image-82807\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Main reasons for cart abandonment<\/h2>\n\n<p class=\"wp-block-paragraph\">Now that we know what they are and why they matter, let&#8217;s get straight to the point: what drives your customers to abandon their carts? The most common reasons are:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Unexpected costs<\/h3>\n\n<p class=\"wp-block-paragraph\">Nobody wants surprises at checkout. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Shipping fees, hidden taxes, or extra charges make customers flee<\/strong> faster than a click.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Complicated checkout process<\/h3>\n\n<p class=\"wp-block-paragraph\">If your checkout looks like a puzzle, customers will simply leave. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Long forms, unnecessary steps, or confusing navigation<\/strong> don&#8217;t help close the sale.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Lack of payment options<\/h3>\n\n<p class=\"wp-block-paragraph\">Customers want flexibility: <strong>from credit cards to more modern methods like PayPal<\/strong> or installment payments. <\/p>\n\n<p class=\"wp-block-paragraph\">If they don&#8217;t see their preferred option, they probably won&#8217;t move forward.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Lack of trust<\/h3>\n\n<p class=\"wp-block-paragraph\">Online security is key. <\/p>\n\n<p class=\"wp-block-paragraph\">A site that doesn&#8217;t inspire trust (like missing security badges or unprofessional designs) scares away even the most determined buyers.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 They were just looking<\/h3>\n\n<p class=\"wp-block-paragraph\">Not everyone who adds products to their cart has an immediate intention to buy. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Some are comparing prices<\/strong> or saving options for later.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Poor mobile experience<\/h3>\n\n<p class=\"wp-block-paragraph\">With so many users shopping on mobile, a site that isn&#8217;t optimized for these devices is an absolute dealbreaker for sales.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1.jpg\" alt=\"Strategies to reduce cart abandonment\" class=\"wp-image-82812\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Strategies to reduce cart abandonment<\/h2>\n\n<p class=\"wp-block-paragraph\">Time to get to work! <\/p>\n\n<p class=\"wp-block-paragraph\">If you want your customers to go from <strong>&#8220;I&#8217;ll leave it for later&#8221; to &#8220;purchased!&#8221;<\/strong>, you need to optimize the shopping experience from the start. <\/p>\n\n<p class=\"wp-block-paragraph\">Some key strategies to reduce cart abandonment and improve your conversion rates:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Make the checkout process quick and easy<\/h3>\n\n<p class=\"wp-block-paragraph\">Less is more. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Reduce the checkout steps<\/strong> and eliminate any friction. How?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer a guest checkout option (no mandatory registration).<\/li>\n\n\n\n<li>Use smart forms with autofill.<\/li>\n\n\n\n<li>Add a progress indicator so the customer knows how much is left to finish.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A clean and fast process is the direct path to more sales.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Be transparent with costs<\/h3>\n\n<p class=\"wp-block-paragraph\">There&#8217;s nothing worse than reaching the end and discovering hidden fees.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Show shipping costs and taxes from the start.<\/strong> Offer automatic shipping calculations on the cart page.<\/p>\n\n<p class=\"wp-block-paragraph\">If you can, <strong>include free shipping options!<\/strong> This small detail is a magnet for buyers.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Offer multiple payment options<\/h3>\n\n<p class=\"wp-block-paragraph\">Every customer has their preference, so don&#8217;t limit yourself. <\/p>\n\n<p class=\"wp-block-paragraph\">Accept everything from credit and debit cards to methods like PayPal, Apple Pay, Google Pay, or even installment payments. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The more options you have, the fewer excuses there will be not to finish the purchase.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Improve the mobile experience<\/h3>\n\n<p class=\"wp-block-paragraph\">More and more people are shopping on mobile, and if your store isn&#8217;t optimized, you&#8217;ll lose customers.<\/p>\n\n<p class=\"wp-block-paragraph\">Make sure your site looks good on mobile devices and is easy to navigate.<\/p>\n\n<p class=\"wp-block-paragraph\">Use large, visible buttons for <strong>important actions like &#8220;Buy&#8221;.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Reduce loading times; <strong>a slow site is a lost customer.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Build trust with your customers<\/h3>\n\n<p class=\"wp-block-paragraph\">Security is key in any online purchase:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add trust badges and security certificates (like HTTPS).<\/li>\n\n\n\n<li>Offer a clear and simple return policy.<\/li>\n\n\n\n<li>Include reviews and ratings from other customers to build trust.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Apply urgency and scarcity techniques<\/h3>\n\n<p class=\"wp-block-paragraph\">A little well-applied pressure can make a difference:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use phrases like &#8220;Few units left&#8221; or &#8220;Offer valid until today&#8221;.<\/li>\n\n\n\n<li>Add countdown timers for special promotions.<\/li>\n\n\n\n<li>Urgency drives action, but make sure to be authentic (nobody wants to feel tricked).<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Make it easy to contact support<\/h3>\n\n<p class=\"wp-block-paragraph\">If something isn&#8217;t clear, the customer should be able to contact you easily.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add a live chat or an FAQ section on the checkout page.<\/li>\n\n\n\n<li>Offer multiple contact methods (email, WhatsApp, phone).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A customer who can quickly resolve their doubts is more likely to finish the purchase.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"341\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing.jpg\" alt=\"How to recover abandoned carts\" class=\"wp-image-82820\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing.jpg 831w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-60x25.jpg 60w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How to recover abandoned carts<\/h2>\n\n<p class=\"wp-block-paragraph\">We know that many customers stop halfway, but <strong>that doesn&#8217;t mean you&#8217;ve lost them forever. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">With a little strategy (and the right tools), you can bring them back and turn those forgotten carts into real sales. <\/p>\n\n<p class=\"wp-block-paragraph\">You can try some of these tactics:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Email marketing campaigns<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a> is your best ally<\/strong> to remind your customers that they left something behind:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Create an automated flow:<\/strong> send a first reminder email a few hours after abandonment, followed by a more persuasive second message 2-3 days later.<\/li>\n\n\n\n<li><strong>Personalize the content: <\/strong>mention the abandoned products and include attractive images.<\/li>\n\n\n\n<li><strong>Offer an incentive:<\/strong> a discount or free shipping could be the perfect excuse for them to return.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udce9 Example:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Subject line:<\/strong> &#8220;Your cart misses you! \ud83d\uded2&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Body:<\/strong> &#8220;Hi [Name], we noticed you left something behind&#8230; and we know you want it! Finish your purchase today and enjoy a 10% discount. Click here to recover your cart.&#8221;<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remarketing on Social Media and Google Ads<\/h3>\n\n<p class=\"wp-block-paragraph\">Leverage the power of personalized ads to remind your customers what they left behind:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use cookies to identify users who abandoned their cart.<\/li>\n\n\n\n<li>Create targeted ads on platforms like Facebook, Instagram, or Google.<\/li>\n\n\n\n<li>Include messages like: &#8220;Your favorite products are waiting for you!&#8221; or &#8220;Don&#8217;t miss out, only a few units left.&#8221;<\/li>\n\n\n\n<li>A visual reminder might be just what they need to come back.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Special offers and discounts<\/h3>\n\n<p class=\"wp-block-paragraph\">Sometimes, a small incentive is all it takes to close the sale:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer exclusive coupons: &#8220;Come back now and get 15% off.&#8221;<\/li>\n\n\n\n<li>Apply a limited-time promotion to create urgency.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udd14 Tip: <\/strong>Be strategic. Don&#8217;t offer discounts to everyone; prioritize customers who abandoned carts with higher-value products.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Push Notifications<\/h3>\n\n<p class=\"wp-block-paragraph\">If you have an app or users have opted into receiving notifications from your site, use them!<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Send a short and direct message:<\/strong> &#8220;Your cart is waiting. Ready to complete your purchase?&#8221;<\/li>\n\n\n\n<li><strong>Add a visual touch:<\/strong> an icon of the abandoned product or an eye-catching CTA can make all the difference.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Chatbots and personalized support<\/h3>\n\n<p class=\"wp-block-paragraph\">Sometimes, customers abandon because they have doubts or specific issues:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Implement a chatbot that offers proactive help right on the checkout page.<\/li>\n\n\n\n<li>Send an automated message asking if they need assistance.<\/li>\n\n\n\n<li>A customer who feels taken care of is more likely to return.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automated recovery with SMS<\/h3>\n\n<p class=\"wp-block-paragraph\">SMS is direct, fast, and perfect for recovering carts.<\/p>\n\n<p class=\"wp-block-paragraph\">Send a friendly message with a link to the cart: &#8220;Hi [Name]. Your cart is still waiting. Finish it now and get a 10% discount.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Make sure the link is short and functional.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remember the timing<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Timing is key. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Send your reminders shortly after abandonment (between 1 and 24 hours) and create a follow-up flow over the next few days.<\/p>\n\n<p class=\"wp-block-paragraph\">With these strategies, not only can you recover a large chunk of abandoned carts, but you also strengthen the relationship with your customers.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement.jpg\" alt=\"Tools for cart recovery\" class=\"wp-image-82830\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Tools for cart recovery<\/h2>\n\n<p class=\"wp-block-paragraph\">Recovering abandoned carts might sound like a complex task, but with the right tools, <strong>you can automate a large part of the process<\/strong> and get spectacular results. <\/p>\n\n<p class=\"wp-block-paragraph\">Now let&#8217;s look at some tool categories that will help you rescue those lost sales and optimize your ecommerce.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Email Marketing Platforms<\/h3>\n\n<p class=\"wp-block-paragraph\">Recovery emails are one of the most effective strategies, and these tools are perfect for automating the process.<\/p>\n\n<p class=\"wp-block-paragraph\">With these platforms, you can send targeted campaigns, <strong>include discounts, and show images<\/strong> of the abandoned products.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remarketing software<\/h3>\n\n<p class=\"wp-block-paragraph\">Remarketing tools let you create targeted ads for those who abandoned their carts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads:<\/strong> set up dynamic remarketing campaigns that display the abandoned products across the Google display network.<\/li>\n\n\n\n<li><strong>Meta Ads (Facebook and Instagram):<\/strong> create personalized ads that follow your customers across social networks with visual reminders of their products.<\/li>\n\n\n\n<li><strong>Criteo: <\/strong>an advanced option for dynamic remarketing, perfect for ecommerce with extensive catalogs.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These tools are ideal for keeping your products in the customer&#8217;s mind while they browse the internet.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Ecommerce plugins and extensions<\/h3>\n\n<p class=\"wp-block-paragraph\">Depending on your online store platform, there are specific solutions to track and recover carts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify:<\/strong> offers native functionalities to recover carts, along with integrations for apps like Klaviyo or SMSBump.<\/li>\n\n\n\n<li><strong>WooCommerce:<\/strong> plugins like CartFlows or Retainful allow you to send recovery emails and apply automatic discounts.<\/li>\n\n\n\n<li><strong>Magento:<\/strong> extensions like Abandoned Cart Pro make tracking and recovery easy.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These tools work in the background, automating the tracking and helping you recover sales with no extra effort.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Push notification tools<\/h3>\n\n<p class=\"wp-block-paragraph\">Push notifications are a direct and effective way to remind your customers that they have pending items:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>PushEngage:<\/strong> allows you to set up automated and personalized recovery campaigns.<\/li>\n\n\n\n<li><strong>OneSignal: <\/strong>ideal for notifications on both apps and browsers, with options to segment users.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These solutions stand out for their immediacy and for not relying on email, which can improve recovery rates.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automation tools and CRMs<\/h3>\n\n<p class=\"wp-block-paragraph\">For a more comprehensive strategy, you can turn to tools that combine cart recovery with relationship management:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>HubSpot: <\/strong>integrates cart tracking with advanced automation flows and customer tracking.<\/li>\n\n\n\n<li><strong>Salesforce Commerce Cloud:<\/strong> a robust CRM with ecommerce functionalities, perfect for large stores.<\/li>\n\n\n\n<li><strong>Make:<\/strong> while not specific to carts, you can use it to connect different tools and automate follow-up tasks.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These tools will help you maintain total control over your customers and personalize every interaction.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 SMS sending software<\/h3>\n\n<p class=\"wp-block-paragraph\">SMS is direct and has extremely high open rates. Tools like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>SMSBump:<\/strong> perfect for Shopify, offers personalized text messages and automations for abandoned carts.<\/li>\n\n\n\n<li><strong>Twilio:<\/strong> a versatile option for integrating SMS messages into your existing workflows.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Sending a simple reminder with a link to the cart might be exactly what you need to close the sale.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Analytics and tracking<\/h3>\n\n<p class=\"wp-block-paragraph\">You can&#8217;t improve what you don&#8217;t measure, so you need tools to analyze abandoned cart behavior:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics:<\/strong> use it to identify at which step of the checkout process customers are dropping off.<\/li>\n\n\n\n<li><strong>Hotjar:<\/strong> create heatmaps to understand how users navigate your site and detect potential checkout issues.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">With these tools in your arsenal, you&#8217;ll be equipped to maximize your recovery rates and turn those abandoned carts into actual sales. <\/p>\n\n<p class=\"wp-block-paragraph\">Choose the ones that best fit your business and start recovering! \ud83d\udcbc\u2728<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow.jpg\" alt=\"Measuring success\" class=\"wp-image-82841\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Measuring success<\/h2>\n\n<p class=\"wp-block-paragraph\">Recovering abandoned carts isn&#8217;t just a matter of applying strategies and crossing your fingers. <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s essential to measure your results to know what works, what doesn&#8217;t, and how you can improve. <\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how to evaluate the success of your actions and which metrics you should keep in mind.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Cart recovery rates<\/h3>\n\n<p class=\"wp-block-paragraph\">This is the star metric. <\/p>\n\n<p class=\"wp-block-paragraph\">It represents the percentage of abandoned carts that you successfully converted into real purchases.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"77\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados.png\" alt=\"cart recovery rates\" class=\"wp-image-82845\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados.png 518w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados-300x45.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados-110x16.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados-60x9.png 60w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If 100 carts were abandoned and you managed to recover 20, your recovery rate would be 20%.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Goal: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">An average recovery rate usually falls between 10% and 20%, but with effective strategies, you can hit higher numbers.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Average Order Value (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/aov\/\" target=\"_blank\" rel=\"noreferrer noopener\">AOV<\/a>)<\/h3>\n\n<p class=\"wp-block-paragraph\">Evaluate if the recovered carts have a similar or higher value than regular orders.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If the average value of recovered orders is high, it means your incentives (like discounts) aren&#8217;t negatively impacting your margins.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Email open and click-through rates<\/h3>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re using <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing campaigns<\/a>, it&#8217;s crucial to analyze these two indicators:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Open rate:<\/strong> how many customers opened your emails? A good rate is between 15% and 25%.<\/li>\n\n\n\n<li><strong>Click-through rate:<\/strong> how many clicked the link to return to the cart? Ideally, you should aim for 5-10%.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Tip: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If these rates are low, review your email subject line, design, or CTA.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remarketing ROI<\/h3>\n\n<p class=\"wp-block-paragraph\">If you use ads to recover carts, measure the return on investment (ROI) of your remarketing campaigns.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"63\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing.png\" alt=\"\" class=\"wp-image-82850\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing.png 666w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing-300x28.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing-110x10.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing-60x6.png 60w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">This will help you know if the money you&#8217;re investing in ads is generating enough sales to justify the strategy.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Conversions by channel<\/h3>\n\n<p class=\"wp-block-paragraph\">Analyze which channels are recovering the most carts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Emails.<\/li>\n\n\n\n<li>SMS.<\/li>\n\n\n\n<li>Push notifications.<\/li>\n\n\n\n<li>Social media or remarketing ads.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If one channel is performing better than another, consider prioritizing it or investing more resources into optimizing it.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Time to recovery<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>How long after abandonment do you manage to recover a cart?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">A quick recovery (within the first 24-48 hours) is usually more effective.<\/p>\n\n<p class=\"wp-block-paragraph\">If most recoveries are taking several days, you might need to adjust the timing of your reminders.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 On-site engagement metrics<\/h3>\n\n<p class=\"wp-block-paragraph\">Complement your analysis with tools like Google Analytics or Hotjar to understand:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Where customers drop off<\/strong> during the checkout process.<\/li>\n\n\n\n<li><strong>Which pages have the most leaks<\/strong> (for example, the checkout page or the shipping costs page).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This information will help you optimize the checkout flow and reduce abandonment at the source.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Percentage of repeat sales<\/h3>\n\n<p class=\"wp-block-paragraph\">Do customers who abandoned their cart and returned to buy come back to purchase again in the future? <\/p>\n\n<p class=\"wp-block-paragraph\">Measuring the loyalty of these customers is important, as their recovery can mean more than just a single sale.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel.jpg\" alt=\"Future trends in cart recovery\" class=\"wp-image-82857\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Future trends in cart recovery<\/h2>\n\n<p class=\"wp-block-paragraph\">The ecommerce world is constantly evolving, and strategies for recovering abandoned carts aren&#8217;t falling behind. <\/p>\n\n<p class=\"wp-block-paragraph\">New technologies and changing consumer behavior are shaping trends that promise to revolutionize how online stores tackle this challenge. <\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Advanced automation with artificial intelligence (AI)<\/h3>\n\n<p class=\"wp-block-paragraph\">AI is transforming how brands interact with customers. <\/p>\n\n<p class=\"wp-block-paragraph\">When it comes to abandoned carts, it can help:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Predict abandonments: <\/strong>by analyzing customer behavior in real-time, AI can anticipate when a user is about to abandon their cart and send personalized messages at that exact moment.<\/li>\n\n\n\n<li><strong>Recommend relevant products: <\/strong>based on the customer&#8217;s history, AI suggests complementary or similar products to incentivize the purchase.<\/li>\n\n\n\n<li><strong>Optimize recovery emails:<\/strong> AI algorithms adjust the content, timing, and the most effective channel for each customer, improving recovery rates.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Hyper-segmented personalization<\/h3>\n\n<p class=\"wp-block-paragraph\">Personalization is no longer just using the customer&#8217;s name in an email. New tools allow you to create unique experiences, like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Displaying dynamic discounts based on cart value or user history.<\/li>\n\n\n\n<li>Adapting messages based on the device, location, or even the time of day the customer interacted with the store.<\/li>\n\n\n\n<li>Creating personalized cart pages that remind the customer not only of what they left behind, but also why those products are ideal for them.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Integration with virtual assistants and chatbots<\/h3>\n\n<p class=\"wp-block-paragraph\">Chatbots are transitioning from simple assistants to proactive tools. <\/p>\n\n<p class=\"wp-block-paragraph\">Some examples of how they are evolving:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sending automated messages to remind users about abandoned products.<\/li>\n\n\n\n<li>Offering instant support if the customer has doubts that prevent them from checking out.<\/li>\n\n\n\n<li>Suggesting solutions like alternative payment methods or discount coupons in real-time.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Immersive experiences with augmented reality (AR)<\/h3>\n\n<p class=\"wp-block-paragraph\">Augmented reality is gaining popularity in ecommerce, especially for products that require previewing, like clothing, furniture, or decor.<\/p>\n\n<p class=\"wp-block-paragraph\">It allows customers to interact with the products in their cart before buying, boosting confidence to complete the transaction.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It improves the shopping experience<\/strong>, making it more interactive and engaging.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Abandoned carts are an inevitable challenge in ecommerce, but also an opportunity to reconnect with your customers and improve your sales strategy. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>By understanding the reasons behind abandonment<\/strong>, implementing effective tactics, and leveraging modern tools, you can recover a significant portion of those lost sales.<\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, staying up-to-date with future trends will allow you to not only reduce abandonment but also offer personalized and engaging experiences that build customer loyalty. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>With the right steps, every forgotten cart can turn into a new opportunity for growth. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed how many visitors land on your online store, fill their cart with products, and&#8230; poof, disappear without finishing their purchase? You&#8217;re not alone! This is called cart abandonment, and it&#8217;s one of the biggest frustrations for any ecommerce business. But before you panic, take a breath: this problem doesn&#8217;t mean the end [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[588],"tags":[],"class_list":["post-91247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-without-category"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abandoned carts: how to recover them? - Mailrelay<\/title>\n<meta name=\"description\" content=\"An abandoned cart happens when a customer selects products in your online store, adds them to their cart, and right before paying... disappears.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/24\/abandoned-carts-how-to-recover-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abandoned carts: how to recover them? - 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