{"id":91247,"date":"2026-08-24T14:51:25","date_gmt":"2026-08-24T14:51:25","guid":{"rendered":"https:\/\/mailrelay.com\/blog\/2026\/08\/24\/abandoned-carts-how-to-recover-them\/"},"modified":"2026-10-07T01:05:53","modified_gmt":"2026-10-07T01:05:53","slug":"abandoned-carts-how-to-recover-them","status":"publish","type":"post","link":"https:\/\/mailrelay.com\/en\/blog\/2026\/08\/24\/abandoned-carts-how-to-recover-them\/","title":{"rendered":"Abandoned carts: how to recover them"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Have you noticed how many visitors land on your online store, fill their cart with products and\u2026 poof, vanish without completing the purchase? <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Before automating this recovery via SMS, check <a href=\"https:\/\/mailrelay.com\/en\/pricing\/sms\/\">Mailrelay&#8217;s SMS pricing<\/a> to work out the cost per campaign.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You&#8217;re not alone! <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This is called cart abandonment, and it&#8217;s one of the biggest frustrations for any ecommerce business. <\/p>\n\n<p class=\"wp-block-paragraph\">But before you panic, take a breath: <strong>this problem isn&#8217;t the end of the world<\/strong> (or of your sales). <\/p>\n\n<p class=\"wp-block-paragraph\">In fact, it&#8217;s super common.<\/p>\n\n\n<h2 class=\"wp-block-heading\">What are abandoned carts?<\/h2>\n\n<p class=\"wp-block-paragraph\">First, the basics: an abandoned cart happens when a customer selects products in your online store, adds them to their cart and, <strong>right before paying\u2026 disappears.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s like when someone at the supermarket fills their cart and leaves it sitting in the aisle. <\/p>\n\n<p class=\"wp-block-paragraph\">The difference is that here, everything happens digitally.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s frustrating, right? But it&#8217;s part of the game. <\/p>\n\n<p class=\"wp-block-paragraph\">These \u201cghost carts\u201d <strong>are a sign that something in the process isn&#8217;t working or simply that the customer wasn&#8217;t ready to buy<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">What matters is that <strong>it doesn&#8217;t mean a sale is lost forever.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">The impact of abandoned carts on ecommerce<\/h2>\n\n<p class=\"wp-block-paragraph\">Abandoned carts are a headache for any online business. <\/p>\n\n<p class=\"wp-block-paragraph\">According to some statistics, <strong>70-80% of carts never turn into purchases.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">This means that <strong>out of every 10 people who add something to their cart, only 2 or 3 actually complete the purchase.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The result? <\/p>\n\n<p class=\"wp-block-paragraph\">Thousands of euros left floating in ecommerce limbo. <\/p>\n\n<p class=\"wp-block-paragraph\">But here&#8217;s the silver lining: those carts represent a massive recovery opportunity. <\/p>\n\n<p class=\"wp-block-paragraph\">The right strategy can <strong>turn a significant percentage of abandonments into completed sales<\/strong>, increasing your revenue and improving your conversion rate.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion.jpg\" alt=\"Main reasons for cart abandonment\" class=\"wp-image-82807\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/conversion-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Main reasons for cart abandonment<\/h2>\n\n<p class=\"wp-block-paragraph\">Now that we know what they are and why they matter, let&#8217;s get straight to the point: what drives your customers to abandon their carts? The most common reasons are:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Unexpected costs<\/h3>\n\n<p class=\"wp-block-paragraph\">Nobody wants surprises at checkout. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Shipping costs, hidden taxes or extra charges make customers run away<\/strong> faster than a click.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Complicated checkout process<\/h3>\n\n<p class=\"wp-block-paragraph\">If your checkout looks like a puzzle, customers will simply leave. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Long forms, unnecessary steps or confusing navigation<\/strong> don&#8217;t help close the sale.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Lack of payment options<\/h3>\n\n<p class=\"wp-block-paragraph\">Customers want flexibility: <strong>from credit cards to more modern methods like PayPal<\/strong> or installment payments. <\/p>\n\n<p class=\"wp-block-paragraph\">If they don&#8217;t see their preferred option, they probably won&#8217;t move forward.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Lack of trust<\/h3>\n\n<p class=\"wp-block-paragraph\">Online security is key. <\/p>\n\n<p class=\"wp-block-paragraph\">A site that doesn&#8217;t inspire trust (like missing security badges or unprofessional designs) scares away even the most determined buyers.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 They were just looking<\/h3>\n\n<p class=\"wp-block-paragraph\">Not everyone who adds products to their cart has an immediate intention to buy. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Some are comparing prices<\/strong> or saving options for later.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Poor mobile experience<\/h3>\n\n<p class=\"wp-block-paragraph\">With so many users shopping on mobile, a site that isn&#8217;t optimized for these devices is an absolute dealbreaker for sales.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1.jpg\" alt=\"Strategies to reduce cart abandonment\" class=\"wp-image-82812\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/business_1-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Strategies to reduce cart abandonment<\/h2>\n\n<p class=\"wp-block-paragraph\">Time to get to work! <\/p>\n\n<p class=\"wp-block-paragraph\">If you want your customers to go from <strong>\u201cI&#8217;ll leave it for later\u201d to \u201cbought!\u201d<\/strong>, you need to optimize the shopping experience from the start. <\/p>\n\n<p class=\"wp-block-paragraph\">Some key strategies to reduce cart abandonment and improve your conversion rates:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Make the checkout process quick and easy<\/h3>\n\n<p class=\"wp-block-paragraph\">Less is more. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Cut down the checkout steps<\/strong> and remove any friction. How?<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer a guest checkout option (no mandatory registration).<\/li>\n\n\n\n<li>Use smart forms with autofill.<\/li>\n\n\n\n<li>Add a progress indicator so the customer knows how much is left to finish.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A clean and fast process is the direct path to more sales.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Be transparent with costs<\/h3>\n\n<p class=\"wp-block-paragraph\">There&#8217;s nothing worse than reaching the end and discovering hidden fees.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Show shipping costs and taxes from the start.<\/strong> Offer automatic shipping calculations on the cart page.<\/p>\n\n<p class=\"wp-block-paragraph\">If you can, <strong>include free shipping options!<\/strong> This small detail is a magnet for shoppers.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Offer multiple payment options<\/h3>\n\n<p class=\"wp-block-paragraph\">Every customer has their preference, so don&#8217;t limit yourself. <\/p>\n\n<p class=\"wp-block-paragraph\">Accept everything from credit and debit cards to methods like PayPal, Apple Pay, Google Pay, or even installment payments. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The more options you offer, the fewer excuses there are not to complete the purchase.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Improve the mobile experience<\/h3>\n\n<p class=\"wp-block-paragraph\">More and more people are shopping on mobile, and if your store isn&#8217;t optimized, you&#8217;ll lose customers.<\/p>\n\n<p class=\"wp-block-paragraph\">Make sure your site looks good on mobile devices and is easy to navigate.<\/p>\n\n<p class=\"wp-block-paragraph\">Use large, visible buttons for <strong>important actions like \u201cBuy\u201d.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Reduce loading time: <strong>a slow site is a lost customer.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Build trust with your customers<\/h3>\n\n<p class=\"wp-block-paragraph\">Security is key in any online purchase:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add trust badges and security certificates (like HTTPS).<\/li>\n\n\n\n<li>Offer a clear and simple return policy.<\/li>\n\n\n\n<li>Include reviews and ratings from other customers to build trust.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Apply urgency and scarcity techniques<\/h3>\n\n<p class=\"wp-block-paragraph\">A little well-applied pressure can make a difference:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use phrases like &#8220;Few units left&#8221; or &#8220;Offer valid until today&#8221;.<\/li>\n\n\n\n<li>Add countdown timers for special promotions.<\/li>\n\n\n\n<li>Urgency drives action, but make sure to be authentic (nobody wants to feel tricked).<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Make it easy to contact support<\/h3>\n\n<p class=\"wp-block-paragraph\">If something isn&#8217;t clear, the customer should be able to contact you easily.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add a live chat or an FAQ section on the checkout page.<\/li>\n\n\n\n<li>Offer multiple contact methods (email, WhatsApp, phone).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">A customer who can quickly get their questions answered is more likely to complete the purchase.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"341\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing.jpg\" alt=\"How to recover abandoned carts\" class=\"wp-image-82820\" style=\"aspect-ratio:2.436950146627566;width:831px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing.jpg 831w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/email-marketing-60x25.jpg 60w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How to recover abandoned carts<\/h2>\n\n<p class=\"wp-block-paragraph\">We know many customers stop halfway, but <strong>that doesn&#8217;t mean you&#8217;ve lost them forever.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">With a little strategy (and the right tools), you can bring them back and turn those forgotten carts into real sales. <\/p>\n\n<p class=\"wp-block-paragraph\">You can try some of these tactics:<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Email marketing campaigns<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/mailrelay.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a> is your best ally<\/strong> for reminding customers that they left something behind:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Create an automated flow:<\/strong> send a first reminder email a few hours after the abandonment, followed by a second, more persuasive message 2-3 days later.<\/li>\n\n\n\n<li><strong>Personalize the content: <\/strong>mention the abandoned products and include attractive images.<\/li>\n\n\n\n<li><strong>Offer an incentive:<\/strong> a discount or free shipping can be the perfect excuse for them to come back.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udce9 Example:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Subject:<\/strong> \u201cYour cart misses you! \ud83d\uded2\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Body:<\/strong> \u201cHi [Name]. We noticed you left something behind\u2026 and we know you want it! Complete your purchase today and enjoy a 10% discount. Click here to recover your cart.\u201d<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remarketing on Social Media and Google Ads<\/h3>\n\n<p class=\"wp-block-paragraph\">Leverage the power of personalized ads to remind your customers what they left behind:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use cookies to identify users who abandoned their cart.<\/li>\n\n\n\n<li>Create targeted ads on platforms like Facebook, Instagram, or Google.<\/li>\n\n\n\n<li>Include messages like: &#8220;Your favorite products are waiting for you!&#8221; or &#8220;Don&#8217;t miss out, only a few units left.&#8221;<\/li>\n\n\n\n<li>A visual reminder might be just what they need to come back.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Special offers and discounts<\/h3>\n\n<p class=\"wp-block-paragraph\">Sometimes, a small incentive is all it takes to close the sale:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Offer exclusive coupons: &#8220;Come back now and get 15% off.&#8221;<\/li>\n\n\n\n<li>Apply a limited-time promotion to create urgency.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udd14 Tip: <\/strong>Be strategic. Don&#8217;t offer discounts to everyone; prioritize customers who have abandoned carts with higher-value products.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Push Notifications<\/h3>\n\n<p class=\"wp-block-paragraph\">If you have an app or users have opted into receiving notifications from your site, use them!<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Send a short, direct message:<\/strong> \u201cYour cart is waiting. Ready to complete your purchase?\u201d<\/li>\n\n\n\n<li><strong>Add a visual touch:<\/strong> an icon of the abandoned product or an eye-catching CTA can make all the difference.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Chatbots and personalized support<\/h3>\n\n<p class=\"wp-block-paragraph\">Sometimes customers abandon their carts because they have specific questions or problems:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Implement a chatbot that offers proactive help right on the checkout page.<\/li>\n\n\n\n<li>Send an automated message asking if they need assistance.<\/li>\n\n\n\n<li>A customer who feels taken care of is more likely to return.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automated recovery with SMS<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailrelay.com\/en\/sms\/\">SMS is direct, fast and perfect for recovering carts<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Send a friendly message with a link to the cart: &#8220;Hi [Name]. Your cart is still waiting. Finish it now and get a 10% discount.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Make sure the link is short and functional.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remember the timing<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Timing is key. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Send your reminders shortly after abandonment (between 1 and 24 hours) and create a follow-up flow over the next few days.<\/p>\n\n<p class=\"wp-block-paragraph\">With these strategies, not only can you recover a large chunk of abandoned carts, but you also strengthen the relationship with your customers.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement.jpg\" alt=\"Tools for cart recovery\" class=\"wp-image-82830\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/online-marketing-engagement-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Tools for cart recovery<\/h2>\n\n<p class=\"wp-block-paragraph\">Recovering abandoned carts may sound like a complex task, but with the right tools <strong>you can automate much of the process<\/strong> and get spectacular results. <\/p>\n\n<p class=\"wp-block-paragraph\">Now let&#8217;s look at some categories of tools that will help you rescue those lost sales and optimize your ecommerce store. The abandoned cart email is just one of the emails your store needs: you&#8217;ll find the rest in our guide to <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-for-ecommerce\/\" target=\"_blank\" rel=\"noopener\">email marketing for ecommerce<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Email Marketing Platforms<\/h3>\n\n<p class=\"wp-block-paragraph\">Recovery emails are one of the most effective strategies, and these tools are perfect for automating the process.<\/p>\n\n<p class=\"wp-block-paragraph\">With these platforms, you can send targeted campaigns, <strong>include discounts and show images<\/strong> of the abandoned products.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remarketing software<\/h3>\n\n<p class=\"wp-block-paragraph\">Remarketing tools let you create targeted ads for those who abandoned their carts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads:<\/strong> set up dynamic remarketing campaigns that show the abandoned products on the Google Display Network.<\/li>\n\n\n\n<li><strong>Meta Ads (Facebook and Instagram):<\/strong> create personalized ads that follow your customers across social media with visual reminders of their products.<\/li>\n\n\n\n<li><strong>Criteo: <\/strong>an advanced option for dynamic remarketing, perfect for ecommerce stores with large catalogs.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These tools are ideal for keeping your products in the customer&#8217;s mind while they browse the internet.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Ecommerce plugins and extensions<\/h3>\n\n<p class=\"wp-block-paragraph\">Depending on your online store platform, there are specific solutions to track and recover carts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify:<\/strong> offers native cart recovery features, as well as integrations with apps like Klaviyo or SMSBump.<\/li>\n\n\n\n<li><strong>WooCommerce:<\/strong> plugins like CartFlows or Retainful let you send recovery emails and apply automatic discounts.<\/li>\n\n\n\n<li><strong>Magento:<\/strong> extensions like Abandoned Cart Pro make tracking and recovery easier.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These tools work in the background, automating the tracking and helping you recover sales with no extra effort.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Push notification tools<\/h3>\n\n<p class=\"wp-block-paragraph\">Push notifications are a direct and effective way to remind your customers that they have pending items:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>PushEngage:<\/strong> lets you set up automated, personalized recovery campaigns.<\/li>\n\n\n\n<li><strong>OneSignal: <\/strong>ideal for both in-app and browser notifications, with options to segment users.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These solutions stand out for their immediacy and for not relying on email, which can improve recovery rates.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Automation tools and CRMs<\/h3>\n\n<p class=\"wp-block-paragraph\">For a more comprehensive strategy, you can turn to tools that combine cart recovery with relationship management:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>HubSpot: <\/strong>combines cart tracking with advanced automation flows and customer follow-up.<\/li>\n\n\n\n<li><strong>Salesforce Commerce Cloud:<\/strong> a robust CRM with ecommerce features, perfect for large stores.<\/li>\n\n\n\n<li><strong>Make:<\/strong> although it isn&#8217;t cart-specific, you can use it to connect different tools and automate follow-up tasks.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These tools will help you maintain total control over your customers and personalize every interaction.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 SMS sending software<\/h3>\n\n<p class=\"wp-block-paragraph\">SMS is direct and has extremely high open rates. Tools like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>SMSBump:<\/strong> perfect for Shopify, it offers personalized text messages and automations for abandoned carts.<\/li>\n\n\n\n<li><strong>Twilio:<\/strong> a versatile option for integrating SMS messages into your existing workflows.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Sending a simple reminder with a link to the cart might be exactly what you need to close the sale.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Analytics and tracking<\/h3>\n\n<p class=\"wp-block-paragraph\">You can&#8217;t improve what you don&#8217;t measure, so you need tools to analyze abandoned cart behavior:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics:<\/strong> use it to identify at which step of the checkout process customers are dropping off.<\/li>\n\n\n\n<li><strong>Hotjar:<\/strong> create heatmaps to understand how users navigate your site and spot potential checkout issues.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">With these tools in your arsenal, you&#8217;ll be equipped to maximize your recovery rates and turn those abandoned carts into actual sales. <\/p>\n\n<p class=\"wp-block-paragraph\">Choose the ones that best fit your business and start recovering! \ud83d\udcbc\u2728<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow.jpg\" alt=\"Measuring success\" class=\"wp-image-82841\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-grow-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Measuring success<\/h2>\n\n<p class=\"wp-block-paragraph\">Recovering abandoned carts isn&#8217;t just a matter of applying strategies and crossing your fingers. <\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s essential to measure your results to know what works, what doesn&#8217;t, and how you can improve. <\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how to evaluate the success of your actions and which <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrics <\/a>to keep in mind.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Cart recovery rates<\/h3>\n\n<p class=\"wp-block-paragraph\">This is the star metric. <\/p>\n\n<p class=\"wp-block-paragraph\">It represents the percentage of abandoned carts that you successfully converted into real purchases.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"77\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados.png\" alt=\"cart recovery rates\" class=\"wp-image-82845\" style=\"aspect-ratio:6.7272727272727275;width:518px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados.png 518w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados-300x45.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados-110x16.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/tasa-recuperacion-carritos-abandonados-60x9.png 60w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If 100 carts were abandoned and you managed to recover 20, your recovery rate would be 20%.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Goal: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">An average recovery rate usually falls between 10% and 20%, but with effective strategies, you can hit higher numbers.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Average order value (<a href=\"https:\/\/mailrelay.com\/en\/glossary\/aov\/\" target=\"_blank\" rel=\"noreferrer noopener\">AOV<\/a>)<\/h3>\n\n<p class=\"wp-block-paragraph\">Evaluate if the recovered carts have a similar or higher value than regular orders.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If the average value of recovered orders is high, it means your incentives (like discounts) aren&#8217;t negatively impacting your margins.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Email open and click-through rates<\/h3>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re running <a href=\"https:\/\/mailrelay.com\/en\/glossary\/email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing campaigns<\/a>, it&#8217;s essential to analyze these two indicators:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Open rate:<\/strong> how many customers opened your emails? A good rate is between 15% and 25%.<\/li>\n\n\n\n<li><strong>Click-through rate:<\/strong> how many clicked the link to return to their cart? Ideally, you should aim for 5-10%.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Tip: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If these rates are low, review your email subject line, design, or CTA.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Remarketing ROI<\/h3>\n\n<p class=\"wp-block-paragraph\">If you use ads to recover carts, measure the return on investment (ROI) of your remarketing campaigns.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong><\/p>\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"63\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing.png\" alt=\"Formula for calculating remarketing ROI\" class=\"wp-image-82850\" style=\"aspect-ratio:10.571428571428571;width:666px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing.png 666w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing-300x28.png 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing-110x10.png 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/roi-de-remarketing-60x6.png 60w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><\/figure>\n<\/div>\n\n<p class=\"wp-block-paragraph\">This will help you know if the money you&#8217;re investing in ads is generating enough sales to justify the strategy.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Conversions by channel<\/h3>\n\n<p class=\"wp-block-paragraph\">Analyze which channels are recovering the most carts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Emails.<\/li>\n\n\n\n<li>SMS.<\/li>\n\n\n\n<li>Push notifications.<\/li>\n\n\n\n<li>Social media or remarketing ads.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If one channel is performing better than another, consider prioritizing it or investing more resources into optimizing it.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Time to recovery<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>How long after the abandonment do you manage to recover a cart?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">A quick recovery (within the first 24-48 hours) is usually more effective.<\/p>\n\n<p class=\"wp-block-paragraph\">If most recoveries are taking several days, you might need to adjust the timing of your reminders.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 On-site engagement metrics<\/h3>\n\n<p class=\"wp-block-paragraph\">Complement your analysis with tools like Google Analytics or Hotjar to understand:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Where customers drop off<\/strong> during the checkout process.<\/li>\n\n\n\n<li><strong>Which pages have the most leaks<\/strong> (for example, the checkout page or the shipping costs page).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This information will help you optimize the checkout flow and reduce abandonment at the source.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Percentage of repeat sales<\/h3>\n\n<p class=\"wp-block-paragraph\">Do customers who abandoned their cart and returned to buy come back to purchase again in the future? <\/p>\n\n<p class=\"wp-block-paragraph\">Measuring the loyalty of these customers is important, as their recovery can mean more than just a single sale.<\/p>\n\n<figure class=\"wp-block-image is-resized size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"340\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel.jpg\" alt=\"Future trends in cart recovery\" class=\"wp-image-82857\" style=\"aspect-ratio:2.4411764705882355;width:830px;height:auto\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel.jpg 830w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-300x123.jpg 300w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-768x315.jpg 768w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-110x45.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2024\/11\/sales-funnel-60x25.jpg 60w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Future trends in cart recovery<\/h2>\n\n<p class=\"wp-block-paragraph\">The ecommerce world is constantly evolving, and strategies for recovering abandoned carts aren&#8217;t falling behind. <\/p>\n\n<p class=\"wp-block-paragraph\">New technologies and changing consumer behavior are shaping trends that promise to revolutionize how online stores tackle this challenge. <\/p>\n\n<h3 class=\"wp-block-heading\">\u00b7 Advanced automation with artificial intelligence (AI)<\/h3>\n\n<p class=\"wp-block-paragraph\">AI is transforming how brands interact with customers. <\/p>\n\n<p class=\"wp-block-paragraph\">When it comes to abandoned carts, it can help:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Predict abandonment: <\/strong>by analyzing customer behavior in real time, AI can anticipate when a user is about to abandon their cart and send personalized messages at that moment.<\/li>\n\n\n\n<li><strong>Recommend relevant products: <\/strong>based on the customer&#8217;s history, AI suggests complementary or similar products to encourage the purchase.<\/li>\n\n\n\n<li><strong>Optimize recovery emails:<\/strong> AI algorithms adjust the content, timing and most effective channel for each customer, improving recovery rates.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Hyper-segmented personalization<\/h3>\n\n<p class=\"wp-block-paragraph\">Personalization is no longer just using the customer&#8217;s name in an email. New tools allow you to create unique experiences, like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Displaying dynamic discounts based on cart value or user history.<\/li>\n\n\n\n<li>Adapting messages based on the device, location, or even the time of day the customer interacted with the store.<\/li>\n\n\n\n<li>Creating personalized cart pages that remind the customer not only of what they left behind, but also why those products are ideal for them.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Integration with virtual assistants and chatbots<\/h3>\n\n<p class=\"wp-block-paragraph\">Chatbots are transitioning from simple assistants to proactive tools. <\/p>\n\n<p class=\"wp-block-paragraph\">Some examples of how they are evolving:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sending automated messages to remind users about abandoned products.<\/li>\n\n\n\n<li>Offering instant support if the customer has questions that keep them from checking out.<\/li>\n\n\n\n<li>Suggesting solutions like alternative payment methods or discount coupons in real-time.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">\u00b7 Immersive experiences with augmented reality (AR)<\/h3>\n\n<p class=\"wp-block-paragraph\">Augmented reality is gaining popularity in ecommerce, especially for products that require previewing, like clothing, furniture, or decor.<\/p>\n\n<p class=\"wp-block-paragraph\">It allows customers to interact with the products in their cart before buying, boosting confidence to complete the transaction.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>It improves the shopping experience<\/strong>, making it more interactive and engaging.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">Abandoned carts are an inevitable challenge in ecommerce, but also an opportunity to reconnect with your customers and improve your sales strategy. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>By understanding the reasons behind abandonment<\/strong>, implementing effective tactics and making the most of modern tools, you can recover a significant share of those lost sales.<\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, staying up-to-date with future trends will allow you to not only reduce abandonment but also offer personalized and engaging experiences that build customer loyalty. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>With the right steps, every forgotten cart can become a new opportunity to grow. <\/strong><\/p>\n\n<div class=\"wp-block-group has-very-light-gray-background-color has-background\" style=\"border-radius:8px;padding-top:24px;padding-right:28px;padding-bottom:24px;padding-left:28px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5dc627e1 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:112px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg\" alt=\"Jose Argudo, CMO at Mailrelay\" class=\"wp-image-97284\" style=\"width:96px;height:96px\" srcset=\"https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay.jpg 176w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-150x150.jpg 150w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-110x110.jpg 110w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-60x60.jpg 60w, https:\/\/mailrelay.com\/wp-content\/uploads\/2026\/10\/jose-argudo-cmo-mailrelay-120x120.jpg 120w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\"><strong>Jose Argudo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:4px\">CMO at Mailrelay. Writes about email marketing, copywriting and conversion for small businesses and entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><a href=\"https:\/\/mailrelay.com\/es\/blog\/author\/jose\/\">More articles by Jose<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/joseargudo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed how many visitors land on your online store, fill their cart with products and\u2026 poof, vanish without completing the purchase? Before automating this recovery via SMS, check Mailrelay&#8217;s SMS pricing to work out the cost per campaign. You&#8217;re not alone! This is called cart abandonment, and it&#8217;s one of the biggest frustrations [&hellip;]<\/p>\n","protected":false},"author":124,"featured_media":82866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[588],"tags":[],"class_list":["post-91247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-without-category"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abandoned carts: how to recover them<\/title>\n<meta name=\"description\" content=\"An abandoned cart happens when a customer selects products in your online store, adds them to their cart, and right before paying... disappears.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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